Echocentrum Rivierenland

What Echocentrum Rivierenland does

Echocentrum Rivierenland is a Dutch private healthcare service provider that operates prenatal ultrasound centers embedded within twelve midwife practices across the South Holland region of the Netherlands. Founded in 2006 on the initiative of midwife practices from the Drechtsteden and Rivierenland regions, the company delivers both medical ultrasounds (covered by Dutch health insurance) and non-medical keepsake ultrasounds (pretecho's) paid out-of-pocket by expectant parents. Medical services include first control, term confirmation, 13-week and 20-week structural ultrasound screening (ETSEO/TTSEO), position checks, growth monitoring, and NIPT blood testing for Down syndrome, Trisomy 13, and Trisomy 18. Keepsake offerings span 2D, 3D, and 4D HD-quality imaging with gender determination (€40) and 3D/4D pretecho packages (€75), plus optional USB sticks (€15) for image storage.

The company's underlying technology stack is conventional clinical ultrasound imaging rather than software or AI-driven platforms. All echoscopists hold dual qualifications as registered midwives, and the team is registered with both the KNOV (Royal Dutch Organization of Midwives) and BEN (Dutch Association of Echoscopists) quality registers. Echocentrum Rivierenland holds a contract with Stichting Prenatale Screening te Utrecht en Rotterdam, the licensing and supervisory authority for structural ultrasound research in the region.

The business model operates on two revenue streams: insurance-reimbursed medical scans (recurring volume driven by prenatal care protocols) and consumer-paid keepsake services (one-time discretionary purchases). Go-to-market is community-led, relying on direct referrals from partner midwife practices, GP referrals for medical scans, self-referral for pretecho's, and direct contact via phone, email, and an online appointment form. Distribution is exclusively regional, embedded within twelve named partner practices spanning Sliedrecht, Alblasserdam, Leerdam, Gorinchem, Noordeloos, Almkerk, Dordrecht, Ridderkerk, Hendrik Ido Ambacht, Alphen aan den Rijn, and Den Haag.

Name

Echocentrum Rivierenland

Legal name

Echocentrum Rivierenland

Website

https://echorivierenland.nl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Echocentrum Rivierenland is a Dutch prenatal ultrasound provider operating within 12 midwife practices across South Holland, delivering insurance-covered medical scans and consumer-paid keepsake 2D/3D/4D ultrasounds to expectant mothers.

Ownership category

akta.pro rank

Product category

Prenatal Ultrasound Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Prenatal & Maternal-Fetal Diagnostic Imaging Centers (HLAFAKAL)

akta.pro secondary industry

General Obstetrics (Prenatal/Antepartum Care) (HLAKAJAA)

Keywords

• Prenatal ultrasound services
• Medical ultrasound imaging
• Keepsake ultrasound scans
• Prenatal screening services
• Midwifery ultrasound centers

Headquarters

HQ city

Sliedrecht

HQ country

Netherlands

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Medical Ultrasounds: Necessary medical ultrasounds are covered by health insurance, including term scans, 13-week and 20-week screening echos, position checks, and growth monitoring
2. Pre-echoes (Keepsake Ultrasounds): Non-medical keepsake ultrasounds for personal enjoyment, paid out-of-pocket by customers. Includes 2D, 3D, and 4D options
3. USB Stick Sales: Sale of USB sticks containing (moving) ultrasound images. Can be purchased standalone or with any echo service
4. NIPT Testing: Non-invasive prenatal testing for Down syndrome, Trisomy 13, and Trisomy 18. Not covered by basic insurance but may be covered by supplementary insurance

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Echocentrum Rivierenland delivers prenatal ultrasound services to expectant mothers, covering both medical scans (term confirmation, 13-week and 20-week screening, NIPT blood testing, position checks, and growth monitoring) that are reimbursed by Dutch health insurance, and non-medical keepsake pretecho's available in 2D, 3D, and 4D HD formats that are paid out-of-pocket. Services are provided across 12 locations embedded within partner midwife practices throughout South Holland, with optional USB sticks supplied for taking home moving ultrasound images.

Product overview

Echocentrum Rivierenland offers a unified ultrasound service covering both medical and non-medical (entertainment) pregnancy scans. Medical services include first control, term confirmation, NIPT, 13-week screening (ETSEO), 20-week screening (TTSEO), position, and growth ultrasounds. Entertainment scans (pretecho's) are available in 2D, 3D, and 4D formats, including optional gender determination. An add-on USB stick service allows parents to take home moving images and photos. The company was founded in 2006 and operates across 12 midwifery practices in South Holland, the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Ultrasounds (Medische echo's) Prenatal ultrasound examinations covering first control, term confirmation, NIPT blood testing, 13-week screening (ETSEO), 20-week screening (TTSEO), position check, and growth monitoring. Delivered to pregnant women and referred by midwives or GPs, with costs covered by Dutch health insurance.
• Pretecho's (Entertainment Ultrasounds) Non-medical ultrasound sessions in 2D, 3D, and 4D formats with HD-quality sepia images, allowing expectant parents to view their baby in a relaxed setting. Available at the Sliedrecht location for 3D and 4D formats and paid out-of-pocket by customers.
• Gender Determination (Geslachtsbepaling) Gender determination ultrasound available from 15-16 weeks of pregnancy as part of a pretecho, including photos. Priced at €40 and paid out-of-pocket by customers.
• USB Stick (Image Storage) USB stick service for storing and taking home moving ultrasound images and printed photos from the ultrasound session. Priced at €15 and available standalone or with any echo service.
• NIPT Testing Non-invasive prenatal testing for Down syndrome, Trisomy 13, and Trisomy 18, performed via blood draw alongside the medical ultrasound service. Not covered by basic Dutch health insurance but may be covered by supplementary insurance.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core.

