ebam Akademie für Wirtschaft und Management

What ebam Akademie für Wirtschaft und Management does

ebam Akademie für Wirtschaft und Management is a Munich-based, German online academy founded in 1993 that delivers 100% live-instructor continuing education in digital business disciplines — digital marketing, content management, e-commerce, social media, UX design, and AI — to individual learners, employed professionals, and corporate clients. The company operates a 'Virtual Presence Teaching' model in which every seminar is taught by a real instructor in real-time video classrooms powered by Microsoft Teams and Webex, with course management delivered through the open-source ILIAS learning management system. All courses are AZAV-certified (Accreditation and Approval Regulation for Continuing Education), audited annually by Certqua, and eligible for 100% funding via Bildungsgutschein from the Bundesagentur für Arbeit and Jobcenter. The company has trained more than 30,000 graduates, draws on a pool of 320+ instructors, and maintains 26 consultation/information centers across major German cities, while actual instruction is delivered entirely online.

The business runs on four revenue streams: (1) government-voucher-funded modular continuing education programs (multi-month curricula comprising ~11 modules each), (2) short berufsbegleitend seminars priced €490–€1,780 per participant, (3) customized corporate/inhouse training sold directly to enterprises, and (4) AVGS-funded 1:1 online coaching. The go-to-market is sales-led: free 30-minute webinars, online consultation appointments, content-marketing-driven SEO, and local enrollment support via the 26-city center network feed individual learners, while corporate training is sourced via email inquiries. Distribution is exclusively domestic German and online-only, with optional in-person counseling at any of the 26 centers. ebam is organized as ebam GmbH, a 100% subsidiary of Wildner AG (since autumn 2018) under Managing Director Klaus Wolfgang Wildner, with course content co-developed by the Karlshochschule Management Institut.

Name

ebam Akademie für Wirtschaft und Management

Legal name

ebam GmbH

Website

https://ebam.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

ebam Akademie für Wirtschaft und Management is a Munich-based online academy, founded in 1993, providing AZAV-certified live continuing education in digital business disciplines to individual learners funded via Bildungsgutschein and to corporate clients across 26 German cities.

Ownership category

akta.pro rank

Product category

Professional Continuing Education

NAICS

Business Schools and Computer and Management Training (6114), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Information Technology & Software (EDAAAPAB)

akta.pro secondary industries

Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL), Data, Analytics & Business Intelligence (SQL, BI Tools, Reporting) (EDABAFAD)

Keywords

• Online continuing education
• Government-funded vocational training
• Digital business training
• Live virtual classroom learning
• Professional development seminars

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices26 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Individual Course Fees (Bildungsgutschein-funded): Individual learners enroll in modular continuing education programs funded 100% by government education vouchers (Bildungsgutschein) from the Bundesagentur für Arbeit or Jobcenter. Participants incur no direct cost; revenue flows from government reimbursement per AZAV-certified contract.
2. Short Seminar Fees (Berufsbegleitend): Professional development seminars charged per participant, ranging from €490 to €1,780 depending on duration and content. Examples: Time Management seminar at €490, Resilience seminar at €690, Sustainability/CSR seminar at €1,280 (part-time) or €1,780 (full-time).
3. Corporate/Inhouse Training: Customized company training programs delivered either inhouse or as online live sessions, billed to corporate clients. With more than 320 instructors, the academy can tailor offerings to specific enterprise needs.
4. AVGS Coaching (1:1 Online Coaching): Individual online coaching programs (8 weeks / 32 units or 12 weeks / 64 units) funded through AVGS vouchers, Deutsche Rentenversicherung, or self-pay, covering career counseling and personal development.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

ebam is a pure online academy delivering 100% live, instructor-led professional continuing education in digital business and management disciplines. The academy offers AZAV-certified modular training programs (e.g., Digital Marketing Professional, E-Commerce Specialist, Web Creator UX) fully funded via government Bildungsgutschein, alongside shorter berufsbegleitende seminars, AVGS-funded 1:1 coaching, and customized corporate in-house training.

Product overview

ebam Akademie für Wirtschaft und Management is a pure online academy offering live streaming education (100% Online-Live-Unterricht) with real instructors — not pre-recorded tutorials. Its product portfolio centers on modular vocational training programs (Geförderte Weiterbildungen) in the digital economy that are fundable via Bildungsgutschein, comprising seven comprehensive programs (Digital Content Manager UX, Digital Communication Manager, Digital Marketing Professional, E-Commerce Specialist, Social Media & Content Redakteur*in, Web Creator UX, Content Specialist), each built from eleven discrete course modules (Content Creation & Storytelling, Content Marketing, Digital Marketing, E-Commerce Management, Künstliche Intelligenz & Business AI, Online Journalismus, Social Media Management, Web Content Management, Web Usability & UX Design, New Work Management, Nachhaltigkeit & Digitale Transformation). The offering extends to standalone short seminars (Kurzlehrgänge) for in-service professionals, 1:1 AVGS-funded coaching for career and personal development, custom corporate in-house training, and free introductory webinars. The company operates across 26 German cities with its headquarters in Munich and a technical support center in Berlin.

