What Ecore Athletic does

Ecore Athletic is the performance flooring division of Ecore International, headquartered at 715 Fountain Avenue in Lancaster, Pennsylvania. The company engineers, manufactures, and distributes high-performance athletic and fitness flooring surfaces for indoor and outdoor applications. Its core technology is the patented itsTRU® process, which fuses vulcanized composition rubber (VCR) to a variety of surface materials — including vinyl sheet, performance vinyl tile, and turf — through heat and pressure, producing what Ecore markets as the NRG Factor, where the rubber base absorbs force while returning energy to the user. Product lines span composition rubber (Performance and Fit Collections, MODcourt Pickle, Blade, Smash Mat, Rollout Runway, Impact Zones, ShockPad), calendered rubber (Moxie, OSST tracks and courts, Integrity Motivate, UltraTile, dBTile, PlayGuard, PaveSafe), itsTRU® Vinyl Sheet and Tile, itsTRU® Turf (RageTurf, FlexTurf), and supporting accessories and adhesives.

The company serves higher education (Arizona State, Indiana, Nebraska, San Diego State, Wilmington College, Muskingum, Heidelberg, Arkansas Tech), professional sports (LA Kings, United Football League), large independent sports facilities (Spooky Nook Champion Mill), fitness operators (GymNation, Universal Athletic Club, Urge Fitness, D-1 Knoxville), community and faith-based recreation (Church in Cerritos), and is expanding into healthcare, therapy, rehabilitation, hydrotherapy, senior living, and active aging. Customer trust signals include named projects at LA Kings, the United Football League, and Spooky Nook Champion Mill.

Ecore generates revenue through project-based hardware sales of flooring systems, distributed via a global dealer network and supported by an in-house team of performance flooring specialists using a rep-driven sales motion. Pricing is quote-based and not publicly disclosed; government buyers purchase through GSA schedules. The company holds one registered patent on the itsTRU® process, publishes HPDs, EPDs, FloorScore certifications, and guide specifications for the architectural specifying community, and operates the TRUcircularity™ Takeback Program to reclaim end-of-life surfaces for material reuse.

Name

Ecore Athletic

Legal name

Ecore International

Website

https://ecoreathletic.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Ecore Athletic, the performance flooring division of Ecore International, engineers athletic and fitness surfaces using its patented itsTRU® fusion bonding of vulcanized composition rubber, serving universities, professional sports venues, fitness centers, and rehabilitation facilities across North America.

Ownership category

akta.pro rank

Product category

Athletic Performance Flooring

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920), Rubber Product Manufacturing (3262)

SIC

Fabricated Rubber Products, Nec (3060), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sports & Performance Flooring (Gym, Courts, Tracks) (IMADAJAI)

akta.pro secondary industries

Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI), Industrial Matting, Flooring & Safety Rubber Products (IMANALAI)

Keywords

• Athletic performance flooring
• Rubber sports surfacing
• Vinyl sheet flooring
• Synthetic athletic turf
• Shock pad systems

Headquarters

HQ city

Lancaster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Athletic Performance Flooring Products: Ecore Athletic generates revenue through the sale of indoor and outdoor athletic performance flooring products including composition rubber, calendered rubber, vinyl sheet, performance vinyl tile, and turf products.
2. Flooring Accessories: Sale of accessories including interlocking turf transitions, quad blok connectors, ADA ramps, reducers, printed graphics and logos, equipment and exercise mats, adhesives, and cleaners.
3. Sports Surfacing Products: Specialized sports surfacing including courts, tracks, and shock pad products.
4. Sample Sales: Free performance surface samples available for ordering before specifying products for projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Ecore Athletic manufactures and sells indoor and outdoor high-performance athletic flooring surfaces built on its patented itsTRU® Technology, which fusion bonds vulcanized composition rubber (VCR) to surface materials including rubber, vinyl sheet, performance vinyl tile, and synthetic turf through heat and pressure. The product portfolio spans composition rubber, calendered rubber, vinyl sheet, vinyl tile, turf, and shock pad systems, along with accessories and adhesives/cleaners, targeting fitness centers, strength and conditioning facilities, sports courts and tracks, therapy and rehabilitation centers, playgrounds, and multipurpose athletic spaces.