• Stichting Prenatale Screening te Utrecht en RotterdamcoreOthers · 1 January 2006Official licensing and supervisory body for the execution of Structural Ultrasound Research (SEO). Echocentrum Rivierenland holds a contract with this foundation for prenatal screening services.
• Verloskundigepraktijk SliedrechtcoreChannel Partner/ Reseller/ DistributorMidwife practice housing one of the two Sliedrecht locations for Echocentrum Rivierenland services
• De Bakermolen (Alblasserdam)coreChannel Partner/ Reseller/ DistributorMidwife practice location in Alblasserdam for ultrasound services
• Verloskundigepraktijk LeerdamcoreChannel Partner/ Reseller/ DistributorMidwife practice location in Leerdam for ultrasound services
• Verloskundigepraktijk GorinchemcoreChannel Partner/ Reseller/ DistributorMidwife practice location in Gorinchem for ultrasound services
• Verloskundigepraktijk Alblasserwaard-Oost (Noordeloos)coreChannel Partner/ Reseller/ DistributorMidwife practice location in Noordeloos for ultrasound services
• Verloskundigepraktijk Tussen de Rivieren (Almkerk)coreChannel Partner/ Reseller/ DistributorMidwife practice location in Almkerk for ultrasound services
• Verloskundigepraktijk Lucina (Dordrecht)coreChannel Partner/ Reseller/ DistributorMidwife practice location in Dordrecht for ultrasound services
• Verloskundigepraktijk RidderkerkcoreChannel Partner/ Reseller/ DistributorMidwife practice location in Ridderkerk for ultrasound services
• Verloskundigenpraktijk H.I. Ambacht (Hendrik Ido Ambacht)coreChannel Partner/ Reseller/ DistributorMidwife practice location in Hendrik Ido Ambacht for ultrasound services
• Vivre (Alphen aan de Rijn)coreChannel Partner/ Reseller/ DistributorMidwife practice location in Alphen aan de Rijn for ultrasound services
• Ella Verloskundigen (Den Haag)coreChannel Partner/ Reseller/ DistributorMidwife practice location in Den Haag for ultrasound services
• KNOV (Koninklijke Nederlandse Organisatie van Verloskundigen)coreOthersProfessional association of midwives. Echocentrum's sonographers are registered in the KNOV quality register.
• BEN (Beroepsvereniging Echoscopisten Nederland)coreOthersDutch professional association for sonographers. Echocentrum's sonographers are registered in the BEN quality register.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• FocusCura: Dutch healthcare technology and home-monitoring company with adjacent prenatal/maternal care offerings. Represents the digitally-enabled service model that could complement or compete with traditional ultrasound centers.
• Eurofins Clinical Diagnostics Netherlands: Major clinical diagnostics provider offering NIPT and prenatal laboratory services in the Netherlands. Adjacent competitor for the lab-based testing side of Echocentrum Rivierenland's offering.
• Verloskundigenpraktijk Sliedrecht (and similar midwife practices): Partner and comparable Dutch midwifery practices. Many offer their own in-house ultrasounds, partially overlapping with Echocentrum Rivierenland's service offering and representing both channel partners and potential competitors.

Broad incumbents

• Centrum voor Prenatale Diagnostiek (CPD): Dedicated prenatal diagnostic center operating in the Amsterdam region. Provides advanced fetal anomaly scans and serves as a referral center for higher-acuity prenatal imaging comparable to Echocentrum's ETSEO/TTSEO services.
• Diagnostiek voor U: Regional Dutch diagnostic center offering imaging and laboratory services including prenatal ultrasound referrals. Comparable ambulatory diagnostic service model but with broader clinical scope.
• Saltro Diagnostisch Centrum: Large Dutch diagnostic center providing ultrasound and laboratory services across multiple specialties including prenatal care. Broader diagnostic portfolio with overlapping ambulatory imaging capability.

Others

• Stichting Prenatale Screening Zuidwest Nederland: Regional prenatal screening oversight body that licenses and supervises prenatal ultrasound providers. Regulatory counterpart to Echocentrum Rivierenland's contractual relationship with Stichting Prenatale Screening te Utrecht en Rotterdam.
• Verloskundigenpraktijk Lucina: Channel partner midwife practice in Dordrecht that hosts Echocentrum Rivierenland services. Representative of the network of embedded partner midwife practices that comprise the company's distribution backbone.

Direct peers

• Baby2be Pretecho: Dutch keepsake ultrasound provider offering 2D/3D/4D pretecho services. Direct competitor with similar consumer-focused positioning and pricing model in the Dutch market.
• Pretecho.nl: Dutch keepsake ultrasound chain offering 2D/3D/4D pretecho's across multiple Dutch locations. Closest direct competitor with the same consumer-led keepsake service model and pricing tier.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/echocentrum-rivierenland

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Echocentrum Rivierenland