FIG Restaurant
FIG Restaurant is a single-location fine dining restaurant in downtown Charleston, SC, founded in 2003, serving seasonal Lowcountry cuisine and a curated wine and cocktail program to individual diners via Resy reservations and walk-in bar seating.
- Company typePrivate
- Founded2003
- HeadquartersCharleston, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What FIG Restaurant does
FIG Restaurant is a single-location fine dining establishment at 232 Meeting Street in downtown Charleston's Ansonborough neighborhood, founded in 2003 by Chef/Owner Mike Lata and Owner/Manager Adam Nemirow. The restaurant operates dinner service only, Tuesday through Saturday from 5PM to 10:30PM, with a maximum party size of six guests and reservations managed exclusively through Resy up to four weeks in advance. Its product offering centers on a seasonally changing dinner menu of Lowcountry cuisine sourced from a curated set of purveyors, complemented by a dessert program (house-made ice creams, panna cottas, sorbets) and a beverage program featuring small-family-winery wines and creative original cocktails. Walk-in seating is available in the bar area on a full-menu basis, and gift cards are sold via the Swipe It platform.
The business model is a traditional direct-to-consumer fine dining model: revenue is generated entirely from on-premise food and beverage sales plus gift card prepayments, with no off-premise, catering, retail, or wholesale channels disclosed. There is no publicly listed pricing; checks are determined by menu selection and beverage choices. Marketing is primarily earned media-driven, with the restaurant consistently featured in Southern Living, Condé Nast Traveler, Garden & Gun, Travel + Leisure, Eater, The Infatuation, and Resy 100, supplemented by a website email newsletter. The ownership group also operates The Ordinary, a separate acclaimed Charleston restaurant, indicating a multi-concept operator structure rather than a single-unit dependency.
The restaurant employs 39 people across culinary, service, bar, and administrative functions (Jessica Slaughter serves as Director of Administration). There is no institutional investment, no parent company, no subsidiaries, and no M&A activity disclosed. Technology adoption is limited to standard restaurant SaaS integrations (Resy, Swipe It, Culinary Agents, Google Maps); there is no proprietary technology, no app, and no AI capabilities referenced. Operational footprint is a single domestic location with no international presence.
FIG Restaurant firmographics
Firmographics- Name
- FIG Restaurant
- Legal name
- FIG Restaurant
- Website
- https://eatatfig.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FIG Restaurant is a single-location fine dining restaurant in downtown Charleston, SC, founded in 2003, serving seasonal Lowcountry cuisine and a curated wine and cocktail program to individual diners via Resy reservations and walk-in bar seating.
- Ownership category
- akta.pro rank
Where FIG Restaurant is headquartered
LocationHeadquarters
- HQ city
- Charleston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FIG Restaurant business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dinner Service: Traditional sit-down dinner service offering seasonally inspired cuisine with full menu availability including dinner, dessert, and beverage programs.
- Beverage Program: Wine, cocktails, and other beverages served alongside food service, featuring a thoughtful wine list and creative bar offerings.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
FIG Restaurant product offering
Product offeringCore offering
FIG Restaurant is a single-location fine dining establishment in Downtown Charleston, SC that serves seasonal Lowcountry cuisine through a dinner service (Tuesday–Saturday, 5PM–10:30PM), a house-made dessert program, and a curated wine and cocktail beverage program. The restaurant takes reservations through Resy, accommodates walk-in diners at its full-menu bar area, and sells gift cards via the Swipe It platform. Its offering is rooted in sourcing from a curated family of purveyors and changing the menu frequently based on seasonal product availability.
Product overview
FIG Restaurant is a single-location neighborhood restaurant in Downtown Charleston, SC, established in 2003. The restaurant operates as a unified dining establishment offering three core menu offerings: Dinner Menu, Dessert Menu, and Beverage Menu. The Dinner Menu features seasonally inspired cuisine with creative dishes made from locally sourced Lowcountry ingredients. The Dessert Menu offers house-made ice creams, panna cottas, and sorbets. The Beverage Menu includes a thoughtfully curated wine list and innovative cocktail program. The restaurant also provides dinner reservation services through Resy, bar area dining with full menu access, and gift card purchasing through Swipe It.
Differentiator
Problem solved
Functional benefit
Products and services
- Dinner Menu Seasonally inspired Lowcountry dinner menu featuring locally sourced ingredients from a curated family of purveyors, served Tuesday through Saturday from 5PM to 10:30PM. Offered to dining guests in the main dining room and bar area.
- Dessert Menu House-made dessert offerings including ice creams, panna cottas, sorbets, and seasonal sweet dishes, served to dinner guests.
