Echelon Wine Bar

What Echelon Wine Bar does

Echelon Wine Bar is a privately held, dual-location wine bar and restaurant concept headquartered at 32 South King Street in historic downtown Leesburg, Virginia, with a second location in Richmond, Virginia. The company operates a direct-to-consumer hospitality business built around an on-premise wine program featuring over 350 wines by the bottle and over 30 wines by the glass, drawing from Lost Creek, Loudoun County, Virginia, domestic, and international producers. The concept is complemented by a chef-driven small plates menu with international culinary influence, executed by Executive Chef Steven Hillenbrand (Michelin-level training) and curated by Wine Director and co-owner Aimee Henkle (CWS credentials). The business is operated by a small team of approximately nine employees under founder/winemaker Todd Henkle and co-owner Aimee Henkle, who also own the parent Lost Creek Winery in Bluemont, Virginia.

Echelon monetizes across five distinct revenue streams: on-premise wine and food sales via standard dining reservations; a two-tier monthly wine club subscription (One Bottle at $30–$45/month with 35% member discount; Two Bottle at $60–$90/month with 40% discount); structured wine education including classes ($30–$75/person) and WSET Level 3 certification courses delivered in partnership with Capital Wine School; curated wine dinners and tasting events ($115–$135/person for dinners, $10/person for Sip & Savor socials, $89/person for Chef's Tasting Menu); and private dining/buyouts accommodating 28–100 guests at $79–$130/person for special menus. Reservations and ticketing are routed through the ExploreTock platform, while gift cards and retail wine are sold through an OrderPort storefront. Marketing is event-driven, supported by an email newsletter and an active calendar of winemaker dinners, themed tastings, and participation in events such as Leesburg Restaurant Week.

The company is privately owned with no institutional investors, no subsidiaries, no public listing, and no disclosed funding rounds. Its core competitive position rests on the proprietary Lost Creek winery supply chain, certified wine talent, and an unusually deep wine selection for a wine-bar format. Technology footprint is light: third-party platforms (ExploreTock, OrderPort, Capital Wine School) handle booking, retail, and certification logistics; the company has no proprietary technology, mobile app, or API surface.

Name

Echelon Wine Bar

Legal name

Echelon Wine Bar

Website

https://echelonwinebar.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Echelon Wine Bar is a privately held, dual-location Virginia wine bar and restaurant (Leesburg and Richmond) offering 350+ wines by bottle and chef-driven small plates, plus a monthly wine club, wine classes, private dining, and curated wine dinners. It is owned by the founders of Lost Creek Winery.

Ownership category

akta.pro rank

Product category

Wine Bar and Hospitality Services

NAICS

Drinking Places (Alcoholic Beverages) (72241), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wine Bars (CRANACAE)

akta.pro secondary industries

Wine Bars (THAFAEAF), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Wine bar services
• Wine club membership
• Wine education classes
• Private dining events
• Chef-driven small plates

Headquarters

HQ city

Leesburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales (On-premise): Over 30 wines by the glass and over 350 wines by the bottle sold to dine-in customers. Pricing includes menu pricing with member discounts.
2. Wine Club Memberships: Monthly subscription model with two tiers - 1-bottle monthly ($30-$45) with 35% off menu pricing, and 2-bottles monthly ($60-$90) with 40% off menu pricing.
3. Food Service: Chef-driven small plates menu with international culinary flare, paired with wine selections.
4. Events and Experiences: Wine dinners, tastings, classes, and special events with per-person pricing ranging from $10 to $135+.
5. Private Dining and Buyouts: Private dining room (up to 28 seated, 35 cocktail), full wine bar buyouts (up to 60 seated, 100 cocktail). Custom menus designed by Executive Chef.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Echelon Wine Bar operates two physical wine bar and casual fine dining locations in Virginia (Leesburg and Richmond) that sell over 350 wines by the bottle and over 30 wines by the glass, paired with chef-driven small plates featuring international culinary influence. The business extends beyond traditional wine bar service to include subscription wine club memberships, private dining and venue buyouts, structured wine education classes (including WSET certification), themed wine dinners, and a Chef's Tasting Menu.

