ECOTECA

What ECOTECA does

ECOTECA (legal name: ASOCIATIA ECOTECA, CUI 26876188) is a Romanian non-profit environmental association founded in 2010 and headquartered in Bucharest at Str. Eugen Lovinescu 14, Sector 1. Operating as a platform of six interconnected programs, the organization builds and maintains digital assets for environmental education, civic engagement, and waste management advocacy: Biblioteca de Mediu (the largest free digital collection of Romanian environmental resources), Academia de Mediu (e-learning), CumStăm.ro and nuebine.ro (civic reporting platforms for environmental conditions and incidents), Școala ECO (school-based student programs), and ECO Student (university sustainability program supporting the Deposit-Return System). The platforms are delivered as standard web applications accessible to the public free of charge, with no API, SDK, or app-store presence. Technology is described as content libraries, e-learning modules, and form-based reporting — no AI/ML, machine learning, or proprietary data models are disclosed.

The organization serves three primary segments: educational institutions (2,000+ schools via ASAP Romania, 65+ schools via Marathon EPR partnership, plus university partners), local public administrations (municipalities and county councils requiring support for SMID, PAYT, and EU compliance), and general citizens (civic reporting and resource access). ECOTECA does not sell products or services; its activities are funded through grants from the Romanian Environmental Fund Administration (AFM), EU research programs (notably Horizon 2020's UrbanWINS project where ECOTECA was Romanian national coordinator), corporate partnerships (Marathon EPR Group, BCR, Deloitte Romania), and donations. Distribution is non-commercial: digital platforms are self-serve online, education programs are delivered via direct partnerships with schools and universities, and local workshops (ECOLOCAL series) reach municipalities in regions including West, Northeast, and Southeast Romania.

ECOTECA is led by a Consultative Council whose non-executive President is Lavinia Țânculescu-Popa, with Alexandra Ghenea as Vice President and Raul Pop as Director of Programs (also Vice-President of the Coalition for Circular Economy). The team of 8 employees manages a portfolio of 25+ joint projects and 100+ active partners across government, education, private sector, and civil society. Strategic positioning sits at the intersection of policy advocacy, education delivery, and civic technology, with the organization's profile increasingly tied to EU legislative frameworks (SGR, PAYT, circular economy) and Romanian municipal waste management reform.

Name

ECOTECA

Legal name

ASOCIATIA ECOTECA

Website

https://ecoteca.ro

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

ECOTECA is a Romanian non-profit association (founded 2010, 8 employees) operating six digital platforms for environmental education, civic reporting, and waste-management advocacy, serving schools, municipalities, and citizens through grant-funded programs.

Ownership category

akta.pro rank

Product category

Environmental Education and Advocacy

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Environmental Education, Capacity Building & Community Engagement (BPADALAO)

akta.pro secondary industries

Environmental Education & Outreach (BPAGAGAH), Solid Waste & Recycling Services Administration (BPAIACAH)

Keywords

• Environmental education
• Waste management
• Circular economy
• Civic engagement platforms
• Environmental advocacy

Headquarters

HQ city

București

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels4 records

Marketing channels10 records

Core offering

ECOTECA is a non-governmental organization that operates digital platforms and educational programs focused on environmental protection, waste management, and the circular economy in Romania. Its portfolio includes six interconnected platforms—Biblioteca de Mediu (digital resource library), Academia de Mediu (e-learning), CumStăm.ro (civic monitoring), nuebine.ro (incident reporting), Școala ECO (school education), and ECO Student (university program)—delivered free of charge to schools, municipalities, citizens, and partner organizations.

Product overview

ECOTECA (ASOCIATIA ECOTECA) is an environmental NGO that functions as a platform of interconnected programs and projects rather than a single unified product. The organization operates six distinct initiatives: CumStăm.ro (civic monitoring platform), Nu e bine? Spune-ne! (environmental problem reporting), Școala ECO (environmental education for students), Academia de Mediu (e-learning platform), Biblioteca de Mediu (digital resource library), and ECO Student (university sustainability program). These products work together to provide environmental education, civic engagement tools, and resource sharing for Romanian communities.

