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UPM School of Business and Economics

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uuid004bjfw

Namestring
UPM School of Business and Economics
Legal namestring
School of Business and Economics, Universiti Putra Malaysia
Websiteurl
econ.upm.edu.my
Company typeenum
Public
Founded yearstring
-
Descriptiontext

UPM School of Business and Economics (SBE UPM) is the business and economics faculty of Universiti Putra Malaysia, a government-funded public research university located in Serdang, Selangor. The school offers degree programs across four core disciplines — Economics, Accounting, Applied Finance, and Business Administration — at undergraduate, master's (coursework and research), and doctoral levels, including a Dual Ph.D. delivered jointly with China's Lanzhou University of Finance and Economics. It also operates an Executive Development Unit that delivers bespoke corporate training and co-produces practitioner-facing research such as the Malaysia Equity Risk Premium report with Forvis Mazars.

The school's product surface spans on-campus degree programs in both semester and trimester formats, the offshore Putra Offshore Programme with LZUFE, three peer-reviewed journals (International Journal of Economics and Management, Asian Journal of Case Research, Finance and Economics Letters), and student-development platforms including the GT LAB @ SBE-UPM and the AIESEC UPM @ SBE chapter. Research output is supported internally through the GPSPE school-level grant scheme, and the school maintains a dedicated Case Study Research Group (CSRG) and an annual SBE Research Day.

SBE UPM's revenue mechanics are typical of a public university department: government appropriations through the parent university's MQA-accredited structure, tuition from enrolled students (pricing is not publicly disclosed), executive education fees, and competitive research grants. In May 2025, the school completed Triple Crown accreditation (AACSB, EQUIS, AMBA), placing it among a small cohort of globally elite business schools and reinforcing a premium positioning against regional competitors. Its customer base is horizontal across undergraduate, postgraduate, doctoral, and corporate segments, with international expansion driven primarily through bilateral partnerships in China (CCNU, LZUFE) and multilateral research engagements (World Bank, British Academy).

Short descriptiontext

UPM School of Business and Economics is the business and economics faculty of Universiti Putra Malaysia, a Malaysian public university. It delivers undergraduate, master's, and doctoral programs in economics, accounting, finance, and business administration, plus executive education, and holds AACSB, EQUIS, and AMBA accreditations.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersSerdang, Malaysia
HQ citystring
Serdang
HQ countrystring
Malaysia
HQ regionstring
Asia
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
business school education, economics degree programs, higher education services, graduate business studies, management research programs
Industry4 codes
1MBA & Executive MBA Programs
CodeEDAHAHABPrimaryYes
2Executive Education & Corporate Programs (Non-degree)
CodeEDAHAHANPrimaryNo
3Finance, Accounting & Economics Schools
CodeEDAHAHADPrimaryNo
4Marketing, Sales & Brand Management Schools
CodeEDAHAHAEPrimaryNo
NAICS code2 codes
  • Colleges, Universities, and Professional Schools6113
  • Business Schools and Computer and Management Training6114
SIC code1 code
  • Services-Educational Services8200
Product category
Higher Education / Business School
Revenue model1 record
1Tuition and Academic Programs
TypeSubscription Recurring
Description

Revenue generated from undergraduate, postgraduate, and doctoral program tuition fees, including executive education and bespoke courses

econ.upm.edu.my
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

UPM School of Business and Economics is an academic department within Universiti Putra Malaysia (UPM) that delivers undergraduate, postgraduate, and doctoral education in business, management, accounting, and economics disciplines, alongside research output and executive-level training offerings.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

UPM School of Business and Economics (SBE UPM) is a higher education institution offering a comprehensive portfolio of academic programs and professional development services. The school provides undergraduate degrees in Economics, Accounting, Applied Finance, and Business Administration; postgraduate programs including Master's by Coursework and Master's by Research; doctoral programs including a Dual Ph.D. option; and Executive Education with bespoke courses. The institution operates the Putra Offshore Programme in collaboration with Lanzhou University of Finance and Economics (LZUFE). All programs are delivered through traditional and trimester formats, with a focus on research excellence, industry connections, and internationalization.

Product and service5 records
1Undergraduate Business and Economics Programs
CategoryHigher Education Degree Programs
Description

Bachelor's degree programs covering disciplines such as business administration, accounting, management, finance, marketing, and economics, targeted at school-leaver and pre-university students seeking entry-level professional qualifications in business and economics.

2Postgraduate Business and Economics Programs
CategoryHigher Education Degree Programs
Description

Master's degree programs (including MBA and specialized Master's degrees) in business, management, accounting, finance, and economics fields, designed for working professionals and recent graduates seeking advanced qualifications.

