Ecole et CFA d'Esthétique Cosmétique de Tours

What Ecole et CFA d'Esthétique Cosmétique de Tours does

École et CFA d'Esthétique Cosmétique de Tours is a private vocational training institution in Tours, France, founded in 1987 and operating under direct contract with the French Ministry of Education. It specializes in aesthetics, cosmetics, and perfumery education, serving both initial-track students (under student status) and apprentices (under alternance contracts). Since September 2020 it has additionally operated as a Centre de Formation des Apprentis (CFA), and is QUALIOPI certified and accredited as an official CIDESCO international examination center.

The institution delivers a vertically integrated curriculum spanning CAP Esthétique Cosmétique Parfumerie, BAC PRO Esthétique Cosmétique Parfumerie, BTS MECP (three specialization options), Titre SPA practitioner certifications, and the international CIDESCO diploma. Pedagogical delivery relies on 28 ministry-appointed teachers holding university degrees, hands-on practical workshops, and a portfolio of more than 12 premium brand partnerships (including Dior, Chanel, Coty Group, Sothys, Phytomer, Nuxe, Make Up For Ever, Benefit, LPG, Perron Rigot, and Charme d'Orient). Reported pass rates range from 90% to 100% across programs. Complementary training modules and international exchanges (China since 2005, Japan, Vietnam, Thailand, USA, and European Erasmus+) extend the offering beyond the standard diploma tracks.

The business model blends three revenue streams: tuition from initial-track students, OPCO-funded apprenticeship contracts (since CFA habilitation in 2020), and CPF/continuing-education enrollments for adult learners and industry professionals. The institution is also a member of Cosmetic Valley (the French cosmetics industry cluster) since 2005 and holds designations including WorldSkills Centre of Excellence (2019) and Euroscol label (2024). It is led by CEO Myria LEGATELOIS. The asset base is people- and credential-heavy: state contracts, regulated teaching appointments, official examination-center status, and a long-established brand reputation represent the principal sources of competitive insulation.

Name

Ecole et CFA d'Esthétique Cosmétique de Tours

Legal name

Ecole Esthétique Cosmétique de Tours

Website

https://ecole-esthetique-touraine.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

The École et CFA d'Esthétique Cosmétique de Tours is a French Ministry of Education-contracted private vocational school and CFA in Tours, founded 1987, delivering aesthetics, cosmetics, and perfumery diplomas (CAP, BAC PRO, BTS MECP, SPA Titre, CIDESCO) to students and apprentices.

Ownership category

akta.pro rank

Headquarters

HQ city

Tours

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Tuition fees (Initial formation): Students in initial (non-alternance) programs pay tuition fees. The school states that in case of full coverage by an organism (Transitions Pro, France Travail, A.N.F.H. etc.), the learner has no tuition fees to pay. Only materials remain the student's responsibility.
2. Apprenticeship funding (Alternance): Training in apprenticeship contracts is financed by OPCO (Opérateur de Compétences) of the professional branch. Alternating training allows learners to receive a salary during the contract period of 14 to 16 months.
3. Continuing education and CPF: SPA training available through CPF (Compte Personnel de Formation), Transitions Pro, France Travail AIF, ANFH for public hospital employees, and AGEFIPH for disabled persons, providing funding for professional retraining.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

The school is a French vocational education institution under contract with the Ministry of National Education that prepares students for state-recognized diplomas in aesthetics, cosmetics and perfumery (CAP Esthétique, BAC PRO Esthétique, BTS MECP) and professional SPA certifications (TITRE Praticien Animateur de SPA, TITRE SPA Praticien, CIDESCO international diploma). Programs are delivered via three formats: initial formation (full-time tuition), alternance (apprenticeship contracts funded by OPCO), and continuing education (funded via CPF, Transitions Pro, France Travail, ANFH, AGEFIPH). Teaching combines theoretical classrooms with practical workrooms and a cosmetology laboratory equipped with professional-grade products supplied by over 12 brand partners.

Product overview

Ecole et CFA d'Esthétique Cosmétique de Tours is a professional educational institution offering a comprehensive portfolio of beauty and cosmetics programs. The main offerings include CAP Esthétique (1 or 2 years), BAC PRO Esthétique, BTS MECP with three specialization tracks (Management, Formation Marques, Cosmétologie), and SPA practitioner certifications (TITRE Praticien Animateur de SPA and TITRE SPA Praticien). Programs are delivered in initial or apprenticeship formats. The school also provides complementary training modules and CIDESCO international diploma preparation. The institution operates as both a traditional school and CFA (apprentice training center), certified QUALIOPI and DATADOCK.

