ECOHOME

What ECOHOME does

ECOHOME is a privately held, family-owned construction materials retail and wholesale company headquartered in Zapotlanejo, Jalisco, Mexico. Founded in 1994 by Ricardo Quiroz as Ferretería y Materiales Quiroz, the business operates a multi-format retail network consisting of seven Construrama franchise branches plus three specialized single-brand stores focused on steel (Aceros), paints and coatings (Pinturas Berel), and sealants and waterproofing products (Fester). The company serves two primary customer groups: individual end-consumers undertaking construction or remodeling projects, and a wholesale network of more than 700 independent reseller customers (Revendas) who purchase materials in bulk for redistribution.

The underlying business model is that of a regional Mexican construction materials distributor that combines standardized franchise retail with category-specialized brand stores and a B2B wholesale program. The product offering spans the full construction materials value chain — general hardware and supplies via the Construrama network, plus higher-specialty verticals through dedicated Aceros, Pinturas Berel, and Fester outlets — allowing ecoHOME to capture share across both transactional retail and repeat wholesale volume. There is no disclosed proprietary technology, digital platform, app, or e-commerce channel; customer engagement is conducted primarily through physical storefronts and basic Facebook and Instagram social media accounts under the @ecohomeconsturama handle. No external investors, private equity backing, or public listing is indicated; ownership and management remain founder-controlled.

ECOHOME generates revenue through one-time retail construction materials sales to consumers and transactional wholesale/bulk (mayoreo) sales to resellers, with no disclosed subscription, licensing, or recurring revenue components. The geographic footprint is concentrated entirely within Jalisco state, Mexico, and pricing is not publicly disclosed, with transactions typically quoted based on product, quantity, and customer relationship. As of the latest available information, the company is operating and continues to serve its established retail and wholesale customer base across the region.

Name

ECOHOME

Legal name

ECOHOME

Website

https://ecohome.com.mx

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

ECOHOME is a family-owned construction materials retailer operating seven Construrama franchise branches and three specialty stores in Jalisco, Mexico, serving individual consumers undertaking construction or remodeling and over 700 wholesale reseller customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Zapotlanejo

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Construction Materials Sales: Revenue from selling construction products and supplies through physical retail branches to end-consumers undertaking construction or remodeling projects.
2. Wholesale/Bulk Sales (Mayoreo): Revenue from bulk sales to over 700 resale customers (Revendas) who purchase materials for resale in their own businesses.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

ECOHOME is a construction materials retailer selling building products and supplies through physical retail storefronts in Jalisco, Mexico. The company operates seven Construrama franchise branches carrying general construction inputs, plus three specialized stores dedicated to steel (Aceros), paints and coatings (Pinturas Berel), and sealants/waterproofing (Fester). It also runs a wholesale program serving over 700 small-business reseller customers.

Product overview

ECOHOME is a construction materials retail company operating a multi-format, multi-location business model. The core offering consists of seven Construrama franchise stores providing general construction products and supplies. The company has established three specialized stores focusing on specific product categories: Aceros (steel/metal materials), Pinturas Berel (paints and coatings), and Fester (specialty construction chemicals). Additionally, ECOHOME serves over 700 resellers through a wholesale distribution program, enabling smaller retailers to access construction materials. The company positions itself as a full-service provider offering integrated quality services to meet construction and remodeling needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Construrama Franchise Stores Retail stores under the Construrama franchise offering a complete range of construction materials and supplies for customers at any stage of their building or remodeling process.
• Aceros Specialized Store Specialized retail store dedicated to steel and metal construction materials.
• Pinturas Berel Specialized Store
• Fester Specialized Store
• Revendedor (Reseller) Wholesale Program

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• ConstruramacoreChannel Partner/ Reseller/ DistributorConstrurama is a major Mexican construction materials franchise network. ecoHome operates 7 Construrama branches as part of this franchise arrangement, benefiting from brand recognition, standardized business model, and network support.
• AceroscoreChannel Partner/ Reseller/ DistributorecoHome operates a specialized retail store dedicated to Aceros steel products, representing a specialized distribution partnership for construction steel materials.
• Pinturas BerelcoreChannel Partner/ Reseller/ DistributorecoHome operates a specialized retail store for Pinturas Berel paints and coatings, serving as authorized dealer for this paint brand in the region.
• FestercoreChannel Partner/ Reseller/ DistributorecoHome operates a specialized retail store for Fester brand sealants, waterproofing, and construction chemical products, representing authorized distribution partnership.

Scale indicators2 records

Recent moves8 records

Expansion highlights4 records

Others

• Construrama: Mexican construction materials franchise network operated as part of Grupo CEMEX. ecoHome operates 7 branches under the Construrama concession, making Construrama an enabling channel/franchise partner rather than a direct competitor.
• Truper: Mexico-based leading manufacturer and distributor of hand tools, hardware, and accessories. Truper products are typical inventory for ferreterías and Construrama-type retailers, making Truper a key upstream supplier rather than direct competitor to ecoHome.
• CEMEX México: Mexican operations of global building materials company and parent of the Construrama franchise. Provides cement, concrete, and related products to ecoHome through normal supply channels and also owns the franchise under which ecoHome operates 7 branches.
• Holcim México: Major cement, aggregates, and ready-mix concrete producer in Mexico. Cement is core construction materials inventory for ecoHome's customer base, making Holcim a key upstream supplier rather than a competing retailer.

Broad incumbents

• Grupo Chedraui: Mexican retail group operating Chedraui and Selecto Chedraui hypermarkets and Smart & Final. Sells basic construction and home maintenance products, competing with ecoHome at the consumer end of the construction materials market.
• Organización Soriana: Mexican multi-format retailer (Soriana hypermarkets, Mega Soriana, Express) with significant presence in Jalisco. Carries basic hardware, paint, and construction supplies, overlapping with ecoHome's consumer-facing construction materials range at scale.
• Walmart de México (Walmex): Operates Walmart, Bodega Aurrera, and Sam's Club formats in Mexico, including general merchandise and basic construction/hardware items. Competes with ecoHome for a portion of consumer construction materials purchases, though as part of a much broader retail portfolio.
• The Home Depot Mexico: Mexican subsidiary of The Home Depot operating large-format home improvement stores across Mexico. Directly competes with ecoHome for DIY consumers, contractors, and remodeling customers in the same construction materials category, but at much larger scale and broader assortment.
• Costco Wholesale Mexico: Operates warehouse club locations across Mexico selling selected construction materials, hardware, and home improvement supplies. Overlaps with ecoHome in bulk purchases by contractors and resellers, though as part of a much broader general merchandise mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ecohomeconsturama
• Instagraminstagram.com/ecohomeconsturama
• LinkedInlinkedin.com/company/ecohome-construrama

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ECOHOME