What EasySwim Nederland BV does

EasySwim Nederland BV is a Dutch private limited company founded in 2008 and headquartered in Uden, Netherlands, that develops and commercialises a proprietary, experience-based swimming lesson methodology for young children. The company's offering is built on a four-pillar pedagogical framework — immediate deep-water immersion using a purpose-built buoyancy suit, sub-group instruction with steering cards, in-water teaching for closer instructor-child engagement, and a digital-physical learning environment — supported by a structured diploma pathway (SpetterPlezier, PeuterSurvival, Zwemplezierles, and the post-diploma ZwemPlezierWereld continuation programmes). Around this methodology, EasySwim has assembled an integrated product ecosystem including branded buoyancy suits (Pro, Fun, Baby), the Ezzy's Islands mobile learning app, the SmartSwim NFC-based in-pool digital assistant, and Splash Software, a modular SaaS platform for swimming pool administration covering customer, waitlist, financial, and scheduling workflows. The company operates a dual B2B and B2C go-to-market: swimming pools and swim schools licence the methodology and supporting software via the annual Star Support partnership programme (80+ active partners in the Netherlands, 125+ international locations), while parents purchase branded buoyancy swimwear and educational materials directly through the Dutch-language e-commerce webshop. The business is family-run by members of the Driessen family, supported by a small core team of approximately ten employees, and is privately held with no disclosed external funding.

Name

EasySwim Nederland BV

Legal name

EasySwim Nederland BV

Website

https://easyswim.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

EasySwim Nederland BV is a Dutch family-run company that licenses its proprietary experience-based swimming lesson methodology, branded buoyancy suits, and Splash Software pool-management platform to 80+ swimming pool partners in the Netherlands and 125+ international locations, while selling branded swimwear directly to parents.

Ownership category

akta.pro rank

Product category

Swimming Education Services

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

akta.pro secondary industries

Swim & Surf Performance Wear (CRAAAEAG), Swimwear (Children) (CRAAAHAG)

Keywords

• Swimming education methodology
• Buoyancy swimwear products
• Pool management software
• Swim school licensing
• Children's swimming lessons

Headquarters

HQ city

Uden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Buoyancy Suit and Merchandise Sales: Sale of EasySwim-branded buoyancy swimwear (Pro, Fun, Baby), accessories, and educational materials (steering cards, dice) to both B2C consumers and B2B swimming pool partners. One-time purchase per product with revenue recognised at point of sale.
2. Star Support Licensing and Partnership Fee: Swimming pools and swim schools license the EasySwim method, diploma system, and branded programme materials in exchange for an annual Star Support partnership fee. Includes access to Splash Software, the online portal, e-learnings, marketing tools, and ongoing support. Discounts on EasySwim products are provided to partners.
3. Splash Software Subscriptions: Splash Software is sold as a modular SaaS solution for swimming pool administration. Pools purchase individual modules (customer management, waitlist, financial, scheduling, customer app) on a subscription basis. OmniOffice module requires a separate data-processing agreement per GDPR.
4. SmartSwim Platform: SmartSwim is offered as an additional technology platform to swimming pools, combining hardware (waterproof tablets, NFC chips) with software for automated exercise selection and pupil-level management. Revenue likely derived from hardware sales and/or platform licensing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

EasySwim develops and commercialises a proprietary, experience-based children's swimming lesson methodology centred on immediate deep-water immersion with purpose-built buoyancy suits, combined with a gamified digital-physical learning environment (Ezzy's Islands), modular pool-management software (Splash Software), and a partner network (Star Support) under which swimming pools licence the methodology, diplomas, and branded materials. The company sells EasySwim-branded buoyancy swimwear (Pro, Fun, Baby) directly to parents through its e-commerce webshop and at wholesale prices to partner pools.

