Écoles Vidal

What Écoles Vidal does

Écoles Vidal is a private French higher education institution headquartered in Toulouse, founded in 1928 and operating under the legal entity Campus Vidal. It is part of the Kalysco network of schools and operates as both a traditional school of commerce and communication and a CFA (Centre de Formation d'Apprentis) with admission routes through Parcoursup and direct application. The institution delivers a unified three-tier program portfolio — BTS (Bac+2), Bachelor (Bac+3), and Mastère (Bac+5) — across specializations including Commerce, Marketing, Communication, Management, Human Resources, Real Estate, Insurance, Events, Tourism, Gestion, and more recently Informatique. Programs are offered in two modes: initial (full-time student with tuition ranging from €2,000 to €7,500 per year) and alternance (work-study where OPCO funds the full cost and students pay zero tuition). The school maintains Qualiopi certification (renewed with zero non-conformities), state-recognized BTS diplomas, and RNCP-registered Bachelor/Mastère titles, and benefits from a network of 4,000+ partner companies across the Occitanie region.

The school earns revenue through three primary streams: tuition fees from initial-status students, OPCO-funded training for alternants priced off France Compétences benchmarks, and ancillary services such as FASEP interest-free honor loans (facilitated for students with family income below €18,000/year), a 120-seat auditorium rental business, a campus Starbucks-operated cafeteria, and a 200+ unit student housing partnership with Résidence Artémisia. Distribution is sales-led and event-driven: weekly Wednesday admission interviews, open houses, immersion days, job datings, regional salon participation (L'Étudiant, Studyrama, Semaine de l'Alternance), and a student ambassador program that pays €250 per successful referral. Technology is a supporting layer — a Drupal CMS website, Google Analytics, Axeptio cookie consent, and a VR training facility — rather than a core differentiator.

Écoles Vidal serves approximately 1,200+ learners annually with 250+ trainers and professors, achieves a 90% overall exam pass rate, 86.5% student satisfaction (n=827), and an 18% apprenticeship contract rupture rate (below the French national average of 24%). The school is regionally concentrated in Toulouse and the Occitanie region with no evidence of multi-site expansion, and operates under the Campus Vidal ownership entity with no disclosed external investment or parent company control.

Name

Écoles Vidal

Legal name

Campus Vidal

Website

https://ecoles-vidal.fr

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

101–250 employees

Short description

Écoles Vidal is a private French business and communication school founded in 1928 in Toulouse, operating as a CFA and part of the Kalysco network. It delivers BTS, Bachelor, and Mastère programs (Bac+2 to Bac+5) across 10+ specializations in initial and alternance modes, serving 1,200+ learners annually with 250+ trainers, 4,000+ employer partners, and Qualiopi/RNCP-certified credentials.

Ownership category

akta.pro rank

Product category

Higher Education (Business School)

NAICS

Colleges, Universities, and Professional Schools (6113), Business and Secretarial Schools (611410)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)

akta.pro secondary industry

Comprehensive Community Colleges (Transfer + Workforce) (EDAHADAE)

Keywords

• Higher education programs
• Business school training
• Work-study apprenticeships
• Commerce communication courses
• Vocational diploma programs

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition fees (statut étudiant): Students in initial status pay tuition fees ranging from €2,000 to €7,500 per year depending on program level (BTS, Bachelor, Mastère). The school also offers private scholarships based on family income to make tuition accessible.
2. OPCO-funded training (alternance): Companies whose apprentices enroll fund the training through their OPCO (Operators of Skills). Alternating students pay zero tuition; the OPCO covers the full cost based on France Compétences pricing, with no remainder to charge for partner companies.
3. FASEP student loan facilitation: Interest-free honor loans (prêt d'honneur sans intérêts) facilitated by the school for initial-status students, covering tuition for the first year. Managed through school administration and funded by the FASEP (Fonds pour l'Accès Social à l'Enseignement Privé).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Écoles Vidal is a private higher education school founded in 1928 in Toulouse that delivers state-recognized BTS diplomas (Bac+2), RNCP-certified Bachelor degrees (Bac+3), and Mastère titles (Bac+5) in commerce, communication, marketing, real estate, insurance, HR, management, and event/tourism. Programs are offered in two formats — Initial (full-time student status with tuition €2,000–€7,500 per year) and Alternance (work-study with €0 tuition funded by employer OPCOs) — and are complemented by an integrated online language learning platform (GoFluent), Virtual Reality pedagogical tools, on-campus student housing via Résidence Artémisia, and corporate recruitment/training services through the Club Vidal enterprise network.

