Sunnah
Sunnah (EatSunnah) is a Lisbon-based Portuguese food company that sells olive oil, olives, honey, and vinegar — products referenced in Islamic Sunnah — across three quality tiers (White, Black, Gold) to Muslim consumers seeking prophetic-diet-compliant traditional foods via its own e-commerce site and distributor network.
- Company typePrivate
- Founded2018
- HeadquartersLisbon, Portugal
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sunnah does
Sunnah, Lda. is a Portuguese specialty food company operating under the EatSunnah brand, founded in 2018 and headquartered in Lisbon, Portugal. The company sells traditional food products explicitly referenced in Islamic Sunnah and Hadith — olive oil, olives, honey, and vinegar — targeting health-conscious Muslim consumers seeking prophetic-diet-aligned foods. Its product portfolio is organized into three quality tiers (White for competitive value, Black for enthusiast-grade quality, and Gold for certified biologic/premium), with packaging formats ranging from 50g retail units to 14.5kg bulk containers in glass, doypack, PET, plastic bucket, and metal can formats.
The business model is direct-to-consumer e-commerce through eatsunnah.com with a stated distributor-recruitment motion for wholesale partnerships. Revenue is generated through transactional one-time purchases with no subscription component, priced at varying tiers per quality level. The company does not disclose proprietary technology; its competitive positioning rests on religious/cultural narrative, traditional sourcing, and quality certification rather than on technology differentiation.
Sunnah's growth strategy is centered on internationalization rather than domestic scale. In 2018-2019 it secured €141,345 in EU FEDER grant funding under the Portugal 2020 program (project LISBOA-02-0752-FEDER-038575, total eligible cost €353,362.50, running to October 2021) with an explicit target of achieving a 66% export rate in the post-project year. As of the available data, the company is operating with 55 employees, no disclosed management team, no venture or private equity capital, and no disclosed revenue figures.
Sunnah firmographics
Firmographics- Name
- Sunnah
- Legal name
- Sunnah, Lda.
- Website
- https://eatsunnah.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sunnah (EatSunnah) is a Lisbon-based Portuguese food company that sells olive oil, olives, honey, and vinegar — products referenced in Islamic Sunnah — across three quality tiers (White, Black, Gold) to Muslim consumers seeking prophetic-diet-compliant traditional foods via its own e-commerce site and distributor network.
- Ownership category
- akta.pro rank
Sunnah industry classification
Industry- Product category
- Specialty / Premium Mediterranean Food Products
- NAICS
- Starch and Vegetable Fats and Oils Manufacturing (31122), Other Specialty Food Retailers (44529)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)
- akta.pro primary industry
- Olive Oil, Vinegar & Condiment Specialty Stores (CRAHAGAJ)
- akta.pro secondary industries
- Religious & Cultural Foods Wholesale (Halal, Kosher, etc.) (AFAIAIAI), Online Specialty Grocery (Organic/Health/Ethnic/Gourmet) (CRAHAIAE), Pan-Regional Ethnic Grocery Stores (CRAHAFAA)
Keywords
Where Sunnah is headquartered
LocationHeadquarters
- HQ city
- Lisbon
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
Sunnah business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Food Product Sales: Revenue generated from selling physical food products (olive oil, olives, honey, vinegar) through direct-to-consumer e-commerce and distributor channels. Products sold in three tiers: White (competitive pricing), Black (high quality), and Gold (premium biological/organic). Sales are transactional with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Best Quality for Price Option |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Sunnah product offering
Product offeringCore offering
Sunnah produces and sells a curated portfolio of Mediterranean food products—extra virgin olive oil, table olives, raw honey, and balsamic vinegar—marketed under the EatSunnah brand. Products are organized into three tiers (White, Black, Gold) targeting Muslim consumers seeking Sunnah-aligned pantry staples, with distribution through the company's own e-commerce site and a network of distributors in Portugal and international markets.
Product overview
Sunnah (EatSunnah) is a Portuguese food products company organized as a three-tier product portfolio: White (best quality for price), Black (high quality for food enthusiasts), and Gold (premium with certified biological origin). The core product lines span four categories—Olive Oil, Olives, Honey, and Vinegar—all positioned as traditional products following Sunnah (Islamic prophetic tradition) dietary guidelines. The products are distributed across tiered quality levels with the Gold tier specifically emphasizing biological/organic certification. The company operates internationally with export-focused growth, primarily serving Muslim consumers seeking prophetic diet-compliant foods.
Differentiator
Problem solved
Functional benefit
Brands
- EatSunnah White: Best quality for price option product line.
- EatSunnah Black
- EatSunnah Gold
Companies that use Sunnah
Customer profileSegments1 record
Ideal customer profiles2 records
Sunnah technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sunnah partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Sunnah competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Sunnah social profiles
Digital presenceSunnah financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sunnah leadership team
Management profileNumber of profiles
Profiles1 record
Sunnah funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sunnah M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sunnah
What does Sunnah do?
Sunnah produces and sells a curated portfolio of Mediterranean food products—extra virgin olive oil, table olives, raw honey, and balsamic vinegar—marketed under the EatSunnah brand. Products are organized into three tiers (White, Black, Gold) targeting Muslim consumers seeking Sunnah-aligned pantry staples, with distribution through the company's own e-commerce site and a network of distributors in Portugal and international markets.
Is Sunnah a public or private company?
Sunnah is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sunnah founded?
Sunnah was founded in 2018. It employs 51 to 100 people.
Where is Sunnah based?
Sunnah is headquartered in Lisbon, Portugal, in the Europe region.
How does Sunnah make money?
One revenue line is on record: food Product Sales.
Does Sunnah have an API?
No public API is recorded for Sunnah.
What industry is Sunnah in?
Sunnah's product category is Specialty / Premium Mediterranean Food Products. Its primary akta.pro industry code is CRAHAGAJ, Olive Oil, Vinegar & Condiment Specialty Stores, with a secondary code of AFAIAIAI, Religious & Cultural Foods Wholesale (Halal, Kosher, etc.). Its NAICS code is 31122 and its SIC code is 2090.