EBC Cosméticos/Ikesaki

What EBC Cosméticos/Ikesaki does

EBC Cosméticos, operating under the trade name Ikesaki and legally named Empresa Brasileira de Cosméticos, is a Brazilian B2B wholesale distributor of cosmetics and personal-care products targeting registered business customers (CNPJs). Founded in 1997 and headquartered at Av. Morvan Dias de Figueiredo, 2875 in the Vila Maria neighborhood of São Paulo, the company employs 85 people and self-positions as the largest cosmetics wholesaler in Latin America. Its customer base is segmented across four primary verticals: perfumeries, pharmacies, e-commerce resellers, and general retail markets.

The core product surface is a B2B e-commerce platform built on the VTEX commerce stack, presenting roughly eight beauty categories — hair care, nails, makeup, depilation and aesthetics, electrical beauty tools, hygiene and personal care, and perfumes — alongside a deep brand portfolio spanning L'Oréal Paris, Koleston, Risqué, Lola, Skala, Elseve, Taiff, Wahl, Dove, Rexona, Granado and others. Technical infrastructure is standard commerce-platform SaaS; no proprietary IP, API surface, AI/ML capability, or custom-built modules are evidenced in the source data. Distribution and customer reach rely on a multi-channel sales architecture: field commercial representatives providing consultative selling, a televendas (inside sales) phone team, WhatsApp-based ordering, the online B2B storefront, and walk-in sales at the São Paulo showroom, with nationwide delivery across Brazil.

The business model is transaction-based wholesale: products are sold at wholesale prices exclusively to CNPJ-registered businesses, with weekly promotional offers and reported discounts ranging from 9% to 38% off listed prices. The company operates as a privately held corporation with no disclosed parent, institutional investors, subsidiaries, or publicly traded equity. No revenue, funding, M&A, leadership change, or partnership events are reported in the source material, limiting visibility into the financial trajectory of the business.

Name

EBC Cosméticos/Ikesaki

Legal name

Empresa Brasileira de Cosméticos

Website

https://ebccosmeticos.com.br

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

EBC Cosméticos (Ikesaki) is a Brazilian B2B wholesale distributor of cosmetics and personal-care products, operating a VTEX-based e-commerce platform plus field, phone, WhatsApp, and showroom sales channels to serve perfumeries, pharmacies, e-commerce resellers, and retail markets across Brazil.

Ownership category

akta.pro rank

Product category

Wholesale Cosmetics Distribution

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Beauty & Salon Professional Supply Marketplaces (CRAFAHAH)

akta.pro secondary industry

Mass Beauty & Drugstore Beauty Distribution (CRAOAEAA)

Keywords

• Wholesale cosmetics distribution
• B2B beauty supply
• Perfume and hygiene wholesale
• Professional hair products
• Beauty retailer supply

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wholesale Cosmetics Distribution: EBC operates as a wholesale distributor (atacado) of cosmetics and beauty products, supplying beauty retailers including perfumeries, pharmacies, e-commerce businesses, and general retail markets. They connect major beauty brands with retailers through efficient logistics and multiple service channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

EBC Cosméticos/Ikesaki is a B2B wholesale distributor of cosmetics and beauty products that connects major beauty brands (such as Koleston, Risqué, Lola, Skala, L'Oréal Paris, Taiff, Dove, and Rexona) with retail business customers across Brazil. The company sells exclusively to CNPJ-registered businesses—including perfumeries, pharmacies, e-commerce resellers, and general retail markets—through an omnichannel platform built on VTEX, supported by commercial representatives, televendas, WhatsApp, and in-person showroom visits. It self-describes as the largest cosmetics wholesaler in Latin America.