Differentiator

Problem solved

Functional benefit

Products and services

• Geförderte Weiterbildungen (Modular Continuing Education Programs) Modular vocational training programs in digital business disciplines combining multiple modules for career-oriented qualifications, fully fundable via government Bildungsgutschein for eligible individuals registered with the Bundesagentur für Arbeit or Jobcenter. Delivered 100% online live with real instructors.
• Berufsbegleitende Kurzlehrgänge / Short Seminars

Quantifiable outcome

• More than 30,000 graduates trained since founding in 1993
• +3 more outcomes

Named customers3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Wildner AGcoreOEM/ Whitelabel/ Licensing Partnerebam is a 100% subsidiary of Wildner AG (since autumn 2018). ebam GmbH operates as the academy brand under the Wildner AG parent. The Wildner AG is organized into Wildner Akademie für Digitale Wirtschaft, MIMA | Munich Institut of Media and Musical Arts, and Wildner Records. Wildner AG is also a member of the ILIAS Association.
• Karlshochschule Management InstitutcoreStrategic or Co-development Partnerebam's course modules are conceived at the development center of the Karlshochschule Management Institut, combining practical relevance with a sound academic foundation. The institute is a significant shareholder of Karlshochschule International University.
• Karlshochschule International UniversityminorStrategic or Co-development PartnerA state-recognized, system-accredited university based in Karlsruhe. ebam's seminar modules are developed with academic grounding from this institution. Wildner AG holds a significant ownership stake as shareholder.
• CISCO SystemscoreTechnology or IntegrationCISCO Systems is a key technology and development partner for ebam, providing leading telecommunications and network technology. ebam's technology and development partners are leaders in the world market representing excellent quality and security in telecommunications and network technology.
• Microsoft (Teams)coreTechnology or IntegrationMicrosoft Teams is used as the video conferencing platform for ebam's live online seminars. Part of ebam's cloud-based virtual classroom technology infrastructure.
• XING.de (Jobs and Internships Forum)minorGTM or Marketing Partnerebam maintains an active Jobs and Internships forum for course participants in the XING.de portal, supporting networking and career placement for graduates.
• LinkedIn (Alumni Group)minorGTM or Marketing Partnerebam maintains an alumni group on LinkedIn for its 30,000+ graduates, fostering ongoing community, networking, and professional connections.
• Bundesagentur für Arbeit (German Federal Employment Agency)coreChannel Partner/ Reseller/ DistributorThe Bundesagentur für Arbeit provides Bildungsgutschein funding for eligible individuals (unemployed or at-risk workers) to attend ebam's AZAV-certified courses. This government partnership is the primary demand driver for individual learners.
• Deutsche Rentenversicherung (German Pension Insurance)minorChannel Partner/ Reseller/ DistributorDeutsche Rentenversicherung provides funding for rehabilitation and vocational training under 'Leistungen zur Teilhabe am Arbeitsleben', which can cover ebam courses for eligible individuals with health-related work capability concerns.
• Certqua (Annual Quality Certification)minorOthersCertqua conducts annual quality audits of ebam's education services, providing independent verification of teaching quality standards required for AZAV certification.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• alfatraining Bildungszentrum: AZAV-certified nationwide provider of live-online vocational retraining funded via Bildungsgutschein, with comparable IT, digital marketing, and management curricula delivered to jobseekers across Germany.
• COMCAVE.COLLEGE: Large German continuing-education group with AZAV-certified funded programs in IT, digital, and business disciplines. Direct competitor in the same voucher-funded retraining channel and a more heavily scaled player.
• IBB Institut für Berufliche Bildung: One of Germany's largest AZAV-certified providers of Bildungsgutschein-funded continuing education in IT, business, and digital disciplines. Closest direct competitor to ebam in the same voucher-funded vocational training market with comparable modular online-live programs.
• WBS Training: Major German AZAV-certified vocational training provider with nationwide locations and funded digital-business programs. Competes head-to-head with ebam for Bildungsgutschein learners and corporate upskilling contracts across Germany.
• GFN (Gesellschaft für Netzwerkberatung): AZAV-certified IT and digital training provider in Germany with live-online delivery and Bildungsgutschein-funded modular programs. Directly competes with ebam for IT-jobseeker retraining.

Broad incumbents

• Coursera: Global MOOC and credentialing platform offering degree, certificate, and short courses from universities and companies. Competes for working-professional upskilling budgets but lacks AZAV voucher access and live-instructor cohort model.
• LinkedIn Learning: Global incumbent in self-paced video-based professional learning (formerly Lynda.com). Competes with ebam at the low-cost end for digital-marketing, UX, and AI courses, though without live instruction or AZAV funding.
• DEKRA Akademie: Continuing-education arm of the global DEKRA certification group, offering AZAV-funded vocational training across many sectors. Wider portfolio than ebam but overlapping in funded digital-business retraining.
• TÜV Rheinland Akademie: Continuing-education subsidiary of TÜV Rheinland offering certified professional development including funded and corporate programs. Broad incumbent with overlapping live-online and classroom delivery.

Emerging players

• StackFuel: German data/AI upskilling provider with corporate and government-funded programs in digital skills. Niche overlap with ebam's 'Künstliche Intelligenz & Business AI' module and data-related funded offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ebam-akademie

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ebam Akademie für Wirtschaft und Management