Eckroth Music
- Company typePrivate
- Founded1972
- HeadquartersBismarck , North Dakota, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Eckroth Music firmographics
Firmographics- Name
- Eckroth Music
- Legal name
- Eckroth Music
- Website
- https://eckroth.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Eckroth Music industry classification
Industry- Product category
- Musical Instrument Retail
- NAICS
- Musical Instrument and Supplies Retailers (459140), Musical Instrument and Supplies Retailers (45914), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)
- akta.pro primary industry
- Musical Instrument Retail (Guitars, Keyboards, Drums, Band/Orchestra) (CRALAEAA)
- akta.pro secondary industries
- Instrument Rentals & Leasing (Band/Orchestra Programs) (CRALAEAG), Instrument Accessories & Consumables Retail (Strings, Reeds, Sticks, Cables) (CRALAEAE), Instrument Repair, Maintenance & Luthier Services (CRALAEAF), Educational Music Products Retail (Method Books, Exam Prep, Classroom Instruments) (CRALAEAJ), Pro Audio & Recording Equipment Retail (MI-adjacent) (CRALAEAC)
Keywords
Where Eckroth Music is headquartered
LocationHeadquarters
- HQ city
- Bismarck , North Dakota
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Eckroth Music business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Instrument Sales: Retail sales of band and orchestra instruments including brass, woodwind, percussion, and orchestral stringed instruments, as well as acoustic guitars, electric guitars, bass guitars, drums, amplifiers, keyboards, and digital pianos.
- Instrument Rentals and Leases: Rental and lease programs for band and orchestra instruments, including Lease Purchase Agreement with unlimited return option and String Instrument Lease Plan. Online rental available through website.
- Repair Services: Instrument repair services for band, orchestra and guitar with on-site luthier services for string instruments including bow rehairing, bridge work, soundposts, fingerboard work, and crack repair.
- Accessories: Sales of accessories including method books, woodwind accessories, brass accessories, orchestra accessories, pro sound equipment, guitar accessories, and instrument-specific items like rosin, shoulder rests, and cases.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Eckroth Music product offering
Product offeringCore offering
Eckroth Music is a multi-location music retailer selling band and orchestra instruments, guitars, and related accessories, offering rental and lease programs, instrument repair services including luthier work, and private and group music lessons. The company serves both individual musicians through retail storefronts and e-commerce, and school band/orchestra programs through dedicated school sales representatives who deliver instruments, supplies, and pickup repairs on-site.
Product overview
Eckroth Music operates as a multi-location music retail company offering a unified platform combining instrument sales, rentals, and related services. The core offerings include band and orchestra instruments (sales and rentals), guitar products, and accessories. The product portfolio spans multiple categories: instruments (wind, brass, string, percussion), accessories (shoulder rests, rosin, cases, mouthpieces), and services (repair, maintenance plans, private/group lessons). The company serves both retail customers and school programs through physical store locations and an online rental platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Band and Orchestra Instruments (Sales)
- Guitar Products (Sales)
- Instrument Rentals and Leases
- Online Rental Program
- Instrument Repair Services
- Luthier Services
- Maintenance and Repair Plans
- Private Music Lessons
- Group Music Lessons
- School Sales Program
Companies that use Eckroth Music
Customer profileSegments3 records
Ideal customer profiles3 records
Eckroth Music technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Eckroth Music partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Morgan MusiccoreStrategic alliance with Morgan Music in Eau Claire, WI located in the Morgan Music building. Both are long-standing family businesses operating separately but working closely together. Morgan Music continues selling guitars, electric basses, drums, sound reinforcement/PA, recording gear, keyboards and synths, acoustic pianos with related music, accessories, lessons, and repair. Eckroth Music focuses on school band and orchestra business, creating new jobs, increasing inventory and brand selection, and offering enhanced service to area musicians and educators under one roof.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Eckroth Music competitors and assessment
Company assessmentOthers
- Quinn the Eskimo: Boutique violin shop and string-instrument specialist with repair/luthier services — adjacent in the strings segment and luthier-services adjacency rather than direct competition.
Direct peers
- Music & Arts: Large US music retailer with deep focus on school band and orchestra programs, instrument rentals, and educator accounts — the closest direct competitor to Eckroth's school-channel-centric model, operating at greater national scale.
- Cascio Interstate Music: Midwest-based music retailer (Wisconsin) with strong school band/orchestra focus, instrument rentals, and educator relationships — a comparable regional peer operating in adjacent Midwestern geography.
- Morgan Music: Long-standing Eau Claire, WI family music retailer and Eckroth's strategic alliance partner; sells guitars, drums, pro audio, keyboards, and acoustic pianos — a directly comparable regional peer with overlapping customer base.
- Schmitt Music: Upper Midwest/regional music retailer historically focused on band and orchestra sales, rentals, and lessons with multiple locations — directly comparable to Eckroth in geography, customer segment, and product mix.
Emerging players
- Steve Weiss Music: Specialty percussion retailer and supplier serving schools, drumlines, and percussionists with instruments, sticks, mallets, and accessories — narrower than Eckroth but overlapping in the school-band niche.
Broad incumbents
- Guitar Center: National big-box music retailer carrying guitars, band/orchestra, pro audio, and accessories — broader and larger than Eckroth but overlapping in product categories and end customers.
- Sam Ash Music: Historic US music retail chain offering band/orchestra, guitars, pro audio, and accessories — broader incumbent with significant overlap in product categories despite recent store-rationalization headwinds.
- Sweetwater: Largest US online retailer of music instruments, pro audio, and accessories with strong customer-service orientation — comparable on instrument/accessory retail but operates nationally and online-first rather than regionally.
Regional players
- Wiley Music: Regional music retailer in the Midwest offering instrument sales, rentals, and lessons — comparable in scale and customer base to Eckroth, with overlapping regional footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Eckroth Music social profiles
Digital presenceEckroth Music financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eckroth Music leadership team
Management profileNumber of profiles
Profiles3 records
Eckroth Music funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eckroth Music M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eckroth Music
What does Eckroth Music do?
Eckroth Music is a multi-location music retailer selling band and orchestra instruments, guitars, and related accessories, offering rental and lease programs, instrument repair services including luthier work, and private and group music lessons. The company serves both individual musicians through retail storefronts and e-commerce, and school band/orchestra programs through dedicated school sales representatives who deliver instruments, supplies, and pickup repairs on-site.
Is Eckroth Music a public or private company?
Eckroth Music is a private company. It is classified as management employee owned and is currently operating.
When was Eckroth Music founded?
Eckroth Music was founded in 1972. It employs 11 to 50 people.
Where is Eckroth Music based?
Eckroth Music is headquartered in Bismarck , North Dakota, United States, in the North America region.
How does Eckroth Music make money?
Four revenue lines are on record. Instrument Sales are the primary driver. The others are instrument Rentals and Leases, repair Services and accessories.
Who are Eckroth Music's main competitors?
Quinn the Eskimo is listed as an others. Direct peers are Music & Arts, Cascio Interstate Music, Morgan Music and Schmitt Music. Steve Weiss Music is listed as an emerging player. Broad incumbents are Guitar Center, Sam Ash Music and Sweetwater. Wiley Music is listed as a regional player.
Does Eckroth Music have an API?
No public API is recorded for Eckroth Music.
What industry is Eckroth Music in?
Eckroth Music's product category is Musical Instrument Retail. Its primary akta.pro industry code is CRALAEAA, Musical Instrument Retail (Guitars, Keyboards, Drums, Band/Orchestra), with a secondary code of CRALAEAG, Instrument Rentals & Leasing (Band/Orchestra Programs). Its NAICS code is 459140.