eastZeast

What eastZeast does

eastZeast is a family-owned Punjabi cuisine restaurant group operating four dine-in venues across the North of England: Manchester Riverside (Deansgate), Preston Church Street, Liverpool Kings Dock, and Bradford. The group's product portfolio centers on sit-down Punjabi dining with food prepared fresh on-site daily by in-house trained chefs, complemented by expert butchery of whole lambs and chickens sourced from regional UK farms (Cheshire, Lancashire, Cumbrian). Supporting revenue streams include online ordering and delivery (Manchester only, via dineorder.co.uk), private dining for corporate and special events (Manchester), and an outdoor catering service for weddings, parties, and corporate functions.

The underlying operating model is a regional casual-dining chain with a single cuisine concept (authentic Punjabi) executed consistently across locations. Distribution is entirely regional within England, with marketing driven by social media (Twitter, Instagram, Facebook, TikTok), email/WhatsApp enquiry channels, content/blog posts, event programming (live tribute nights and holiday celebrations), and Happy Hour beverage promotions. The technology footprint is minimal — no proprietary platform, app, or integrations beyond a third-party online ordering tool and a WordPress website — consistent with a traditional hospitality operator.

Revenue mechanics are a hybrid of consumer dine-in (per-cover spend across food, dessert, and beverage), catering contracts, private-dining bookings, and online delivery/collection orders. Pricing is not publicly disclosed; menus are hosted as PDFs and Google Drive links. The business is bootstrapped and family-managed, with no institutional funding, no parent company, and no disclosed M&A activity. Customer concentration is diffuse (individual diners and event clients across four cities), with loyalty demonstrated by long-tenure repeat customers and 2,000+ social reviews. The group employs approximately 32 people across its operating footprint and was recognized as Best Restaurant at the 2019 Bradford Curry Awards.

Name

eastZeast

Legal name

eastZeast Group of Restaurants

Website

https://eastzeast.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

eastZeast is a family-owned Punjabi cuisine restaurant group operating four dine-in venues in Manchester, Preston, Liverpool, and Bradford, serving individual diners, families, and corporate/event clients with freshly prepared regional Punjabi food.

Ownership category

akta.pro rank

Product category

Restaurant Services

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industry

Full-Service Catering (Off-Premise) (HSACAGAA)

Keywords

• Punjabi cuisine restaurant
• Indian dining services
• Restaurant catering
• Private dining events
• Online food ordering

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Dine-In: Traditional sit-down dining service across four restaurant locations in Manchester, Preston, Liverpool, and Bradford, with a focus on Punjabi cuisine.
2. Online Ordering: Delivery and collection orders placed through online ordering system for Manchester location, providing additional revenue from off-premise dining.
3. Outdoor Catering: Catering services for events and gatherings, offering Punjabi cuisine for external venues.
4. Private Dining: Private dining experiences available for corporate bookings, private events, and special gatherings at Manchester location.
5. Happy Hour Promotions: Two-for-one mocktail and cocktail offer during Happy Hour (5-7pm daily), driving beverage sales alongside food orders.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

eastZeast operates Punjabi cuisine restaurant dining services across four North of England locations (Manchester Riverside, Preston Church Street, Liverpool Kings Dock, Bradford), with food freshly prepared on-site daily by in-house trained chefs. The company also provides outdoor catering services for external events and private dining experiences for corporate bookings and special celebrations at the Manchester location, complemented by online ordering for delivery and collection.

Product overview

eastZeast is a family-owned Punjabi cuisine restaurant group operating four locations across the North of England (Manchester, Preston, Liverpool, Bradford). The core offering is dine-in restaurant services featuring freshly prepared, high-quality Punjabi cuisine prepared by in-house trained chefs. The product portfolio includes the main restaurant dining experience, outdoor catering services, private dining at Manchester, and online ordering/delivery. Supporting this are specialized menus including set menus, table menus, wine selections, seasonal Christmas menus, and catering-specific menus. All food is freshly prepared on-site daily using locally and internationally sourced ingredients including lamb from Cheshire and Lancashire valleys and fresh chicken from Cumbrian farms.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurant Dining Multi-awarded Punjabi cuisine dine-in restaurant service operating at four North of England locations (Manchester Riverside, Preston Church Street, Liverpool Kings Dock, Bradford), featuring expert chefs preparing freshly seasoned food on-site daily. Targets individual diners, families, and groups seeking authentic Punjabi dining experiences.
• Outdoor Catering Professional off-site catering service providing Punjabi cuisine for corporate events, weddings, parties, private celebrations, and other gatherings at external venues. Customers can enquire via the catering booking page for custom catering solutions.
• Online Ordering & Delivery Online food ordering system enabling customers to order for collection or delivery from the Manchester location via the dineorder.co.uk platform, providing off-premise dining revenue.
• Private Dining (Manchester) Exclusive private dining experience at the Manchester Riverside location featuring dedicated space for intimate gatherings, corporate bookings, special occasions, and private events.

Quantifiable outcome

• 2000+ customer reviews on social media platforms
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves2 records

Expansion highlights3 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/eastzeast
• Facebookfacebook.com/EastZEastManchester
• Instagraminstagram.com/eastzeastmanchester
• TikToktiktok.com/@eastzeastmanchester
• LinkedInlinkedin.com/company/eastzeast

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eastZeast