Differentiator

Problem solved

Functional benefit

Products and services

• CAP Esthétique Cosmétique Parfumerie State-recognized Certificate of Professional Aptitude (Niveau 3) preparing students for careers in aesthetics, cosmetics and perfumery. Available as a 1-year program for candidates already holding a diploma, or a 2-year program for those without prior qualifications. Offered in initial or apprenticeship formats.
• BAC PRO Esthétique Cosmétique Parfumerie Professional Baccalaureate (Niveau 4) providing advanced training in aesthetic care techniques, makeup, hair removal, customer advisory, and business management. Three-year program in initial format with 16-20 weeks of mandatory internships. Admissions handled via the AFFELNET national platform.
• BTS MECP (Métiers de l'Esthétique, de la Cosmétique et de la Parfumerie) Higher Technician Certificate (Niveau 5) with three specialization options: Management, Formation Marques (Brand Training), and Cosmétologie. Two-year program in initial or apprenticeship format covering innovation, quality of care, business management, and cosmetic product development. Admissions via Parcoursup. State student loan available up to €20,000 for French/EEA citizens aged 18-28.
• TITRE Praticien Animateur de SPA / TITRE SPA Praticien Professional SPA practitioner certifications (RNCP 40878 and RNCP 38122) delivered by Groupe Sylvia TERRADE and FIEPPEC respectively. 448-hour modules covering client reception, SPA organization, body care, cabin management, wellness massage, and sales space animation. Available in initial, continuous training, or apprenticeship formats over 14-16 months. Fundable via CPF, Transitions Pro, France Travail AIF, ANFH, or AGEFIPH.
• CIDESCO International Diploma International beauty and cosmetics certification approved by the International Committee of Esthetics and Cosmetology in Zurich. Recognized globally for excellence in aesthetic treatments and issued to students prepared by the school, which holds CIDESCO accreditation.
• Complementary Training Programs Optional additional training modules supplementing main diploma programs, including Make Up Pro, Body Care Approach, Post-Cabin Sales, Eyelash Extensions, Introduction to Cosmetology Lab Work, Aesthetic Techniques Reinforcement, and Science-Cosmetology Reinforcement.

Quantifiable outcome

• BTS MECP pass rates: 78%-100% (Management), 89%-100% (Formation Marques), 89%-100% (Cosmétologie) over 2021-2025
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

20 partnerships are on record, tiered core, flagship and minor.

• WorldSkillscoreStrategic or Co-development Partner · 1 January 2019Designated Centre of Excellence for aesthetic care since 2019. Trains and coaches candidates selected for European and International WorldSkills finals. School participates in national and international beauty competitions.
• Cosmetic ValleycoreStrategic or Co-development Partner · 1 January 2005School has been a member of the Cosmetic Valley competitiveness cluster since 2005. Cosmetic Valley is labeled 'pôle de compétitivité' by the Interministerial Committee for Territorial Development and Competitiveness. The cluster connects businesses, research centers, and training institutions in a collaborative innovation network. The school benefits from better access to export markets and industry connections.
• CMM Monita Hair and Beauty Academy (China)coreStrategic or Co-development Partner · 1 January 2005Annual partnership since 2005 with Hong Kong academy that has 1,000 franchised institutes in China, a production center, and 20 schools. Students exchange facial care, manicure, and makeup techniques; learn traditional Chinese techniques including thread epilation, cupping, and acupressure.
• DiorflagshipGTM or Marketing PartnerMajor luxury brand partner providing brand conferences, professional exposure, and recruitment opportunities for students. Brand representatives conduct conferences and workshops at the school.
• ChanelflagshipGTM or Marketing PartnerMajor luxury brand partner. Brand representatives engage with students through conferences and workshops.
• Groupe Coty (Chloé, Hugo Boss, Gucci, Calvin Klein, Burberry, Lacoste)flagshipGTM or Marketing PartnerMajor beauty conglomerate partner providing brand conferences and professional exposure for students. Brands conduct training sessions at the school.
• SothyscoreGTM or Marketing PartnerProfessional cosmetics brand partner providing products for practical training and brand conferences. School features Sothys-branded institute for student practice.
• PhytomercoreGTM or Marketing PartnerProfessional marine cosmetics brand partner providing products for practical training and brand exposure.
• NuxecoreGTM or Marketing PartnerFrench natural cosmetics brand partner providing products and brand training.
• Make Up For EvercoreGTM or Marketing PartnerProfessional makeup brand partner. Brand representatives conduct makeup demonstrations and workshops at the school.
• BenefitminorGTM or Marketing PartnerProfessional beauty brand partner providing brow and beauty product training.
• LPG (Endermologie)minorGTM or Marketing PartnerBeauty equipment manufacturer providing training on Endermologie techniques for CAP 1 year and Terminales BAC PRO students.
• Perron RigotminorGTM or Marketing PartnerWaxing and hair removal brand partner providing professional products for training.
• Charme d'OrientminorGTM or Marketing PartnerOriental hammam and skincare brand partner providing authentic care techniques training.
• TerrakéminorGTM or Marketing PartnerSpa and wellness brand partner providing professional skincare products.
• ZAO (Makeup)minorGTM or Marketing PartnerOrganic makeup brand partner providing natural cosmetics training.
• CatwalksminorGTM or Marketing PartnerBeauty brand partner providing professional products for student training.
• PBI (Professional Beauty Institute)minorGTM or Marketing PartnerProfessional beauty institute brand partner providing training products.
• Anabuki College (Japan)coreStrategic or Co-development PartnerPartnership with Anabuki College in Takamatsu (sister city of Tours) for student exchanges. Japanese students learn French aesthetic and cosmetology techniques; EECT students learn Japanese techniques, nail care, and epilation at Anabuki College. School also visits Shiseido headquarters and Kanebo in Tokyo.
• Erasmus+coreStrategic or Co-development PartnerEuropean Union program supporting mobility and learning abroad. School has implemented Erasmus+ exchanges allowing students to complete internships in different European countries, promoting professional and linguistic development.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCfYIPHC_fo2xgVOB2A9PTqg
• Facebookfacebook.com/Ecole-DEsth%C3%A9tique-Cosm%C3%A9tique-De-Tours-1152762191420114
• Instagraminstagram.com/eect_37
• LinkedInlinkedin.com/company/ecole-d-esth%C3%A9tique-cosm%C3%A9tique-de-tours

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecole et CFA d'Esthétique Cosmétique de Tours