深圳市众信电子商务交易保障促进中心

What 深圳市众信电子商务交易保障促进中心 does

Shenzhen Zhongxin E-commerce Transaction Guarantee Promotion Center (深圳市众信电子商务交易保障促进中心, abbreviated 众信中心/Zhongxin Center) is a Shenzhen-headquartered third-party public service institution that constructs trusted transaction environments for e-commerce. Founded in 2010 as the E-commerce Research Institute under the Shenzhen Institute of Standards and Technology, it was formally unveiled in 2012 after receiving approval for two national e-commerce pilot projects from the National Development and Reform Commission. It operates under the guidance of the Shenzhen Market Supervision Administration and holds designations including Secretary-General of the China Consumer Product Quality Safety Promotion Association (CCAA) E-commerce Integrity Construction Working Committee and rotating chair (2016-2017) of the World Trustmark Alliance (WTA).

The company's service portfolio is built on the core 众信网 (Zhongxin Web / ebs.org.cn) platform and spans eight major modules: enterprise verification (众信验证), international e-commerce integrity verification, network supervision mark filing, electronic contracts (众信签), product traceability and anti-counterfeiting (品信通), intellectual property protection, online dispute resolution (ODR), and e-commerce credit services. The 智信+ (Smart Credit+) platform integrates big-data-based credit evaluation, monitoring, and early-warning capabilities. The firm has led or contributed to 15 national standards, including GB/T 31951 (e-commerce credit network transaction credit subject classification) and GB/T 36314 (e-commerce enterprise credit file information specification), and its ODR platform was admitted to the U.S. National Center for Technology & Dispute Resolution (NCTDR) recognized provider list in 2020.

The business model is event-driven and partnership-mediated rather than transactional SaaS. Zhongxin reaches enterprises and government agencies through industry conferences (e.g., the annual China-Shenzhen Cross-border E-commerce Export Conference, the International Network Business Environment Construction Forum, and a 2025 inaugural DeepSeek open-source AI conference), and delivers services via commissioned government mandates and strategic alliances with platforms including Tencent, Alibaba, eBay, Baidu, and Amazon. Pricing is not publicly disclosed; revenue mechanics appear tied to professional service fees, government-commissioned programs, and standards-development work. Customer segments are horizontal across domestic and cross-border e-commerce enterprises plus government regulators, with named enterprise adopters including SKF Group. The organization operates with a very lean team of approximately 9 employees.

Name

深圳市众信电子商务交易保障促进中心

Legal name

深圳市众信电子商务交易保障促进中心

Website

https://ebs.org.cn

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Shenzhen Zhongxin E-commerce Transaction Guarantee Promotion Center is a government-backed third-party public service institution that builds e-commerce trust infrastructure through verification, electronic contracts, traceability, online dispute resolution, and credit evaluation services for e-commerce enterprises and regulators.

Ownership category

akta.pro rank

Product category

E-commerce Trust and Compliance Services

NAICS

Security Systems Services (except Locksmiths) (561621)

SIC

Finance Services (6199)

akta.pro primary industry

KYC/KYB & Customer Onboarding (CIP, beneficial ownership, screening) (FSAGAFAB)

akta.pro secondary industries

Onboarding, KYC & Account Verification Support (BPAAABAG), Regulatory Reporting, Tax & Audit Trails (reconciliation, provenance) (FSAPAJAI)

Keywords

• E-commerce trust services
• Identity verification services
• Product traceability systems
• Online dispute resolution
• Credit evaluation services

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Verification and Certification Services: Provides third-party verification services for business entities including identity verification, qualification verification, and international e-commerce integrity certification. Operates as a public service institution undertaking e-commerce trustworthy transaction environment construction.
2. Electronic Contract and Dispute Resolution Services: Provides electronic contract signing services and online dispute resolution (ODR) services to enterprises and government agencies. Services include legal consultation, complaint handling, negotiation, and arbitration.
3. Product Traceability and Quality Authentication: Provides traceability services with features including brand anti-counterfeiting, quality tracing, smart marketing, and data analytics to help enterprises establish consumer trust.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Shenzhen Zhongxin Center is a third-party public service institution that builds and operates e-commerce trusted transaction environment infrastructure. Its core offerings include enterprise subject identity verification, product information verification, electronic contract signing, product anti-counterfeiting traceability, online dispute resolution (ODR), and credit evaluation services — delivered through the 众信网 platform to e-commerce enterprises, cross-border trade companies, and government regulatory bodies.

