Easy Honda
Easy Honda is a privately held authorized Honda dealership in Houston, Texas, selling new, certified pre-owned, and used Honda vehicles, supported by service, parts, and finance departments, plus the EasyPass 100% online purchase program serving Greater Houston consumers.
- Company typePrivate
- Founded-
- HeadquartersHouston, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Easy Honda does
Easy Honda is a privately held authorized Honda automobile dealership headquartered at 10250 Katy Freeway in Houston, Texas, with a workforce of 46 employees. The company sells new Honda vehicles across the full lineup (including sedans such as Accord and Civic, SUVs such as CR-V, Pilot, Passport, and HR-V, the Odyssey minivan, the Ridgeline truck, and electrified models such as the Prologue EV and various hybrids), supported by a used vehicle inventory of 172+ units, 103+ EV/hybrid units, and Honda Certified Pre-Owned vehicles (HondaTrue Certified+, HondaTrue Certified, HondaTrue Used) backed by up to a 7-year/100,000-mile powertrain warranty. The dealership also operates a full service and parts department staffed by factory-trained technicians using genuine Honda parts, and offers an Express Service option plus a subscription-based Honda Service Pass maintenance program.
Its core technology platform consists of a Dealer eProcess-powered website (easyhonda.com) providing 24/7 inventory browsing, search, and the EasyPass 100% online purchasing program, alongside standard vehicle connectivity features such as HondaLink, Honda Sensing safety suite, and MaintenanceMinder. The revenue model rests on four streams: new vehicle sales (manufacturer wholesale-to-retail markup), used vehicle sales (including certified pre-owned), finance and lease origination through Honda Financial Services (transaction-fee style), and service/parts revenue (transaction-fee). Pricing is per-unit MSRP (e.g., 2026 Civic LX at $25,890 up to Accord Hybrid Sport at $34,990), with trade-in valuations offered through Kelley Blue Book integration.
The company serves individual consumers, families, eco-conscious buyers (EV/hybrid segment), and special-audience buyers (first responders, teachers, military, college) across the Greater Houston metropolitan area including Katy, Cypress, Greater Heights, and Missouri City. Go-to-market is hybrid: a traditional brick-and-mortar sales floor with an in-person sales team supplemented by direct-to-consumer digital purchasing via EasyPass and multi-channel digital marketing (paid search, Facebook, Instagram, YouTube, content). Customer acquisition is supported by targeted incentive programs for community segments.
Easy Honda firmographics
Firmographics- Name
- Easy Honda
- Legal name
- Easy Honda
- Website
- https://easyhonda.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Easy Honda is a privately held authorized Honda dealership in Houston, Texas, selling new, certified pre-owned, and used Honda vehicles, supported by service, parts, and finance departments, plus the EasyPass 100% online purchase program serving Greater Houston consumers.
- Ownership category
- akta.pro rank
Easy Honda industry classification
Industry- Product category
- Retail Automotive Dealership
- NAICS
- New Car Dealers (44111), Used Car Dealers (44112), Automotive Parts and Accessories Retailers (441330)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- New & Used Auto Purchase Loans (FSAKADAA)
- akta.pro secondary industries
- Auto & Vehicle Loan Brokerage (FSAEAEAK), Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)
Keywords
Where Easy Honda is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Easy Honda business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Vehicle Sales: Sale of new Honda vehicles including cars, SUVs, trucks, and electrified models. Revenue generated from manufacturer wholesale pricing to retail markup.
- Used Vehicle Sales: Sale of pre-owned vehicles including Honda Certified Pre-Owned vehicles (HondaTrue Certified+, HondaTrue Certified, and HondaTrue Used).
- Auto Financing: Finance and lease arrangements facilitated through the dealership, potentially earning spread on financed amounts and lease origination fees.