3Doctoral Programs in Business and Economics
CategoryHigher Education Degree Programs
Description

PhD and doctoral research degrees in business, management, accounting, and economics disciplines, intended for candidates pursuing academic, research, or senior policy/industry expert careers.

4Executive / Continuing Education Programs
CategoryExecutive and Professional Education
Description

Short-duration professional development courses, executive education, and continuing education offerings in business and management topics, targeted at working professionals, corporate clients, and individual learners seeking upskilling.

5Academic Research Publications and Journals
CategoryAcademic Research and Publications
Description

Scholarly research output, including academic journal articles, conference papers, and faculty-led research projects in business, management, accounting, and economics, contributing to the school's academic standing and the wider research community.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership5 partners
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-08-25
Description

SBE UPM and CCNU collaboration on the China-Malaysia Vocational Education Center (CM-VEDC), establishing a joint initiative for vocational education development between Malaysia and China

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Joint delivery of the Putra Offshore Programme, enabling students to obtain dual qualifications or credit transfers between SBE UPM and LZUFE

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Collaboration on the Malaysia Equity Risk Premium report published January 2026, combining academic research with industry expertise for financial practice insights

Strategic tierFlagshipTypeStrategic or Co-development Partner
Description

SBE-WORLD BANK Collaboration through the SBE-WORLD BANK Collaboration initiative, supporting research and knowledge exchange in development economics and related fields

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Hosting the British Academy International Writing Workshop (BA IWW 2026), supporting academic writing skills development for researchers

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Malaysia's top public university's business faculty, offering comparable undergraduate and postgraduate business/economics programs. Direct domestic peer competing for the same student pool and government funding.

TypeBroad incumbent
Description

Singapore's premier business school and regional incumbent. Sets the regional benchmark for business education quality and ranks, attracting Malaysian students who might otherwise attend SBE UPM.

TypeDirect peer
Description

Leading Malaysian private business school with AACSB accreditation. Competes with SBE UPM on flexibility, international programs, and premium positioning, particularly for MBA and executive education.

4Hong Kong UST Business School
TypeBroad incumbent
Description

Top-ranked Asian business school offering MBA, MSc, PhD, and executive education. Regional incumbent competing for the same international Chinese and Southeast Asian student pool.

TypeBroad incumbent
Description

Top-ranked Asian business school offering MBA and executive education. Competes for premium Malaysian students and corporate training clients, particularly in Singapore-bound programs.

TypeDirect peer
Description

Malaysian public university's business school offering MBA, DBA, and Ph.D. programs. Comparable in mission and accreditation profile, competing in the same domestic postgraduate market.

7Universiti Kebangsaan Malaysia - Faculty of Economics and Business
TypeDirect peer
Description

Another leading Malaysian public university business faculty offering similar economics, accounting, and business programs. Competes directly with SBE UPM for Malaysian students and faculty talent.

TypeDirect peer
Description

Major Malaysian private university offering undergraduate and postgraduate business programs. Competes with SBE UPM on student experience, international partnerships, and program breadth.

TypeBroad incumbent
Description

Global elite business school with strong Asian presence (Singapore campus). Represents the upper bound of competition for MBA and executive education segments in Southeast Asia.

TypeRegional player
Description

Large Malaysian public university business faculty. Competes with SBE UPM particularly for Bumiputera-targeted students and corporate executive education in Malaysia.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
Compliance3 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

UPM School of Business and Economics

Higher Education / Business Schoolecon.upm.edu.my

UPM School of Business and Economics is the business and economics faculty of Universiti Putra Malaysia, a Malaysian public university. It delivers undergraduate, master's, and doctoral programs in economics, accounting, finance, and business administration, plus executive education, and holds AACSB, EQUIS, and AMBA accreditations.

What UPM School of Business and Economics does

UPM School of Business and Economics (SBE UPM) is the business and economics faculty of Universiti Putra Malaysia, a government-funded public research university located in Serdang, Selangor. The school offers degree programs across four core disciplines — Economics, Accounting, Applied Finance, and Business Administration — at undergraduate, master's (coursework and research), and doctoral levels, including a Dual Ph.D. delivered jointly with China's Lanzhou University of Finance and Economics. It also operates an Executive Development Unit that delivers bespoke corporate training and co-produces practitioner-facing research such as the Malaysia Equity Risk Premium report with Forvis Mazars.

The school's product surface spans on-campus degree programs in both semester and trimester formats, the offshore Putra Offshore Programme with LZUFE, three peer-reviewed journals (International Journal of Economics and Management, Asian Journal of Case Research, Finance and Economics Letters), and student-development platforms including the GT LAB @ SBE-UPM and the AIESEC UPM @ SBE chapter. Research output is supported internally through the GPSPE school-level grant scheme, and the school maintains a dedicated Case Study Research Group (CSRG) and an annual SBE Research Day.

