Eau Claire Athletic Club

What Eau Claire Athletic Club does

Eau Claire Athletic Club (ECAC) is a privately held, members-only athletic and social club that opened in 2024 in the revitalized Eau Claire YMCA building at 101 3 Street SW in downtown Calgary, Alberta, operating across more than 100,000 square feet of athletic, wellness, dining, and social space. The club is a division of Telsec Property Corporation, a Calgary real estate developer established in 1976 that owns and manages over 2 million square feet of real estate. The core product is a tiered membership program — Individual ($15,000 initiation + $2,496 annual dues), Spousal ($20,000 initiation), and Family ($25,000 initiation) — with a hard cap of 3,500 member equivalents and reciprocal global access through the International Club Association to 60+ golf courses and 100+ athletic clubs.

ECAC's amenity stack integrates a 6-lane 25-metre lap pool, 10,000 sq ft fitness floor with Life Fitness and Woodway equipment, functional training room, indoor banked running track, gymnasium, squash courts, a 2,000 sq ft Nordic spa (hot tub, cold plunge, saunas, red light therapy, lymphatic drainage boots), yoga and Pilates studios, four golf simulators, two racing simulators, FORME interactive personal training mirrors, and co-working workpods. Two integrated F&B sub-brands — Eau Claire Exchange Restaurant & Bar (Executive Chef Eric Um) and Brooklynn's Café — serve members on-site and generate incremental corporate catering revenue into downtown Calgary. On-site independent service providers (Vital Performance Care, Gaia Health, Annex by Aisthetikos, HAPPIFIED Hub, The Psychology Group) extend the offering into personal training, aesthetics, and mental wellness.

The revenue model combines high-friction one-time initiation fees, recurring annual dues, transactional food & beverage and corporate catering, and usage-based add-ons (personal training, classes, summer camps). Go-to-market runs through a dedicated Membership Team, a Corporate Sales function (Randy Bozek), Calendly-guided tour booking, and a Jotform-based application process targeting high-net-worth families, couples, individual professionals, and corporate buyers in downtown Calgary.

Name

Eau Claire Athletic Club

Legal name

Eau Claire Athletic Club

Website

https://ecathleticclub.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Eau Claire Athletic Club (ECAC) is a private members-only athletic and wellness club in downtown Calgary, operating 100,000+ sq ft of fitness, Nordic spa, dining, and social amenities under tiered memberships ($15K-$25K initiation) with a 3,500-member cap.

Ownership category

akta.pro rank

Product category

Private Athletic Club Membership

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Private athletic club
• Wellness membership
• Social fitness club
• Corporate catering services
• Summer camp programs

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Initiation Fees: One-time initiation fees ranging from $15,000 (Individual) to $25,000 (Family), with optional payment plans including 5-month interest-free or 15-month installment options with service fees.
2. Annual Membership Dues: Recurring annual dues: Primary Member $2,400, Spouse $1,680, Non-Dependent $1,680, Dependent $500. Prorated based on join month.
3. Food & Beverage: Revenue from Eau Claire Exchange Restaurant & Bar and Brooklynn's Café. On-site dining for members and guests. Brooklynn's Café offers smoothies, coffee, breakfast, and light meals.
4. Add-On Programs & Services: Fees for personal training, group fitness classes, registered programs (golf leagues, swim lessons), sports leagues, advanced coaching, and specialty classes.
5. Corporate Catering: Exchange Restaurant & Bar provides premium corporate catering to downtown Calgary businesses. Breakfast, lunch, and beverage catering with delivery and pickup options.
6. Guest Fees & Day-Use Services: Guest privileges fees, valet golf club storage, annual locker rental, and laundry services available for additional charges.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Eau Claire Athletic Club operates a private members-only athletic and social club in downtown Calgary, offering comprehensive fitness, wellness, dining, and social amenities across 100,000+ square feet in the revitalized Eau Claire YMCA building. Core membership access includes a 6-lane lap pool, 10,000 sq ft fitness area, Nordic Spa, golf and racing simulators, group fitness studios, childminding, and youth programming, with on-site dining through Eau Claire Exchange Restaurant & Bar and Brooklynn's Café. Memberships are sold as Individual, Spousal, Family, and Corporate tiers with initiation fees of $15,000–$25,000 and annual dues of approximately $2,496 per primary member.