- Service and Parts: Maintenance, repairs, genuine Honda parts, and accessories sales. Services include routine maintenance, brake repairs, tire service, oil changes, battery replacement, and Honda Service Pass support. Servicing traditional combustion, hybrid, plug-in hybrid, and electric vehicles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Honda Civic LX starting at $25,890 |
| One time/ perpetual license | Pay-as-you-go | Honda Civic Sport starting at $27,890 |
| One time/ perpetual license | Pay-as-you-go | Honda Civic Hybrid Sport starting at $30,590 |
| One time/ perpetual license | Pay-as-you-go | Certified 2025 Honda Accord LX at $25,113 |
| One time/ perpetual license | Pay-as-you-go | Honda Accord Hybrid Sport starting at $34,990 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Easy Honda product offering
Product offeringCore offering
Easy Honda is an authorized Honda dealership retailing new Honda vehicles, HondaTrue Certified Pre-Owned vehicles, and pre-owned vehicles from a single showroom at 10250 Katy Freeway in Houston, Texas. The dealership operates an on-site Service Department and Parts Department, offers financing and leasing through Honda Financial Services, and supplements in-person sales with the EasyPass 100% online vehicle purchase program for fully remote transactions.
Product overview
Easy Honda is a Honda automobile dealership located in Houston, Texas, offering a comprehensive automotive retail platform. The core offering centers on selling new Honda vehicles across the complete Honda model lineup including sedans (Accord, Civic), SUVs (CR-V, Pilot, Passport, HR-V), minivans (Odyssey), trucks (Ridgeline), and electrified vehicles (hybrid and electric models). The company also provides certified pre-owned and general used vehicle sales. Supporting the vehicle sales are integrated service modules including EasyPass (online buying), Honda Service Pass, Express Service, auto financing, vehicle trade-in valuation, and parts & accessories sales. Additional services include Honda EV education resources and Honda rentals. The dealership serves the greater Houston metropolitan area including Katy, Cypress, Greater Heights, and Missouri City communities.
Differentiator
Problem solved
Functional benefit
Products and services
- New Honda Vehicles Sale of new Honda automobiles across the full Honda lineup — sedans (Civic, Accord), SUVs (CR-V, Pilot, Passport, HR-V), minivans (Odyssey), trucks (Ridgeline), and electrified models (CR-V Hybrid, Accord Hybrid, Civic Hybrid, Civic Hatchback Hybrid, Prelude Hybrid, Prologue EV, Civic Si, Civic Type R). Targeted at Houston-area individual consumers and families.
- Honda Certified Pre-Owned Vehicles (HondaTrue) HondaTrue Certified+, HondaTrue Certified, and HondaTrue Used pre-owned Hondas that have passed a 182-point inspection and come with manufacturer-backed warranty coverage (up to 7-year/100,000-mile powertrain warranty) and additional benefits such as complimentary oil changes and a 3-day exchange policy on Smart Choice units. For buyers seeking Honda-quality pre-owned vehicles with extended protection.
- Used Vehicles Pre-owned vehicles from various makes and models (not only Honda) at multiple price points including sub-$25K options, luxury pre-owned, one-owner, and low-mileage categories. All units are inspected for quality and reliability. For budget-conscious and value-oriented buyers.
- EasyPass Online Purchase Program 100% online vehicle buying experience that lets customers browse inventory, configure, apply for financing, value a trade-in, and complete the purchase entirely remotely without visiting the dealership. For Houston-area and remote buyers preferring a digital car-buying journey.
- Honda Service Pass Subscription-style service package providing scheduled maintenance coverage and benefits for Honda vehicle owners serviced at the dealership. For Honda owners seeking predictable maintenance costs and bundled service.
- Express Service Expedited vehicle maintenance and repair service for routine needs such as oil changes, brake service, tire rotations, and battery replacement, designed for quick turnaround without lengthy wait times. For time-sensitive Honda owners.
- Auto Financing and Leasing Vehicle financing and leasing solutions including online credit applications (consumer and business), competitive loan rates through Honda Financial Services, and tailored payment options for new and used vehicle purchases. For buyers who need financing or prefer leasing.
- Vehicle Trade-In Valuation Trade-in valuation service (paired with Kelley Blue Book Instant Cash Offer) providing competitive offers on a customer's current vehicle, redeemable toward a new or used vehicle purchase. For buyers offsetting the cost of their next vehicle.
- Genuine Honda Parts and Accessories Genuine Honda OEM parts and accessories available for order through the Parts Department to maintain, repair, or customize Honda vehicles. For Honda owners and service customers needing factory-specified components.
- Honda Rentals Short-term Honda vehicle rentals offered through Honda Digital Services, accessible from the Easy Honda website, for customers needing temporary transportation. For customers needing loaner or short-term rental vehicles.
