East Troy Manor

What East Troy Manor does

East Troy Manor is a nonprofit 501(c)(3) senior living community headquartered at 3271 North St, East Troy, Wisconsin, operating within the Wisconsin Illinois Senior Housing Inc. (WISH) network of 20+ senior care facilities and home care agencies spanning Wisconsin and Illinois. The facility employs 62 staff and delivers a continuum of care services from a single physical site, including inpatient and outpatient rehabilitation therapy, skilled nursing (long-term and transitional), 24-hour long-term care, short-term respite care, end-of-life hospice care, and specialized Memory Support for residents with Alzheimer's or dementia. The organization serves local East Troy residents and surrounding Wisconsin/Illinois communities seeking post-acute recovery, permanent care, caregiver relief, or memory-loss support.

The underlying operating platform combines clinical care delivery with physical infrastructure investment, anchored by a newly remodeled, fully equipped Therapy Gym, a preemptive Fall Risk Program for resident safety, 24/7 language interpretation services delivered through Boostlingo, scheduled transportation for medical appointments and outings, individualized care plans, and HIPAA-verified information handling. Marketing materials emphasize a 'family-like' environment and a strong rehabilitation department rather than digital or AI-driven clinical tooling; no proprietary software, app, or AI/ML capability is disclosed.

Revenue is generated through a hybrid reimbursement model: subscription-style, recurring Medicare and insurance reimbursement for skilled nursing and therapy services, episodic respite/hospice revenue, and one-time/private pay arrangements for services outside insurance coverage. The go-to-market motion is direct-to-consumer, with demand sourced through the company's website (tour scheduling, contact forms), phone and email inquiries, walk-in traffic, and referrals via the WISH network directory. Pricing is not publicly disclosed; specific rates depend on care level, room type, and length of stay and require direct contact for personalized estimates. As a 501(c)(3), the organization also maintains an active Donate channel, supplementing resident service revenue with philanthropic contributions.

Name

East Troy Manor

Legal name

East Troy Manor

Website

https://easttroymanor.org

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

East Troy Manor is a nonprofit 501(c)(3) senior living community in East Troy, Wisconsin, delivering rehabilitation therapy, skilled nursing, long-term care, respite, hospice, and memory support services as part of the 20+ facility WISH network serving Wisconsin and Illinois.

Ownership category

akta.pro rank

Product category

Senior Living and Skilled Nursing Facility

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing and Residential Care Facilities (623), Nursing Care Facilities (Skilled Nursing Facilities) (623110), Other Residential Care Facilities (6239)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

akta.pro secondary industries

Hospice Care in Assisted Living / Residential Care Facilities (HLADAHAE), Assisted Living with Memory Care (Mixed Campus) (HLADABAB), Alzheimer’s Specialized Care (Mid/Late-Stage) (HSABAEAC)

Keywords

• Senior living care
• Skilled nursing services
• Rehabilitation therapy
• Long-term care facility
• Hospice and respite care

Headquarters

HQ city

East Troy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Skilled Nursing and Rehabilitation Services: Revenue from providing skilled nursing care, rehabilitation therapy, and related medical services billed through Medicare, insurance plans, and private pay arrangements for both short-term and long-term residents.
2. Long-Term Care Services: Ongoing care revenue from long-term residential residents receiving 24-hour medical and non-medical care, supported by Medicare, insurance, and private pay.
3. Respite and Hospice Care: Short-term respite stays and end-of-life hospice care services generating episodic revenue from Medicare, insurance, and private pay sources.
4. Private Pay: Direct payment from residents or families for services not covered by insurance or Medicare.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

East Troy Manor operates a single senior living facility in East Troy, Wisconsin that delivers a coordinated continuum of care, including inpatient and outpatient Rehabilitation Therapy, Skilled Nursing, 24-hour Long-Term Care, short-term Respite Care, end-of-life Hospice Care, and specialized Memory Support for individuals with Alzheimer's or dementia. The facility supplements its clinical care with amenities such as a newly remodeled therapy gym, a fall risk prevention program, scheduled transportation, and 24/7 language interpretation services via Boostlingo. Services are reimbursed through Medicare, most insurance plans, and private pay arrangements.

