Eberhardt Reisen

What Eberhardt Reisen does

Eberhardt Reisen, operating legally as Eberhardt TRAVEL GmbH, is a German private tour operator and bus charter company headquartered in Engelsbrand, Baden-Württemberg, with additional offices in Kesselsdorf (Saxony) and Pforzheim. Founded in 1931 (per firmographic data, though company history lists 1987), the company employs approximately 10 staff and operates through affiliated entities SATRA Eberhardt GmbH and Richard Eberhardt GmbH. Its core service is Reisebus mieten — rental of modern travel buses with professional drivers — supplied primarily through a curated network of partner bus operators across Germany rather than a wholly-owned fleet.

The company's product catalog extends well beyond bus charter into packaged tours (Rundreisen), river and ocean cruises (with major lines including TUI Cruises, MSC, NCL, A-ROSA), single-traveler packages, hiking and cycling tours supported by an in-house bicycle trailer, business and incentive travel, school trips, group and club travel, and specialty wellness/health-spa packages across Central Europe. Specialized equipment includes a barrier-free bus accommodating up to six secured wheelchairs and a novel bicycle-loading trailer that handles up to 28 bicycles in 30 minutes. The firm is IATA-accredited for ticket sales and holds membership in the Global Passenger Network travel consortium.

Revenue is generated through quote-based, pay-as-you-go pricing for bus rentals, plus transactional margins on tour packages, cruises, and ancillary travel services. Go-to-market is sales-led: customers request quotes through website forms or in-person consultation at the Pforzheim travel agency, with distribution also via partner travel agencies, WhatsApp, email, printed catalogs, and gift vouchers. Customers span enterprise corporates (Züblin, VON ARDENNE, Volksbank Ettlingen, ISB Software & Lösung), cultural institutions (Theater Pforzheim, Schmuckwelten), and a long tail of schools, clubs, and individual leisure travelers across all continents.

Name

Eberhardt Reisen

Legal name

Eberhardt TRAVEL GmbH

Website

https://eberhardt.de

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Eberhardt Reisen (Eberhardt TRAVEL GmbH) is a German private tour operator and bus charter company, founded 1931, serving schools, clubs, corporates, and leisure travelers across all continents through bus rental, package tours, cruises, business travel, and specialized accessible and cycling-tour products.

Ownership category

akta.pro rank

Product category

Tour Operator & Coach Bus Rental Services

NAICS

Tour Operators (56152), Tour Operators (561520)

SIC

Transportation Services (4700)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

akta.pro secondary industry

Intercity Coach Leasing & Rental Providers (TLAFAFAK)

Keywords

• Coach bus rental
• Package tour operator
• Business travel services
• Accessible travel bus
• School group travel

Headquarters

HQ city

Kesselsdorf

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Reisebus mieten (Bus Rental): Rental of modern travel buses with drivers for various occasions including class trips, club excursions, events, day trips, and longer journeys. Includes transportation, driver services.
2. Reiseprogramme (Travel Programs): Additional programs including hotel bookings, excursions, city tours, tickets, guides, museums, and similar services bundled with bus travel.
3. Geschäftsreisen (Business Travel): Complete business travel organization services including transfers, transportation, and travel management.
4. Fernreisen & Rundreisen (Package Tours): Organized tour packages including round trips, river cruises, guided tours, single traveler trips, adventure trips, wellness holidays, and themed travel experiences across multiple continents.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Eberhardt Reisen (Eberhardt TRAVEL GmbH) is a German tour operator and bus rental company. Its core offering is Reisebus mieten (coach bus rental with professional drivers) supported by a network of partner bus operators, combined with package travel services (Rundreisen), river and ocean cruises, day trips, corporate business travel, school and group travel, health and wellness holidays, cycling tours, and accessible travel with barrier-free buses. All services are custom-quoted and complemented by hotels, excursions, guides, and tickets booking.