Product overview

深圳市众信电子商务交易保障促进中心 operates as a third-party public service institution for building e-commerce trusted transaction environments. The company's portfolio centers on the core 众信网 (Zhongxin Web) platform, which serves as the foundational infrastructure. Supporting this are eight major service modules: 众信验证 (enterprise verification), 国际电商诚信验证 (international integrity verification), 网监标识备案 (network supervision filing), 众信签 (electronic contracts), 品信通 (product traceability/anti-counterfeiting), 知识产权保护 (IP protection), 在线纠纷解决/ODR (online dispute resolution), and 电子商务信用服务 (credit services). Additionally, the 智信+ platform provides integrated smart credit functionality combining evaluation, monitoring, and early warning. The company also maintains the 深圳市跨境电子商务交易保障支撑服务系统 for cross-border e-commerce support. All services work together to create a trusted, reliable, healthy, and secure e-commerce ecosystem through identity verification, product traceability, dispute resolution, and credit evaluation.

Differentiator

Problem solved

Functional benefit

Brands

• 众信网: E-commerce trusted transaction foundation support platform (www.ebs.org.cn)
• 品信通
• 众信签
• 智信+
• 众信ODR
• 跨境电子商务交易保障支撑服务平台

Products and services

• 众信网 (Zhongxin Web) The core e-commerce trusted transaction environment support platform operated by Zhongxin Center. Provides comprehensive trust environment services for e-commerce including subject identity verification, product information verification, transaction certificate verification, and market basic data services.
• 众信验证服务 (Zhongxin Verification Service) Third-party public service providing enterprises with public, fair, authoritative, and professional business subject comprehensive capability verification. Certified enterprises can display subject markers, certificates, and third-party network publicity to prevent phishing attacks.
• 国际电商诚信验证服务 (International E-commerce Integrity Verification Service) Authoritative third-party service integrating international well-known integrity certification resources for global trade enterprises. Verifies enterprise registration, website security, business premises, honors and qualifications to display enterprise strength.
• 网监标识备案服务 (Network Supervision Mark Filing Service) Filing service per 'Network Transaction Management Measures' (State Administration of Industry and Commerce Order No. 60) for online commodity traders to obtain and display business licenses or electronic link marks.
• 众信签 (Zhongxin Sign Electronic Contract Service) One-stop electronic contract service providing identity authentication, standard contract templates, online drafting, online signing, electronic evidence preservation, and online notarization arbitration. Applied in e-government, e-commerce, finance, real estate, supply chain, tourism, education, logistics, transportation, manufacturing, and automotive services.
• 品信通 (Pinxintong Traceability Service) Authoritative third-party traceability service based on relevant standards, collecting, verifying, transmitting and managing product information across production, operation, circulation and import/export stages to achieve source traceability, process verification, destination tracking, authenticity verification, and responsibility determination.
• 知识产权保护与促进服务 (E-commerce IP Protection and Promotion Service) IP protection service helping e-commerce enterprises solve complex IP problems through internet technology and global quality IP service resources, providing IP cultivation guidance, risk early warning, rights protection, and patent value evaluation.
• 电子商务在线纠纷解决服务 (E-commerce Online Dispute Resolution Service)

Quantifiable outcome

• 填补海外仓服务质量规范相关标准的空白
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

19 partnerships are on record, tiered core, minor and major.