Product overview

EBC Ikesaki operates as a B2B wholesale cosmetics and beauty platform, claiming to be the largest cosmetics wholesaler in Latin America. The platform connects major beauty brands with retail businesses including perfumeries, pharmacies, e-commerce sites, and markets. The core offering is a B2B e-commerce platform complemented by multiple sales channels (commercial representatives, telesales, WhatsApp, and physical showrooms). The product portfolio spans eight main categories: Hair Care (including Koleston, Elseve, Skala, Lola treatments and colorations), Nails (Risqué, Impala nail polishes and treatments), Makeup (Dailus, Ruby Kisses cosmetics), Depilation and Aesthetics (Depil Bella, Depilflax waxes), Electrical Equipment (Taiff, GAMQ, Wahl professional tools), Hygiene and Personal Care (Dove, Rexona, Axe products), and Perfumes (Kolene, Mawwal fragrances). The platform operates exclusively for CNPJ (business) customers with logistics services covering all of Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• EBC Ikesaki B2B E-commerce Platform B2B e-commerce platform enabling beauty retailers (perfumeries, pharmacies, e-commerce resellers, and markets) to purchase wholesale cosmetics and beauty products online, complemented by additional sales channels including commercial representatives, telesales, WhatsApp, and in-person showroom visits at the São Paulo headquarters.
• Hair Care Products (Cabelos) Wholesale category of hair care products including shampoos, conditioners, treatments, colorations, relaxers, sealants, botox treatments, finishing products, brushes, and combs from brands such as Koleston, Elseve, Skala, Lola, Dove, and J-Janine, sold to retail beauty businesses.
• Nail Products (Unhas) Wholesale category of nail care products including nail polishes, base coats, top coats, cuticle treatments, nail polish removers, nail accessories, artificial nails, and dryers from brands such as Risqué, Impala, Beira Alta, and Acemar, sold to retail beauty businesses.
• Makeup Products (Maquiagem) Wholesale category of cosmetics products including lip products (lipsticks, glosses, moisturizers), eye products (eyeliners, pencils, mascaras, eyeshadows), face products (fixers, bases, makeup removers, mists), and skincare from brands such as Dailus and Ruby Kisses, sold to retail beauty businesses.
• Depilation and Aesthetics Products (Depilação e Estética) Wholesale category of hair removal and aesthetic products including waxes, depilatory creams, pre and post-depilation treatments, exfoliants, clays, massage creams, moisturizers, and ready-to-use depilation sheets from brands such as Depil Bella, Depilflax, Depimiel, and Nupill, sold to retail beauty businesses.
• Electrical Beauty Equipment (Elétricos) Wholesale category of professional electrical beauty equipment including flat irons, blow dryers, drying brushes, trimmers, finishing machines, cutting machines, curling irons, and depilatory devices from brands such as Taiff, GAMQ, and Wahl, sold to retail beauty businesses.
• Hygiene and Personal Care Products (Higiene e Cuidados) Wholesale category of personal hygiene and care products including sanitary products, wet wipes, deodorants (roll-on, aerosol, spray), body splashes, sunscreens, soaps, and oral care products from brands such as Dove, Rexona, Axe, and Granado, sold to retail businesses.
• Perfumes Wholesale category of fragrance products including feminine, masculine, unisex, and children's perfumes in various formats (Eau de Parfum, Eau de Toilette, Cologne) from brands such as Kolene, Mawwal, and Paris Elysees, sold to retail beauty businesses.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Cosmotec: Brazilian B2B cosmetics and personal care wholesaler supplying perfumeries and retailers. Directly comparable to EBC in business model (B2B wholesale) and product categories.
• Herschel Cosméticos: Brazilian B2B wholesaler of cosmetics and beauty products serving retailers nationwide. Directly comparable to EBC in product categories, target customers (perfumeries, pharmacies, e-commerce), and B2B e-commerce-led distribution model.
• Probell: Brazilian beauty and personal care wholesale distributor offering multi-category assortments to retail businesses. Comparable to EBC as a B2B wholesaler with similar product mix across hair, body, and cosmetics categories.

Others

• Beauté Pacifique: Not directly comparable; included only as an adjacent European brand in professional beauty.
• Dafiti: Brazilian online fashion and beauty retailer. Adjacent to EBC as a downstream consumer channel that sources beauty products from Brazilian distributors and competes for the same end consumer beauty spend.

Broad incumbents

• CosmoProf (Sally Beauty): North America's largest professional beauty products distributor serving salons and licensed professionals. Comparable to EBC in B2B distribution of professional beauty assortments, though operating in a more developed professional channel.
• Mercado Livre: Latin America's largest e-commerce marketplace. Comparable to EBC as an indirect competitor on the e-commerce side — brands and retailers increasingly transact directly on Mercado Livre, potentially disintermediating dedicated B2B wholesalers.
• SalonCentric: US-based professional beauty distribution platform serving licensed stylists and salons with multi-brand assortments. Comparable to EBC as a B2B beauty distributor with omnichannel ordering, though focused on the professional salon channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/ebccosmeticos
• LinkedInlinkedin.com/company/ebc-atacado-de-cosm-ticos
• Instagraminstagram.com/ebccosmeticos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EBC Cosméticos/Ikesaki