Product overview

Eberhardt Reisen (Eberhardt TRAVEL) is a German travel company operating as a tour operator and bus rental service. The core product is Reisebus mieten (bus rental with professional drivers), supported by a network of partner bus operators across Germany. The company offers a comprehensive portfolio of travel services including package tours (Rundreisen), cruises, single travel, hiking/cycling tours, health & wellness trips, mountain & beach vacations, holiday travel, short trips, city breaks, and business travel. Specialized offerings include wheelchair-accessible buses and bicycle trailers for cycling tours. The business operates through multiple locations including Kesselsdorf (headquarters), Pforzheim, and Engelsbrand, with additional services provided via partner agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Reisebus mieten (Bus Rental with Driver) Charter rental of modern travel buses with professional drivers for groups of any size. Used for class trips, club excursions, company events, day trips, and longer journeys. Includes transportation and driver service; available in multiple comfort classes; supplemented by accommodation, excursions, guides, and tickets booking.
• Barrier-Free Travel Bus (Barrierefreier Reisebus) Wheelchair-accessible bus with a maximum of 38 passenger seats, equipped with external and internal lifts for mobility-impaired guests. Can secure up to 6 wheelchairs in the bus and includes a variable internal lift for an accessible toilet/washing facility. Delivered with First-Class bus amenities; targets travelers with mobility impairments and accessible group tours.
• Eberhardt Bicycle Trailer (Eberhardt-Radanhänger) Novel loading system for transporting bicycles as part of cycling tours. Bicycles stand freely on their own tires, secured on a rail with a strap on a rubber holder. Loads up to 28 bicycles in 30 minutes and accommodates heavy e-bikes and pedelecs. Offered as an add-on to bus-based cycling tour packages.
• Business Travel (Geschäftsreisen) End-to-end organization of business travel for corporate clients, including transfers, ground transportation, and travel management. Targets enterprise and mid-market companies seeking reliable and professionally driven transport for executive and staff travel.
• Incentive Travel (Incentive-Reisen) Customized travel programs designed to combine travel experiences with employee motivation and corporate reward initiatives. Targets corporate clients organizing incentive trips, team-building travel, and corporate recognition events.
• Airport & Trade Fair Transfers (Flughafen- & Messetransfere) Comfortable, punctual ground transportation between airports, trade fair venues, and hotels for private and business travelers. Provided via the zumFlug partnership.
• Day Trips (Tagesfahrten) Organized day-trip excursions departing from and returning to various locations including Dresden, Pirna, Karlsruhe, and Pforzheim. Targets consumers seeking convenient short travel options with local departure points and flexible scheduling.
• School Trips (Schülerreisen) Educational travel for school groups, including class trips, excursions, and youth travel programs with guides and museums. Targets primary and secondary schools and includes special pricing and educational programming.
• Groups & Clubs Travel (Gruppen & Vereine) Travel packages specifically designed for groups, including club outings, association trips, and other organized group excursions. Targets clubs, associations, and community organizations.
• Package Tours (Rundreisen) Comprehensive tour packages covering multiple destinations including Europe, Asia, North America, South America, Africa, and Oceania. Includes transportation, accommodation, guides, museum and event tickets, and excursion programming.
• Cruises (Kreuzfahrten) River and ocean cruise booking services offered in partnership with major cruise lines including TUI Cruises, Norwegian Cruise Line, MSC Cruises, A-ROSA, Hurtigruten, Nicko Cruises, Celestyal Cruises, and Holland America Line. Includes river cruises, high-sea cruises, and themed cruise itineraries.
• Single Travel (Singlereisen) Travel packages specifically designed for solo travelers, enabling individual bookings while joining group activities. Includes European itineraries, long-distance trips, cruises, hiking tours, city and event trips, and festive-season travel.
• Health & Wellness Travel (Kur & Wellness) Health-spa and wellness travel packages to destinations in Poland (Polish Baltic coast, southern Poland), Czech Republic, Slovakia, Germany, Hungary, and Lithuania. Includes Kurzurlaub, yoga, detox, special-diet and health-resort programming with bus or self-drive arrival.
• Rail Travel (Zugreisen) Train and railway travel packages across European and international destinations for travelers preferring rail transportation over bus or air travel.
• City Trips (Städtereisen) City break travel packages to European and international urban destinations. Includes seasonal city breaks and event-driven city travel.

Quantifiable outcome

• Up to 6 wheelchairs can be secured in barrier-free bus
• +1 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Trusted ShopsminorOthersTrusted Shops certification for customer reviews and trust badges on the website, providing buyer protection and verified review capabilities.
• IATA (International Air Transport Association)minorOthersIATA accreditation allowing the company to sell airline tickets and provide flight-related services.
• Global Passenger NetworkminorOthersMembership in the Global Passenger Network travel consortium for international cooperation and partner access.
• zumFlugcoreGTM or Marketing PartnerPartnership for airport and trade fair transfers. zumFlug is referenced as the transfer service partner for flights and bus connections to trade fairs.
• Bus Partner NetworkcoreChannel Partner/ Reseller/ DistributorLarge network of bus companies across Germany ensuring availability of vehicles and services for all customer requirements. Decades of experience combined with extensive partner network.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TUI Deutschland: Largest German tour operator and integrated travel group offering package tours, cruises, and flights. Overlaps with Eberhardt in package tours and cruises but at far greater scale and with broader distribution.
• FTI Group: German tour operator group with package tours, specialist brands, and hotel investments. Broader portfolio than Eberhardt but overlapping package-tour and destination offering.
• Schauinsland-Reisen: German package tour operator with broad destination catalog and significant customer base in Germany. Comparable product overlap in package tours and global destinations.
• DER Touristik: Major German tour operator (part of REWE Group) offering package tours, specialist brands (Dertour, Meier's Weltreisen, ITS), and hotels. Overlaps with Eberhardt in escorted tours and global destinations.

Direct peers

• Bottenschein Reisen: German escorted coach tour operator with similar scale and target segments (seniors, groups, clubs) offering round trips across Europe and beyond.
• Kannegiesser Tours: German bus tour operator focused on escorted coach package tours with global destinations. Directly comparable in business model, scale (small-to-mid German tour operator), and product portfolio.
• Haubitz Touristik: Smaller German escorted coach tour operator focused on mid-sized group tours with European and global destinations, comparable in scale and customer profile.
• Studiosus Reisen: Leading German escorted tour operator offering guided cultural and coach-based round trips worldwide. Closely comparable to Eberhardt in escorted coach/package tour model, European origination, and school/group segments.
• Gebeco (Gesellschaft für internationale Begegnung und Cooperation): German tour operator specializing in escorted coach package tours and study trips globally. Similar product mix (rundreisen, study trips, group travel) and customer base to Eberhardt.
• SKS Reisen: Mid-sized German tour operator offering coach package tours, river cruises, and themed trips. Comparable in product breadth (tours, cruises, themed travel) and German SMB customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eberhardt-reisen-pforzheim

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eberhardt Reisen