East Boro Housing Trust

What East Boro Housing Trust does

East Boro Housing Trust is a charitable, not-for-profit social landlord registered under the Co-operative & Community Benefits Societies Act 2014 (No. 16946R) and regulated by the Homes & Communities Agency (No L0519). Founded in 1960 in Wimborne, Dorset as the Wimborne Area Housing Association, it provides housing, care, and support services for elderly residents, adults with learning disabilities, adults with mental health needs, and general-needs tenants across Dorset, Bournemouth, Christchurch, and Poole. The trust manages 512 homes across more than 50 housing schemes, with specialist accommodation including Cyril Wood Court in Bere Regis for retired creative professionals. Domiciliary care services are commissioned through Dorset County Council Care Frameworks, and the trust holds CQC 'Good' ratings across all five inspection areas at both Lynch Lane (Weymouth) and Faulkner House (Wimborne).

The underlying technology stack centres on the MyAster customer portal and mobile applications (iOS and Android), which enable tenants to pay rent, log repairs, and update personal details. Sheltered housing residents are supported by the Careline emergency response system linked to a 24-hour call centre. Property allocation is executed through two local authority partnerships: Dorset Council's Dorset Home Choice and BCP Home Choice Choice-Based Lettings systems. Maintenance is delivered by an in-house Direct Labour Team during business hours, with Aster Group handling out-of-hours emergencies. Since March 2020, East Boro has operated as a subsidiary of the Aster Group under a "Big enough to cope, small enough to care" positioning.

The revenue model combines recurring monthly social-housing rents from 512 properties, annually reviewed service charges, shared-ownership rent on retained unsold property stakes, and professional-services fees from council-commissioned domiciliary care. Distribution is exclusively through Choice-Based Lettings partnerships, with outreach supported by The Waverley Community Hub in Weymouth and annual Money Matters Week financial-education events delivered with partners including HSBC and uc-helper. Strategic growth has been achieved through serial mergers (Cranborne Housing Association in the 1970s, Siroptimists Poole, King Alfred and Cyril Wood Memorial Trust in 2010) culminating in the March 2020 consolidation into the Aster Group.

Name

East Boro Housing Trust

Legal name

East Boro Housing Trust

Website

https://ebht.org.uk

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

East Boro Housing Trust is a charitable, not-for-profit social landlord founded in 1960 in Dorset, providing 512 homes and domiciliary care services to elderly residents, adults with learning disabilities, and vulnerable tenants across Dorset, Bournemouth, Christchurch and Poole as part of the Aster Group.

Ownership category

akta.pro rank

Product category

Social Housing

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Other Residential Care Facilities (623990)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

akta.pro secondary industries

Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE), General Assisted Living Facilities (HLADABAA)

Keywords

• Social housing
• Supported living
• Sheltered housing
• Domiciliary care
• Affordable housing

Headquarters

HQ city

Devizes

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Others

Revenue model

1. Social Housing Rents: Rental income from 512 social housing properties across Dorset, Bournemouth, Christchurch and Poole. Includes affordable rents and sheltered housing.
2. Service Charges: Annual service charges covering ground maintenance, lighting in communal areas, and other services. Reviewed annually and adjusted based on actual costs.
3. Domiciliary Care Services: Care and support services commissioned through Dorset County Council Care Frameworks for older people, adults with physical disabilities, and mental health issues.
4. Shared Ownership: Shared ownership properties where buyers purchase a share and pay rent on the remaining portion. Enables affordable route onto property ladder.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

East Boro Housing Trust provides affordable social housing, care and support services across Dorset, Bournemouth, Christchurch and Poole through approximately 512 homes across more than 50 housing schemes. Offerings include sheltered housing for the elderly with 24/7 Careline support, supported living for adults with learning disabilities, general needs housing, domiciliary care services, and specialist accommodation such as Cyril Wood Court for retired artists. The MyAster digital portal and app enable tenants to pay rent, log repairs, and access services.

Product overview

East Boro Housing Trust operates as a social housing provider offering a portfolio of housing, care, and support services across Dorset, Bournemouth, Christchurch and Poole. The core offering consists of approximately 512 homes across 50+ housing schemes, encompassing Supported Living for adults with learning disabilities, Sheltered Housing for elderly residents, and General Needs Housing. The MyAster Portal serves as the unified digital gateway enabling tenants to access rent payment, repair reporting, and account management. Care services include Domiciliary Care and Mental Health Services, while community support is delivered through The Waverley Community Hub. The trust also operates specialist accommodation at Cyril Wood Court for retired artists, and provides development services, maintenance services, and financial wellbeing support.

Differentiator

Problem solved

Functional benefit

Brands

• MyAster: Customer portal and mobile app for tenants to pay rent, log repairs, update details and access services
• The Waverley Community Hub
• Cyril Wood Court

