École de médecine chinoise Zhōng Lì

What École de médecine chinoise Zhōng Lì does

École de médecine chinoise Zhōng Lì is a French private professional training provider (SAS ECOLE ZHONG LI) specializing in Traditional Chinese Medicine (TCM), established in 2015 and based in Aix-en-Provence with three additional training centers in Paris, Toulouse, and Nantes. The company delivers a flagship 3-year intensive DNMTC program comprising 1,780 hours of theoretical and practical instruction across fundamental theory, acupuncture and Chinese phytotherapy, Tui Na massage, Qi Gong, and human anatomy, supplemented by a proprietary e-learning platform of more than 1,020 hours of advanced video courses, three postgraduate specialization departments (Master Tung Acupuncture, Jing Fang Classical Prescriptions, Yamamoto Craniopuncture), and short-cycle 'stages hors cursus' workshops.

The core customer base consists of adult career-changers and wellness-oriented individuals seeking professional certification in TCM, with a separate segment of consumers purchasing consultations from the school's CCMTC clinic in Aix-en-Provence starting at €45 per session. The business model combines multi-year subscription tuition (€11,100 total across the 3-year program, payable in installments via GoCardless SEPA direct debit) with one-time e-learning course sales (Medical Chinese Year 1 at €690, Year 2 at €400), postgraduate course fees (e.g., €2,700 for Master Tung Acupuncture with repeat-student discounts), and transaction-based consultation revenue. Recognition by UFPMTC and CFPMTC, Qualiopi certification, and registered training activity status provide the regulatory foundation for graduates to enter the French TCM profession.

Go-to-market is direct-to-consumer with event-driven acquisition via free teaching days (Journées d'Enseignement Gratuites), supported by a 400+ member Discord community, multi-platform organic social presence (Facebook, LinkedIn, Instagram, YouTube), and a four-step online enrollment workflow. Distribution extends across the four physical centers for in-person weekend sessions (15 weekends annually) and a Zoom-based distance-learning layer for remote and multi-city learners. The school is founder-operated under President Martin Kountchev with a lean team of 6 employees and no disclosed external investment, with academic partnerships (Université Paris-Cité, Nanjing University of Chinese Medicine) and clinical placement partnerships (multiple French hospitals) supporting its positioning as a credentialed TCM educator.

Name

École de médecine chinoise Zhōng Lì

Legal name

SAS ECOLE ZHONG LI

Website

https://ecolezhongli.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

École de médecine chinoise Zhōng Lì is a French private TCM training provider founded in 2015, delivering a 3-year DNMTC program across four centers (Aix-en-Provence, Paris, Toulouse, Nantes) and via an e-learning platform, serving adult career-changers and wellness learners pursuing professional certification in acupuncture, phytotherapy, Tui Na, and Qi Gong.

Ownership category

akta.pro rank

Product category

Traditional Chinese Medicine Professional Education

NAICS

Technical and Trade Schools (6115), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Healthcare & Life Sciences (EDAAAPAA)

Keywords

• Traditional Chinese Medicine training
• Professional acupuncture education
• TCM certification programs
• Herbal medicine courses
• Continuing medical education

Headquarters

HQ city

Aix-en-Provence

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Training Programs: Primary revenue from intensive 3-year Traditional Chinese Medicine training program and postgraduate specialization courses. Revenue recognized upon delivery of training sessions with installment payment options available through Gocardless SEPA direct debit.
2. Consultation Services: Revenue from Traditional Chinese Medicine consultations offered at the school's dedicated center in Aix-en-Provence, provided by supervised trainees and graduates. Priced from €45 per session.
3. E-learning Course Sales: Sale of standalone medical Chinese language courses: 1st year course at €690 (72h video, 118-page support) and 2nd year advanced course at €400 (30h video).