Product overview

Ecore Athletic offers a comprehensive portfolio of indoor and outdoor high-performance athletic flooring surfaces. The product ecosystem is built around the proprietary itsTRU® Technology, a patented fusion bonding process that transforms vulcanized composition rubber (VCR) and bonds it to various surface materials through heat and pressure. This technology creates the NRG Factor, where the rubber base layer absorbs force while returning energy to users. The portfolio includes multiple product lines organized by material type: Composition Rubber products (Performance Collection, Fit Collection, MODcourt Pickle, Blade, Smash Mat, Rollout Runway, Impact Zones, ShokPad Sports, ShockPad Strength); Calendered Rubber products (Moxie Collection, OSST Collection, Integrity Motivate, Molded Products, Performance UltraTile, Performance dBTile, PlayGuard Tiles, PaveSafe Collection); itsTRU® Vinyl Sheet products (Sheet Vinyl Collection, Woven Vinyl, Safety Vinyl); itsTRU® Performance Vinyl Tile (Heritage Motivate); itsTRU® Turf products (RageTurf Collection, FlexTurf Collection, Turf Logos, RageTurf NIL); Sports Surfacing for Courts and Tracks; and supporting Accessories and Adhesives & Cleaners. The company also operates the TRUcircularity™ Takeback Program for end-of-life surface reclamation and material reuse, demonstrating a sustainability focus.

Differentiator

Problem solved

Functional benefit

Brands

• itsTRU® Technology: Patented process of fusion bonding vulcanized composition rubber (VCR) to surface materials through heat and pressure.
• itsTRU® Vinyl Sheet
• itsTRU® Performance Vinyl Tile
• itsTRU® Turf
• TRUcircularity™
• NRG Factor

Products and services

• Composition Rubber - Performance Collection Line of vulcanized composition rubber (VCR) flooring designed for athletic performance applications including fitness, strength and conditioning, and sports surfaces.
• Composition Rubber - Fit Collection Rubber flooring collection designed for fitness applications, providing durability and ergonomic benefits for workout spaces.
• MODcourt Pickle Rubber flooring specifically designed for pickleball courts, offering performance and durability for indoor pickleball applications.
• Blade Athletic performance rubber flooring designed for strength and conditioning areas.
• Smash Mat Heavy-duty rubber mat designed for high-impact strength training areas.
• Rollout Runway Rubber runway surface designed for track and speed training applications.
• Impact Zones Rubber flooring designed for lifting stations and high-impact strength training zones.
• Inlaid Rubber Logos Custom inlaid rubber logos for branding and visual identification in athletic facilities.
• ShokPad Sports Shock absorption pad system for sports applications, providing impact protection for athletic surfaces.
• ShockPad Strength Shock absorption system designed for strength training areas with heavy weight drops.
• Moxie Collection Calendered rubber flooring collection designed for various athletic applications with enhanced durability.
• OSST Collection Outdoor sports surfacing collection including tracks and multi-sport surfaces for athletic facilities.
• Integrity Motivate Rubber flooring with integrated performance backing for enhanced ergonomic benefits.
• Molded Products Molded rubber products for athletic and fitness applications.
• Performance UltraTile Interlocking rubber tile system designed for athletic surfaces.
• Performance dBTile Sound-dampening rubber tile for athletic facilities requiring acoustic performance.
• PlayGuard Tiles Rubber tiles designed for playground surfaces with safety and impact absorption properties.
• PaveSafe Collection Rubber surfacing collection designed for safe pedestrian and recreational areas.
• itsTRU® Vinyl Sheet Collection Luxury vinyl sheet flooring fusion bonded to rubber backing using itsTRU technology, combining aesthetic design with performance characteristics.
• Woven Vinyl - Ebb Flow Motivate Woven vinyl flooring collection with contemporary aesthetic designs for fitness studios.
• Safety Vinyl - HydroGrip Motivate Slip-resistant safety vinyl flooring designed for wet areas and hydrotherapy applications.
• Heritage Motivate Performance Vinyl Tile Performance vinyl tile collection designed for fitness and athletic applications.
• RageTurf Collection Synthetic turf surfaces fusion bonded using itsTRU technology for athletic and fitness applications.
• FlexTurf Collection Flexible synthetic turf surfaces designed for strength and functional training areas.
• RageTurf NIL Name, Image, and Likeness (NIL) branded turf product for collegiate athletic facilities.
• TurfShok Shock absorption system designed for turf sports applications.
• CourtShok Collection Shock absorption collection for court sports applications.
• TrackShok Collection Shock absorption collection for track surfaces.
• OSSTrax-Elite Elite-level rubber track surface designed for professional and collegiate track applications.
• OSSTrax Rubber track surface for indoor and outdoor athletic tracks.
• Performance Rally High-performance track surface designed for speed and agility training facilities.
• TruCourt Indoor sports court surface designed for multi-sport athletic applications.
• TeamPlay-M Multi-sport rubber court surface for indoor athletic facilities.
• Baller Motivate Class I Class I vinyl sports court surface for basketball and multi-sport applications.
• Baller Rally Class II Class II vinyl sports court surface for multi-sport athletic facilities.
• Balanced Motivate Class I Class I vinyl surface with wood visual design, fusion bonded to VCR base for fitness and health applications.
• Bounce 2 Motivate Class I Class I vinyl sports surface designed for bounce and athletic performance.
• Flooring Accessories Installation and transition accessories including ADA ramps, reducers, quad blok connectors, interlocking turf transitions, straight edge transitions, printed graphics and logos, and equipment and exercise mats for Ecore flooring systems.
• Adhesives & Cleaners Installation adhesives and maintenance cleaners designed for Ecore athletic flooring systems.

