Ecomix Atacarejo

What Ecomix Atacarejo does

Ecomix Atacarejo is a Brazilian cash-and-carry (atacarejo) retail chain operating four physical stores in Rio Grande do Sul state (Alegrette, Bagé, Rio Grande, and Santiago). Founded in August 2020 under the legal entity PGL Distribuição de Alimentos LTDA (CNPJ 87.397.865/0001-11), the company is the 25th enterprise within the Rede Peruzzo supermarket network, leveraging the parent group's procurement infrastructure and operational know-how.

The company serves a dual customer base: end consumers seeking bulk retail purchases and small merchants including bars, restaurants, bakeries, and schools that procure supplies in wholesale quantities. Store sizes range from 3,000 m² in Rio Grande to a 6,500 m² flagship in Bagé, enabling the large-scale inventory and competitive unit economics typical of the atacarejo format. Ecomix targets both grocery staples and household goods categories, with a recent extension into non-food home goods through a Vestcasa partnership at the Bagé location.

Revenue is generated primarily through in-store sales of food and household merchandise, supplemented by a private-label credit card (Cartão Ecomix), the Meu Ecomix mobile application, and a televendas service for remote ordering. Credit card administration is handled in partnership with DM Card, and the company does not operate an e-commerce website. Technology exposure is limited to the mobile app and credit/CRM-adjacent infrastructure, with no disclosed data, analytics, or AI platform.

Name

Ecomix Atacarejo

Legal name

PGL Distribuição de Alimentos LTDA

Website

https://ecomixatacarejo.com.br

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Ecomix Atacarejo is a Brazilian cash-and-carry retail chain operating four stores in Rio Grande do Sul, serving end consumers and small merchants through physical outlets, a mobile app, private-label credit, and telesales channels.

Ownership category

akta.pro rank

Product category

Cash and Carry Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Food and Beverage Retailers (445)

SIC

Retail-Food Stores (5400), Wholesale-Groceries, General Line (5141)

akta.pro industry

PRIMARYCRAHACAD

Ethnic & International Cash-and-Carry

Consumer Products & Retail/Grocery & Food Retail/Warehouse Clubs & Cash-and-Carry Food Retail

Keywords

• Cash and carry retail
• Wholesale grocery
• Discount supermarket
• Private label credit card
• Loyalty mobile app

Headquarters

HQ city

Alegrete

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail and Wholesale Product Sales: Ecomix generates revenue through direct sales of consumer goods at its four physical retail locations. The atacarejo (Cash and Carry) model serves both individual consumers (retail) and small merchants (wholesale-like volumes) in the same store, with pricing that reflects bulk/discounted rates. Product categories include hortifruti (fresh produce), açougue (meat), padaria (bakery), fiambreria (cold cuts/cheeses), beverages, and general merchandise. Revenue is derived from in-store point-of-sale transactions.
2. Cartão Ecomix (Private Label Credit Card): The Ecomix Card is a store-branded credit card administered by DM Card. It generates revenue through cardholder financing (up to 40 days payment terms), potential interest on installment plans, and interchange/merchant fees. The card incentivizes customer loyalty with exclusive offers, cashback, and extended payment windows, driving repeat purchases.
3. App Meu Ecomix Loyalty Program: The Meu Ecomix mobile application serves as the primary loyalty and engagement platform. It drives revenue through customer retention, exclusive pricing for registered users (including differentiated pricing for CNPJ/personas jurídicas), promotional notifications that drive foot traffic, and integrated loyalty points/cashback that encourage higher basket sizes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Ecomix Atacarejo is a Cash and Carry (atacarejo) retail chain operating four physical stores in Rio Grande do Sul, Brazil, that sells groceries, fresh produce, meat, bakery goods, beverages, and general merchandise at low wholesale-like prices to both families and small merchants. The company supplements in-store shopping with a Televendas phone-ordering service for merchants, the Meu Ecomix loyalty mobile app with cashback and digital receipts (Cupom Verde), and a private-label credit card (Cartão Ecomix) administered by DM Card offering up to 40 days to pay.

Product overview

Ecomix Atacarejo is a Cash and Carry retail chain operating 4 physical store locations in Rio Grande do Sul, Brazil (Alegrete, Bagé, Rio Grande, and Santiago). The company operates as a hybrid wholesale-retail model serving both families and small business merchants. Its core offerings include a loyalty mobile app (Meu Ecomix), a proprietary store credit card (Cartão Ecomix), and telephone ordering service (Televendas). Physical stores feature specialized departments including in-store bakery (Padaria), fresh produce (Hortifruti), and butcher shop (Açougue). Additional services include the Cupom Verde digital receipt program and the monthly Dia E promotional event. A Vestcasa home goods partnership operates within the Bagé location.

