Echo Works
Echo Works is a Swansea, UK-based B2B video marketing and animation agency that builds strategy-first lead generation systems using podcasts, webinars, video SEO, and animation for enterprise clients across healthcare, technology, automotive, and education sectors.
- Company typePrivate
- Founded2015
- HeadquartersSwansea, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingServices
What Echo Works does
Echo Works (legal entity: Alpha Tango Delta Limited) is a Swansea, UK-based B2B video marketing and animation agency operating across four UK locations (Swansea, Cardiff, Bristol, London). Founded in 2015 originally as an immersive technology studio focused on VR, AR, and Metaverse experiences, the company pivoted in 2023 to a strategy-first lead generation model, repositioning its production capability around B2B commercial outcomes rather than standalone content assets. The company employs approximately 5 people and is privately held with no disclosed external funding.
The company operates two integrated service lines. The first is animation and video production, covering 2D animation, 3D animation, CGI, motion graphics, TV advert production, and select VR/AR experiences, with end-to-end delivery from storyboarding through post-production. The second is lead generation strategy and execution, delivered through four service pillars: Podcast-Led Lead Generation, Webinar Lead Generation, Video SEO, and Conversion-Focused Content, supported by a Lead Strategy diagnostic. A fixed-price TV Advertising package is bundled with 13 weeks of Sky AdSmart distribution across 70+ UK channels starting from £8,000; all other animation and lead-generation work is custom-quoted on a project basis, with HubSpot used for CRM integration in webinar campaigns.
Echo Works serves B2B clients across healthcare, automotive, education, technology, telecommunications, construction, real estate software, and research, with notable logos including NHS Wales, Vodafone, Pure Storage, University of Missouri, April Six, NYU Abu Dhabi, and Ligtas. The company also delivers white-labelled animation and webinar services to marketing and advertising agencies. Customer acquisition is sales-led, driven primarily by Calendly-booked strategy calls, content marketing (blog, case studies, social), and event-driven inbound from the webinar and podcast work Echo Runs for its own clients.
Echo Works firmographics
Firmographics- Name
- Echo Works
- Legal name
- Alpha Tango Delta Limited
- Website
- https://echoworks.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- Echo Works is a Swansea, UK-based B2B video marketing and animation agency that builds strategy-first lead generation systems using podcasts, webinars, video SEO, and animation for enterprise clients across healthcare, technology, automotive, and education sectors.
- Ownership category
- akta.pro rank
Echo Works industry classification
Industry- Product category
- B2B Video Marketing Services
- NAICS
- Sound Recording Studios (51224), Other Sound Recording Industries (51229)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
- akta.pro secondary industries
- Audio Production & Podcasting (BPAFAIAE), Podcast Production, Editing & Post-Production Services (MPACADAE)
Keywords
Where Echo Works is headquartered
LocationHeadquarters
- HQ city
- Swansea
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Echo Works business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Animation production services: Project-based production of 2D animation, 3D animation, CGI, motion graphics, and TV adverts. Clients commission specific projects such as explainer videos, TV commercials, logo animations, and social media content. Pricing is quote-based with a TV advertising package starting from £8,000 including 30-second animation, music, voice actor, 13 weeks of Sky AdSmart TV advertising, and social media support.
- Lead generation strategy services: Podcast-led lead generation, webinar lead generation, video SEO, conversion-focused content, and lead strategy consulting services. These are typically retainer or project-based engagements designed to build ongoing lead generation systems for B2B clients. The company offers lead strategy diagnostics to qualify prospects before pitching specific services.
- White-labelled agency services: Echo Works delivers services under agency brands (e.g., white-labelled webinar campaign generating 250 leads). This allows agencies to offer webinar and content services without building in-house capability, creating recurring project revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | TV Advertising Package — Starting from £8,000 all-inclusive |
| Other | Multi-year contract | Custom animation and video projects |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Echo Works product offering
Product offeringCore offering
Echo Works is a B2B video marketing and lead generation agency that builds podcast-led, webinar-based, and video SEO lead generation systems for business clients. It also produces 2D/3D animation, CGI, motion graphics, VR/AR content, and TV advertisements (distributed via Sky AdSmart) for enterprise and public-sector customers.
Product overview
Echo Works is a B2B video marketing and animation agency offering a portfolio of services organized around strategy-first lead generation. The core offering includes three lead generation service lines—Podcast-Led Lead Generation, Webinar Lead Generation, and Video SEO—complemented by Conversion-Focused Content and Lead Strategy consulting. Supporting these are animation production services (2D Animation, 3D Animation and CGI, Motion Graphics) and TV Advertising. Together, these services form an integrated system where podcasts, webinars, and video content work together to reach decision-makers, build trust, and convert interest into qualified leads.
Differentiator
Problem solved
Functional benefit
Products and services
- Podcast-Led Lead Generation Strategic podcasting service for B2B businesses that builds relationships with senior decision-makers through guest interviews, authority content, and repurposed clips for LinkedIn and YouTube.