Product overview

Écoles Vidal is a business and communication school headquartered in Toulouse, France, established in 1928, operating as part of the Campus Vidal group and affiliated with the Kalysco school network. The institution offers a unified portfolio of higher education programs spanning three levels: BTS (Bac+2) diplomas, Bachelor (Bac+3) degrees, and Mastère (Bac+5) master's degrees, across ten specializations including Commerce, Immobilier, Événementiel, RH, Assurance, Marketing, Communication, Gestion, and more. Programs are delivered through two study modes—Alternance (work-study, combining school and employer periods with zero tuition cost for apprentices) and Initial (full-time student with private scholarship and installment payment options). The portfolio is extended by a GoFluent-powered language learning platform, a campus cafeteria, and a 120-seat auditorium available for event rental. The institution also maintains a network of over 4,000 partner companies for student placement and a housing partnership with Résidence Artémisia offering 200+ on-campus student units.

Differentiator

Problem solved

Functional benefit

Products and services

• BTS Programs (Bac+2) Two-year French state-recognized higher education diplomas (Bac+2) offered in specializations including Assurance, Professions Immobilières, Gestion de la PME, Management Commercial Opérationnel, Communication, Tourisme, Support à l'Action Managériale, Négociation et Digitalisation de la Relation Client, Comptabilité-Gestion and Services Informatiques aux Organisations, aimed at students after the baccalauréat and accessible via Parcoursup or direct admission.
• Bachelor Programs (Bac+3) Three-year RNCP-certified undergraduate titles (Bac+3) offered in specializations including Business & Marketing, Chargé de Clientèle Assurance & Banque, Responsable Communication et Événementiel, Chargé de Ressources Humaines, Responsable d'Établissement Touristique, Chargé de Développement Commercial, Responsable d'Affaires en Immobilier, and Contrôleur de Gestion, designed for Bac+2 graduates seeking further specialization with practical company exposure.
• Mastère Programs (Bac+5) Two-year RNCP-certified master's-level titles (Bac+5) in Manager de l'Assurance, Gestion de Patrimoine, Manager des Stratégies Marketing et Communication (Influence & Événementiel / Communication Digitale & Création de Contenus), Manager des Ressources Humaines, Manager Développement Commercial, Manager de Projets Événementiels et Touristiques, and Management et Stratégie d'Entreprise, aimed at Bac+3 graduates and career changers targeting senior management roles.
• Alternance (Work-Study) Programs Dual-education programs combining classroom instruction at the Toulouse campus with paid professional experience at partner companies, available across all BTS, Bachelor, and Mastère programs; tuition is fully covered by the employer's OPCO at €0 out-of-pocket for the apprentice.
• Initial (Full-Time Student) Programs Traditional full-time student programs with scheduled breaks and tuition fees ranging from €2,000 to €7,500 per year depending on the level (BTS, Bachelor 1, Bachelor 2, Bachelor 3, Mastère); eligible students access FASEP interest-free loans and guaranteed private scholarships.
• Event Space & Auditorium Rental Rental of the 120-seat on-campus auditorium at the Toulouse Arènes campus, equipped with large screens, climate control, and hybrid in-person/remote broadcasting capabilities, for corporate conferences, general meetings, and professional events.
• Student Housing via Résidence Artémisia Furnished student studio accommodation in partnership with Résidence Artémisia, located directly adjacent to the Vidal campus at the Arènes transit hub, offering 200+ studios with internet, water, kitchen, and bathroom utilities, plus optional housekeeping, breakfast, laundry, and on-site management.
• Club Vidal Enterprise Network & Recruitment Services B2B network and recruitment service connecting 4,000+ enterprise partners across Occitanie with Vidal students for apprenticeships and internships; includes dedicated relationship managers, Job Datings, TRE (Techniques de Recherche d'Entreprise) coaching workshops, and corporate events for member companies.
• Apprenticeship Recruitment & Job Dating Services Organized recruitment service for partner companies including on-campus Job Dating events, company presentations, candidate interviews, and dedicated recruitment support to hire Vidal alternants, with no remaining training cost for the employer thanks to full OPCO funding.
• Corporate Training Services (Former des collaborateurs) Customized corporate training programs ("Former des collaborateurs") delivered to company employees via the Espace Entreprise, leveraging Vidal's faculty and Qualiopi-certified processes to address upskilling needs in commerce, communication, management, and related fields.
• GoFluent Language Learning Platform Online personalized English and foreign-language learning platform integrated into Vidal's BTS and Bachelor curricula via the Vidal e-learning portal, offering flexible scheduling, interactive lessons, conversation sessions, and practice exercises tailored to professional contexts.

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core and minor.

