Ecofrog
Ecofrog is a Barcelona-based company that designs and sells in-situ ozonated water generation systems for chemical-free cleaning and disinfection, primarily serving HORECA businesses (hotels, restaurants, caterers) and residential customers across more than 20 countries.
- Company typePrivate
- Founded2015
- HeadquartersRubí, Barcelona, Spain
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Ecofrog does
Ecofrog is a Barcelona-based private company (legal entity SERVIPRO 2.0, S.L.) founded in 2015 by Irene Santamaria that designs, manufactures, and distributes ozonated water generation systems for chemical-free cleaning and disinfection. Its core technology takes water from a facility's plumbing and ambient oxygen and, through controlled electrical discharge, dissolves ozone (O3) into the water at the point of use, producing an oxidizing solution that cleans, degreases, and disinfects surfaces without chemical detergents. The company states this approach reduces chemical product consumption by 80–90% in many daily cleaning tasks.
The product portfolio is split between a professional/business line (AVATAR — the main wall-mounted ozonator for kitchens and hospitality surfaces; WASH — an industrial dishwasher integration enabling detergent-free warewashing; TROLLEY — a mobile cleaning cart integrating AVATAR; Commercial Purifier; SPRAYMOP) and a residential/home line (ELEKTRA, and DO>>PLUS, a 600 GPD direct-flow reverse osmosis system). Ecofrog monetizes primarily through hardware device sales with optional rental modalities, supported by financing partners, and extends its reach through an international distributor network across more than 20 countries in Europe, the Americas, Asia, Africa, and Oceania. Its primary customer segment is HORECA (hotels, restaurants, catering), with secondary segments in residential and institutional/collective facilities (schools, care homes, gyms), and it showcases high-visibility reference clients including Michelin-starred restaurants (Cocina Hermanos Torres, Nectari, ABAC, Lluerna, Atempo) and major hotel operators (Pierre & Vacances/Hotel HORITZÓ, GrupPERalada).
Go-to-market combines direct enterprise field sales with on-site demonstrations, a multi-country distributor network, and event-driven demand generation (HIP 2025 Madrid, GUEXT, Lakeus Kokkaa Finland). The company is a family-run business with 11–50 employees, has accumulated more than 72,000 end customers globally, and is a member of the European EuO3TA consortium that secured ozone's approval as a biocidal active substance under EU Regulation 2023/1078 (2024).
Ecofrog firmographics
Firmographics- Name
- Ecofrog
- Legal name
- SERVIPRO 2.0, S.L.
- Website
- https://ecofrog.es
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ecofrog is a Barcelona-based company that designs and sells in-situ ozonated water generation systems for chemical-free cleaning and disinfection, primarily serving HORECA businesses (hotels, restaurants, caterers) and residential customers across more than 20 countries.
- Ownership category
- akta.pro rank
Ecofrog industry classification
Industry- Product category
- Industrial Cleaning Equipment
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Soap and Other Detergent Manufacturing (325611)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)
- akta.pro primary industry
- All-Purpose Eco Cleaners (CRAJAOAA)
- akta.pro secondary industries
- Eco-Friendly Cleaning Tools & Accessories (Reusable/Compostable) (CRAJAOAJ), Eco Window & Glass Cleaning (Ammonia-free) (HSAEAGAI)
Keywords
Where Ecofrog is headquartered
LocationHeadquarters
- HQ city
- Rubí, Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Ecofrog business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Hardware Device Sales: Sale of ozonated water generation devices including AVATAR for professional use, WASH for industrial dishwashers, TROLLEY mobile cleaning system, and home products like ELEKTRA and DO>>PLUS. The company offers different modalities including purchase and rental options.
- Equipment Rental: The company offers rental options that allow businesses to start reducing costs from day one, adapting to different business needs and budgets.
- Financing Services: Ecofrog offers financing for product acquisition through collaborating financial entities. The company acts as a data processor for financing entities that handle the financing and have commissioned the collection of personal data for subsequent assessment of financing requests.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Professional business solutions (AVATAR, WASH, TROLLEY) - Contact for pricing |
| Other | Annual | Home solutions (DO>>PLUS, ELEKTRA) - Contact for pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Ecofrog product offering
Product offeringCore offering
Ecofrog designs, manufactures and sells proprietary hardware systems that generate ozonated water in situ from tap water and ambient oxygen. These systems replace chemical cleaning products in professional HORECA settings (hotels, restaurants, catering, schools, gyms) and in households, by enabling cleaning, degreasing, and disinfection using only ozone-infused water. The company sells the devices directly, through distributors in 20+ countries, and via rental and financing options.
Product overview
Ecofrog offers a portfolio of water ozonation systems for chemical-free cleaning and disinfection, centered on patented ozonized water technology. The product line is split into Business/professional solutions (AVATAR, WASH, TROLLEY, Commercial Purifier, SPRAYMOP) and Home products (ELEKTRA, DO>>PLUS). AVATAR is the core professional unit that generates ozonized water in situ; WASH connects to industrial dishwashers; TROLLEY integrates the technology into a mobile cleaning cart; DO>>PLUS provides direct-flow home osmosis. All products operate on the same principle of dissolving ozone (O3) generated from air oxygen into water, providing cleaning, degreasing, and disinfection without traditional chemical detergents.