Product overview

Eau Claire Athletic Club (ECAC) operates as a single, unified private membership club offering integrated fitness, wellness, dining, and social experiences across over 100,000 square feet in downtown Calgary. The club's core product is its comprehensive membership program providing access to athletic amenities (6-lane lap pool, 10,000 sq ft fitness area, gymnasium, squash courts, indoor running track), wellness facilities (2,000 sq ft Nordic Spa, yoga/Pilates studios, recovery/stretch studio), and social spaces (golf/racing simulators, lounges, rooftop patios). Supporting sub-brands include Eau Claire Exchange Restaurant & Bar (full-service dining led by Executive Chef Eric Um) and Brooklynn's Café (casual café with smoothies and light meals). Add-on programs encompass personal training, specialized fitness classes, aquatic programming, summer camps, and corporate catering services. The club is a division of Telsec Property Corporation and maintains membership caps for approximately 3,500 member equivalents.

Differentiator

Problem solved

Functional benefit

Brands

• Eau Claire Exchange: The Club's flagship full-service restaurant and bar offering premium dining experiences for members and their guests.
• Brooklynn's Café

Quantifiable outcome

• Membership includes 30 Wellness Tech Minutes per month for Red Light Therapy and Lymphatic Compression Boots
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and peripheral.

• International Club Association (IAC)coreStrategic or Co-development PartnerECAC is a proud member of the International Club Association (IAC), providing members reciprocal access to over 60 golf courses, 100+ athletic and sports clubs worldwide. Domestic access includes Hollyburn (Vancouver), Kelowna Yacht Club, and Toronto Athletic Club. International access includes Antognolla Golf (Italy), Mallorca Country Club (Spain), and Drivers & Business Club (Munich, Germany).
• Vital Performance CareperipheralOthersThird-party personal training services offered on-site at ECAC. Personal Training with Vital Performance Care available as an add-on service for members seeking one-on-one fitness coaching.
• Gaia HealthperipheralOthersOn-site wellness service provider offering complementary health services as part of ECAC's holistic wellness ecosystem.
• Annex by AisthetikosperipheralOthersOn-site wellness service provider offering aesthetic and wellness treatments as part of ECAC's services menu.
• HAPPIFIED HubperipheralOthersOn-site mental wellness services providing proactive mental health support as part of ECAC's comprehensive wellness offerings.
• The Psychology GroupperipheralOthersOn-site psychological services providing professional mental health support as part of ECAC's wellness service ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Equinox: Global premium fitness club operator offering high-end athletic, spa and recovery experiences at scale. Represents the broader luxury fitness positioning ECAC competes against, though without the private-equity club/social model.
• GoodLife Fitness: Canada's largest fitness chain operating hundreds of clubs nationwide. Represents the mass-market fitness incumbent ECAC competes with for Calgary residents' wellness and fitness spend, though at a very different price tier.
• LA Fitness / Fitness World (now World Health): Mid-tier Canadian fitness club operator with broad amenity offerings including pools, racquets and group classes. Represents the mainstream fitness club alternative for Calgary residents cross-shopping ECAC.

Direct peers

• The Ranchmen's Club: Historic Calgary private club with dining, social and athletic amenities targeting the same HNW professional demographic. Direct competitor for corporate networking and event hosting in Calgary.
• Calgary Winter Club: Long-established Calgary private athletic and social club operating since 1915, offering fitness, aquatics, dining and family programming in a similar premium membership model. ECAC COO Alix Williams was previously Director of Strategy and Experience here, making it a direct professional and competitive analog.
• Hollyburn Country Club: West Vancouver private country club with athletic, racquets, aquatic and family programming under a membership model comparable to ECAC. Listed as an ECAC IAC reciprocal access partner.
• Toronto Athletic Club: Premium private members-only athletic club in downtown Toronto with fitness, aquatics, squash, dining and social programming. Listed as an ECAC reciprocal club through IAC and the closest inter-city analog in business model.
• Hamilton Club: Long-standing Canadian private athletic and social club with comparable fitness, dining and reciprocal network participation, serving as a model for the ECAC member experience.
• The National Club (Toronto): Toronto-based premium private members club offering fitness, dining and event spaces. Closely comparable Canadian private club operating in a similar high-end urban membership tier.
• Glencoe Club: Elite Calgary private athletic and social club with comparable fitness, racquets, aquatics, dining and family programming. Glencoe is ECAC's most direct full-service competitor for HNW Calgary families.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ECAthleticClub
• Facebookfacebook.com/ECAthleticClub
• LinkedInlinkedin.com/company/ecathleticclub
• Instagraminstagram.com/ecathleticclub

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eau Claire Athletic Club