Baddies Burgers
Baddies Burgers is a privately held, founder-owned fast-casual smash burger chain founded in 2021 in Athens, Georgia, operating four dine-in/drive-thru locations across northeast Georgia serving local community consumers.
- Company typePrivate
- Founded-
- HeadquartersGainesville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Baddies Burgers does
Baddies Burger House (doing business as Baddies Burgers) is a privately held, founder-owned fast-casual restaurant chain founded in 2021 and headquartered in Athens, Georgia. The company operates four dine-in/drive-thru/pick-up locations across northeast Georgia — Gainesville, Five Points (Athens), Watkinsville, and Normaltown (Athens) — serving smash burgers, hand-cut fries, and housemade pudding as its core menu. The business model is direct-to-consumer retail with no disclosed enterprise or wholesale channels, supplemented by catering services, branded merchandise (hats, stickers, shirts) sold on-site, and gift cards distributed through the Toast Tab platform.
The technology stack is built on standard QSR and small-business tooling rather than proprietary infrastructure: the AppFront platform powers direct online ordering for pick-up via the company website, Toast Tab handles gift card fulfillment, and the website itself runs on Squarespace with Google Analytics for traffic measurement. There is no evidence of proprietary technology, AI/ML capability, patents, or third-party platform partnerships beyond these off-the-shelf integrations. Marketing is concentrated on location-specific Instagram accounts (one per restaurant) targeting local community consumers in the Athens and Gainesville trade areas.
The company is bootstrapped with no disclosed funding rounds, external investors, M&A activity, or parent company. The management team is not publicly identified in the source data, and contact infrastructure (per-location phone lines plus info@ and work@ email addresses) suggests an operational but small-scale leadership footprint. Revenue is not disclosed, and the company appears to be in a measured, self-funded regional expansion phase rather than a hyper-growth mode.
Baddies Burgers firmographics
Firmographics- Name
- Baddies Burgers
- Legal name
- Baddies Burger House
- Website
- https://eatbaddies.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Baddies Burgers is a privately held, founder-owned fast-casual smash burger chain founded in 2021 in Athens, Georgia, operating four dine-in/drive-thru locations across northeast Georgia serving local community consumers.
- Ownership category
- akta.pro rank
Baddies Burgers industry classification
Industry- Product category
- Fast Casual Restaurants
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Burger Fast Casual (THAFABAA)
Keywords
Where Baddies Burgers is headquartered
LocationHeadquarters
- HQ city
- Gainesville
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Baddies Burgers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Food and beverage sales: Revenue from selling smash burgers, hand-cut fries, and housemade pudding through dine-in, drive-thru, and pick-up orders. Operating hours are Monday through Saturday, 11AM to 9PM, closed Sundays.
- Catering services: Catering orders for events and gatherings, available through the website.
- Merchandise sales: Sale of branded merchandise including hats, stickers, and shirts, available for purchase at physical restaurant locations.
- Gift cards: Gift cards sold through Toasttab platform.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Baddies Burgers product offering
Product offeringCore offering
Baddies Burgers operates as a fast-casual smash burger restaurant chain offering dine-in, drive-thru, and pick-up service across four locations in Georgia. The core menu features hand-crafted smash burgers, house-cut fries, and housemade pudding, with supplementary offerings including catering services, branded merchandise, and gift cards.
Product overview
Baddies Burgers operates as a fast-casual smash burger restaurant chain with dine-in, drive-thru, and pick-up service options. The core product offering centers on smash burgers, hand cut fries, and housemade pudding, available at four Georgia locations (Gainesville, Five Points/Athens, Watkinsville, and Normaltown). Supporting offerings include branded merchandise (hats, stickers, shirts), gift cards sold via Toast Tab, and catering services. The company also sells gift cards through Toast Tab as a supplementary revenue stream. The business model focuses on in-person dining experiences designed for sharing among family and friends.
Differentiator
Problem solved
Functional benefit
Products and services
- Smash Burgers Hand-crafted smash burgers made to order with freshly prepared ingredients, served to local dine-in, drive-thru, and pick-up customers across four Georgia locations.
- Hand Cut Fries House-cut fries prepared in-house and served as a side item alongside burgers.
- Housemade Pudding Dessert item prepared in-house and featured as a signature offering distinct from typical fast-food fare.