Differentiator

Problem solved

Functional benefit

Brands

• CumStăm.ro: Civic platform for citizens to monitor and report environmental conditions and data in Romania.
• Nu e bine? Spune-ne!
• Școala ECO
• Academia de Mediu
• Biblioteca de Mediu
• ECO Student
• ECO LOCAL
• ECOffice

Products and services

• CumStăm.ro
• Nu e bine? Spune-ne! (nuebine.ro)
• Școala ECO
• Academia de Mediu
• Biblioteca de Mediu
• ECO Student
• ECO LOCAL (ECOLOCAL workshops)
• ECOffice

Quantifiable outcome

• Environmental education reached 6,200+ students in 65+ schools through 225+ workshops over 3 years of collaboration with Marathon EPR Group
• +2 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Marathon EPR GroupcoreStrategic or Co-development Partner · 1 January 2023Three-year collaboration (2023-2026) on Green Week education programs (Săptămâna verde) bringing environmental education to pre-university schools in Bucharest and Ilfov. ECOTECA trainers delivered over 225 workshops reaching 6,200+ students from 65+ schools on topics including separate collection, recycling, sustainable habits, and Planet Resources. Marathon EPR Group provided financial support for the educational activities.
• Fundația The Institute (ASAP România)coreStrategic or Co-development PartnerECOTECA supports the ASAP (Armata Selectării Atente a Plasticului) program initiated by Fundația The Institute in 2021, aiming to implement separate waste collection systems in all Romanian schools by 2025. ECOTECA provides technical expertise, teacher training, and administrative guidance for schools. Over 2,000 schools from 37 county capitals and 4 Bucharest sectors are involved.
• Primăria Municipiului București (PMB)coreStrategic or Co-development PartnerLong-standing partnership for waste management projects in Bucharest. PMB served as pilot city in the EU-funded UrbanWINS project (2016-2019) and collaborates on local waste management strategy development.
• Romania Green Building CouncilminorStrategic or Co-development PartnerRomanian partner in the EU-funded UrbanWINS project focused on urban waste prevention and management strategies.
• Asociația ECOTICminorStrategic or Co-development PartnerRomanian partner in the UrbanWINS project, specializing in waste electrical and electronic equipment (WEEE) management.
• Global Innovation SolutionminorStrategic or Co-development PartnerRomanian partner in the EU-funded UrbanWINS project.
• Asociația ENVIRONminorStrategic or Co-development PartnerRomanian partner in the UrbanWINS project.
• BCR (Banca Comercială Română)minorStrategic or Co-development PartnerPartnership for the 'Investim în viitor' series of events including roundtable on 'Establishing and Measuring ESG Indicators' organized at ASE Bucharest in collaboration with ECOTECA.
• Academia de Studii Economice din București (ASE)minorStrategic or Co-development PartnerPartner in the ESG Indicators roundtable event, hosting the 'Investim în viitor' series organized in partnership with BCR and ECOTECA.
• Deloitte RomâniaminorStrategic or Co-development PartnerCo-organization of webinar launching the Deloitte Romania study 'Circular Economy, Perception and Implementation Status in Romania 2024'. ECOTECA Vice-President Raul Pop participated as speaker representing the Coalition for Circular Economy.
• Școala Gimnazială nr. 2 Fundeni-DobroeștiminorImplementation/ SI/ Consulting PartnerImplementing partner in the 'Dobroești – Mai verde împreună, încă din școală' project, serving as the pilot school for environmental education activities in Dobroești commune, Ilfov county.
• Green GroupminorStrategic or Co-development PartnerIndustrial partner for the Green Report conference on SMID in Romania. Site visit organized to Green Group factory in Frasinu Industrial Park, Buzău as part of the conference program.
• PRIAeventsminorGTM or Marketing PartnerEvent organizer partner for Pria Circular Economy and Construction conference, the only conference on circular economy in construction in Romania.
• Coaliția pentru Economia Circulară (Coalition for Circular Economy)coreStrategic or Co-development PartnerECOTECA's Vice-President Raul Pop serves as Vice-President of the Coalition for Circular Economy, representing the organization in policy advocacy and stakeholder coordination at national level.
• Green ReportminorGTM or Marketing PartnerMedia partner for the Green Report conference on SMID in Romania, co-organizing the event with ECOTECA and hosting at Vila Albatros in Buzău.
• Facultatea de Inginerie Chimică și Biotehnologii - UPBminorStrategic or Co-development PartnerPartnership with the Faculty of Chemical Engineering and Biotechnologies at Politehnica University of Bucharest for Student Talks events and waste management education initiatives.
• Universitatea de Medicină și Farmacie 'Grigore T. Popa' IașiminorStrategic or Co-development PartnerPartner university in the ECO Student program since June 2025, installing an automated collection system for the Guarantee-Return System (SGR) and joining the national network of partner universities.
• ExpertDeseuri.rominorGTM or Marketing PartnerCollaboration project between ExpertDeseuri.ro and ECOTECA for waste management information dissemination and policy analysis.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Asociația ENVIRON: Romanian environmental NGO identified as a co-partner in ECOTECA's UrbanWINS project. Operates in adjacent environmental education and waste policy advocacy space in Romania, making it the closest direct peer in scope and geography.
• Asociația ECOTIC: Romanian WEEE (waste electrical and electronic equipment) management association and UrbanWINS co-partner. Directly comparable as a producer responsibility organization running national education and collection programs, with overlapping funder base (AFM, EPR schemes).
• Terra Mileniul III: Romanian environmental NGO focused on community environmental programs and education. Comparable as a peer advocacy organization working with schools and municipalities on waste, recycling, and civic engagement initiatives.
• Fundatia The Institute: Romanian foundation running the ASAP Romania plastic-recycling school program in partnership with ECOTECA. Closely comparable in mission, audience (schools), and digital program delivery model, representing both a partner and direct peer in school-based environmental education.

