Econnect Communication

What Econnect Communication does

Econnect Communication Pty Ltd is an Australian science communication consultancy headquartered in Brisbane, Queensland, founded in 1995 by Jenni Metcalfe after her career at CSIRO. The firm operates as a boutique professional services practice of approximately eight staff and named consultants, delivering science communication strategy, content creation, and training to government agencies, research organizations, universities, and international bodies — primarily in the natural resources, environment, water, agriculture, and marine science sectors. Its core offerings are organized around three service pillars: Telling Stories (research, writing, editing, and visual storytelling including interpretive center content), Delivering Workshops (modularized communication skills training for researchers, with unit pricing from $7,080 to $13,840 + GST per workshop), and Planning Strategies (communication frameworks grounded in risk communication principles).

Revenue mechanics are professional services and workshop delivery on a request/contract basis, with no disclosed public pricing beyond workshop rates. Distribution is direct: in-person and online workshops, project-based consulting, and content resources (newsletter, top tips library) used for lead generation. The firm has built long-running anchor relationships — notably with the Pacific Islands Forum Fisheries Agency since 2016, Queensland government agencies, the Crawford Fund, and the Managing Climate Variability R&D Program (2006–2017). Technology underpinning delivery is standard content production tooling (Adobe Premier Pro, iMovie, MailChimp, Nikon cameras); there is no proprietary software product, API, or platform. The firm does not publish financial results and has no documented external investment, M&A activity, or ownership changes.

Name

Econnect Communication

Legal name

Econnect Communication Pty Ltd

Website

https://econnect.com.au

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Econnect Communication is a Brisbane-based science communication consultancy founded in 1995, serving government agencies, research organizations, and international bodies across natural resources and environment sectors with strategy, training, and content services.

Ownership category

akta.pro rank

Product category

Science Communication Consulting

NAICS

Environmental Consulting Services (54162), Public Relations Agencies (54182)

akta.pro primary industry

Sustainability & ESG Consulting (BPAHACAK)

akta.pro secondary industries

Environmental Education & Outreach (BPAGAGAH), Carbon Neutrality/Claims Strategy & Communications (claims substantiation, greenwashing risk) (EUABAKAK), Sustainability Engagement, Training & Behavior Change Programs (On-site) (BPABALAK)

Keywords

• Science communication services
• Communication training workshops
• Strategic communication consulting
• Science writing services
• Interpretive content design

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Workshop Delivery: Communication skills workshops for researchers including writing, presenting, media skills, social media, and visual communication. Delivered in-person or online. Pricing ranges from $7,080 to $13,840 + GST depending on workshop type and duration.
2. Science Communication Consulting: Strategic communication planning, content creation (writing, editing, design), interpretive center development, video production. Projects for government agencies, research organizations, and international bodies.
3. Newsletter and Content Marketing: Free newsletter distributed to subscribers in science and natural resource management fields. Generates leads for consulting and workshop engagements.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Econnect Communication is a science communication consultancy that helps environmental and natural resource science organisations communicate effectively with their stakeholders. It delivers practitioner-led training workshops, strategic communication planning, storytelling and narrative development, science writing, and interpretive content for visitor centres, museums and parks. Clients include government agencies, research organisations, universities, NGOs, and industry bodies primarily across Australia and the broader Asia-Pacific region.

Product overview

Econnect Communication is Australia's longest established science communication agency (operating since 1995), providing a portfolio of interconnected services centered on bringing science to life for diverse audiences. The core offering consists of three integrated service areas: Telling Stories (research, writing, and visual storytelling about science), Delivering Workshops (communication skills training for researchers), and Planning Strategies (communication strategy development informed by risk communication principles). These services are delivered through various workshop modules (Writing for the Reader, Presenting Science, Talking Science with the Media, Social Media Profiling, Visualising Science with Smart Devices, Planning Science Communication, Communicating Science), website management (SustainPacFish.net, TunaPacific), content resources (newsletters, top tips), and interpretive centre development. The company also runs the Fresh Science Queensland competition program. All services focus on natural resources and environmental science communication across Australia and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Science communication training workshops Facilitated workshops that train scientists, researchers and communications staff in media engagement, public speaking, presentation skills and stakeholder communication. Designed for government agencies, universities, research organisations and NGOs working in environmental and natural resource science.
• Strategic communication planning
• Storytelling and narrative development
• Science writing services
• Interpretive centre content design

