What Chandler & Company does

Chandler & Company is a Sacramento, California-based direct-to-consumer e-commerce fashion accessories brand founded by Eli Chandler and operated as a sole proprietorship with 15 employees. The company sells custom hats, apparel, and accessories — anchored by its signature Sweet Heat Collection of one-of-a-kind fedoras and bowlers — through a Shopify-powered storefront at echandlerco.com. The broader catalog spans classic fedoras, paper boy caps, trucker hats, feather and cork bow ties, lapels, sunglasses, handbags, jewelry, women's jackets, and men's vests, with branded lifestyle merchandise rounding out the SKU set.

The business operates exclusively online with no retail, wholesale, or third-party marketplace presence. Shopify serves as the core technology platform, providing integrated checkout, cart, and order management, with a broad payment stack including American Express, Apple Pay, Diners Club, Discover, Google Pay, Mastercard, Shop Pay, and Visa. Google Analytics is used for site behavior and conversion tracking. Marketing is concentrated on organic social channels (Facebook, Instagram, Pinterest) with a community-driven approach encouraging customer photo submissions and reviews, supplemented by email marketing and a blog/news section. The company is CCPA-compliant and does not collect data from minors under 15.

The revenue model is one-time purchase unit pricing across all SKUs, with individual products ranging from $5 (basic headwear) to $200 (premium Sweet Heat fedoras). Customers are individual fashion-conscious consumers seeking unique, statement accessories, with a secondary use-case segment focused on hat enthusiasts drawn to the custom Sweet Heat line. The company is privately held with no external funding, no disclosed revenue, and no reported parent company, operating as a founder-owned micro-brand.

Name

Chandler & Company

Legal name

Chandler and Company

Website

https://echandlerco.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Chandler & Company is a Sacramento-based direct-to-consumer e-commerce brand selling custom hats, apparel, and accessories — including its signature Sweet Heat fedora collection — through a Shopify storefront, targeting fashion-conscious individual consumers seeking unique statement pieces.

Ownership category

akta.pro rank

Product category

Custom Fashion Accessories & Headwear

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Hats, Caps & Headwear (CRAAAJAE)

Keywords

• Custom hats
• Fashion accessories
• Online accessories retail
• Fedora bowler hats
• Direct-to-consumer apparel

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Product Sales: Direct retail sales of fashion accessories including custom hats, bow ties, apparel, handbags, and jewelry through the company's e-commerce storefront. One-time purchase model with no subscription component. Products are priced individually with no tiered membership.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Chandler & Company designs and retails custom fashion accessories, with a primary focus on one-of-a-kind hats (fedoras, bowlers, trilbies, cloches, truckers, baseball caps) including the signature Sweet Heat Collection. The brand complements its headwear with bow ties, handbags, sunglasses, jewelry, lapels, women's apparel, and men's apparel, all sold direct-to-consumer through its Shopify storefront at accessible price points. The company emphasizes premium-quality, custom-designed pieces delivered without luxury-brand markups.

Product overview

Chandler & Company is an e-commerce fashion accessories brand specializing in premium custom hats and accessories at affordable prices. Their product portfolio centers around the signature Sweet Heat Collection of custom-designed fedoras and bowlers, complemented by a broader hats collection featuring classic fedora, trilby, cloche, and trucker styles. The accessories line includes feather and cork bow ties, lapels, handbags, sunglasses, and jewelry. Apparel offerings encompass women's jackets and men's vests. The company positions itself as an accessory lover's destination with a mission to provide quality products without compromising affordability, led by founder Eli Chandler.

Differentiator

Problem solved

Functional benefit

Products and services

• Sweet Heat Collection A flagship collection of one-of-a-kind, custom-designed hats including fedoras and bowlers with distinctive styling elements such as feathers, scorpion charms, natural stones, and decorative bands. Targeted at fashion-forward consumers seeking unique, statement headwear not found in mass-market retail.
• Fedoras Classic and custom-styled fedora hats available in multiple materials (leather, suede, wool blend) with decorative bands and embellishments, sold directly to style-conscious wearers.
• Paper Boys and Brims A headwear collection featuring paper boy style hats and brim variations for fashion-forward consumers seeking non-fedora statement pieces.
• Bow Ties Curated collection of bow ties including feather and cork bow tie styles, with select models featuring vinyl backs, adjustable neck straps, and matching lapel pins.
• Jewelry and Lapels Decorative jewelry including lapels and other small accessories designed to complement the brand's hat and apparel offerings.
• Sunglasses Eyewear collection featuring stylish sunglasses offered as fashion accessories.
• Handbags Handbag collection featuring shoulder chain handbags in styles such as the Black Luxury Shoulder Chain Handbag, complementing the brand's accessories lineup.
• Women's Apparel Women's clothing collection including jackets and tops, offered as part of the brand's apparel assortment.
• Men's Apparel Men's clothing collection including vests and other apparel items, complementing the hat and accessories offerings.
• Chandler Beanie Winter beanie hat offered as a casual cold-weather accessory within the brand's hat assortment.
• Dead Anchor Baseball Cap Casual baseball cap style offered as an everyday casual headwear option.
• The Hat Lady Jersey Short T-Shirt (Unisex) Unisex branded t-shirt featuring The Hat Lady branding, offered as part of the apparel and branded merchandise assortment.
• The Hat Lady Ceramic Mug 11oz Branded 11oz ceramic mug featuring The Hat Lady design, sold as branded merchandise within the 'Goodies' collection.
• The Hat Lady Magnet Decorative branded magnet featuring The Hat Lady design, sold as small branded merchandise.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationShopify powers the company's e-commerce storefront, providing the technical infrastructure for the online store including payment processing, shopping cart functionality, checkout, and order management. All customer data and order processing flows through Shopify's platform.

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Stetson: Iconic heritage American hat brand with broad assortment across cowboy, fedora, and outdoor styles. Comparable in product category and price band but at much greater scale and broader distribution.
• Warby Parker: DTC lifestyle brand selling eyewear and accessories at accessible premium prices via own e-commerce and retail. Relevant as a benchmark for a founder-led DTC accessories brand scaling through brand and social.

Direct peers

• Goorin Bros. Heritage hat maker with a strong custom and limited-edition hat assortment sold DTC and through boutiques. Closest functional peer to Chandler & Company given the custom hat focus and premium positioning.
• Tilley: DTC hat and apparel brand focused on travel and outdoor headwear. Comparable DTC-first model and accessory-extension strategy, though oriented more toward functional than fashion-forward headwear.
• American Hat Makers: Custom and handcrafted hat manufacturer selling premium leather, felt, and straw hats DTC. Directly comparable in the custom-hat niche with overlapping materials (leather, suede) and embellishment-driven designs.
• Brixton: California-based headwear and apparel brand with a strong hat assortment (fedoras, caps, beanies) sold DTC and through wholesale. Overlaps with Chandler & Company on the men's fashion-headwear buyer and California roots.
• Lack of Color: DTC fashion hat brand offering handcrafted fedoras, wide-brim hats, and beanies at premium price points ($150-$400). Comparable custom/limited-run model targeting the same fashion-conscious headwear buyer.
• Christys' London: British heritage hat maker specializing in felt fedoras, trilbies, and dress hats sold DTC and through specialty retailers. Comparable in fedora/trilby categories and premium positioning.
• Bailey of Hollywood: Heritage American hat brand offering fedoras, trilbies, and dress hats across price tiers. Direct category peer with overlapping fedora/trilby SKU types and comparable price band.

Others

• Etsy: Global marketplace for handmade and custom goods, including a large custom-hat seller base. Functions as both competitive channel (where many similar one-of-a-kind hats are sold) and ecosystem context for the custom-accessories DTC space.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/echandlerandcompany
• Instagraminstagram.com/chandlerandcompany
• LinkedInlinkedin.com/company/chandler-&-company

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chandler & Company