Echo Dnia

What Echo Dnia does

Echo Dnia is a regional Polish digital news portal that provides hyperlocal news coverage across three voivodeships — Świętokrzyskie, Radomskie, and northern Podkarpackie — in central and eastern Poland. The platform is owned and operated by Polska Press Sp. z o.o., one of Poland's largest regional media conglomerates, and serves the general population of these regions with daily news, sports (including dedicated coverage of local teams such as Korona Kielce, Industria Kielce, and Olimpijczyk Radom), business, health, education, agriculture, travel, and lifestyle content. Editorial operations are anchored at offices in Kielce, Radom, and the Rzeszów area, with regional subsections for each voivodeship on the main echodnia.eu domain.

The platform is built on a web-based digital publishing system with a regional content management structure and integrates into Polska Press's broader network of 20+ partner portals including Telemagazyn, Motofakty, Strefa Biznesu, and Dziennik Bałtycki. Core products are the main news portal (echodnia.eu), the e-Wydanie digital-edition subscription hosted on plus.echodnia.eu, and FotogrAI, a generative AI feature that transforms location photos into stylized image formats. The portal also operates 13 vertical sub-brands spanning business, automotive, health, women, food, home/interiors, gaming, and defense content categories.

Echo Dnia's revenue is generated through two streams: digital advertising (banner ads, sponsored content such as 'Promoted Content' and 'News24', and partner promotional placements) and recurring e-Wydanie subscriptions. Specific pricing for subscriptions and advertising rates are not publicly disclosed. The portal is registered as a private entity in Poland, employs 9 people, and operates as a sub-brand within the Polska Press digital network — the parent company holds the copyright and provides shared infrastructure, ad sales, and content syndication. The go-to-market is product-led growth via free content with ad support, supplemented by a paid digital edition tier.

Name

Echo Dnia

Legal name

Echo Dnia (Polska Press Sp. z o.o.)

Website

https://echodnia.eu

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Echo Dnia is a regional Polish digital news portal providing hyperlocal coverage across three voivodeships (Świętokrzyskie, Radomskie, Podkarpackie), serving local residents with news, sports, business, and lifestyle content under Polska Press Sp. z o.o.

Ownership category

akta.pro rank

Headquarters

HQ city

Kielce

HQ country

Poland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Digital Advertising: The primary revenue stream for Echo Dnia comes from digital advertising. The site displays various ad formats including banner ads, sponsored content sections like 'Promoted Content' and 'News24', and partner promotional sections. Local and regional businesses advertise to the portal's audience across multiple topic sections.
2. E-Wydanie Subscriptions: Echo Dnia offers 'e-Wydanie' (digital edition) subscriptions for readers who want to access content in a digital magazine format. This represents a subscription-based recurring revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Echo Dnia is a regional Polish online news portal that publishes local news, photo galleries, and videos for the Świętokrzyskie, Radomskie, and Podkarpackie regions through the website echodnia.eu. It monetizes its audience primarily via digital advertising on the portal and through paid access to its e-Wydanie digital edition. The site also deploys an AI-driven photography feature (FotogrAI) that generates illustrative images for draft articles to accelerate editorial output.

Product overview

Echo Dnia is a regional Polish news media platform operated by Polska Press Sp. z o.o., providing comprehensive local news coverage across three voivodeships: Świętokrzyskie, Radomskie, and Podkarpackie. The platform operates as a multi-section news portal offering both free ad-supported content and premium subscription services (e-Wydanie). Key product offerings include the main news portal with specialized sections (Wiadomości, Sport, Strefa Biznesu, Zdrowie, Edukacja, Turystyka, Kuchnia, Strona Kobiet, Motofakty, Strefa Agro, Dom), the e-Wydanie digital subscription service, and the AI-powered FotogrAI photo generation feature. The platform also maintains partner sites including Telemagazyn, Motofakty, Strefa Biznesu, and regional city portals.

Differentiator

Problem solved

Functional benefit

Brands

• Strefa Biznesu: Business news section covering business, finance, and economy stories
• Telemagazyn
• Motofakty
• Strefa Agro
• Strefa Edukacji
• Strona Zdrowia
• Strona Kobiet
• Strona Kuchni
• Strona Podróży
• Dom i Wnętrza
• Shownews
• GRA
• Strefa Obrony

Products and services

• Echo Dnia Portal (echodnia.eu) The flagship Echo Dnia website (echodnia.eu) providing free, continuously updated local news, photo galleries, and video content targeted at readers in southeastern Poland; monetized through display advertising.
• e-Wydanie (Digital Edition) A paid digital edition of the Echo Dnia regional newspaper delivered online to readers who subscribe, providing access to the full digital edition outside the free portal content.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

One partnership is on record.

• Polska Press Sp. z o.o.coreOthersEcho Dnia is owned and operated by Polska Press Sp. z o.o., one of the largest regional media groups in Poland. The site uses Polska Press infrastructure, content management systems, and ad networks. The footer indicates copyright 2026 Polska Press Sp. z o.o.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Onet.pl: Ringier Axel Springer's flagship Polish news portal. Dominates Polish online news and competes with Echo Dnia for both reader attention and SMB ad budgets at a national scale.
• Interia.pl: Major Polish news and content portal owned by Polsat Plus. Competes for the same digital advertising inventory and audience in regional Poland as Echo Dnia.
• Gazeta Wyborcza: Agora's national newspaper with established regional editions (including Kielce/Radom). Competes for the same local readers and advertisers as Echo Dnia, but with much larger scale, paid digital subscription scale, and a national brand.
• Wirtualna Polska (WP.pl): One of Poland's two largest online news portals. Operates national verticals but also pushes into regional news, competing for the same advertising pool with vastly larger reach and tech capabilities than Echo Dnia.

Direct peers

• Naszemiasto.pl: Polska Press national hyperlocal network aggregating community news across Polish cities and towns. Closely comparable to Echo Dnia's regional community-news function within the same parent.
• Express Ilustrowany: Polska Press regional news portal covering the Łódź region. Same publishing infrastructure, regional hyperlocal model, and digital transition strategy as Echo Dnia.
• Dziennik Bałtycki: Another regional news portal operated by Polska Press Sp. z o.o., covering northern Poland. Same parent, similar tech stack, ad/subscription model, and multi-vertical structure — the most direct operational comparable to Echo Dnia.
• Gazeta Krakowska: Polska Press regional news portal covering Lesser Poland (Małopolska). Operates the same sub-portal network (Telemagazyn, Motofakty, etc.) and is a direct sibling to Echo Dnia within the group.

Regional players

• TVP3 Kielce: Regional public television branch serving Świętokrzyskie. Competes for the same local audience and local-government coverage as Echo Dnia, with broadcast scale and public funding.
• Radio Kielce: Regional public radio station covering Świętokrzyskie. Competes for local news audience attention and local advertising spend in the same voivodeship Echo Dnia serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/echo-dnia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Echo Dnia