Ecobike

What Ecobike does

Ecobike (legal entity: EcoBike Sp. z o.o.) is a Polish privately-held electric bicycle manufacturer founded in 2007 and headquartered in Żródła near Wrocław, Poland, with a registered office in Wrocław. The company designs, manufactures, and sells e-bikes across five product lines — City (urban), MTB (mountain), Trekking & SUV, folding (E-składaki), and SUV series — built on conventional lithium-ion battery and brushless motor platforms (24V/36V, 250W EU-compliant) with off-the-shelf third-party components including Ananda and Panasonic mid-drive motors. Notable proprietary add-on technology includes the Ecobike Guard GPS Bike Tracker, a universal anti-theft device with companion iOS/Android app offering real-time tracking, remote locking, and a stated 6-month independent battery life with no subscription fees.

The company operates a hybrid go-to-market combining direct-to-consumer e-commerce (ecobike.com), a flagship factory showroom in Żródła, and a pan-European authorized dealer network of over 200 resellers across more than 20 countries. Its revenue model is hardware-led: one-time e-bike sales supplemented by accessories, spare parts, the standalone GPS tracker (priced at 179.75 EUR), and consumer installment financing intermediated through Credit Agricole and Santander (up to 20 installments at 0%). B2B portals serve dealers and corporate accounts. Ecobike positions itself as a mid-market Polish manufacturer emphasizing 'ideal quality-to-price ratio,' continuous spare parts availability for older models, a 2-year manufacturer warranty, and 1-year included insurance against theft and damage.

The company is founder-owned, with 1,000,000 PLN share capital, no institutional investors, no disclosed funding rounds, no parent company, and no M&A activity on record. It complies with EN15194/EPAC and ISO4210-2 safety standards. Customer concentration is entirely retail/individual consumer; no enterprise contracts are disclosed. While the company exhibits a robust pan-European distribution footprint for its scale and 18 years of brand history in Poland, revenue is not publicly disclosed and there are no observed AI/ML capabilities, patents, or research activity.

Name

Ecobike

Legal name

EcoBike Sp. z o.o.

Website

https://ecobike.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Ecobike is a Polish privately-held manufacturer founded in 2007 that designs and sells mid-market electric bicycles across City, MTB, Trekking, folding, and SUV categories, distributing through its own e-commerce site, a factory showroom near Wrocław, and over 200 dealers across 20+ European countries, serving individual retail consumers.

Ownership category

akta.pro rank

Product category

Electric Bicycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

akta.pro secondary industries

E-Bike Retail (CRAMAHAE), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Cycling & Micromobility Products Distribution (CRAOAJAF)

Keywords

• Electric bicycles
• E-bike manufacturing
• GPS bike tracker
• E-bike accessories
• E-bike dealer network

Headquarters

HQ city

Źródła (near Wrocław)

HQ country

Poland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Electric Bicycle Sales: Primary revenue stream from designing, manufacturing, and selling electric bicycles across multiple categories: City/Urban, MTB (Mountain), Trekking & SUV, and E-foldable bikes. Products sold directly via owned e-commerce storefront and through dealer network across Europe. One-time purchase model with optional installment financing.
2. Accessories and Spare Parts: Sale of original accessories, spare parts, batteries, and drive components for Ecobike electric bicycles. Available through the same online store and dealer network.
3. GPS Tracker (Ecobike Guard): Sale of the Ecobike Guard GPS tracker device — a standalone hardware product priced at 179.75 EUR. No subscription fees required for operation. Sold via the Ecobike online store.
4. Installment Financing Partnership: Ecobike facilitates consumer installment purchases through Credit Agricole Bank Polska S.A. and Santander Consumer Bank Polska S.A., offering promotional rates up to 20 installments at 0% interest. Ecobike Sp. z o.o. acts as an intermediary performing factual activities related to credit agreements on behalf of the banks.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Ecobike designs, manufactures, and sells electric bicycles across five product categories — City, MTB, Trekking & SUV, Folding (E-składaki), and SUV Series. The portfolio is complemented by the proprietary Ecobike Guard GPS tracker (with companion mobile app), original accessories, batteries, and spare parts. Products are sold through the company's own e-commerce storefront, a factory showroom in Żródła, and an authorized dealer network of more than 200 partners across 20+ European countries.

Product overview

Ecobike is a Polish electric bicycle manufacturer with 18 years of experience (established circa 2006). The company produces electric bikes across five main product categories: City (urban/transport), MTB (mountain), Trekking & SUV (versatile/multi-terrain), E-Składaki (folding), and SUV Series. The product portfolio centers on the core electric bicycle line with specialized variants for different riding needs. Add-on products include the Ecobike Guard GPS Bike Tracker (a universal anti-theft device with companion mobile app) and original accessories/spare parts. The company operates an online store and showroom, with manufacturing based in Poland near Wrocław.