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

École Zhōng Lì delivers professional training in Traditional Chinese Medicine (TCM) through a 3-year intensive DNMTC program spanning over 1,780 hours across acupuncture, Chinese phytotherapy, Tui Na massage, Qi Gong, and human anatomy. The school supplements the core program with postgraduate specialization departments (Master Tung Acupuncture, Jing Fang Prescriptions, Yamamoto Craniopuncture, Aesthetic Acupuncture, Gynecology, etc.), a proprietary e-learning platform with medical Chinese language courses, and a clinical consultation center (CCMTC) where supervised trainees treat the public. Services are delivered in-person at four French centers and remotely via Zoom and the e-learning platform.

Product overview

École Zhōng Lì operates as a unified educational platform offering a 3-year intensive training program in Traditional Chinese Medicine as its core product. The curriculum covers five main disciplines: Fundamental Theory, Acupuncture & Chinese Phytotherapy, Tui Na Massage, Qi Gong, and Human Anatomy. Supporting the main program are three postgraduate specialization departments (Acupuncture Tung, Jing Fang Prescriptions, and Craniopuncture), an e-learning platform with Medical Chinese courses, a consultation center (CCMTC) for hands-on practice, and short workshops (stages hors cursus) for specialized continuing education. The school has four training centers in France (Aix-en-Provence, Paris, Nantes, and Toulouse) and a community platform on Discord.

Differentiator

Problem solved

Functional benefit

Products and services

• Formation intensive en 3 ans (3-Year Intensive TCM Training Program) The main 3-year intensive professional training program in Traditional Chinese Medicine (MTC) leading to the DNMTC (Diplôme National de Médecine Traditionnelle Chinoise), covering over 1,780 hours of theoretical and practical instruction across five disciplines: Fundamental Theory, Acupuncture & Chinese Phytotherapy, Tui Na Massage, Qi Gong, and Human Anatomy. Designed for aspiring TCM practitioners and career changers, with practice starting from the first training weekends, 15 teaching weekends per year including in-person and video conference sessions, and recognized by UFPMTC, CFPMTC, and Qualiopi. Training is delivered at four centers across France.
• Postgraduate Specializations (Spécialisations Postgrades) Postgraduate specialization courses for graduates and practitioners, offered as 1-year programs or 1- to 4-weekend modules. Tracks include Master Tung Acupuncture, Classical Jing Fang Prescriptions, Shao Lin Nei Gong Tui Na, Aesthetic Acupuncture, Yamamoto Craniopuncture, Gynecology, Psychology, Bloodletting, Moxibustion and Cupping. Delivered by instructors with international renown in their respective specialties.
• Plateforme E-learning (E-learning Platform with Medical Chinese Courses) Online learning platform offering over 1,020 hours of advanced video-based courses, including the standalone Medical Chinese language training (1st year at €690 for 72 hours of video and 118-page support document; 2nd year advanced at €400 for 30 hours of video). Content is accessible for 365 days from enrollment date, providing remote learning for distance learners and continuing education.
• Centre de Consultation en Médecine Traditionnelle Chinoise (CCMTC) Clinical consultation center in Aix-en-Provence where trained students, supervised by instructors, provide personalized TCM consultations to the general public for conditions including pain, digestive issues, stress, anxiety, insomnia, fatigue, respiratory issues, dermatology, musculoskeletal problems, hormonal imbalances, and gynecology. Sessions are priced from €45 each, providing a hands-on learning environment while serving the public.
• Stages hors cursus (Specialty Workshops) Short workshops and seminars outside the main 3-year curriculum, covering specialized topics such as postpartum TCM care, gynecology, Yamamoto craniopuncture, Jing Fang classics, moxibustion, cupping, and clinical revisions. Open to current students and external practitioners for continuing education.