Product overview

EasySwim Nederland BV offers a comprehensive swimming education ecosystem built around the EasySwim Method. The core methodology focuses on experience-based learning with children starting in deep water using specialized buoyancy swimsuits. The product portfolio includes Splash Software (a complete swimming pool management platform with modules for customer management, waiting lists, finance, and planning), Ezzy's Islands (a digital learning concept with mobile apps for gamified swimming education), and the SmartSwim digital assistant for self-directed practice. Physical products include the EasySwim Pro Jacket, EasySwim Fun, EasySwim Baby, and EasySwim Fun x JUJA swimwear. The company provides a complete learning pathway from SpetterPlezier (baby/parent) through PeuterSurvival, Zwemplezierles, and continuation programs (Zeemeerminzwemmen, Snorkelen, ZwemHeld, ZwemKampioen), each with associated diplomas. Support services include Star Support partnership, Implementation & Start-up programs, EasySwim Academy (blended training), Online Portal, and EasySwim Experience events. The portfolio integrates physical swimming lessons with digital elements and comprehensive business support for swimming pools and swim schools.

Differentiator

Problem solved

Functional benefit

Brands

• EasySwim Pro: The original swim vest for children, developed specifically for swimming lessons with optimal buoyancy and freedom of movement
• EasySwim Fun
• EasySwim Baby
• Ezzy's Islands
• Star Support
• SmartSwim
• Splash Software
• PeuterSurvival
• ZwemPlezierWereld

Products and services

• EasySwim Methode Proprietary experience-based swimming education methodology for children. Children start directly in deep water using EasySwim buoyancy swimsuits, work in small groups with steering cards, and learn in a rich environment linking physical and digital worlds. Central to EasySwim is its four-pillar framework of deep-water immersion, sub-group teaching, in-water instruction, and high engagement.
• Splash Software Modular SaaS platform for swimming-pool administration consisting of customer management, waitlist management, financial management, and planning modules, plus a customer-facing mobile app (iOS and Android) for lesson sign-up and cancellation. The OmniOffice module supports business operations and requires separate GDPR data-processing agreements.
• Ezzy's Islands Digital learning concept and mobile app that combines the physical swimming-pool environment with the digital world. Includes 12 mini-games featuring characters Jax, Flo, and Ezzy the seahorse, with collected shells used to customise the user's bay, beach, and beach house. Available on iOS App Store and Google Play.
• EasySwim Pro Jacket The original swim jacket for children, specially developed for swimming lessons. Offers optimal buoyancy and freedom of movement, supports water confidence development, and features UPF50+ sun protection. Sizes M through XXL. Used by more than 100 professional swimming pools in the Netherlands.
• EasySwim Fun Playful and comfortable swim jacket for recreational swimming, featuring extra buoyancy for water fun, comfortable fit for free movement, and removable buoyancy elements. UPF50+ sun protection.
• EasySwim Baby Thermal swimwear for infants aged 3-24 months designed to help prevent cooling down in and around water. UPF50+ sun protection, ideal fit, and easy on/off design.
• EasySwim Fun x JUJA Limited edition EasySwim Fun jacket created in collaboration with JUJA, featuring distinctive JUJA patterns (white/blue striped navy and red-purple leopard). Limited availability, exclusive to the EasySwim webshop.
• Star Support Annual B2B partnership programme for swimming pools and swim schools. Includes licence to use the EasySwim method, all programmes and diplomas, image rights, discount on swimwear and teaching materials, support from EasySwim experts, online teaching materials, EasySwim platform access, e-learnings, partnership certificate, diploma quality assurance, and an annual benchmark report.
• SmartSwim Smart digital swimming assistant enabling self-directed and goal-oriented practice during swimming lessons. Uses waterproof tablets with NFC scanner and chips for student-level recognition and automatic exercise selection based on proficiency. Designed to work with any swimming method and pool type.
• EasySwim Diploma Swimming diploma programme focused on swimming safety and pleasure, expressed through nine practical situations aligned with children's experiences. Emphasises skill application over technical execution and distance, ensuring no risk of failure at the diploma ceremony.
• PeuterSurvival Early-childhood swimming safety programme for toddlers aged 2.5-3 years focused on self-rescue skills in water, including clothed swimming. Three practical situations: Boat Trip, Submarine, Superhero. Provides early water safety skills before formal swimming lessons.
• SpetterPlezier Baby and toddler swimming programme (with parents) focused on fun water introduction through songs, games, learning to move through water, jumping from edge, and learning to float and turn. Lays the foundation for further swimming trajectory.
• Zwemplezierles Core swimming lessons focused on learning to swim with maximum fun. Children start directly in deep water with EasySwim buoyancy suits, work in groups, and focus on applying skills in practical situations rather than swimming laps. Combines with EasySwim Diploma for complete swimming education.
• EasySwim Academy Blended learning platform offering training trajectories for managers, swimming instructors, and reception staff. Includes e-learnings, physical training sessions, knowledge sharing between pools, video presentations with deepening texts, assignments, practical images, and tests. Academy package includes blended trajectories, unlimited e-learning access, and the ProTrack tracking system.
• Online EasySwim Portal Partner-facing online domain for Star Support partners providing access to all available e-learnings and online teaching materials. Includes KTO module for customer satisfaction surveys, organisation tools and lesson plans, videos, marketing library, and e-learnings. Expandable with Splash Software.
• Implementatie & Opstart Implementation and start-up support programme for new EasySwim swimming schools. Includes access to the 'EasySwim Method Implementation' toolkit, an onboarding programme with e-learnings, the possibility of a practical visit at EasySwim, and optional (practical) training sessions at the customer's location.
• EasySwim Experience On-site half-day programme for swimming-pool professionals combining discussion of current situation and wishes, tailored advice, a mini-workshop on the EasySwim method, and practical observation. Primary B2B acquisition event held at the EasySwim Experience Center in Uden.