Quantifiable outcome

• Average participant satisfaction rating of 6.4 out of 7 across all workshops
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Brandi ProjectscoreStrategic or Co-development PartnerDesign and build partner for interpretive centers and visitor attractions. Long-term partnership for environmental visitor center projects including Boondall Wetlands Environment Centre, FBA Flow Centre, Sunshine Coast Coastal Discovery Van, Les Wilson Barramundi Discovery Centre, Northstar Marine Discovery Centre. Econnect provides interpretive content while Brandi Projects handles design and construction.
• Alluvium ConsultingcoreStrategic or Co-development PartnerOngoing collaboration on water management and environmental projects. Econnect writes stories, edits content, and produces LinkedIn articles for Alluvium. Projects include urban rivers research, open space valuation studies, and climate adaptation work.
• Nature Rules AllminorStrategic or Co-development PartnerEnvironmental education group collaborated on Northstar Marine Discovery Centre project to research and interpret coastal habitat and turn visitors into conservationists.
• Pacific Islands Forum Fisheries Agency (FFA)coreStrategic or Co-development PartnerLong-term partnership managing SustainPacFish website (since 2016) and TunaPacific news blog for Oceanic Fisheries Management Project (OFMP2). Econnect runs YouTube channel with 35+ videos and helps improve journalism skills of Pacific Island contributors. Funded by Global Environment Facility.
• Managing Climate Variability (MCV) R&D ProgramcoreStrategic or Co-development PartnerWorked from 2006 to 2017 developing and implementing communication and engagement strategies. Co-created Climate Champion program connecting farmers with researchers, and Climate Kelpie web portal.
• Crawford FundcoreStrategic or Co-development PartnerDeveloped, edited and copyedited Master Class Program booklet (2017). Run communication planning Master Classes for biosecurity communicators from Pacific islands (2019). Ongoing relationship for training program development.
• Secretariat of the Pacific Regional Environment Programme (SPREP)minorStrategic or Co-development PartnerHeld 5-day workshop with climate services representatives from 14 Pacific Island countries to help develop communication strategies and skills. Also ran workshop in Vanuatu for further strategy development.
• NSW Circular Economy Innovation NetworkminorStrategic or Co-development PartnerDirector Jenni Metcalfe serves as board director providing advisory services on circular economy innovation.
• Picture Yourself in AgricultureminorStrategic or Co-development PartnerDirector Jenni Metcalfe serves as board director providing strategic advisory services to agricultural communication organization.
• Queensland Office of the Chief ScientistcoreStrategic or Co-development PartnerWorked from 2015-2019 tailoring workshops for Queensland researchers including Leveraging Social Media, Blogging for Beginners, and Video communication workshops.
• World Science Festival BrisbaneminorStrategic or Co-development PartnerPartnered from 2015-2019 running tailored communication workshops for Queensland Women in STEM prize entrants including message clarity and video creation training.
• Volkswagen FoundationcoreStrategic or Co-development PartnerRan Volkswagen Foundation supported communication skills workshops for African scientists in Namibia (2019) and 4-day outreach workshop series for Georg-August University Göttingen postdoctoral researchers (2019).

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/econnectteam
• YouTubeyoutube.com/user/EconnectTeam
• Facebookfacebook.com/econnectcommunication
• Instagraminstagram.com/econnectcommunication
• LinkedInlinkedin.com/company/econnect-communication

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Econnect Communication