- Catering Services Catering service for events and gatherings, offering the restaurant's smash burgers, fries, and other menu items for off-premise consumption.
- Gift Cards Digital and physical gift cards sold through the Toast Tab platform that can be redeemed at any Baddies Burgers location.
- Branded Merchandise Branded apparel and accessories including hats, stickers, and shirts sold at physical restaurant locations to extend brand visibility.
Companies that use Baddies Burgers
Customer profileSegments1 record
Ideal customer profiles1 record
Baddies Burgers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Baddies Burgers partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Baddies Burgers competitors and assessment
Company assessmentBroad incumbents
- Five Guys: National fast-casual burger chain focused on customizable burgers and hand-cut fries. Closest large-scale analog to Baddies' core menu of smash burgers, hand-cut fries, and a small-format dessert/merchandise offering.
- Shake Shack: Public fast-casual premium burger chain with national footprint. Comparable to Baddies in smash-burger-forward menu, dine-in + digital ordering channels, and brand-led marketing, though at vastly greater scale and capitalization.
- Steak 'n Shake: Legacy burger-and-milkshake chain with dine-in and drive-thru service. Comparable menu architecture (smash-style steakburgers + hand-cut fries + dessert) though operating at much larger, more established scale.
Direct peers
- Wayback Burgers: Growing fast-casual burger franchise with dine-in, drive-thru, and catering. Comparable small-format regional chain with similar menu focus and multi-unit growth strategy.
- BurgerFi: Premium fast-casual burger concept with dine-in, drive-thru, and catering. Closely comparable to Baddies on menu positioning, multiple revenue streams, and family-friendly dining.
- Smashburger: Multi-unit chain explicitly built around the smash-burger category with dine-in, carryout, and catering channels. Nearest direct category competitor to Baddies' "smash burger, fries, dessert" positioning.
- Freddy's Frozen Custard & Steakburgers: Fast-casual chain pairing smash-style steakburgers with hand-cut fries and frozen custard dessert — almost menu-for-menu parallel to Baddies' burger/fries/housemade-pudding combo. Comparable mid-sized regional rollout strategy.
- Habit Burger: West-Coast-originated fast-casual charburger chain with growing Southeast presence. Comparable in dine-in/pickup/drive-thru service model, limited but differentiated menu, and brand-led marketing approach.
- Hopdoddy Burger Bar: Regional upscale fast-casual burger chain known for craft burgers and hand-cut fries with dine-in and catering. Comparable premium positioning, family-style dining, and same menu architecture as Baddies.
Regional players
- Culver's: Midwest-rooted fast-casual chain pairing ButterBurgers with frozen custard and sides. Comparable Midwest/Southeast regional fast-casual positioning and burger-plus-dessert menu structure, though with broader geographic concentration elsewhere.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Baddies Burgers social profiles
Digital presenceBaddies Burgers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baddies Burgers leadership team
Management profileNumber of profiles
Baddies Burgers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baddies Burgers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baddies Burgers
What does Baddies Burgers do?
Baddies Burgers operates as a fast-casual smash burger restaurant chain offering dine-in, drive-thru, and pick-up service across four locations in Georgia. The core menu features hand-crafted smash burgers, house-cut fries, and housemade pudding, with supplementary offerings including catering services, branded merchandise, and gift cards.
Is Baddies Burgers a public or private company?
Baddies Burgers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Baddies Burgers founded?
Baddies Burgers was founded in -1. It employs 1 to 10 people.
Where is Baddies Burgers based?
Baddies Burgers is headquartered in Gainesville, United States, in the North America region.
How does Baddies Burgers make money?
Four revenue lines are on record. Food and beverage sales are the primary driver. The others are catering services, merchandise sales and gift cards.
Who are Baddies Burgers's main competitors?
Broad incumbents on record are Five Guys, Shake Shack and Steak 'n Shake. Direct peers are Wayback Burgers, BurgerFi, Smashburger, Freddy's Frozen Custard & Steakburgers, Habit Burger and Hopdoddy Burger Bar. Culver's is listed as a regional player.
Does Baddies Burgers have an API?
No public API is recorded for Baddies Burgers.
What industry is Baddies Burgers in?
Baddies Burgers's product category is Fast Casual Restaurants. Its primary akta.pro industry code is THAFABAA, Burger Fast Casual. Its NAICS code is 722513 and its SIC code is 5812.