Ecomaxx

What Ecomaxx does

Ecomaxx is a Dutch specialty fuel brand owned by family business Gelders BV, based in Nijmegen, Netherlands. The company develops and distributes 100% ethanol-free alkylate petrol and 100% fossil-free renewable diesel formulated for classic cars, motorcycles, mopeds, dirt bikes/motocross machines, and marine engines. Core technology centers on alkylate petrol (composed of up to 10 components versus ~350 in regular petrol) and renewable diesel made from pure hydrocarbons free of aromatics, olefins, sulphur, nitrogen, and metals; the product range spans pre-mixed two-stroke fuels, four-stroke fuels, racing formulations (MX Race 2/4, R102), marine petrol and diesel, and an Autofiller 5L accessory.

The company addresses pain points specific to enthusiast and seasonal-use vehicles: ethanol damage to rubber seals and carburetors, fuel degradation during winter storage (Ecomaxx fuels claim multi-year shelf stability versus 2–3 months for pump petrol), bacterial growth and corrosion in marine tanks, and high pollutant output from regular petrol/diesel (claimed 99% cleaner combustion and 80–90% CO2 reduction for Clean Diesel). Products are sold in jerrycans (5L, 20L, 60L) and drums (200L) exclusively through hundreds of independent specialty retailers — motorcycle shops, classic car specialists, watersport stores, and motocross dealers — across the Netherlands and Belgium, with the brand prominently associated with partners such as Porsche Centrum Gelderland, Ducati Zaltbommel, and Wajer.

Ecomaxx operates as a unit-pricing, pay-as-you-go consumer/ SMB business with no subscription or recurring revenue model. Pricing sits at a premium to pump petrol (e.g., approximately €4.33/litre for Classic Car Fuel in September 2024, €4.43/litre for Bike Fuel 4 in November 2022) and is justified by shelf stability, formulation purity, and avoided repair costs. The company is privately held by the Van Gelder family (third generation) with 90+ years of fuel expertise, leveraging prior experience as exclusive Benelux Aspen alkylate importer for over 35 years. Ecomaxx has 34 employees, no external funding, and no public revenue disclosures.

Name

Ecomaxx

Legal name

Ecomaxx

Website

https://ecomaxx.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ecomaxx is a Dutch brand of Gelders BV that develops 100% ethanol-free alkylate petrol and 100% fossil-free renewable diesel for classic cars, motorcycles, mopeds, dirt bikes, and boats, sold through hundreds of specialty retailers across the Benelux.

Ownership category

akta.pro rank

Product category

Specialty Fuels

NAICS

Fuel Dealers (457210)

SIC

Miscellaneous Products Of Petroleum & Coal (2990)

akta.pro primary industry

Biofuel Upgrading, Hydrotreating & Refining (Co-processing, Isomerization) (EUAAAHAG)

akta.pro secondary industries

Renewable Diesel (HVO/HEFA) Production (EUAAAHAD), Alternative Transportation Fuels Retail (EV Charging, Hydrogen, CNG/LNG, Biofuels Blends) (EUALAIAI), Marine Fueling & Engine Fluids Retail (Oil, Additives, Lubricants) (CRAMAIAK), Fuel Additives & Lubricant Additives (IMAEAMAL)

Keywords

• Alkylate petrol fuels
• Ethanol-free gasoline
• Renewable diesel fuel
• Classic car fuel
• Marine fuel products

Headquarters

HQ city

Nijmegen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Alkylate Petrol Sales: Ecomaxx sells alkylate petrol products for motorcycles, mopeds, classic cars, dirt bikes, and boats through a network of hundreds of independent retailers across the Netherlands and Belgium. Products are sold in 5L, 20L, and 60L jerrycans.
2. Renewable Diesel Sales: Ecomaxx Clean Diesel (100% fossil-free) is sold for marine diesel engines and classic vehicles with diesel engines, available in 20L, 60L, and 200L containers.
3. Filling Accessories: Sale of tank-filling accessories including the Autofiller 5L, an automatic-stop fuel filler designed for small tank openings on classic vehicles, motorcycles, and boats.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Ecomaxx manufactures and sells 100% ethanol-free alkylate petrol and 100% renewable (fossil-free) diesel fuels specifically formulated for classic cars, motorcycles, mopeds, dirt bikes, and boats. Products include premixed two-stroke fuels (Classic Bike Fuel 2, Bike Fuel 2, MX Race 2, Boat Fuel 2), four-stroke fuels (Bike Fuel 4, MX Race 4, Boat Fuel 4, Classic Car Fuel), racing fuel (R102), renewable marine/classic diesel (Clean Diesel), and a filling accessory (Autofiller 5L). All fuels are interchangeable with standard pump petrol, shelf-stable for multiple years, and virtually free of benzene, aromatics, olefins, and other harmful pollutants.