SBE UPM's revenue mechanics are typical of a public university department: government appropriations through the parent university's MQA-accredited structure, tuition from enrolled students (pricing is not publicly disclosed), executive education fees, and competitive research grants. In May 2025, the school completed Triple Crown accreditation (AACSB, EQUIS, AMBA), placing it among a small cohort of globally elite business schools and reinforcing a premium positioning against regional competitors. Its customer base is horizontal across undergraduate, postgraduate, doctoral, and corporate segments, with international expansion driven primarily through bilateral partnerships in China (CCNU, LZUFE) and multilateral research engagements (World Bank, British Academy).

UPM School of Business and Economics firmographics

Firmographics
Name
UPM School of Business and Economics
Legal name
School of Business and Economics, Universiti Putra Malaysia
Website
https://econ.upm.edu.my
Company type
Public
Operating status
Operating
Headcount range
11–50 employees
Short description
UPM School of Business and Economics is the business and economics faculty of Universiti Putra Malaysia, a Malaysian public university. It delivers undergraduate, master's, and doctoral programs in economics, accounting, finance, and business administration, plus executive education, and holds AACSB, EQUIS, and AMBA accreditations.
Ownership category
akta.pro rank

UPM School of Business and Economics industry classification

Industry
Product category
Higher Education / Business School
NAICS
Colleges, Universities, and Professional Schools (6113), Business Schools and Computer and Management Training (6114)
SIC
Services-Educational Services (8200)
akta.pro primary industry
MBA & Executive MBA Programs (EDAHAHAB)
akta.pro secondary industries
Executive Education & Corporate Programs (Non-degree) (EDAHAHAN), Finance, Accounting & Economics Schools (EDAHAHAD), Marketing, Sales & Brand Management Schools (EDAHAHAE)

Keywords

  • Business school education
  • Economics degree programs
  • Higher education services
  • Graduate business studies
  • Management research programs

Where UPM School of Business and Economics is headquartered

Location

Headquarters

HQ city
Serdang
HQ country
Malaysia
HQ region
Asia

Offices1 record

Markets served

UPM School of Business and Economics business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

  1. Tuition and Academic Programs: Revenue generated from undergraduate, postgraduate, and doctoral program tuition fees, including executive education and bespoke courses

Distribution channels2 records

Marketing channels3 records

UPM School of Business and Economics product offering

Product offering

Core offering

UPM School of Business and Economics is an academic department within Universiti Putra Malaysia (UPM) that delivers undergraduate, postgraduate, and doctoral education in business, management, accounting, and economics disciplines, alongside research output and executive-level training offerings.

Product overview

UPM School of Business and Economics (SBE UPM) is a higher education institution offering a comprehensive portfolio of academic programs and professional development services. The school provides undergraduate degrees in Economics, Accounting, Applied Finance, and Business Administration; postgraduate programs including Master's by Coursework and Master's by Research; doctoral programs including a Dual Ph.D. option; and Executive Education with bespoke courses. The institution operates the Putra Offshore Programme in collaboration with Lanzhou University of Finance and Economics (LZUFE). All programs are delivered through traditional and trimester formats, with a focus on research excellence, industry connections, and internationalization.

Differentiator

Problem solved

Functional benefit

Products and services

  • Undergraduate Business and Economics Programs Bachelor's degree programs covering disciplines such as business administration, accounting, management, finance, marketing, and economics, targeted at school-leaver and pre-university students seeking entry-level professional qualifications in business and economics.
  • Postgraduate Business and Economics Programs Master's degree programs (including MBA and specialized Master's degrees) in business, management, accounting, finance, and economics fields, designed for working professionals and recent graduates seeking advanced qualifications.
  • Doctoral Programs in Business and Economics PhD and doctoral research degrees in business, management, accounting, and economics disciplines, intended for candidates pursuing academic, research, or senior policy/industry expert careers.
  • Executive / Continuing Education Programs Short-duration professional development courses, executive education, and continuing education offerings in business and management topics, targeted at working professionals, corporate clients, and individual learners seeking upskilling.
  • Academic Research Publications and Journals Scholarly research output, including academic journal articles, conference papers, and faculty-led research projects in business, management, accounting, and economics, contributing to the school's academic standing and the wider research community.

Companies that use UPM School of Business and Economics

Customer profile

Segments4 records

Ideal customer profiles2 records

UPM School of Business and Economics technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

UPM School of Business and Economics partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core, minor and flagship.