Broad incumbents

• WWF Romania: Larger established environmental NGO in Romania operating across conservation, policy, and education. Comparable as a funder of environmental education campaigns and policy advocacy, but with significantly broader mission and resources than ECOTECA's waste/circular-economy specialization.
• ClientEarth: European environmental law organization active in CEE. Comparable as an NGO providing legal and policy expertise on EU environmental compliance — adjacent to ECOTECA's regulatory advisory work but operating at multinational scale.
• Bankwatch Romania: Romanian office of CEE environmental watchdog. Comparable as an environmental NGO conducting policy advocacy and project-based work in Romania, though focused on energy/infrastructure rather than waste management.
• Greenpeace România: Romanian branch of global environmental advocacy organization. Comparable as a peer environmental NGO operating campaigns, education, and civic engagement in Romania, with substantially greater global resources and brand recognition.

Others

• Coalition for Circular Economy (Coaliția pentru Economia Circulară): Romanian circular economy coalition in which ECOTECA's Vice-President serves. Comparable as the convening body ECOTECA helps lead, useful as a peer for policy influence benchmarking.

Emerging players

• Fundația 2Celsius: Romanian climate and environmental policy think tank. Comparable in policy research, EU consultation contributions, and circular economy advocacy, though with a more journalism/research orientation rather than ECOTECA's NGO program delivery model.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@AsociatiaECOTECA
• Facebookfacebook.com/EcotecaColectiaDeVerde
• LinkedInlinkedin.com/company/ecoteca
• Instagraminstagram.com/asociatia_ecoteca
• TikToktiktok.com/@asociatiaecoteca

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ECOTECA