Eclat Agency

What Eclat Agency does

Eclat Agency is a service-based creative and communication agency founded in 2020 and headquartered in Bourg-en-Bresse, France. The firm operates with approximately 5-6 employees under co-founders Loreleï De Lapointe and Léa Torres, and delivers five core service lines: communication strategy, event marketing, media influence, production, and podcast production. Its client base is deliberately cross-vertical, spanning equestrian brands (Equestro, Seaver), hospitality (L'Osteria), sports events (Trail de Haute Provence), consumer wellness (Tiger Balm Ultra 01), and SMB trades (Menuiserie Référence, Mouches Devaux, Bourg et Lons Menuiserie), with 130+ projects delivered since inception.

The agency's technology stack is non-existent by design: it sells human creative services, not software. Its principal proprietary asset is content IP centered on the equestrian vertical — specifically the "I am an Equestrian" podcast, launched in 2019 and now exceeding 130 episodes, and a 2025-published companion book retailing at €39.99. There is no AI/ML component, no platform, and no data product disclosed in the offering.

Eclat's business model is project-based agency fees, supplemented by a nascent direct-to-consumer revenue line from book sales via an online e-commerce channel with international shipping. Go-to-market is sales-led and direct, relying on founder relationships and content marketing through the equestrian podcast to generate inbound demand. No external funding, acquisitions, or pricing model details have been disclosed.

Name

Eclat Agency

Legal name

Éclat Agency

Website

https://eclatagency.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Eclat Agency is a Bourg-en-Bresse-based creative and communication agency of about 5-6 people, offering strategy, events, media influence, production, and podcast services to equestrian, hospitality, sports, and SMB clients across France, supported by its "I am an Equestrian" podcast and book.

Ownership category

akta.pro rank

Product category

Marketing & Communication Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Marketing communication services
• Digital content creation
• Social media management
• Event marketing agency
• Podcast production services

Headquarters

HQ city

Bourg-en-Bresse

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing & Communication Services: Full-service agency offering strategy, content creation, social media management, event marketing, podcast production, and digital campaign services to brands seeking communication and marketing support.
2. Book Sales - I am an Equestrian: Sale of the book 'I am an Equestrian' written by Loreleï de Lapointe and Léa Torres, published by Éclat Agency. One-time purchase model at 39.99€ (promotional 35.99€ for first 100 copies). Illustrated by Jessica Rodrigues.
3. Podcast Production & Advertising: Production of the 'I am an Equestrian' podcast featuring equestrian sports interviews. The agency offers advertising opportunities through a media kit for brands wanting to reach the equestrian audience.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Eclat Agency is a French creative communication and marketing agency that designs and executes digital strategies, content, social media campaigns, event marketing, influencer/UGC activations, photo-video-graphic production, and podcast production for brands. It complements agency services with two proprietary media assets: the 'I am an Equestrian' podcast (first episode 1 May 2019, 130+ episodes) and a co-authored illustrated book sold via its own online shop.

Product overview

Eclat Agency is a digital marketing and communication agency founded in 2020 by Loreleï De Lapointe and Léa Torres, based in Bourg-en-Bresse, France. The agency operates as a service-based firm rather than a software platform, offering a portfolio of creative and marketing services. Its core offerings include communication strategy and social media management, event marketing, media influence and UGC campaigns, production services (photo, video, graphic design, web development), and podcast production. The agency also operates two branded media products: the 'I am an Equestrian' podcast (first episode published 1 May 2019, 130+ episodes) and the 'I am an Equestrian' book co-authored by the founders and illustrated by Jessica Rodrigues. The agency reports having accompanied over 130 projects, with 6 years of experience and a team of 5 creative talents.

Differentiator

Problem solved

Functional benefit

Brands

• I am an Equestrian: The first podcast for equestrian sports enthusiasts, featuring interviews with renowned riders and equestrians. The brand also includes a published book.

Products and services

• Communication Strategy Services Strategic consulting and communication planning for brands, including social ads (notably META advertising) and management of social networks such as Facebook, Instagram, TikTok, and LinkedIn.
• Event Marketing Services Marketing événementiel covering live event coverage on social networks, press relations, and photo and video capture services for client events.
• Media Influence Services Influence marketing services including UGC creation, influencer campaign orchestration, and press release services for brand activations.
• Production Services Creative production services including photo, video, graphic design, visual identity and logo creation, web copywriting, and custom website development.
• Podcast Production Services End-to-end podcast production including editorial advisory and project management, audio capture, audio design, and jingles / audio generics production.
• I am an Equestrian (Podcast) The first podcast dedicated to equestrian sports enthusiasts, featuring interviews with renowned riders and equestrian figures such as Nelson Pessoa, Éric Navet, Pénélope Leprevost, Lorenzo, Beezie Madden, and Henrik von Eckermann. Distributed on Ausha and other podcast platforms, with 130+ episodes and advertising opportunities sold through a media kit.
• I am an Equestrian (Book) Published book gathering remarkable excerpts from the 'I am an Equestrian' podcast, co-authored by Loreleï De Lapointe and Léa Torres and illustrated by Jessica Rodrigues. Contains 12 chapters with exclusive editorial content and photographs. Sold directly via the Eclat Agency e-commerce shop with international shipping and PayPal checkout.

Quantifiable outcome

• +337% Instagram views growth for Bourg et Lons Menuiserie
• +7 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Citrus CommunicationminorOthersWeb design agency responsible for Eclat Agency's website design. N°Siret: 90308710400019. Creative/professional services vendor relationship.

Scale indicators9 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Studio LWA: French creative and content agency working with lifestyle, sport, and equestrian-adjacent brands on brand identity and content. Comparable because of similar boutique scale and portfolio overlap in sport/lifestyle verticals.
• Big Youth: French social media and influence agency with a similar boutique structure, offering social strategy and influencer campaigns for brands. Comparable due to overlapping service portfolio and target French mid-market brands.
• Wonderful (Agence Wonderful): French creative and social media agency focused on brand strategy, content creation, and influence campaigns. Comparable as a direct competitor in the same French boutique creative-services category.
• The Other Way: French independent creative agency offering integrated communications, brand strategy, and content. Comparable because of similar boutique size, French market focus, and full-service creative offerings.
• Hula Hoop: Paris-based social media and influence agency providing strategy, content creation, and community management. Comparable to Eclat because it competes in the same social-media-led brand strategy niche for French clients.
• Eskimoz: French digital marketing and SEO agency of comparable boutique scale, offering integrated digital strategy and content services to SMBs and mid-market brands. Comparable because it competes for the same French SME marketing budgets with a similar full-service digital offering.
• Brainsonic: French content marketing and brand publishing agency serving mid-market and enterprise clients with strategy, content, and social. Comparable due to similar boutique creative-services model with a content-and-publishing emphasis.
• Emissive: French digital content and social media agency serving SMB and mid-market brands with creative strategy and content production. Comparable as a similarly sized French boutique competitor in social-led brand communications.

Broad incumbents

• Publicis Luxe / Publicis Groupe digital boutiques: Large network-affiliated French digital and social agencies (e.g., Publicis Luxe, Socialyse) offering strategy-to-execution marketing at network scale. Comparable because they compete for the same integrated French brand budgets but with vastly greater resources.
• BETC Paris: Large French integrated creative agency owned by Havas, offering full-service advertising, content, and digital at scale. Comparable as a broad incumbent whose integrated offering competes for the same integrated brand briefs but at a much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/eclatagency
• LinkedInlinkedin.com/company/eclatagency
• Instagraminstagram.com/eclatagency_

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eclat Agency