Differentiator
Problem solved
Functional benefit
Brands
- AVATAR by ECOFROG: Professional water ozonation device for cleaning and disinfection in businesses.
- WASH by ECOFROG
- TROLLEY by ECOFROG
- Commercial Purifier
- SPRAYMOP
- ELEKTRA
- DO>>PLUS
Products and services
- AVATAR by ECOFROG
Quantifiable outcome
- Reduces up to 90% the use of chemical cleaning products in many daily cleaning tasks
- +4 more outcomes
Companies that use Ecofrog
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
Ecofrog technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Ecofrog partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EuO3TA (European Ozone Trade Association)coreECOFROG is a member of the European EuO3TA consortium, which is responsible for the active substance dossier submitted to the European Chemicals Agency (ECHA). This consortium united ozone generator manufacturers at the European level to achieve regulatory approval for ozone as a biocidal active substance under EU Regulation 2023/1078. The partnership is strategically important for regulatory compliance and industry advocacy.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Ecofrog competitors and assessment
Company assessmentBroad incumbents
- Ecolab: Global leader in water, hygiene, and infection-prevention solutions with deep HORECA and hospitality penetration. Competes with Ecofrog across commercial cleaning and dishwashing, and has the resources to enter ozone-based cleaning if commercial traction accelerates.
- Zep: Manufacturer and marketer of cleaning and maintenance chemicals for industrial, institutional, and food-service customers. Targets the same HORECA and facility-management buyers as Ecofrog, but from a traditional chemical-cleaning angle.
- Diversey: Major provider of hygiene, cleaning, and sanitation products serving hospitality, food service, and institutional markets. Overlaps directly with Ecofrog across HORECA chemicals and equipment, and represents both a competitor and potential partner/distributor.
Regional players
- Cleanology: UK-based commercial cleaning services and eco-friendly cleaning product company focused on sustainable, chemical-reduced cleaning for offices and hospitality. Comparable target market (UK HORECA/facilities) and overlapping sustainability-driven value proposition.
Direct peers
- Tersano: Canadian-headquartered maker of the iClean Mini and Lotus Pro SAO systems, which generate stabilized aqueous ozone for commercial and HORECA cleaning. Closely mirrors Ecofrog's in-situ ozonated water model, target customers (hotels, restaurants, facility operators), and chemical-free value proposition.
- Biozone Manufacturing: Manufacturer of industrial ozone generators used for air treatment, water treatment, and surface sanitation. Closely comparable core technology to Ecofrog's AVATAR/WASH platforms, especially in food-industry and hospitality hygiene applications.
Emerging players
- Ozo Innovations: UK-based developer of on-site ozone-based cleaning and sanitization systems for food production, hospitality, and healthcare. Direct technology overlap with Ecofrog and similar eco-friendly, chemical-free positioning in adjacent end markets.
- Sustainability-focused cleaning product companies (e.g., Ecover/Method): Eco-friendly cleaning brands (including plant-based and biodegradable household cleaners) compete for the same sustainability-conscious HORECA and household buyer. Not a direct ozone-equipment competitor, but addresses the same 'replace chemical cleaners' purchase decision.
Others
- Solenis: Global specialty chemical manufacturer (formed from the Diversey acquisition combination) serving food and beverage, hospitality, and industrial cleaning markets. Provides broader-portfolio competition to Ecofrog's chemical-replacement value proposition.
- Culligan International: Global water treatment and purification company with consumer and commercial product lines. Comparable to Ecofrog's DO>>PLUS home osmosis product and the broader in-premise water-treatment category, though not a direct competitor in surface disinfection.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ecofrog social profiles
Digital presenceEcofrog financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ecofrog leadership team
Management profileNumber of profiles
Profiles1 record
Ecofrog funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ecofrog M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ecofrog
What does Ecofrog do?
Ecofrog designs, manufactures and sells proprietary hardware systems that generate ozonated water in situ from tap water and ambient oxygen. These systems replace chemical cleaning products in professional HORECA settings (hotels, restaurants, catering, schools, gyms) and in households, by enabling cleaning, degreasing, and disinfection using only ozone-infused water. The company sells the devices directly, through distributors in 20+ countries, and via rental and financing options.
Is Ecofrog a public or private company?
Ecofrog is a private company. It is classified as family owned and is currently operating.
When was Ecofrog founded?
Ecofrog was founded in 2015. It employs 11 to 50 people.
Where is Ecofrog based?
Ecofrog is headquartered in Rubí, Barcelona, Spain, in the Europe region.
How does Ecofrog make money?
Three revenue lines are on record. Hardware Device Sales are the primary driver. The others are equipment Rental and financing Services.
Who are Ecofrog's main competitors?
Broad incumbents on record are Ecolab, Zep and Diversey. Cleanology is listed as a regional player. Direct peers are Tersano and Biozone Manufacturing. Emerging players are Ozo Innovations and Sustainability-focused cleaning product companies (e.g., Ecover/Method). Others are Solenis and Culligan International.
Does Ecofrog have an API?
No public API is recorded for Ecofrog.
What industry is Ecofrog in?
Ecofrog's product category is Industrial Cleaning Equipment. Its primary akta.pro industry code is CRAJAOAA, All-Purpose Eco Cleaners, with a secondary code of CRAJAOAJ, Eco-Friendly Cleaning Tools & Accessories (Reusable/Compostable). Its NAICS code is 32561 and its SIC code is 2840.