Differentiator

Problem solved

Functional benefit

Brands

• Ecobike Guard: GPS tracking device and app system for electric bikes, providing anti-theft alerts and location tracking functionality
• Ecobike

Products and services

• Ecobike City (Urban / Transport Series) Urban and transport electric bicycles designed for daily city commuting, running errands, and avoiding traffic. Feature lightweight frames with integrated electric drivetrains for everyday urban mobility. Targeted at consumers seeking to replace car or public transport commutes.
• Ecobike MTB (Mountain Series) Electric mountain bikes built for off-road trails and rugged terrain, with robust frames, enhanced suspension, and powerful motors to assist steep climbs. Targeted at outdoor enthusiasts and trail riders.
• Ecobike Trekking & SUV Versatile electric bicycles for multi-purpose use across on-road and light off-road terrain, intended for longer distances and mixed routes. Targeted at touring riders seeking one bike for varied conditions.
• Ecobike E-Składaki (Folding Series) Foldable electric bicycles designed for easy storage and transport, allowing combination with public transit or use by riders with limited storage space. Targeted at city dwellers needing portable mobility.
• Ecobike SUV Series (e.g., RX 500 MAX) Electric bicycles with SUV-style geometry for comfortable riding in any terrain, featuring full suspension, rigid axles front and rear, dropper seatpost, and large battery capacity for versatile all-terrain use.
• Ecobike Guard GPS Bike Tracker Universal GPS tracker for electric bicycles providing real-time location tracking, anti-theft alerts, and remote electronic locking via a mobile app. Features an independent power supply lasting up to 6 months. Compatible with select Ecobike models using Ananda M81, Ananda M100, and Panasonic Ultimate GX motors with UART protocol. No maintenance or subscription fees required.
• Ecobike Original Accessories and Spare Parts Original Ecobike accessories, batteries, drive systems, and components for electric bicycles. Sold through the ecobike.com store and dealer network. Spare parts are maintained available even for older models.

Quantifiable outcome

• Electric bikes have traveled tens of thousands of kilometers without fault according to company claims.
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Aurora Software HousecoreTechnology or IntegrationAurora Software House (Artur Czachor, Rybnik, Poland) developed the Ecobike Guard GPS mobile app and the EcoBike App for bike tracking and management. The app is available on iOS (App Store) and Android (Google Play). App features include GPS tracking, QR code registration, ride history, security alerts, and multi-device fleet management.
• SUUS (Courier)coreChannel Partner/ Reseller/ DistributorSUUS is the primary courier service used by Ecobike for delivering electric bikes within Poland. Bicycles are shipped via SUUS in specially designed packaging to prevent damage.
• InPost (Courier)minorChannel Partner/ Reseller/ DistributorInPost is used for smaller shipments such as batteries, drive sets, and accessories within Poland.
• TPay / Krajowy Integrator Płatności S.A.coreTechnology or IntegrationTPay (Krajowy Integrator Płatności S.A., Poznań) provides the online payment processing infrastructure for the Ecobike e-commerce store, enabling BLIK, online bank transfers, and other Polish payment methods.
• FirstData / PolcardcoreTechnology or IntegrationFirstData/Polcard provides credit and debit card payment processing for the Ecobike online store, supporting VISA, MasterCard, Maestro, American Express, JCB, Diners Club, Visa Pay, and MasterPass.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• VanMoof: Amsterdam-based premium DTC e-bike brand (recently acquired by McLaren). Comparable on European urban commuter targeting and connected-bike features, but differentiated by DTC channel and premium positioning.
• Cowboy: Belgian direct-to-consumer e-bike startup targeting urban commuters with connected bikes. Comparable as a newer-generation European e-bike brand competing for the same urban commuter segment but with a digital-first, single-category positioning.

Broad incumbents

• Decathlon: Global sporting goods retailer with extensive own-brand e-bike range (Elops, Rockrider, Btwin). Competes on price-to-quality ratio across city, MTB, and trekking categories through its own retail footprint across Europe — directly overlapping with Ecobike's stated value proposition.
• Giant Bicycles: World's largest bicycle manufacturer with extensive e-bike range across city, MTB, and trekking categories. Overlaps with Ecobike's product taxonomy but operates at much greater scale with global brand and dealer presence.
• Trek Bicycle Corporation: Global premium bicycle and e-bike manufacturer. Comparable across e-bike product categories (city, MTB, trekking) but with significantly larger scale, premium pricing tier, and broader geographic reach than Ecobike.
• Specialized Bicycle Components: Premium global bicycle and e-bike brand with strong MTB and commuter offerings. Competes for the same enthusiast and commuter customers but at a higher price point and with materially larger marketing investment.

Direct peers

• Romet: Long-established Polish bicycle brand that has expanded into e-bikes. Directly comparable on home-market positioning, dealer network, and mid-market price positioning targeting Polish and CEE consumers.
• Kross: Polish bicycle and e-bike manufacturer with a comparable multi-category portfolio (city, MTB, trekking) and European distribution footprint. Closest direct competitor given shared Polish manufacturing base and overlapping dealer channels.

Others

• Bosch eBike Systems: Dominant supplier of e-bike drive systems (motors, batteries, controllers) used by many manufacturers including Ecobike's peers. Adjacent rather than directly competing, but its system ecosystem defines the competitive baseline Ecobike's third-party motor integrations must match.
• Shimano: Major component supplier (drivetrains, e-bike systems via STEPS) serving most e-bike manufacturers. Adjacent comparable as the supply-side partner whose components shape e-bike category standards and dealer expectations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ecobike-spain

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecobike