CREM - Centre de ressource en écomobilité - Hauts de France

What CREM - Centre de ressource en écomobilité - Hauts de France does

CREM (Centre de ressource en écomobilité) is a regional resource center for sustainable mobility in the Hauts-de-France region of France, constituted as a non-profit association (loi 1901) and co-managed since 2012 by two legacy associations: Droit au Vélo - ADAV (founded 1982, 2,500+ members, 100+ volunteers) and En Savoir Plus (28 years operating in Picardy). It is institutionally supported by ADEME and the Conseil Régional des Hauts-de-France and serves local authorities, schools, citizen collectives, and companies that are integrating active and sustainable mobility into their strategies and operations.

CREM's product surface is a portfolio of programs and digital resources rather than a single software product. Core offerings include the annual Challenge de l'écomobilité scolaire (engaging 30,000+ students cumulatively), the Plan de Déplacement Établissement Scolaire (PDES) methodology and digital toolkit, a regional webinar cycle on ecomobility and professional integration, a gogocarto-based interactive map of regional mobility initiatives, and a library of pedagogical resources. The underlying technology consists of the ecomobilite.org content platform, the PDES digital toolbox, territorial dashboards, and a regional database of good practices and local actors-relay.

The business model is community-led and grant-funded: CREM provides resources, training, and direct accompaniment at no cost to end users, with revenue derived from institutional public-sector partnerships. Distribution is regional and event-driven, with seven team members split between a Lille ADAV office and an Amiens En Savoir Plus office, reaching audiences through the website, an email newsletter, LinkedIn, YouTube, and in-person events such as the annual school ecomobility challenge and PDES workshops.

Name

CREM - Centre de ressource en écomobilité - Hauts de France

Legal name

CREM - Centre ressource sur l'écomobilité

Website

https://ecomobilite.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

CREM is a non-profit regional resource center in Hauts-de-France, France, co-managed by Droit au Vélo - ADAV and En Savoir Plus. It supports schools, local authorities, citizen collectives, and companies with ecomobility resources, training, and events, funded by ADEME and the Conseil Régional.

Ownership category

akta.pro rank

Headquarters

HQ city

Lille

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Institutional funding and grants: CREM operates as a non-profit association receiving support from public institutions including ADEME and Conseil Régional des Hauts-de-France to fund its activities of promoting ecomobility, organizing events, and providing consultation services to territorial actors.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

CREM operates as a regional resource center that accompanies schools, local authorities, associations, citizen groups, and companies in integrating eco-mobility (sustainable mobility, walking, cycling, public transit, carpooling) into their strategies and policies. It provides methodological toolkits, territorial dashboards, training, consultation, webinars, annual school challenges, and a regional mapping tool for mobility initiatives across the Hauts-de-France region.

Product overview

CREM (Centre ressource en écomobilité) is a regional resource center co-managed by the associations Droit au Vélo - ADAV and En Savoir Plus, supported by ADEME and the Regional Council of Hauts-de-France. Rather than a single software product, CREM operates a portfolio of programs, tools, and resources including: the annual School Ecomobility Challenge for primary schools, the School Mobility Plan (PDES) methodology and toolkit for educational institutions, a series of webinars on ecomobility and professional integration, and a comprehensive library of pedagogical resources (guides, exhibitions, videos, games). The organization also maintains a regional mapping tool for mobility initiatives and provides training and networking services for territories, schools, and collectives.

Differentiator

Problem solved

Functional benefit

Products and services

• Challenge de l'écomobilité scolaire (School Ecomobility Challenge) Annual challenge for primary and nursery schools that engages students in traveling to school using active and sustainable modes (walking, cycling, public transit, carpooling) for one week, with activity booklets provided to participating schools.
• Plan de Déplacement Établissement Scolaire (PDES) - School Mobility Plan Framework and methodology for educational institutions (kindergarten to university) to develop and implement their own School Mobility Plans, supported by a dedicated toolkit.
• Boîte à outils PDES (PDES Toolkit) Methodological and pedagogical toolkit for School Mobility Plan (PDES) referents, containing practical guides and implementation tools for sustainable mobility projects in schools.
• Cycle de webinaires 'Écomobilité et insertion professionnelle' (Webinar Series on Ecomobility and Professional Integration) Webinar series addressing alternatives to individual car use for accessing employment and training, co-organized with C2RP, Déclic mobilités, and the Regional Council of Hauts-de-France.
• Cartographie des initiatives mobilité (Regional Mobility Initiatives Map) Interactive regional map compiling local initiatives encouraging residents to adopt sustainable mobility practices across Hauts-de-France.
• Consultation and project accompaniment On-demand consultation and project accompaniment services provided to local authorities, schools, and associations to support ecomobility strategy and implementation.
• Training and workshops Thematic training sessions organized on territories for implementing cycling and mobility programs in schools, targeting territorial actors and educational staff.

Quantifiable outcome

• 30,000+ students engaged in ecomobility practices through annual school challenges
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• ADEMEcoreOthersPrimary institutional supporter providing funding and strategic direction for ecomobility promotion in the Hauts-de-France region
• Conseil Régional des Hauts-de-FrancecoreOthersRegional council providing financial support and strategic alignment for regional mobility initiatives
• Droit au Vélo - ADAVcoreStrategic or Co-development PartnerCo-animating association since 2012, specializing in cycling promotion and representing cyclists. Founded in 1982, has over 2,500 members and 100+ active volunteers.
• En Savoir PluscoreStrategic or Co-development PartnerCo-animating association based in Amiens, specializing in environmental education. Operating for 28 years with expertise in mobility, biodiversity, and waste management sectors.
• Déclic MobilitésminorStrategic or Co-development PartnerPartner network in the Alliance network, focused on sustainable mobility solutions
• Hauts-de-France MobilitésminorStrategic or Co-development PartnerRegional mobility authority and key partner for coordinated mobility initiatives
• Rue de l'AvenirminorStrategic or Co-development PartnerAssociation promoting pedestrian-friendly urban design and mobility planning
• Collectif Vél'Hauts-de-FranceminorStrategic or Co-development PartnerRegional cycling collective representing and coordinating cycling stakeholders

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CEREMA: CEREMA is the French public expert agency for environmental, mobility, and infrastructure risks. It provides technical expertise to local authorities on mobility planning that CREM draws on and operationalizes in Hauts-de-France.
• FUB (Fédération française des Usagers de la Bicyclette): FUB is the national federation of cycling user associations in France. It operates at a larger scale with parallel advocacy, school mobility campaigns (Vélo Vibe), and policy work, overlapping with CREM's cycling promotion mission.
• ADEME: ADEME is the French ecological transition agency and CREM's primary institutional funder. It funds and shapes the regional resource center ecosystem, setting priorities and methodologies that CREM implements at regional level.

Direct peers

• Déclic Mobilités: Déclic Mobilités is a national network advancing sustainable mobility projects and supporting territorial actors. It shares CREM's model of providing tools, training, and accompaniment to local authorities and mobility project leaders.
• CERDD (Centre Ressource du Développement Durable): CERDD is also a Hauts-de-France regional sustainable development resource center, operating an overlapping remit of territorial accompaniment, resource libraries, and event-driven engagement for public actors and associations.
• Rue de l'Avenir: Rue de l'Avenir is a French association promoting pedestrian-friendly urban design and street calming. CREM lists it as a partner; both operate as non-profit advocacy and resource organizations targeting municipalities on mobility and street design.
• Mobiscol: Mobiscol is the national resource center for school mobility in France. It directly overlaps CREM in providing PDES methodology, tools, and training for educational institutions, serving a comparable school-based customer base.

Regional players

• Hauts-de-France Mobilités: Hauts-de-France Mobilités is the regional mobility authority coordinating public transport and mobility policy. CREM partners with it and complements its work on active mobility and school mobility planning within the same regional scope.
• Collectif Vél'Hauts-de-France: The regional cycling collective coordinates cycling stakeholders in Hauts-de-France. It operates at the same regional level and on the same cycling-promotion themes that CREM and ADAV deliver through programs and events.

Others

• Agence Régionale de Santé (ARS) Hauts-de-France: ARS is the regional public health agency and a CREM partner on health-mobility intersection initiatives. It funds and co-develops programs (e.g., active mobility health benefits) and is adjacent rather than competitive.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCqo2Yn9S3Zt-G4zvS5iSrvw
• LinkedInlinkedin.com/company/ecomobilite

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CREM - Centre de ressource en écomobilité - Hauts de France