Product overview

Ecomaxx is a brand of clean alkylate petrol and diesel fuels produced by Gelders BV, a Dutch family-owned company with over 90 years of expertise in oil and fuel solutions. The product portfolio consists of specialized fuel products organized into four main categories: (1) Motorcycles and Mopeds - including Classic Bike Fuel 2 (premixed two-stroke), Bike Fuel 2 (two-stroke), and Bike Fuel 4 (four-stroke); (2) Classic Cars - featuring Classic Car Fuel (ethanol-free alkylate petrol) and Clean Diesel (fossil-free renewable diesel); (3) Dirt Bikes/Motocross - comprising MX Race 2 (premixed two-stroke racing fuel), MX Race 4 (four-stroke racing fuel), and R102; (4) Boats - including Boat Fuel 2 (two-stroke), Boat Fuel 4 (four-stroke), and Clean Diesel (marine diesel). All Ecomaxx fuels are 100% ethanol-free, years-long shelf stable, virtually free of pollutants (benzene, toluene, olefins), and reduce harmful emissions by up to 99% compared to regular pump petrol. The company also offers filling accessories like the Autofiller 5L. Products are distributed through hundreds of points of sale across the Netherlands and Belgium.

Differentiator

Problem solved

Functional benefit

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Gelders BVcoreStrategic or Co-development PartnerEcomaxx is a brand owned and operated by Gelders BV, a family-owned company managed by the third generation of the Van Gelder family. Gelders has over 90 years of expertise in oil and fuel solutions and was the exclusive Benelux importer of Swedish fuel brand Aspen for more than 35 years. The Van Gelder brothers, who previously imported Aspen alkylate petrol, developed Ecomaxx when seeking cleaner, higher-quality motocross fuel. At Gelders, everything revolves around fuels, lubricants, and cleaning solutions.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Liqui Moly: German lubricants and additive specialist selling two-stroke oils, fuel additives and engine protection products. Comparable niche positioning around small-engine and motorcycle workshops, though without a proprietary alkylate fuel line.
• Bardahl: Specialty fuel additives and lubricants with motorsport heritage. Adjacent rather than overlapping — competes for shelf space at the same specialty retailers that carry Ecomaxx, addressing similar engine-protection pain points.

Direct peers

• VP Racing Fuels: U.S.-based specialty fuels maker focused on racing, motocross, marine and small-engine applications. Competes with Ecomaxx's MX Race and Boat Fuel lines on a global stage in the racing/specialty fuel category.
• Aspen Fuels: Swedish alkylate petrol brand for 2-stroke and 4-stroke engines, motorcycles, and classic vehicles. The Van Gelder brothers imported Aspen into Benelux for 35+ years before launching Ecomaxx, making Aspen the most directly comparable product on the market.
• Sunoco Racing Fuels: Racing fuel supplier offering leaded and unleaded high-octane petrol and racing diesel. Overlaps with Ecomaxx's R102 and MX Race 4 SKUs serving the motorsport enthusiast segment.
• Husqvarna XP Power 2: Pre-mixed alkylate racing fuel designed for 2-stroke Husqvarna motorcycles and small engines. Overlaps directly with Ecomaxx's Bike Fuel 2 / MX Race 2 SKUs on chemistry, target user, and use case.
• STIHL MotoMix: Pre-mixed alkylate-based fuel from STIHL for 2-stroke engines. Same chemistry platform (alkylate petrol with low pollutant content) targeted at small-engine and outdoor power equipment users, with comparable shelf-life and clean-combustion claims.
• TruFuel: Pre-mixed ethanol-free fuel for small engines and outdoor power equipment in North America. Same shelf-stable, ethanol-free value proposition that Ecomaxx sells into the European classic/motorcycle/boat market.

Broad incumbents

• Motul: Global lubricants and specialty fuel/additive brand serving motorcycles, cars and motorsport. Sells racing fuels and fuel-system additives that compete for the same enthusiast wallet share as Ecomaxx, though across a much broader product portfolio.
• Castrol: Major lubricants and fuel-additives company with motorsport and classic-car adjacencies. Larger scale and broader distribution, with overlapping customer bases in classic cars and motorcycle workshops across Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ecomaxx

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecomaxx