Easy Slider

What Easy Slider does

Easy Slider is a Dallas-based restaurant group founded in December 2011 by Caroline Perini and Miley Holmes. The company operates a multi-channel food business built around creative mini-burgers (sliders) made with Certified Angus beef, including signature recipes such as The Sweet & Lowdown, The Nutty Pig, and The Roadside, complemented by sides, salads, chicken tenders, and desserts. Its physical footprint comprises three mobile food trucks operating at public events and parks across the Dallas metro, a flagship brick-and-mortar restaurant opened in 2024 in Old East Dallas at 3905 East Side Avenue, and a second location at The Exchange Food Hall in the downtown AT&T Discovery District (open since 2022). Distribution channels include direct on-premise consumption, UberEats delivery, Toast gift cards, Printify merchandise, and direct enterprise catering sales.

The company generates revenue through four streams: per-unit food truck sales (with promotions such as a 2-for-$12.50 mix-and-match deal), in-person dining and takeout at its two brick-and-mortar locations, third-party marketplace delivery via UberEats, and catered events priced per event based on length and headcount. Its customer base is segmented horizontally into walk-in individual consumers purchasing sliders at trucks and restaurants, and corporate/event clients (including Best Buy, Neiman Marcus, Dallas Mavericks, LiveNation, Cinemark, Restoration Hardware, Hilton, and Southern Methodist University) booking catering for corporate events, weddings, and private gatherings. Pricing is unit-based at retail and event-based at catering.

Easy Slider is a privately held, founder-owned business with no disclosed external funding and no parent company. It relies on standard third-party restaurant technology (Toast, Chownow, UberEats, Printify) rather than proprietary technology, and has no disclosed AI/ML capabilities. Its competitive positioning is grounded in proprietary recipes, vintage Americana branding, and multi-year local brand recognition including multiple regional best-in-class awards.

Name

Easy Slider

Legal name

Easy Slider

Website

https://easyslidertexas.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Easy Slider is a Dallas-based restaurant group founded in 2011, operating three food trucks and two brick-and-mortar locations serving creative mini-burgers and catering for corporate and private events across the Dallas metro.

Ownership category

akta.pro rank

Product category

Gourmet Burger Restaurant

NAICS

Mobile Food Services (722330), Special Food Services (7223), Limited-Service Restaurants (722513)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Food Trucks (Motorized) (THAFAHAA)

akta.pro secondary industries

Mobile / On-Site Catering (Food Trucks for Events, Pop-Ups) (THAFAIAJ), Festival, Fair & Event Mobile Concessions (THAFAHAI)

Keywords

• Gourmet sliders
• Food truck catering
• Mini burgers
• Casual dining
• Event catering services

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Food Truck Sales: Direct sales from food trucks at various locations and events throughout Dallas
2. Brick-and-Mortar Restaurant: In-person dining and takeout at East Side flagship location and The Exchange food hall location
3. Catering Services: Catering for corporate events, weddings, birthdays, and private gatherings with minimums based on event length and headcount

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Easy Slider is a Dallas-based food truck and casual dining business that serves creative mini-burgers (sliders) made with Certified Angus beef and unique toppings inspired by Texas and Southern flavors, alongside sides and desserts. The business distributes through three mobile food trucks, two brick-and-mortar restaurant locations, food truck catering for events, and third-party delivery platforms such as UberEats.

Product overview

Easy Slider is a Dallas-based food truck and restaurant business offering creative, high-quality mini burgers (sliders). The core product portfolio consists of various slider varieties featuring Certified Angus beef, fried chicken, and vegetarian options, complemented by sides (Loaded Tots, Tater Tots, Onion Rings), salads, and desserts. The business operates through multiple channels: mobile food trucks available for event catering, and two brick-and-mortar locations (East Side flagship in Old East Dallas and THE EXCHANGE location in downtown Dallas). The company also sells through third-party delivery platforms like UberEats.

Differentiator

Problem solved

Functional benefit

Products and services

• Gourmet Sliders

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Slater's 50/50: California-based gourmet burger chain built around creative signature burgers. Comparable to Easy Slider in upscale burger positioning and chef-driven menu differentiation, though in a different geography.
• Kogi Korean BBQ: Pioneering LA-based food truck that scaled to brick-and-mortar with creative fusion cuisine. Comparable to Easy Slider on food-truck-first brand identity, creative flavor combinations, and event-driven GTM motion.
• Umami Burger: LA-based gourmet burger chain built around creative flavor profiles (e.g., truffle, parmesan). Closely comparable to Easy Slider in upscale burger positioning, premium ingredient story, and chef-driven menu innovation.
• Torchy's Tacos: Austin-based Tex-Mex chain that originated from a food truck and expanded across Texas and beyond. Directly comparable to Easy Slider on food-truck origin story, Texas market focus, creative menu positioning, and multi-format expansion model.
• Hopdoddy Burger Bar: Austin-based gourmet burger chain founded in 2010 that grew from local roots into a multi-state casual-dining brand. Highly comparable to Easy Slider in upscale burger positioning, premium ingredients, and Texas-market expansion trajectory, though at substantially larger scale.
• Shake Shack: Publicly-traded premium fast-casual burger chain with a national footprint and brand-driven positioning. Comparable to Easy Slider in gourmet-burger focus, premium pricing, and reliance on differentiated recipes rather than price competition.
• The Halal Guys: NYC street-food brand that scaled from a single cart to brick-and-mortar locations nationwide. Highly relevant as a comparable mobile-to-multi-unit expansion playbook, though with a different cuisine focus.
• Coolhaus: LA-based gourmet ice cream sandwich food truck that scaled to retail and grocery distribution. Comparable on the food-truck-origin-to-multi-channel playbook and on creative, Instagram-friendly product positioning, though in a different product category.

Regional players

• Whataburger: Texas-anchored burger chain with deep regional brand loyalty. Comparable to Easy Slider on Texas burger focus and regional identity, but operates at a vastly larger scale and is not a direct head-to-head competitor for the gourmet slider segment.

Others

• Roaming Hunger: Food truck marketplace and booking platform that connects food trucks with event organizers. Relevant as an industry enabler/ecosystem player that supports the food truck booking channel Easy Slider relies on for catering and event operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/easyslidertx
• LinkedInlinkedin.com/company/easy-slider

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easy Slider