Product overview

East Troy Manor is a nonprofit senior living community offering a coordinated portfolio of care services. The core offerings include Rehabilitation Therapy (inpatient and outpatient exercises and treatments), Skilled Nursing (long-term and transitional care by licensed nurses), Long-Term Care (24-hour medical and non-medical support), Respite Care (short-term caregiver relief), Hospice Care (end-of-life comfort care), and specialized Memory Support for memory loss illnesses. The facility also provides amenities including a newly remodeled therapy gym, scheduled transportation, and 24/7 language interpretation services. All services operate from a single facility under the WISH (Wisconsin Illinois Senior Housing) nonprofit network.

Differentiator

Problem solved

Functional benefit

Products and services

• Rehabilitation Therapy Exercises and treatments delivered on-site at the East Troy facility to assist recovery, including both inpatient and outpatient care options tailored to individual rehabilitation goals. Aimed at seniors recovering from illness, injury, or surgery.
• Skilled Nursing Long-term and transitional care provided by licensed nurses, including individualized care plans and assistance with activities of daily living. Designed for residents requiring professional medical oversight.
• Long-Term Care Twenty-four hour medical and non-medical care for residents requiring ongoing support due to chronic conditions or inability to live independently. Delivered on-site at the East Troy Manor facility.
• Respite Care Short-term residential stays designed to provide temporary care coverage for caregivers and their loved ones, allowing primary caregivers relief from day-to-day caregiving responsibilities.
• Hospice Care End-of-life care and comfort services provided for families and their loved ones, focused on dignity, pain management, and emotional support during terminal illness.
• Memory Support Specialized memory support services for individuals learning to live with a memory loss illness such as Alzheimer's or dementia, delivered with structured routines, safe environments, and cognitive stimulation.

Quantifiable outcome

• Successful rehabilitation and return home for short-term residents

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• WISH (Wisconsin Illinois Senior Housing Inc.)coreStrategic or Co-development PartnerEast Troy Manor is a nonprofit 501(c)(3) organization that is part of the WISH network, a network of 20+ senior care facilities and home care agencies providing rehabilitation therapies, skilled nursing, hospice and respite care, assisted living, independent living, and home health across Wisconsin and Illinois.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• PACS Group: Skilled nursing operator with a portfolio of post-acute care facilities providing rehabilitation, long-term care, and memory support. Comparable to East Troy Manor in service mix, payer profile, and emphasis on short-term rehabilitation referrals.
• The Ensign Group: Operates a large portfolio of skilled nursing and rehabilitation facilities, including short-term rehab, long-term care, and memory support services. Closely comparable to East Troy Manor in core service lines, with the same Medicare-driven revenue mix and care continuum model.
• National HealthCare Corporation: Operates skilled nursing and assisted living facilities across the Southeast and Midwest, offering rehabilitation therapy, long-term care, and memory support. Comparable to East Troy Manor's continuum-of-care operating model and payer mix.
• Sanford Health Good Samaritan Society: One of the largest nonprofit senior care networks in the U.S., providing skilled nursing, rehabilitation, assisted living, and hospice across multiple states. Directly comparable as a nonprofit SNF operator with a multi-service continuum and mission-driven operating model.
• Benedictine Health System: Nonprofit Catholic senior care organization operating skilled nursing, assisted living, and rehabilitation communities primarily in the Upper Midwest. Comparable to East Troy Manor in nonprofit structure, regional Midwestern footprint, and care continuum approach.

Regional players

• Capri Communities: Wisconsin-based senior living operator providing independent living, assisted living, and memory care across the state. Regionally comparable to East Troy Manor given the shared Wisconsin footprint and senior care continuum positioning.
• Lutheran Homes & Health Services: Wisconsin-based nonprofit senior care provider offering skilled nursing, rehabilitation, assisted living, and hospice. Closely comparable to East Troy Manor in nonprofit structure, Wisconsin footprint, and full-continuum service model.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with a broad portfolio across independent living, assisted living, memory care, and skilled nursing. Comparable as a multi-service senior care provider but with a much wider geographic and service-line footprint than East Troy Manor.
• Genesis HealthCare: One of the largest U.S. skilled nursing operators with hundreds of facilities providing rehabilitation, long-term care, and memory support. Comparable in service lines but operates at materially greater scale than East Troy Manor's single-site footprint.
• Encompass Health: Largest U.S. operator of inpatient rehabilitation hospitals focused on post-acute rehab for stroke, joint replacement, and cardiac recovery. Comparable to East Troy Manor's rehabilitation therapy line, though Encompass specializes in higher-acuity IRF settings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/easttroymanor

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Troy Manor