- Webinar Lead Generation Inbound lead generation service using educational webinar campaigns, including topic strategy, registration support, lead generation campaigns, and post-webinar follow-up, with HubSpot CRM integration.
- Video SEO YouTube and search-focused video content strategy that increases visibility, builds trust, and generates long-term demand through thought leadership content.
- Conversion-Focused Content Content system that turns attention into action through improved messaging, positioning, website content direction, and lead capture journeys.
- Lead Strategy Consulting Diagnostic and consulting service to identify gaps in lead generation systems, clarify priorities, and recommend commercially useful next steps for B2B businesses.
- 2D Animation Two-dimensional animation services including hand-drawn, digital, and vector-based animation for explainer videos, TV adverts, social content, and educational materials.
- 3D Animation and CGI Three-dimensional animation and computer-generated imagery services for product demonstrations, architectural visualizations, explainer videos, and immersive experiences including 360-degree 3D explainer videos.
- TV Advertising Package Broadcast-ready TV advertisement production and placement including 30-second animation with music and voice actor, 13 weeks of Sky AdSmart advertising across 70+ channels, social media package, and dedicated account management starting from £8,000.
Quantifiable outcome
- Ligtas webinar campaign: 500 leads generated in 6 months
- +5 more outcomes
Companies that use Echo Works
Customer profileNamed customers24 records
Segments5 records
Ideal customer profiles3 records
Echo Works technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature4 records
Echo Works partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MG (automotive brand)minorEcho Works produced a promotional video for Nathaniel Cars in association with MG to highlight the launch of a new electric sports car, documenting a road trip from Bridgend to China showcasing the vehicle's performance.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Echo Works competitors and assessment
Company assessmentDirect peers
- Yum Yum Videos: Animation studio producing 2D and 3D explainer videos for B2B brands, with similar service taxonomy (explainer videos, motion graphics) and a comparable mid-market enterprise target audience.
- Demo Duck: Specialist explainer video and animation agency serving B2B clients with custom 2D/3D animation and motion graphics, overlapping directly with Echo Works' animation production offering.
- Sweet Fish Media: B2B podcast production agency that produces branded podcasts for demand generation, the closest direct peer to Echo Works' podcast-led lead generation service line.
- Content Allies: B2B podcast agency producing shows for lead generation and thought leadership, with a similar strategy-first content system positioning to Echo Works' podcast-led offering.
- Explainify: Explainer video agency creating animated and live-action videos for B2B SaaS and enterprise brands, comparable to Echo Works' 2D/3D explainer video services.
- Switch Video: B2B video production and animation studio producing explainer videos and motion graphics for mid-market and enterprise clients, overlapping with Echo Works' animation portfolio.
- Fame: B2B podcast production agency that builds branded podcasts as a marketing channel, directly comparable to Echo Works' podcast-led lead generation service.
Broad incumbents
- Vidyard: Established video hosting and analytics platform for B2B sales and marketing teams, operating broadly in the same B2B video marketing space with overlapping video SEO and lead-gen use cases.
- Wistia: B2B video hosting, marketing, and analytics platform serving similar B2B marketers with video SEO, lead capture, and performance insights — adjacent to Echo Works' video SEO service line.
Emerging players
- Kasra Design: Singapore-based animation and motion graphics studio with comparable 2D/3D explainer video offerings to Echo Works, though focused on APAC rather than UK enterprise clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Echo Works social profiles
Digital presenceEcho Works compliance and trust
Trust signalCompliance1 record
Echo Works financial estimates
Financial estimateRevenue estimate
Valuation estimate
Echo Works leadership team
Management profileNumber of profiles
Profiles1 record
Echo Works funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Echo Works M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Echo Works
What does Echo Works do?
Echo Works is a B2B video marketing and lead generation agency that builds podcast-led, webinar-based, and video SEO lead generation systems for business clients. It also produces 2D/3D animation, CGI, motion graphics, VR/AR content, and TV advertisements (distributed via Sky AdSmart) for enterprise and public-sector customers.
Is Echo Works a public or private company?
Echo Works is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Echo Works founded?
Echo Works was founded in 2015.
Where is Echo Works based?
Echo Works is headquartered in Swansea, United Kingdom, in the Europe region.
How does Echo Works make money?
Three revenue lines are on record. Animation production services are the primary driver. The others are lead generation strategy services and white-labelled agency services.
Who are Echo Works's main competitors?
Direct peers on record are Yum Yum Videos, Demo Duck, Sweet Fish Media, Content Allies, Explainify, Switch Video and Fame. Broad incumbents are Vidyard and Wistia. Kasra Design is listed as an emerging player.
Does Echo Works have an API?
No public API is recorded for Echo Works.
What industry is Echo Works in?
Echo Works's product category is B2B Video Marketing Services. Its primary akta.pro industry code is BPAFAAAF, Content Production (Video, Design, Copy, Studio), with a secondary code of BPAFAIAE, Audio Production & Podcasting. Its NAICS code is 51224 and its SIC code is 7812.