Quantifiable outcome

• Parents rate EasySwim swimming lessons at 8.5/10 (2025 survey) and 8.6/10 (2023 survey)
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

One partnership is on record.

• JUJAminorStrategic or Co-development PartnerEasySwim collaborated with JUJA, a swimwear/accessories brand, to develop a limited-edition co-branded version of the EasySwim Fun buoyancy suit — the EasySwim Fun x JUJA. The edition features two distinctive JUJA prints (navy white stripes and red-purple leopard pattern) and is sold exclusively through the EasySwim webshop while stocks last.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Big Blue Swim School: US-based multi-location children's swim school franchise. Comparable in being a scaled children's swimming education brand with standardized programming, though operates owned facilities rather than licensing to independent pools.
• Goldfish Swim School: Large US franchise network of children's swim schools with standardized curriculum. Comparable as a scaled, curriculum-driven children's swim school operator, though primarily franchise-led rather than licence-led.
• KNZB (Koninklijke Nederlandse Zwembond): Royal Dutch Swimming Federation — the national governing body for swimming in the Netherlands. Comparable as a Dutch swimming-sector authority that shapes curriculum standards and could partner or compete with EasySwim's diploma system.

Direct peers

• Konfidence: Manufacturer of children's swimwear with integrated buoyancy (AquaNappy, swim jackets). Comparable to EasySwim's branded Pro/Fun/Baby buoyancy suit line as a children's aquatics product company with retail and B2B distribution.
• Splash About: Global children's swimwear and swim-aid brand (Happy Nappy, wetsuits, swim jackets). Directly comparable to EasySwim's buoyancy product portfolio in terms of product category, target customer (parents of young children), and retail/wholesale distribution.
• Water Babies: UK-based children's swimming lesson provider operating through a franchise network of partner pools. Directly comparable as a methodology-licensing, partner-pool-based swim school model serving infants and toddlers.
• SwimFin: Manufacturer of children's swim aids including the iconic shark-fin swimming aid. Directly comparable to EasySwim's buoyancy products as a children's swim-aid brand selling B2B to swim schools and B2C to parents.

Regional players

• Swimming Nature: UK-based premium private swimming school with proprietary methodology. Comparable to EasySwim as a methodology-driven, partner-pool-style swim school operator in an adjacent European market.
• Zwemschool De IJsel: Dutch swimming school chain operating multiple locations. Comparable as a regional Dutch swimming instruction provider that could adopt or compete with the EasySwim methodology.

Others

• StarGuard Lifeguarding: US lifeguard certification and aquatics training provider. Adjacent comparable as an organization selling aquatics training and certification into the pool-operator market, though focused on safety rather than children's lessons.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/EasySwimInternat
• Facebookfacebook.com/EasySwimNederland
• LinkedInlinkedin.com/company/easyswimnederland

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EasySwim Nederland BV