Quantifiable outcome

• Returns positive energy to users and reduces impact and fatigue stress through NRG Factor technology

Named customers25 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered minor.

• PBSCCSminorOthersListed as a partner organization that trusts Ecore Athletic to deliver flooring solutions. PBSCCS (Professional Beauty Council of Canada?).
• NAIAminorOthersNational Association of Intercollegiate Athletics listed as a partner that trusts Ecore for athletic flooring solutions.
• United Football LeagueminorOthersUnited Football League listed as a partner organization that trusts Ecore for performance flooring.
• American WordmarkminorOthersPartner organization shown in the trust section of Ecore's website.
• American Sports Builders AssociationminorOthersASBA listed as a partner that trusts Ecore for athletic construction solutions.
• Oak View GroupminorOthersOak View Group listed as a partner organization in the sports and entertainment industry.
• GOAL (Greater Outcomes for All Learners)minorOthersBetter for All initiative listed as a partner organization.

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Tarkett Sports: Tarkett is a global flooring conglomerate whose Sports division offers athletic surfaces (vinyl sport floors, tracks, turf) directly competing with Ecore Athletic, with broader distribution and larger R&D scale.
• Gerflor: Gerflor is a large French flooring manufacturer with a dedicated Sports & Transport segment offering vinyl sport floors, athletic surfaces, and locker room solutions competing with Ecore Athletic's vinyl and rubber lines.
• Shaw Sports Turf: Shaw Industries' Sports Turf division is a major artificial turf manufacturer competing with Ecore Athletic's RageTurf and FlexTurf product lines for athletic fields, with the backing of a Berkshire Hathaway-owned flooring conglomerate.
• FieldTurf (Tarkett): FieldTurf is a leading artificial turf manufacturer for stadiums, schools, and municipalities, competing with Ecore Athletic's turf products and shock pad systems in the outdoor sports surfacing segment.

Direct peers

• Mondo: Mondo is one of the most direct competitors to Ecore Athletic in vulcanized rubber athletic flooring, with a strong franchise in running tracks, indoor sport courts, and playgrounds serving Olympic and collegiate venues worldwide.
• Regupol (BSW GmbH): Regupol is a German manufacturer of recycled rubber athletic flooring and acoustic underlays, competing directly with Ecore Athletic's VCR-based composition rubber products across fitness, sports, and play surfacing segments.
• Robbins Sports Surfaces: Robbins Sports Surfaces is a direct competitor in wood and synthetic athletic flooring for basketball courts, gymnasiums, and multipurpose sport facilities serving schools and universities comparable to Ecore Athletic's higher ed customer base.
• California Sports Surfaces (Plexipave): California Sports Surfaces manufactures acrylic sport surfacing systems for tennis courts, tracks, and multi-sport facilities, competing with Ecore Athletic in the outdoor athletic surfacing and court segments.
• Connor Sport Court: Connor Sport Court manufactures modular athletic flooring and indoor/outdoor sport surfaces, directly competing with Ecore Athletic in fitness centers, schools, and multi-sport facilities across North America.
• Rephouse: Rephouse manufactures recycled rubber flooring and sport surfaces, directly overlapping with Ecore Athletic's composition rubber products for fitness centers, weight rooms, and athletic facilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EcoreAthletic
• YouTubeyoutube.com/@ecoreathletic
• Facebookfacebook.com/ecoreathl
• LinkedInlinkedin.com/company/ecoreathletic
• Instagraminstagram.com/ecoreathletic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecore Athletic