The Depot Restaurant

What The Depot Restaurant does

Depot Eatery (trading as The Depot Restaurant) is a single-location casual dining restaurant located at 86 Federal Street in Auckland's CBD, New Zealand. The restaurant is chef Al Brown's flagship concept within the broader Al Brown & Company hospitality portfolio, which also includes sister brands The Fed and Best Ugly Bagels. The Depot's positioning centers on charcoal and hardwood-fired cooking, seasonal New Zealand-sourced produce (Freedom Farms pork, Regal king salmon, Good Joe coffee, Zany Zeus yoghurt, Daily Bread), and a share-plate menu spanning breakfast through dinner.

The offering is structured around an all-day menu: breakfast service from 7 AM, an extensive raw bar featuring eight regionally-sourced oyster varieties and sashimi, charcuterie boards, small share plates (NZ$21–$37), and bigger share plates (NZ$40–$50). The restaurant operates seven days a week with extended hours and explicitly does not accept reservations, enforcing a one-bill policy for groups of four or more. Distribution is exclusively walk-in dine-in at the physical location, with a secondary revenue stream from gift vouchers sold through SkyCity Auckland's online shop.

The business model is direct-to-consumer food and beverage sales with pay-as-you-go per-cover pricing in NZD. Customer acquisition is minimal, relying on foot traffic, Facebook and Instagram organic presence, and the embedded SkyCity Auckland location. The entity is privately held with no disclosed funding, ownership structure, or financial performance. No proprietary technology platform or software product underpins operations; the website serves as a static menu and contact surface rather than a transactional system.

Name

The Depot Restaurant

Legal name

Depot Eatery

Website

https://eatatdepot.co.nz

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Depot Eatery is chef Al Brown's single-location, walk-in only restaurant in Auckland CBD serving charcoal-fired New Zealand cuisine across breakfast, raw bar, charcuterie, and share plates, with voucher sales channeled through SkyCity Auckland.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Casual Dining Restaurants (THAFACAB)

akta.pro secondary industry

All-Day Dining Restaurants (THAFACAJ)

Keywords

• Casual dining restaurant
• Share plates
• Raw bar oysters
• Wood-fired cooking
• Brunch and dinner

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Food and beverage sales: The restaurant generates revenue through direct food and beverage sales to dine-in customers. Menu includes breakfast, raw bar (oysters and clams), charcuterie, small share plates, bigger share plates, and sides. Alcoholic beverages available through a separate drinks menu.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Depot Restaurant is a single-location, walk-in-only casual dining restaurant in Auckland CBD serving an all-day menu built around charcoal and hardwood cooking. The menu covers breakfast (7-11 AM), an oyster and clam raw bar with sashimi and tartare, charcuterie boards, small share plates, larger share plates, and sides, paired with a curated wine list. Gift vouchers are sold through SkyCity Auckland's online shop.

Product overview

Depot Eatery is a single-location restaurant operated as part of Al Brown & Company hospitality group. The offering centers on all-day dining with a focus on small plates, raw bar items (oysters and clams), charcuterie, and larger shareable mains. The restaurant offers breakfast service and operates a voucher shop for gift card sales. No software platform or modular product architecture exists.

Differentiator

Problem solved

Functional benefit

Products and services

• Depot Eatery Restaurant (Dine-in Service) Walk-in casual dining restaurant serving an all-day charcoal and hardwood cooked menu (breakfast, raw bar oysters/clams/sashimi/tartare, charcuterie, small share plates, bigger share plates, and sides) to dine-in guests at 86 Federal Street, Auckland CBD.
• Depot Custom Voucher (Gift Card) Prepaid voucher/gift card redeemable at Depot Eatery, sold through SkyCity Auckland's ecommerce platform.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• SkyCity AucklandminorOthersDepot Eatery is part of the SkyCity Auckland property/casino complex. Vouchers are sold through SkyCity's online shop (shop.skycityauckland.co.nz). Career opportunities are listed through SkyCity Careers website.
• Al Brown & CompanycoreOthersThe restaurant is owned and operated by chef Al Brown through Al Brown & Company. This is the parent/hospitality group entity for the restaurant brand.
• Daily BreadminorOthersSupplier of seeded sourdough crostini used in charcuterie dishes. Listed as a food supplier/partner in menu descriptions.
• The FedminorOthersRelated hospitality brand within the Al Brown portfolio of restaurants. Listed as a sister brand on the website footer.
• Best Ugly BagelsminorOthersRelated hospitality brand within the Al Brown portfolio of restaurants. Listed as a sister brand on the website footer.

Recent moves3 records

Expansion highlights2 records

Regional players

• Depot by SkyCity (Sydney): SkyCity's Australian operations include similarly named casual dining venues within their entertainment precincts. While geographically distinct, these venues share the SkyCity precinct hospitality model, voucher-driven demand, and casual share-plate format that also characterize Depot's Auckland operation.

Direct peers

• Ostro Restaurant & Bar: Established Auckland CBD casual-to-upscale dining venue with strong share-plate and New Zealand produce-driven menu. Comparable in target customer (CBD diners, tourists, corporate), pricing tier, and all-day operating model within the same Auckland market.
• Ebisu: Auckland share-plate restaurant with strong charcoal/grill cooking focus and a comparable casual-upscale positioning. Directly comparable on cooking method, menu format (small and larger share plates), price tier, and the same Auckland walk-in casual dining customer.
• Azabu: Auckland share-plate casual dining concept with a charcoal/fire-driven menu and premium New Zealand produce positioning. Closely comparable to Depot on cooking technique, share-plate format, price point, and target demographic of Auckland diners seeking fire-cooked, modern casual fare.
• The Fed: Sister brand within the Al Brown & Company portfolio, listed alongside Depot on the website footer. Operates a comparable casual, share-plate dining concept under the same parent group, sharing management, sourcing relationships, and brand DNA.
• Apero Food & Wine: Auckland casual dining venue with a share-plate, European-influenced menu and curated wine list. Directly comparable to Depot in format (small plates, casual seating, no-fuss positioning), pricing, and target diner seeking a social, walk-in friendly experience.
• Best Ugly Bagels: Another sister brand in the Al Brown & Company portfolio. While a bagel-focused chain rather than a full-service casual dining venue, it shares ownership, supplier relationships, and the broader Al Brown hospitality platform that supports Depot's operations.

Broad incumbents

• Cassia: Long-established Auckland fine-casual Indian restaurant operating from the same Federal Street / SkyCity-adjacent area. Comparable as a premium-share dining destination for the same high-end casual diner in Auckland CBD, though positioned as a specialty cuisine venue rather than a broad share-plate concept.
• SkyCity Auckland Restaurants: The SkyCity Auckland precinct hosts multiple owned-and-operated restaurants and bars that compete for the same tourist and CBD diner base as Depot. As Depot's voucher partner and precinct host, SkyCity's in-house venues are the most directly co-located competitive set.
• Jervois Steak House: Premium Auckland steak-focused restaurant with comparable fire/charcoal cooking and NZ-produce sourcing. Competes for high-ticket dining occasions and special-occasion spend in the same Auckland market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/eatatdepot
• Instagraminstagram.com/depoteatery
• LinkedInlinkedin.com/company/the-depot-restaurant

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Depot Restaurant