Products and services

• MyAster Portal Customer-facing digital portal enabling tenants of East Boro Housing Trust to pay rent, report repairs, update personal details, and access financial advice and news. Available via web browser and mobile apps for iOS and Android, it is provided through Aster Group infrastructure.
• Housing Schemes (Sheltered, Supported Living and General Needs) Portfolio of over 50 housing schemes across Dorset providing accommodation across sheltered housing, supported living, general needs, and family housing, including named locations such as Albany Cottage, Ashmore House, Boro Court, and The Waverley.
• Supported Living Services Daily support services helping adults with learning disabilities live independently, including life skills development, tenancy management, individual support plans, and full risk assessments. East Boro also commissions complete support and care packages.
• Sheltered Housing Housing for elderly residents (typically 55+) with proactive support from Sheltered Housing Officers, Careline emergency units linked 24/7 to call centres, individual support plans, and person-centred service approach. Residents must be aged 55+ with capital under £120,000.
• General Needs Housing Social rental housing for non-vulnerable tenants able to live independently without special housing or support requirements, maintained by dedicated teams.
• Mental Health Services Specialist mental health services in Dorset providing support and care for customers living in East Boro accommodation and in the community, focusing on recovery and independence.
• Domiciliary Care Services Personalised care services for adults with physical, learning, and mental disabilities in Weymouth, delivered by qualified staff. Includes care and support at home, community innovation services, and care home support. Commissioned through Dorset County Council Care Frameworks.
• Maintenance Services Complete maintenance service including response repairs, weekly fire safety checks, planned maintenance, cyclical works, property adaptations, and refurbishment of new schemes. Direct Labour Team provides service 8:30am-5pm Monday-Friday; Aster Group handles out-of-hours emergencies.
• Development Services Property development including refurbishment, conversion, alteration of schemes, lease arrangements with local authorities, new affordable housing creation, and contract bidding for specific client group accommodation.
• Housing Allocation via Choice Based Lettings Properties advertised through Dorset Council Home Choice and BCP Home Choice choice-based letting systems; separate application process for Cyril Wood Court including medical assessment.
• The Waverley Community Hub Community space in Weymouth offering activities to combat loneliness, a Nest Café providing affordable food via social supermarket membership, an Arts & Craft Group for adults with learning disabilities/autism, and rooms available for private hire.
• Cyril Wood Court Specialist affordable rented housing in Bere Regis for retired artists, writers, composers, musicians, painters and craftspeople aged 55+. Consists of 24 self-contained flats, a community room, laundry, communal gardens, and a converted barn for arts practice.
• Shared Ownership Properties Shared ownership properties where buyers purchase a share (typically 25-75%) and pay subsidised rent on the remaining portion, with the option to staircase to full ownership. Enables an affordable route onto the property ladder.
• Financial Wellbeing Support Services helping customers with financial matters including rent payment options (direct debit, standing order), debt advice, benefits access support, and money management guidance.
• Rent Payment Services Multiple rent payment options including MyAster portal (debit/credit card), monthly direct debit, and standing order, with associated priority and non-priority debt advice.
• Universal Credit Application Assistance Guided support for Universal Credit applications including a benefit eligibility calculator, step-by-step application guides, and a 'Help Me!' assistance button with saved-progress functionality delivered through uc-helper.co.uk.

Quantifiable outcome

• 512 homes managed across Dorset region
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Aster GroupcoreStrategic or Co-development Partner · 1 March 2020East Boro joined and became part of The Aster Group in March 2020. Aster Group is a larger housing association providing shared services including maintenance, IT infrastructure, and corporate governance. East Boro maintains its local identity while benefiting from Aster Group resources.
• Dorset CouncilcoreChannel Partner/ Reseller/ DistributorProperties advertised through Dorset Council's Dorset Home Choice choice-based letting system. Council allocates properties to applicants on its Housing Register.
• BCP Council (Bournemouth, Christchurch & Poole)coreChannel Partner/ Reseller/ DistributorProperties advertised through BCP Home Choice choice-based letting system for Bournemouth, Christchurch and Poole areas.
• Dorset County CouncilcoreChannel Partner/ Reseller/ DistributorSuccessfully selected onto Dorset County Council Care Frameworks for domiciliary care services including Care & Support at Home, Community Innovation, and Care Home services.
• Thistle Insurance Services LimitedminorGTM or Marketing PartnerNational Housing Federation preferred supplier for home contents insurance. Promoted to tenants as recommended insurance provider.
• HSBCminorGTM or Marketing PartnerHSBC provides financial education workshops during Money Matters Week, including practical budgeting tips. Open to all, not exclusive to HSBC customers.
• UC-helperminorGTM or Marketing PartnerThird-party benefit calculator and step-by-step Universal Credit application guide promoted to tenants needing help with benefits applications.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Aster Group: Parent organization of East Boro since March 2020; a major UK housing association providing shared living, supported housing, and care services. Directly comparable in social housing operations, IT infrastructure (powers MyAster), and domiciliary care commissioning approach.
• Sovereign Housing Association: Large UK housing association with a significant South West operating footprint, offering affordable rent, shared ownership, sheltered housing, and supported living. Comparable in scale, geographic reach, and tenant profile to East Boro.
• Hft (Home Farm Trust): UK charity supporting people with learning disabilities, providing supported living, residential care, and community services. Directly comparable in supported living for adults with learning disabilities, the same primary segment as East Boro's supported living services.
• LiveWest: South West England-based housing association operating across Dorset, Devon, Cornwall, and Somerset. Comparable regional housing association with shared ownership, sheltered housing, and general needs stock similar to East Boro's portfolio mix.
• Home Group: UK housing association providing social housing, supported living for people with learning disabilities and mental health needs, and care services. Directly comparable operating model combining housing with specialist care, including domiciliary care commissioning.

Broad incumbents

• Hyde Group: Large London and South East focused housing association offering general needs, shared ownership, supported housing, and specialist services. Comparable affordable rental and supported living offerings, though with a geographically different footprint.
• Guinness Partnership: Large national housing association with mixed-tenure housing including sheltered, extra care, supported living, and care services. Comparable in elderly and supported living offerings, though operating at considerably greater scale than East Boro.
• Sanctuary Housing: Major UK housing association providing general needs, sheltered, and supported housing alongside care services. Comparable integrated housing-plus-care model, though operating at much greater national scale and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/east-boro-housing-trust

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Boro Housing Trust