Easy Forex
- Company typePrivate
- Founded2003
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
Easy Forex firmographics
Firmographics- Name
- Easy Forex
- Legal name
- easyMarkets Pty Ltd (formerly easy-forex Pty Ltd) ABN 73107184510
- Website
- https://easy-forex.com.au
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Easy Forex industry classification
Industry- Product category
- Retail Forex & CFD Brokerage
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Retail FX/CFD Broker Trading Venues (FSAFADAD)
Keywords
Where Easy Forex is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Easy Forex business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- CFD Trading Spreads: Revenue generated from the bid-ask spread on CFD products including forex, commodities, metals, indices, shares, and cryptocurrencies. The company advertises competitive spreads and no commissions.
- Vanilla Options: Revenue from vanilla options trading on forex and other instruments, including premium collection from call and put options
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard CFD trading account with no minimum balance |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Easy Forex product offering
Product offeringCore offering
Easy Forex (easyMarkets) is an ASIC-regulated retail forex and CFD broker providing online trading in foreign exchange, commodities, metals, indices, shares, cryptocurrencies, and vanilla options. Clients can access these markets through the proprietary easyTrade platform as well as MetaTrader 4, MetaTrader 5, and TradingView, with no-commission pricing, no minimum balance requirement, and built-in guaranteed stop-loss functionality.
Product overview
easyMarkets is a CFD and Forex trading broker offering a unified multi-platform trading ecosystem. The core offering is the proprietary easyMarkets Online Mobile Trading Platform, which integrates with third-party platforms MetaTrader 4 (MT4), MetaTrader 5 (MT5), and TradingView. Traders access a comprehensive portfolio of CFD products including Forex, Commodities (metals, oil and gas, soft commodities), Indices, Vanilla Options, and Cryptocurrencies (Bitcoin, Ethereum, Ripple). The platform differentiates through proprietary features like Guaranteed Stop-Loss with no slippage and easyTrade for automatic hedging, complemented by educational resources including webinars, video-on-demand lessons from The Trading School, and one-on-one Forex training.
Differentiator
Problem solved
Functional benefit
Products and services
- CFD Forex Trading Contract for Difference (CFD) trading service on foreign exchange currency pairs for retail traders, accessible across the proprietary easyTrade platform, MetaTrader 4, MetaTrader 5, and TradingView.
- CFD Commodities Trading CFD trading on commodities for retail clients, enabling speculative exposure to soft and hard commodity markets via online platforms.
- CFD Indices Trading CFD trading on global equity indices for retail traders, providing exposure to major stock-market benchmarks through online platforms.
- CFD Shares Trading CFD trading on individual equities for retail clients, enabling leveraged exposure to single-stock price movements.
- CFD Cryptocurrency Trading CFD trading on cryptocurrencies for retail traders, allowing speculative exposure to digital-asset price movements without owning the underlying asset.
- Vanilla Options Trading Vanilla options trading service for retail clients on forex, commodities, metals, indices, shares, and cryptocurrencies, accessed through the proprietary easyTrade platform.
- easyMarkets Online Trading Platform (easyTrade) Proprietary online and mobile trading platform that lets retail clients trade CFDs and vanilla options across forex, commodities, metals, indices, shares, and cryptocurrencies, with built-in guaranteed stop-loss and dealCancellation features.
- MetaTrader 4 Trading Platform Third-party MetaTrader 4 desktop and mobile trading platform offered by Easy Forex to retail clients for executing CFD and forex trades.
- MetaTrader 5 Trading Platform Third-party MetaTrader 5 desktop and mobile trading platform offered by Easy Forex to retail clients for executing CFD and forex trades on a wider range of asset classes.
- TradingView Platform Integration TradingView third-party charting and trade-execution platform offered by Easy Forex to retail clients for CFD and forex trading with advanced charting capabilities.
Companies that use Easy Forex
Customer profileSegments2 records
Ideal customer profiles1 record
Easy Forex technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Easy Forex partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Easy Forex competitors and assessment
Company assessmentDirect peers
- AvaTrade: Multi-regulated retail CFD/forex broker with broad asset coverage and proprietary platform alongside MT4/MT5. Comparable multi-platform, multi-asset retail CFD proposition.
- eToro: Retail-focused multi-asset broker with social/copy trading overlay. Comparable retail audience and multi-asset CFD coverage, but differentiated by its social-trading platform model.
- XM (Trading Point Group): Globally active retail CFD/forex broker with multi-asset coverage and educational-led marketing. Comparable as another retail-focused CFD broker competing on no-minimum, educational onboarding.
- IC Markets: Australian-headquartered retail ECN forex/CFD broker offering MT4/MT5/cTrader and TradingView access across multi-asset CFDs. Directly comparable as another mid-sized Australia-anchored CFD broker serving retail and pro traders.
- Pepperstone: Australia-based retail forex and CFD broker with ASIC regulation and broad platform integration. Closely comparable in regulatory footprint, product mix, and Australian retail-targeting GTM.
Broad incumbents
- OANDA: Long-standing global retail FX/CFD broker with strong API and data heritage. Comparable retail forex franchise, with a notably stronger developer/API offering.
- Saxo Markets (Saxo Bank): Global multi-asset broker providing CFDs alongside FX, equities, and options on proprietary and third-party platforms. Comparable on multi-asset breadth but with larger institutional and affluent-retail footprint.
- FXCM: Global retail forex/CFD broker with multi-platform access (MT4, TradingStation) and education-led acquisition. Comparable in retail CFD/forex positioning and platform breadth.
- CMC Markets: Established UK/Australia-listed CFD broker with proprietary platform and broad product range. Directly overlaps on CFD/forex product and Australian regulatory licence, but operates at larger scale.
- IG Markets (IG Group): Large global incumbent broker with extensive forex, CFD, and share-trading offerings. Overlaps directly on retail FX/CFD but at greater scale, broader product portfolio, and stronger institutional liquidity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Easy Forex social profiles
Digital presenceEasy Forex compliance and trust
Trust signalCompliance1 record
Easy Forex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easy Forex leadership team
Management profileNumber of profiles
Easy Forex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easy Forex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easy Forex
What does Easy Forex do?
Easy Forex (easyMarkets) is an ASIC-regulated retail forex and CFD broker providing online trading in foreign exchange, commodities, metals, indices, shares, cryptocurrencies, and vanilla options. Clients can access these markets through the proprietary easyTrade platform as well as MetaTrader 4, MetaTrader 5, and TradingView, with no-commission pricing, no minimum balance requirement, and built-in guaranteed stop-loss functionality.
Is Easy Forex a public or private company?
Easy Forex is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Easy Forex founded?
Easy Forex was founded in 2003. It employs 11 to 50 people.
Where is Easy Forex based?
Easy Forex is headquartered in Sydney, Australia, in the Oceania region.
How does Easy Forex make money?
Two revenue lines are on record. CFD Trading Spreads are the primary driver. The others are vanilla Options.
Who are Easy Forex's main competitors?
Direct peers on record are AvaTrade, eToro, XM (Trading Point Group), IC Markets and Pepperstone. Broad incumbents are OANDA, Saxo Markets (Saxo Bank), FXCM, CMC Markets and IG Markets (IG Group).
Does Easy Forex have an API?
No public API is recorded for Easy Forex.
What industry is Easy Forex in?
Easy Forex's product category is Retail Forex & CFD Brokerage. Its primary akta.pro industry code is FSAFADAD, Retail FX/CFD Broker Trading Venues. Its NAICS code is 5231 and its SIC code is 6200.