  • Central China Normal University (CCNU)coreStrategic or Co-development Partner · 25 August 2025SBE UPM and CCNU collaboration on the China-Malaysia Vocational Education Center (CM-VEDC), establishing a joint initiative for vocational education development between Malaysia and China
  • Lanzhou University of Finance and Economics (LZUFE)coreStrategic or Co-development PartnerJoint delivery of the Putra Offshore Programme, enabling students to obtain dual qualifications or credit transfers between SBE UPM and LZUFE
  • Forvis Mazars in MalaysiaminorStrategic or Co-development PartnerCollaboration on the Malaysia Equity Risk Premium report published January 2026, combining academic research with industry expertise for financial practice insights
  • World BankflagshipStrategic or Co-development PartnerSBE-WORLD BANK Collaboration through the SBE-WORLD BANK Collaboration initiative, supporting research and knowledge exchange in development economics and related fields
  • British AcademyminorStrategic or Co-development PartnerHosting the British Academy International Writing Workshop (BA IWW 2026), supporting academic writing skills development for researchers

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

UPM School of Business and Economics competitors and assessment

Company assessment

Direct peers

  • Universiti Malaya - Faculty of Business and Economics: Malaysia's top public university's business faculty, offering comparable undergraduate and postgraduate business/economics programs. Direct domestic peer competing for the same student pool and government funding.
  • Sunway University Business School: Leading Malaysian private business school with AACSB accreditation. Competes with SBE UPM on flexibility, international programs, and premium positioning, particularly for MBA and executive education.
  • Universiti Sains Malaysia - Graduate School of Business: Malaysian public university's business school offering MBA, DBA, and Ph.D. programs. Comparable in mission and accreditation profile, competing in the same domestic postgraduate market.
  • Universiti Kebangsaan Malaysia - Faculty of Economics and Business: Another leading Malaysian public university business faculty offering similar economics, accounting, and business programs. Competes directly with SBE UPM for Malaysian students and faculty talent.
  • Taylor's University - Faculty of Business and Law: Major Malaysian private university offering undergraduate and postgraduate business programs. Competes with SBE UPM on student experience, international partnerships, and program breadth.

Broad incumbents

  • NUS Business School: Singapore's premier business school and regional incumbent. Sets the regional benchmark for business education quality and ranks, attracting Malaysian students who might otherwise attend SBE UPM.
  • Hong Kong UST Business School: Top-ranked Asian business school offering MBA, MSc, PhD, and executive education. Regional incumbent competing for the same international Chinese and Southeast Asian student pool.
  • NTU Singapore - Nanyang Business School: Top-ranked Asian business school offering MBA and executive education. Competes for premium Malaysian students and corporate training clients, particularly in Singapore-bound programs.
  • INSEAD: Global elite business school with strong Asian presence (Singapore campus). Represents the upper bound of competition for MBA and executive education segments in Southeast Asia.

Regional players

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

UPM School of Business and Economics social profiles

Digital presence

UPM School of Business and Economics compliance and trust

Trust signal

Compliance3 records

UPM School of Business and Economics financial estimates

Financial estimate

Revenue estimate

Valuation estimate

UPM School of Business and Economics leadership team

Management profile

Number of profiles

UPM School of Business and Economics funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

UPM School of Business and Economics M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UPM School of Business and Economics

What does UPM School of Business and Economics do?

UPM School of Business and Economics is an academic department within Universiti Putra Malaysia (UPM) that delivers undergraduate, postgraduate, and doctoral education in business, management, accounting, and economics disciplines, alongside research output and executive-level training offerings.

Is UPM School of Business and Economics a public or private company?

UPM School of Business and Economics is a public company. It is classified as state government owned and is currently operating.

When was UPM School of Business and Economics founded?

UPM School of Business and Economics was founded in -1. It employs 11 to 50 people.

Where is UPM School of Business and Economics based?

UPM School of Business and Economics is headquartered in Serdang, Malaysia, in the Asia region.

How does UPM School of Business and Economics make money?

One revenue line is on record: tuition and Academic Programs.

Who are UPM School of Business and Economics's main competitors?

Direct peers on record are Universiti Malaya - Faculty of Business and Economics, Sunway University Business School, Universiti Sains Malaysia - Graduate School of Business, Universiti Kebangsaan Malaysia - Faculty of Economics and Business and Taylor's University - Faculty of Business and Law. Broad incumbents are NUS Business School, Hong Kong UST Business School, NTU Singapore - Nanyang Business School and INSEAD. Universiti Teknologi MARA (UiTM) - Faculty of Business and Management is listed as a regional player.

Does UPM School of Business and Economics have an API?

No public API is recorded for UPM School of Business and Economics.

What industry is UPM School of Business and Economics in?

UPM School of Business and Economics's product category is Higher Education / Business School. Its primary akta.pro industry code is EDAHAHAB, MBA & Executive MBA Programs, with a secondary code of EDAHAHAN, Executive Education & Corporate Programs (Non-degree). Its NAICS code is 6113 and its SIC code is 8200.

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