• 深圳市标准技术研究院coreStrategic or Co-development Partner · 1 January 2025参与起草《跨境电子商务海外仓服务质量要求》地方标准和《跨境电子商务商家风险防控指南》国家标准
• 惠州市企业诚信促进minorStrategic or Co-development Partner · 1 May 2020签署战略合作协议，共同推动网络消费纠纷调解、企业信用纠纷调解工作
• 佛山市企业信用纠纷人民调解委员会minorStrategic or Co-development Partner · 1 May 2020签署战略合作协议，为佛深、深禅两地网络消费纠纷调解、企业信用纠纷调解工作的共同发展掀开新篇章
• 中国报关协会majorStrategic or Co-development Partner · 17 October 2019签订跨境电商关务标准化建设战略合作签约仪式，共同推进我国跨境电商关务标准化建设工作
• 天祥集团 (Intertek)majorStrategic or Co-development Partner · 17 October 2019签订国际可信企业认证计划签约仪式，共同推进数字贸易及跨境电商领域合作
• 香港贸易发展局majorGTM or Marketing Partner · 17 October 2019在粤港澳联动共建网络营商建设签约仪式上签署协议，深化香港与深圳在网络营商环境建设方面的合作
• 澳门会议展览业协会majorGTM or Marketing Partner · 17 October 2019签订合作备忘录，发挥粤港澳强强联合的引领带动作用
• 深圳市标准技术研究院coreStrategic or Co-development Partner · 17 October 2019联合承办2019国际网络营商环境建设论坛暨第二届深圳互联网诚信大会，共同推进跨境电商标准体系建设
• 深圳市跨境贸易检验认证联盟majorStrategic or Co-development Partner · 1 June 2019签订战略协议，共同推进跨境电商领域合作
• 中国报关协会跨境电商分会majorStrategic or Co-development Partner · 1 June 2019共同承办2019国际贸易服务博览会中国跨境电商发展论坛暨第二届中国（广州）跨境电商新生态大会
• 深圳贸促会majorStrategic or Co-development Partner · 1 January 2018共建企业诚信体系平台，提供商事认证、商事调解、企业合规建设等服务
• 深圳仲裁委员会majorStrategic or Co-development Partner · 1 January 2016共建互联网+解纷机制服务，联合打造网络纠纷解决环境
• 百度majorStrategic or Co-development Partner · 1 January 2014签订共建互联网诚信环境合作备忘录，共同推进互联网诚信体系建设
• 全国组织机构代码证中心majorStrategic or Co-development Partner · 1 January 2014合作共建可信交易环境，整合组织机构代码资源
• 腾讯coreStrategic or Co-development Partner · 1 January 20122012年与众信中心签订战略合作，成为微信公众号认证服务全国合作伙伴，共同推进互联网诚信环境建设
• 阿里巴巴coreStrategic or Co-development Partner · 1 January 20122012年与阿里巴巴签订战略合作，共同推进电子商务可信交易环境建设
• eBaycoreStrategic or Co-development Partner · 1 January 20122012年与eBay等知名电商企业签订战略合作，共同推进电子商务可信交易环境建设
• 亚马逊 AmazonmajorStrategic or Co-development Partner长期合作伙伴，亚马逊中国卖家三分之一来自深圳，众信中心为其提供跨境电商可信交易环境服务
• 中国消费品质量安全促进会coreStrategic or Co-development Partner众信中心担任中国消费品质量安全促进会电子商务诚信建设工作委员会秘书处，2024年9月成立大会圆满举行

Scale indicators11 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• e签宝 (e-Sign): Leading Chinese electronic signature and electronic contract SaaS provider offering identity verification, contract templates, and electronic evidence preservation. Directly comparable to Zhongxin Sign (众信签) module.
• 法大大 (FaDaDa): Electronic signature and contract SaaS provider with electronic evidence preservation and notarization capabilities. Competes directly with Zhongxin's electronic contract service in the broader contract lifecycle management market.
• TrustAsia (亚数信息): Provides digital certificates, SSL/TLS, identity verification, and code signing services to e-commerce and financial enterprises. Comparable as an enterprise trust and identity verification vendor in the Chinese market.
• 同盾科技 (Tongdun Technology): Provides intelligent risk management, anti-fraud, and identity verification services to financial and e-commerce enterprises. Comparable as a RegTech provider focused on trust and risk decisioning for online transactions.
• 冰鉴科技 (IceKredit): Offers AI-based KYC, credit decisioning, and anti-fraud services primarily serving financial institutions and e-commerce platforms. Comparable as a commercial KYC and credit risk technology vendor.

Broad incumbents

• 中诚信 (China Chengxin Credit Rating): One of China's largest credit rating agencies providing enterprise credit evaluation, consulting, and certification services. Comparable in delivering enterprise credit and integrity certification, particularly for regulatory use cases.
• 蚂蚁集团 (Ant Group): Operates Zhima Credit and comprehensive identity verification and credit infrastructure for digital commerce. Comparable as a trust infrastructure provider for e-commerce transactions, though operates at vastly larger scale with proprietary AI/data stack.
• 商务部中国国际电子商务中心 (CIECC): State-backed e-commerce service institution under China's Ministry of Commerce, providing credit evaluation, training, and policy support for e-commerce. Comparable as a government-affiliated e-commerce public service institution.

Emerging players

• CTID (公民网络电子身份标识): National online electronic identity authentication platform operated under the公安部第一研究所. Comparable as a government-backed identity verification infrastructure provider, though at the consumer/citizen level rather than enterprise level.

Others

• 国家市场监督管理总局全国信用信息共享平台: Government-run national credit information sharing platform aggregating enterprise credit records, blacklists, and integrity evaluations. Adjacent ecosystem player; Zhongxin integrates with this platform's public credit data for its credit evaluation services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/%E6%B7%B1%E5%9C%B3%E5%B8%82%E4%BC%97%E4%BF%A1%E7%94%B5%E5%AD%90%E5%95%86%E5%8A%A1%E4%BA%A4%E6%98%93%E4%BF%9D%E9%9A%9C%E4%BF%83%E8%BF%9B%E4%B8%AD%E5%BF%83

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 深圳市众信电子商务交易保障促进中心