Differentiator

Problem solved

Functional benefit

Products and services

• Meu Ecomix Mobile App Free mobile loyalty application (iOS/Android) that gives Ecomix customers access to exclusive prices, cashback, promotional notifications, lottery number accumulation for seasonal campaigns, digital receipts via Cupom Verde, purchase history, and a savings tracker (economizômetro). It is targeted at registered individual consumers and CNPJ business buyers, with differentiated pricing for business customers.
• Cartão Ecomix (Private-Label Credit Card) Private-label credit card administered by DM Card that lets Ecomix shoppers pay for purchases with up to 40 days of credit, access exclusive cardholder promotions, manage digital statements, and use installment payments (parcelamento) on select products, subject to credit analysis.
• Televendas (Phone Ordering Service) Inside-sales telephone ordering service operated from each Ecomix store (Alegrete, Bagé, Rio Grande, Santiago) that targets merchants buying in large volumes, providing personalized ordering, volume-based wholesale pricing, and delivery of goods to the merchant's establishment.
• Ecomix Atacarejo Cash and Carry Stores Four Cash and Carry (atacarejo) retail stores located in Alegrete, Bagé, Rio Grande, and Santiago (all in Rio Grande do Sul, Brazil) selling groceries, fresh produce, meat, bakery items, beverages, and general merchandise at low wholesale-style prices to both families and small merchants in the same store format.
• Espaço Vestcasa (Home Goods Section, Bagé) Dedicated in-store section within the Ecomix Bagé location operated in partnership with Vestcasa, offering home goods such as bedding, table linens, bath products, appliances, and household utilities with prices starting at R$4.99 and an airfryer highlight at R$169, accepting the same payment methods as Ecomix.

Quantifiable outcome

• Up to 40 days payment terms via Ecomix Card (vs. immediate payment at standard retailers)
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Vestcasa (Bagé)minorStrategic or Co-development Partner · 29 October 2025Ecomix partnered with Vestcasa to open an 'Espaço Vestcasa' section within the Ecomix Bagé store. The partnership launched on October 30, 2025, bringing a new product line of home goods (bed, table, bath, appliances, and household utilities) to Ecomix's retail mix. Vestcasa products are priced from R$4.99 to R$199, with highlights including an airfryer at R$169. The same payment methods as Ecomix are accepted for Vestcasa purchases. This partnership expands Ecomix's product variety without requiring separate infrastructure.
• DM Card (Cartão Ecomix administradora)coreOthersDM Card is the card administration partner for the Ecomix Card (Cartão Ecomix), a private-label credit card issued to Ecomix customers. DM Card handles card issuance, credit analysis, payment processing, billing (up to 40 days), and digital statements. The partnership is critical to Ecomix's customer loyalty and payment flexibility strategy.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Maxxi Atacado: Brazilian cash-and-carry chain operating large-format stores with the same atacarejo wholesale-retail hybrid business model, directly comparable to Ecomix's store format and merchant-targeting approach.
• Tenda Atacado: Brazilian atacarejo chain (GPA) operating in southern regions of Brazil with similar dual B2C/B2B customer focus and a strong private-label program, comparable to Ecomix's regional ambitions.
• Assaí Atacadista: Brazil's largest atacarejo chain, operated by GPA. Direct competitor serving both households and small merchants with a cash-and-carry model, broad SKU range, and aggressive low-price positioning — the benchmark against which any regional atacarejo is measured.
• Atacadão (Carrefour): Carrefour-owned national atacarejo chain. Operates the same wholesale-retail hybrid format as Ecomix, targeting families and small B2B buyers across Brazil with strong purchasing power and a growing e-commerce offering.
• Fort Atacado: Southern Brazil-focused atacarejo chain, particularly active in Rio Grande do Sul and Santa Catarina. Directly competes with Ecomix in the regional interior markets where Ecomix operates.

Regional players

• Imec Supermercados: Regional supermarket chain operating in Rio Grande do Sul and surrounding states. Comparable as a regional grocer with strong local brand recognition competing for the same household grocery wallet share in interior RS cities.
• Mateus Supermercados: Large regional supermarket chain in the Northeast expanding into atacarejo-style formats. Comparable as a regional retailer with multi-format strategy and B2B/wholesale ambitions, though operating in a different geography.
• Bahamas Supermercados: Regional supermarket chain with multiple formats including atacarejo-style stores in southern Brazil. Comparable as a competitor for the same household and merchant grocery spend in southern Brazilian markets.
• SuperNossa Supermercados: Regional supermarket and atacarejo operator in southern/southeastern Brazil. Comparable as a regional competitor for household grocery and small-merchant volume in interior markets.

Others

• Rede Peruzzo (parent banner): Parent supermarket network of Ecomix operating traditional supermarket formats across Rio Grande do Sul. Comparable as the source of supply-chain scale and shared customer base, though operating in a different retail format (varejo vs. atacarejo).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ecomixatacarejo
• Instagraminstagram.com/ecomixatacarejo
• LinkedInlinkedin.com/company/ecomix-atacarejo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecomix Atacarejo