Product overview

Echelon Wine Bar operates as a dual-location rustically elegant wine bar and restaurant concept in Virginia (Leesburg and Richmond). The core offering centers on wine service with over 350 bottles and 30+ wines by the glass, complemented by chef-driven small plates with international culinary influence. The business model extends beyond traditional restaurant service to include subscription-based wine club membership (One Bottle and Two Bottle tiers), private dining events for groups of up to 100, structured wine education classes ranging from casual tastings to WSET certification, curated Chef's Tasting Menu experiences, and seasonal wine dinner events featuring regional and international selections. Gift card and retail wine sales are available through their online shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Echelon Wine Bar (Leesburg, VA) Rustic modern wine bar located in historic downtown Leesburg, Virginia, offering over 350 wines by the bottle and over 30 wines by the glass featuring Lost Creek, Loudoun County, Virginia, domestic and international wines paired with chef-driven small plates with international culinary flare. Open Tuesday-Sunday, 21+ only.
• Echelon Wine Bar (Richmond, VA) Second location of Echelon Wine Bar operating in Richmond, Virginia, extending the wine bar and casual fine dining experience to the Richmond market.
• Echelon Wine Club Membership Monthly wine subscription program with two tiers: One Bottle Club ($30-$45/month with 35% off menu pricing) and Two Bottle Club ($60-$90/month with 40% off menu pricing). Members receive three bottles of small-production wines monthly, complimentary tastings, pick-up parties, points rewards, and discounts on wine dinners and classes.
• Private Dining and Venue Buyouts Private event hosting offering a Private Dining Room accommodating up to 28 guests seated or 35 for cocktail-style receptions, plus full wine bar buyouts for up to 60 seated or 100 cocktail guests. Includes custom menus designed by Executive Chef Steven Hillenbrand and wine pairings curated by Wine Director Aimee Henkle.
• Wine Classes and Education Wine educational classes led by expert instructors covering over 50 wine class themes including wine regions, varietals, and tasting techniques. Classes range from $30-$75 per person ($5 discount for wine club members) and include masterclass sessions and WSET Level 3 Certification courses in partnership with Capital Wine School.
• Chef's Tasting Menu Four-course food and wine pairing experience featuring dishes by Executive Chef Steven Hillenbrand paired with wines selected by the sommelier. Menus are determined each day. $89 per person pre-paid reservation, available for parties up to 4 guests online.
• Wine Dinners and Special Events Special wine-focused events including themed wine dinners ($115-$135 per person with $10 wine club member discount), tasting experiences, holiday celebrations ($79-$130 per person), and the Sip & Savor series ($10 per person for wine social events featuring 10 wines). Includes winemaker dinners with Lost Creek Winery and regional wine pairing events.
• Gift Cards and Online Shop Online gift card purchasing and wine retail sales available through the OrderPort shop platform at echelonwinebar.orderport.net.

Quantifiable outcome

• Over 350 wines from around the world available by bottle
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Lost Creek WinerycoreStrategic or Co-development PartnerLost Creek Winery, owned by Todd and Aimee Henkle, is the founding winery behind Echelon Wine Bar. The winery supplies proprietary wines exclusively featured at Echelon, including the Lost Creek Terroir to Table dinner series hosted at the wine bar. Todd Henkle conducts vineyard talks and winemaker dinners at Echelon events.
• Village Garden RVAminorStrategic or Co-development PartnerLocal Virginia farm supplying fresh, seasonal produce for Echelon's chef-driven menu. Featured in Summer Supper Somm Tomato Wine Dinner event.
• Capital Wine SchoolminorChannel Partner/ Reseller/ DistributorWSET accredited wine education provider offering Level 3 Certification courses at Echelon Wine Bar Leesburg location. Registration handled through Capital Wine School website.

Scale indicators5 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/echelon-wine-bar

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Echelon Wine Bar