Quantifiable outcome
- HondaTrue Certified vehicles include 182-point inspection and up to 7-year/100,000-mile powertrain warranty
- +1 more outcomes
Companies that use Easy Honda
Customer profileSegments4 records
Ideal customer profiles3 records
Easy Honda technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
Easy Honda partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- American Honda Motor Co.coreAuthorized Honda dealership representing American Honda Motor Co. Full access to Honda's vehicle lineup, genuine parts, manufacturer warranties, and Honda certification programs including HondaTrue Certified+, HondaTrue Certified, and HondaTrue Used vehicles.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Easy Honda competitors and assessment
Company assessmentBroad incumbents
- AutoNation: Largest US auto dealer group with multiple Houston rooftops including Honda franchises; competes with Easy Honda through scale advantages in inventory, financing, and digital retailing.
- Sonic Automotive: Public multi-brand dealer group with EchoPark used-car operations; comparable franchised dealer + used vehicle model to Easy Honda, with significantly larger geographic and brand footprint.
- Group 1 Automotive: Fortune 500 multi-brand dealer group with Texas/Houston presence; comparable business model to Easy Honda but at much larger scale with multiple rooftops and broader OEM mix.
Emerging players
- CarMax: Largest US used-vehicle retailer with a Houston-area presence; competes with Easy Honda's used and CPO inventory, online purchase experience, and trade-in appraisal flow.
- Carvana: Online used vehicle retailer with vehicle vending machines in Houston; competes with Easy Honda's EasyPass online purchase model and is a structural threat to the traditional dealer franchise model.
Direct peers
- Gillman Honda Houston: Gillman Automotive Group's Houston Honda store, competing directly with Easy Honda on new Honda inventory, certified pre-owned, financing, and service within the same metropolitan area.
- John Eagle Honda of Houston: Long-standing Honda franchise in Houston competing head-to-head with Easy Honda on new-vehicle sales, Honda Certified Pre-Owned offerings, and factory-trained service.
- Russell & Smith Honda: Houston-area Honda dealership and part of the Russell & Smith dealer group; competes with Easy Honda on new Honda sales, CPO, financing, and service in the same DMA.
- Sterling McCall Honda: Authorized Honda dealership in Houston, TX, directly competing with Easy Honda for the same customer base in the Katy Freeway / Greater Houston corridor across new, used, and service business.
- Honda of Spring: Suburban Houston Honda dealership serving the Spring / North Houston corridor; another franchise competitor in the same metro for Easy Honda's new and used vehicle sales.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Easy Honda social profiles
Digital presenceEasy Honda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easy Honda leadership team
Management profileNumber of profiles
Easy Honda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easy Honda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easy Honda
What does Easy Honda do?
Easy Honda is an authorized Honda dealership retailing new Honda vehicles, HondaTrue Certified Pre-Owned vehicles, and pre-owned vehicles from a single showroom at 10250 Katy Freeway in Houston, Texas. The dealership operates an on-site Service Department and Parts Department, offers financing and leasing through Honda Financial Services, and supplements in-person sales with the EasyPass 100% online vehicle purchase program for fully remote transactions.
Is Easy Honda a public or private company?
Easy Honda is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Easy Honda founded?
Easy Honda was founded in -1. It employs 11 to 50 people.
Where is Easy Honda based?
Easy Honda is headquartered in Houston, United States, in the North America region.
How does Easy Honda make money?
Four revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales, auto Financing and service and Parts.
Who are Easy Honda's main competitors?
Broad incumbents on record are AutoNation, Sonic Automotive and Group 1 Automotive. Emerging players are CarMax and Carvana. Direct peers are Gillman Honda Houston, John Eagle Honda of Houston, Russell & Smith Honda, Sterling McCall Honda and Honda of Spring.
Does Easy Honda have an API?
No public API is recorded for Easy Honda.
What industry is Easy Honda in?
Easy Honda's product category is Retail Automotive Dealership. Its primary akta.pro industry code is FSAKADAA, New & Used Auto Purchase Loans, with a secondary code of FSAEAEAK, Auto & Vehicle Loan Brokerage. Its NAICS code is 44111 and its SIC code is 5500.