Quantifiable outcome

• 1,780 hours of training at approximately €6.45/hour (vs. industry average of €11-17/hour)
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Université Paris-CitécoreStrategic or Co-development PartnerAcademic partnership with Université Paris-Cité for the DNMTC program. The university affiliation provides credibility and academic rigor to the school's TCM training program.
• Nanjing University of Chinese Medicine (NJUCM)coreStrategic or Co-development PartnerPartnership with leading Chinese medicine university in Nanjing, China. Provides authentic Chinese medical education perspective and international academic exchange.
• China Medical University Hospital, Taichung (Taiwan)minorStrategic or Co-development PartnerTaiwanese hospital partnership providing international clinical perspective and hospital-based TCM training insights.
• UFPMTC (Union Française des Professionnels de Médecine Traditionnelle Chinoise)coreStrategic or Co-development PartnerProfessional confederation partnership. The school is recognized by UFPMTC for its DNMTC diploma, ensuring graduates meet professional standards.
• CFPMTC (Confédération Française de Médecine Traditionnelle Chinoise)coreStrategic or Co-development PartnerProfessional confederation partnership. The school holds DNMTC recognition from CFPMTC, ensuring graduates meet industry professional standards.
• CHU d'AlèsminorOthersHospital partnership allowing school practitioners and trainees to provide TCM consultations at the hospital since 2024. Practitioners include Perrine Gohet (since 2025) and Christophe Salès (since 2024).
• Centre Hospitalier d'Aix-en-ProvenceminorOthersPartnership with regional hospital allowing school practitioners to provide Traditional Chinese Medicine consultations at the hospital.
• Centre Hospitalier de GivorsminorOthersHospital partnership providing clinical practice opportunities for graduates in the Givors area.
• Centre Hospitalier d'AlèsminorOthersHospital partnership providing clinical practice opportunities for graduates in the Alès area.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Pacific College of Health and Science: US health sciences college with acupuncture, TCM, and massage therapy programs. Comparable multi-modality health training institution combining vocational education with clinical practice and continuing education.
• Shenzhou Open University of TCM: European-based TCM vocational training institution offering multi-year practitioner programs in English across multiple countries. Directly comparable as a competing TCM training provider serving Western European adult career-changers.
• Emperor's College of Traditional Oriental Medicine: US accredited TCM and acupuncture school offering master's programs with clinical externships. Comparable in professional TCM training structure, regulatory recognition, and clinical placement approach.
• New York College of Traditional Chinese Medicine: NYC-based TCM college delivering accredited acupuncture and herbal medicine programs. Comparable as a multi-year TCM training institution with clinical training components and continuing education offerings.
• Colorado School of Traditional Chinese Medicine: US TCM school offering master's degree programs in acupuncture and Oriental medicine with on-site clinic. Comparable in multi-year practitioner training model with integrated clinical training.
• Ming Men Recode / Centre de Formation TCM: Other French or European TCM training providers offering multi-year practitioner certification. Comparable in target market (French-speaking adult career-changers) and curriculum structure, though specific operating details are less publicly verifiable.
• Yo San University of Traditional Chinese Medicine: US-based TCM professional school offering master's-level acupuncture and TCM training with clinical practice components. Comparable as a TCM-focused vocational training institution with structured curriculum and clinical placement.

Broad incumbents

• Nanjing University of Chinese Medicine: Premier Chinese TCM university and one of École Zhōng Lì's academic partners. Comparable subject matter at much larger institutional scale, providing the legitimacy baseline that the French school leverages through its partnership.
• Bastyr University: Larger accredited US university offering natural health sciences including acupuncture and TCM programs within a broader naturopathic and integrative health portfolio. Comparable in TCM training but operates at broader scale across multiple health modalities.
• Shanghai University of Traditional Chinese Medicine: Major Chinese state university providing comprehensive TCM education from undergraduate to doctoral levels. Comparable subject matter (TCM curriculum) but operates as a much larger state-backed institution with hospital affiliations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCt_hMmTiJvNIo29N1VqsHXA
• Facebookfacebook.com/ecole.zhongli.fr
• LinkedInlinkedin.com/company/%C3%A9cole-zh%C5%8Dng-l%C3%AC
• Instagraminstagram.com/ecole_zhong_li/?hl=fr

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about École de médecine chinoise Zhōng Lì