Reds at Thousand Oaks

Name

Reds at Thousand Oaks

Legal name

Reds at Thousand Oaks

Website

https://eatatreds.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Fine Dining Restaurants

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

akta.pro secondary industry

Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Fine dining restaurant
• Steak and seafood
• Wine bar
• Private dining events
• Restaurant hospitality

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Dine-in food and beverage sales: Traditional restaurant revenue from food, wine, beer, and cocktail sales during dine-in service. Operating hours are Mon-Sat 11am-10pm, Sunday 11am-9pm.
2. Private event bookings: Revenue from private dining events including birthdays, anniversaries, corporate gatherings, galas, class reunions, and wedding ceremonies and receptions.
3. Wine School events: Monthly ticketed wine education events at $55 per person with 5 wine pours and 3 small plates. Includes 20% automatic gratuity and 6% tax.
4. Holiday brunch buffets: Special holiday buffet events such as Mother's Day and Easter Brunch with fixed pricing per person.
5. Online ordering and delivery: Digital ordering through website with pickup and delivery via Grubhub marketplace partnership.
6. Gift cards and loyalty rewards: RedWater Rewards loyalty program offering discounts across all 9 RedWater restaurants, valued at over $250 annually for members.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Reds at Thousand Oaks operates an upscale full-service restaurant serving choice steaks, fresh seafood, and an extensive wine list in Grand Rapids, Michigan. The core offering is centered on the dine-in dining experience featuring scenic golf course views from a two-tiered patio and windowed indoor dining room. Supplementary paid offerings include Wine School monthly tasting events, $15 Flight Nights, Happy Hour, Sunday Brunch, Holiday Brunch Buffets, Private Dining event hosting, Golf Simulators, Social Memberships, and Gift Cards.

Product overview

Reds at Thousand Oaks is a single-location upscale restaurant offering a unified dining experience centered on wine, steak, and seafood cuisine. The core product is its full-service dining menu complemented by several supplementary offerings: Wine School (a monthly educational wine tasting event series), Sunday Brunch, Happy Hour specials, Private Dining for events, Golf Simulators, Social Memberships, RedWater Rewards loyalty program, Gift Cards, Holiday Brunch Buffets, and $15 Flight Nights. All offerings are interconnected through the RedWater Restaurant Group brand, with the loyalty program spanning all 9 group restaurants.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine, Steak & Seafood Dining Menu Full dining menu featuring choice steaks, fresh seafood, and an award-winning wine list, available for dine-in or takeout at the Reds at Thousand Oaks restaurant.
• Wine School Monthly educational wine tasting event series featuring 5 wine pours paired with 3 small plates, guided by a wine expert exploring themed regions or varietals, priced at $55 per person.
• Sunday Brunch Weekly brunch service served Sundays from 11 AM to 3 PM featuring sweet, savory, and specialty cocktail offerings at the Grand Rapids restaurant.
• Happy Hour Discounted drinks and appetizers program available Monday all day and Tuesday through Thursday 3-5:30 PM, with $3 off appetizers, $3 off specialty cocktails and wine by the glass, and $2 off drafts, seltzers, and Tito's.
• $15 Flight Nights Weekly Tuesday evening event from 5-9 PM featuring themed tasting flights (wine, beer, tequila, or creative cocktails) priced at $15 per flight, with themes rotating monthly.
• Private Dining Events Event hosting services for birthdays, anniversaries, corporate gatherings, galas, class reunions, and wedding ceremonies and receptions, with golf course views, modern interiors, and patio fire pits.
• Holiday Brunch Buffets Special holiday buffet events including Easter Brunch and Mother's Day Brunch featuring breakfast favorites, omelets, carved meats, and desserts, priced at $39 for adults, $16 for children 5-12, and free for kids 4 and under.
• Golf Simulators On-site golf simulator facilities available for entertainment and social memberships, offered as part of the RedWater restaurant group amenities at the Grand Rapids location.
• Social Memberships Membership program offering exclusive benefits and access to RedWater restaurant group facilities and events.
• Gift Cards Gift cards available for purchase and redeemable at all 9 RedWater restaurant group locations.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• RedWater Restaurant GroupcoreOthersParent company ownership. Reds at Thousand Oaks has been part of the RedWater Restaurants family since 2016. RedWater Restaurant Group operates 9 restaurants in the greater Grand Rapids area. Reds participates in the RedWater Rewards loyalty program offering exclusive discounts across all 9 locations valued at over $250 annually.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Cooper's Hawk Winery & Restaurants: Wine-club-anchored casual upscale restaurant concept combining full-service dining with an extensive wine list and tasting events. Highly comparable to Reds' wine-led programming and food-and-wine pairing model.
• The Chop House: Grand Rapids–area upscale steakhouse serving USDA prime steaks, fresh seafood, and an extensive wine list in a fine-dining setting. Direct local competitor for premium dining occasions and private events.
• Fleming's Prime Steakhouse & Wine Bar: National upscale steakhouse chain with a paired wine program, private dining, and event hosting. Closely comparable to Reds on cuisine, wine-led positioning, and event-driven revenue mix.
• J. Alexander's: Upscale casual dining chain focused on steaks, seafood, and a curated bar/wine program. Comparable mid-market price point and experiential positioning to Reds.

Broad incumbents

• Bonefish Grill: National chain specializing in fresh seafood with a polished-casual atmosphere and full bar. Overlaps with Reds' seafood-forward menu and weekday Happy Hour programming.
• Ruth's Chris Steak House: Large national upscale steakhouse chain with private dining and event capabilities. Sets the price and experience benchmark for the steakhouse category Reds operates in.
• Eddie Merlot's: National upscale steakhouse chain emphasizing prime beef, seafood, and a wine list. Comparable mid-premium price point and event-hosting capabilities.
• The Capital Grille: Darden-owned upscale steakhouse chain with deep wine program and private event rooms. Comparable upscale positioning, broader corporate backing.
• Mastro's Restaurants: Premium steakhouse and seafood chain with live entertainment and lounge programming. Comparable on high-end positioning and event-driven revenue mix.

Emerging players

• Wine & Canvas / Painting with a Twist: Ticketed experiential event businesses that, like Reds' Wine School, monetize recurring themed programming as a side revenue stream. Useful proxy for evaluating recurring event revenue durability.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/redsthousandoaks
• LinkedInlinkedin.com/company/reds-at-thousand-oaks

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reds at Thousand Oaks