• FEDE (Fédération de l'Enseignement Privé)coreStrategic or Co-development PartnerFEDE is a federation of private schools providing educational network affiliation and additional certifications for Bachelor's and Mastère programs beyond the French state RNCP system.
• France CompétencescoreStrategic or Co-development PartnerFrance Compétences is the national authority for professional qualifications and apprenticeship financing. Écoles Vidal's training costs are aligned to the pricing established by France Compétences, and the OPCO funding is based on these benchmarks.
• ESA (École Supérieure d'Assurances)coreTechnology or IntegrationESA provides specialized insurance sector expertise and curriculum validation for Mastère Gestion de Patrimoine and Mastère Manager de l'Assurance programs. ESA guarantees 100% employment placement rate for graduates of the Mastère Gestion de Patrimoine.
• DataDockminorStrategic or Co-development PartnerDataDock certification attests to the quality of training organizations for the purpose of accessing OPCO and public funding, serving as a quality standard for training providers.
• Formatives NetworkminorStrategic or Co-development PartnerFormatives is a network of training organizations sharing best practices and quality standards for professional education and development.
• Société Médiation ProfessionnelleminorStrategic or Co-development PartnerConsumer mediation service providing dispute resolution for students and parents, in compliance with French consumer protection regulations.
• Les Acteurs de la CompétenceminorStrategic or Co-development PartnerProfessional network of skills and competency organizations in France, supporting quality assurance and industry standards for professional training.
• Résidence ArtémisiacoreGTM or Marketing PartnerStudent housing partnership providing 200+ furnished studio apartments at the foot of the campus from €420/month excluding charges. Vidal students receive priority access and reduced registration fees. Studios include internet, water, kitchen, and bathroom facilities.
• ECF Sud-OuestminorGTM or Marketing PartnerDriving school partnership offering Vidal students reduced rates on B-category driving licence, motorcycle licence, and 2-wheel training.
• TisséominorGTM or Marketing PartnerToulouse public transport operator providing discounted student transit passes. Students benefit from reduced monthly and annual subscriptions (€10.80/month and €108/year for under-26s) covering metro, tram, and bus. Students can also register for Clubéo to earn rewards points.
• Fenix Toulouse HandballminorGTM or Marketing PartnerMajor sports club partnership providing students privileged access to professional handball matches and sporting events.
• Colomiers RugbyminorGTM or Marketing PartnerProfessional rugby club partnership offering students access to professional rugby matches and events in the Toulouse region.
• Spacer's Toulouse VolleyminorGTM or Marketing PartnerProfessional volleyball club partnership providing students privileged access to professional volleyball events.
• Business FranceminorStrategic or Co-development PartnerInternational development partnership supporting student exposure to global business opportunities and export/international trade skills development.
• Club VidalcoreGTM or Marketing PartnerClub Vidal is the school's business network of 4,000+ enterprise partners across Occitanie who regularly recruit Vidal alternants. The club organizes professional events, integration evenings, conferences, and year-end business gatherings for member companies.
• KalyscocoreStrategic or Co-development PartnerKalysco is the network of schools to which Écoles Vidal belongs, providing shared resources, quality standards, and collaborative opportunities across multiple campuses in France.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MBway: Network of French business schools specializing in alternance (work-study) programs across multiple campuses. Strongly comparable business model focused on OPCO-funded work-study tracks in commerce and management disciplines.
• TBS Education (Toulouse Business School): Toulouse-based business school offering Bachelor, Master, and MBA programs in commerce and management. Directly competes with Écoles Vidal in the same Toulouse market for overlapping student segments and corporate partnerships across the Occitanie region.
• ECORIS: Network of French business schools offering BTS and Bachelor programs in commerce, marketing, HR, and management with both initial and alternance tracks. Closely comparable academic portfolio and OPCO-funded alternating model across multiple campuses.
• Pigier: National network of French business schools offering BTS, Bachelor, and Master programs in commerce, management, marketing, and HR across multiple campuses. Closely comparable academic portfolio and dual initial/alternance delivery model.
• IFAG: Network of French business schools focused on alternance and entrepreneurship. Comparable model combining classroom instruction with company placements across BTS, Bachelor, and Master levels targeting the same OPCO-funded student population.
• ISCOD: Alternance-focused business school offering work-study programs in commerce, marketing, HR, and management. Comparable academic portfolio with emphasis on OPCO-funded alternating pathways and employer matching.

Broad incumbents

• EDC Paris Business School: Larger established French business school with broader portfolio including international programs and corporate education offerings. Overlaps with Écoles Vidal on commerce and management programs but operates at national scale with deeper resources.
• INSEEC: Large French business school group with multi-campus presence offering Bachelor to MBA programs. Broad incumbent operating across commerce, management, and specialized programs; competes for the same student segments at materially larger scale.

Emerging players

• Studi: Digital-first learning platform offering online and alternance programs in commerce, marketing, HR, and management. Emerging player with growing share in OPCO-funded programs, representing a digital competitive threat to traditional in-person campus schools.

Regional players

• IUT Toulouse: Public post-secondary institution in Toulouse offering BTS and DUT programs in commerce, management, and IT. Competes for the same baccalauréat graduates in the Toulouse market with public-sector pricing advantage, though without the OPCO-funded alternance specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ecolesvidal
• LinkedInlinkedin.com/school/ecoles-vidal

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Écoles Vidal