- Beverage Program Thoughtfully curated wine list and innovative cocktail program featuring small family wineries, Old-World classics, important newcomers, and creative originals alongside timeless bar standards.
- Dinner Reservation Service Table reservation service for the main dining room, available up to 4 weeks in advance through Resy, with limited availability for groups up to 6 guests.
- Bar Area Dining Full menu, full-service dining available in the bar area, with most seating available for walk-in dining and limited reservations.
- Gift Cards Digital gift cards purchasable through the Swipe It platform hosted on the FIG website for use toward dining, dessert, and beverage purchases.
Companies that use FIG Restaurant
Customer profileSegments1 record
Ideal customer profiles1 record
FIG Restaurant technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
FIG Restaurant partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The OrdinaryminorThe Ordinary is another restaurant from the same ownership group behind FIG. Both restaurants are operated by the same team including owners Mike Lata and Adam Nemirow.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
FIG Restaurant competitors and assessment
Company assessmentDirect peers
- Peninsula Grill: Iconic Charleston fine-dining restaurant inside Planters Inn, famous for its coconut cake and Southern-accented cuisine. Comparable as a long-established, hotel-adjacent Charleston fine dining concept with national recognition.
- Magnolias Charleston: Long-running Charleston upscale Southern restaurant in the historic district. Comparable to FIG as a multi-decade, chef-driven Charleston full-service concept serving seasonal Lowcountry cuisine.
- McCrady's Tavern: Charleston fine-dining institution located in the same historic downtown core. Comparable as a long-running, full-service Charleston restaurant offering seasonal tasting-style menus and a destination dining experience.
- Husk Restaurant: Sean Brock's Charleston flagship that helped establish the city as a culinary destination. Directly comparable as a Southern-rooted, seasonal, ingredient-driven fine dining concept in the same city and same era as FIG.
- Charleston Grill: Long-running fine-dining restaurant inside the Charleston Place Hotel. Comparable as a hotel-anchored, full-service Charleston fine dining concept with a similarly strong national reputation and live jazz element.
- Wild Olive Charleston: Johns Island Italian-focused restaurant owned by the Indigo Road group. Comparable as a Charleston-area, seasonally driven, full-service restaurant competing in the regional fine-casual dining set.
- The Ordinary: Acclaimed Charleston seafood-focused restaurant co-owned and operated by the same Mike Lata and Adam Nemirow team behind FIG. It is the most directly comparable peer because it shares ownership, back-office infrastructure, purveyor relationships, and the same Charleston fine-dining positioning.
- Circa 1886: Wentworth Mansion fine-dining restaurant in Charleston known for its tasting menu and Southern-accented contemporary cuisine. Comparable as a single-room, chef-driven, destination fine dining experience in the same historic downtown Charleston market.
- Halls Chophouse: Charleston steakhouse known for upscale chops, hospitality-forward service, and broad national press. Comparable as a high-end Charleston full-service restaurant competing for the same destination-diner wallet.
- Oak Steakhouse Charleston: Upscale Charleston steakhouse with strong national steakhouse group backing. Comparable to FIG as a premium full-service Charleston restaurant targeting special-occasion and destination diners.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
FIG Restaurant social profiles
Digital presenceFIG Restaurant financial estimates
Financial estimateRevenue estimate
Valuation estimate
FIG Restaurant leadership team
Management profileNumber of profiles
Profiles3 records
FIG Restaurant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FIG Restaurant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FIG Restaurant
What does FIG Restaurant do?
FIG Restaurant is a single-location fine dining establishment in Downtown Charleston, SC that serves seasonal Lowcountry cuisine through a dinner service (Tuesday–Saturday, 5PM–10:30PM), a house-made dessert program, and a curated wine and cocktail beverage program. The restaurant takes reservations through Resy, accommodates walk-in diners at its full-menu bar area, and sells gift cards via the Swipe It platform. Its offering is rooted in sourcing from a curated family of purveyors and changing the menu frequently based on seasonal product availability.
Is FIG Restaurant a public or private company?
FIG Restaurant is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FIG Restaurant founded?
FIG Restaurant was founded in 2003. It employs 11 to 50 people.
Where is FIG Restaurant based?
FIG Restaurant is headquartered in Charleston, United States, in the North America region.
How does FIG Restaurant make money?
Two revenue lines are on record. Dinner Service is the primary driver. The others are beverage Program.
Who are FIG Restaurant's main competitors?
Direct peers on record are Peninsula Grill, Magnolias Charleston, McCrady's Tavern, Husk Restaurant, Charleston Grill, Wild Olive Charleston, The Ordinary, Circa 1886, Halls Chophouse and Oak Steakhouse Charleston.
Does FIG Restaurant have an API?
No public API is recorded for FIG Restaurant.