écoconso
- Company typePrivate
- Founded2007
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
écoconso firmographics
Firmographics- Name
- écoconso
- Legal name
- écoconso asbl
- Website
- https://ecoconso.be
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
écoconso industry classification
Industry- Product category
- Consumer Environmental Education and Eco-Consumption Advisory
- NAICS
- Environmental Consulting Services (54162)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Environmental Education & Outreach (BPAGAGAH)
- akta.pro secondary industry
- Environmental Education, Capacity Building & Community Engagement (BPADALAO)
Keywords
écoconso business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Public funding and subsidies: As a Belgian non-profit association (asbl), écoconso operates with public funding and institutional subsidies. The organization produces educational content, campaigns, and advisory services for citizens at no direct charge to end users.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
écoconso product offering
Product offeringCore offering
écoconso asbl is a Belgian non-profit that provides independent, free information, education, and personalized advice to help citizens make environmentally and health-conscious consumption decisions. Its core deliverables are editorial content (articles, brochures, eco-label fact sheets, DIY guides, dossiers), a citizen advisory service (service-conseil), and in-person workshops/conference animations, all distributed at no cost via ecoconso.be, a monthly newsletter, and community events across Belgium.
Product overview
écoconso is a non-profit organization (asbl) that provides a content platform focused on eco-consumption and sustainable behavior. The organization offers informational products including a personalized advisory service responding to citizen questions, group presentations and animations, and various publications (brochures, articles, fact sheets on eco-labels, and DIY guides). The core offering is educational content organized by thematic areas covering food, finance, consumption, waste, water, energy, housing, hygiene, mobility, and other environmental topics.
Differentiator
Problem solved
Functional benefit
Products and services
- Service-conseil (Advisory Service) Personalized advisory service that responds to citizen questions on eco-consumption, sustainable practices, and environmental topics. Targets Belgian individual consumers seeking tailored guidance.
- Animations-conférences (Workshops and Conference Animations) Group presentations and conference animations on sustainable consumption and environmental awareness topics, offered to community groups, schools, and organizations across Belgium.
- Brochures and Publications Educational brochures, guides, and publications covering eco-consumption topics including waste prevention, sustainable shopping, and natural cleaning (e.g., 'Remue-ménage: L'entretien au naturel').
- Fiches-labels (Eco-label Fact Sheets) Information sheets explaining various eco-labels and certifications to help consumers identify sustainable products.
- Articles and Thematic Dossiers In-depth articles and thematic dossiers on sustainable consumption, environmental protection, and health topics.
- DIY Guides Do-it-yourself guides for making household products at home, including natural cleaning products, laundry detergent, and zero-waste alternatives.
Companies that use écoconso
Customer profileSegments1 record
Ideal customer profiles2 records
écoconso technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
écoconso partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Réseau des CRIE (Réseau des Centres Régionaux d'Initiation à l'Environnement)coreécoconso collaborated with the CRIE network (Centres Régionaux d'Initiation à l'Environnement) to produce the brochure 'Remue-ménage: L'entretien au naturel — sain, facile et pas cher', demonstrating a co-development partnership in environmental education content.
- Super-Liste (Supermarkets sustainability comparison initiative)minorécoconso published the 'Super-Liste' initiative ranking supermarkets by sustainability performance, which involves data collaboration and methodological partnerships with other organizations to assess and compare supermarket chains in Belgium.
- Canopeaminorécoconso published content by Canopea on food packaging contaminants (PFAS, bisphenol, etc.), citing Canopea's compilation of 130 studies on food contaminants, demonstrating a content co-development and knowledge-sharing relationship.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
écoconso competitors and assessment
Company assessmentDirect peers
- Réseau IDée: Belgian (francophone) network for environmental education that aggregates resources and training for educators — same language audience and overlapping mission of consumer/citizen eco-education in Belgium.
- Canopea: Belgian environmental NGO publishing research and citizen-facing content on food contaminants and ecological transition (e.g., 130 studies on food contaminants referenced by écoconso). Same national scope, citizen audience, and topic overlap.
- GoodPlanet Belgium: Belgian foundation focused on citizen awareness and educational programs on ecological and humanist topics — directly comparable in mission, audience (general public), and educational content approach.
- Bond Beter Leefmilieu: Flemish umbrella of ~120 environmental NGOs coordinating citizen-facing environmental education and advocacy in Belgium. Most comparable Belgian counterpart to écoconso in mission, target audience (general public), and community-led GTM.
- Zero Waste Belgium: Belgian NGO dedicated to zero-waste consumer behavior — a thematic subset of écoconso's scope that runs parallel campaigns, workshops, and content targeting the same eco-conscious Belgian audience.
Broad incumbents
- Test Achats / Test Aankoop: Belgian consumer-protection organization providing independent product testing and guidance, including on household products, food, and cosmetics — directly competing for the same eco-conscious Belgian consumer's attention.
- Natagora: Largest francophone Belgian nature-conservation NGO with significant public-facing education programs on biodiversity and sustainability. Operates at greater scale and broader scope than écoconso, with overlapping citizen-education mandate.
- WWF Belgium: Large international environmental NGO's Belgian branch running public campaigns on consumption, food, and climate. Competes for the same Belgian citizen audience with significantly larger brand and budgets.
Regional players
- Bruxelles Environnement / Leefmilieu Brussel: Public Brussels-region agency running citizen-facing sustainability, waste, and energy campaigns. Comparable citizen-education mission within a single Belgian region, but publicly funded and regulatorily anchored rather than independent non-profit.
Emerging players
- Les Petits Débrouillards: Franco-Belgian network running hands-on environmental and scientific education workshops and animations for citizens and schools — comparable in workshop/animation delivery model and citizen-education mission, though primarily francophone.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
écoconso social profiles
Digital presenceécoconso financial estimates
Financial estimateRevenue estimate
Valuation estimate
écoconso leadership team
Management profileNumber of profiles
écoconso funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
écoconso M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about écoconso
What does écoconso do?
écoconso asbl is a Belgian non-profit that provides independent, free information, education, and personalized advice to help citizens make environmentally and health-conscious consumption decisions. Its core deliverables are editorial content (articles, brochures, eco-label fact sheets, DIY guides, dossiers), a citizen advisory service (service-conseil), and in-person workshops/conference animations, all distributed at no cost via ecoconso.be, a monthly newsletter, and community events across Belgium.
Is écoconso a public or private company?
écoconso is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was écoconso founded?
écoconso was founded in 2007. It employs 1 to 10 people.
How does écoconso make money?
One revenue line is on record: public funding and subsidies.
Who are écoconso's main competitors?
Direct peers on record are Réseau IDée, Canopea, GoodPlanet Belgium, Bond Beter Leefmilieu and Zero Waste Belgium. Broad incumbents are Test Achats / Test Aankoop, Natagora and WWF Belgium. Bruxelles Environnement / Leefmilieu Brussel is listed as a regional player. Les Petits Débrouillards is listed as an emerging player.
Does écoconso have an API?
No public API is recorded for écoconso.
What industry is écoconso in?
écoconso's product category is Consumer Environmental Education and Eco-Consumption Advisory. Its primary akta.pro industry code is BPAGAGAH, Environmental Education & Outreach, with a secondary code of BPADALAO, Environmental Education, Capacity Building & Community Engagement. Its NAICS code is 54162 and its SIC code is 8600.