ECOWATT MAROC

What ECOWATT MAROC does

ECOWATT MAROC is a Moroccan solar energy solutions provider founded in 2018 and headquartered in Agadir. The company operates a vertically integrated distribution and installation business, selling photovoltaic panels, inverters, batteries, solar variable frequency drives, submersible and surface pumps, and associated electrical and hydraulic accessories through an e-commerce platform, WhatsApp ordering, and a network of physical agency branches across Morocco. Its product portfolio is sourced from more than a dozen international brands including Canadian Solar, Jinko, LONGI, DEYE, Huawei, Sungrow, Schneider Electric, ABB, VEICHI, SHAKTI, and NOVELLI VANSAN, and spans residential kits up to industrial-scale installations documented at 490+ kWc. ECOWATT holds ISO 9001 certification for quality management and reports a workforce of 43 employees.

The revenue model combines one-time product sales with professional installation services across residential, agricultural, industrial/commercial, and public-sector segments. Products are priced individually in Moroccan Dirham — Canadian Solar 710Wc bifacial panels list at 1,430 MAD and SHAKTI submersible pumps range up to 76,798 MAD — while installation projects are quote-based. The Alyousr financing program lowers upfront cost barriers for end customers, and the HMIZAT ECOWATT sub-brand operates a promotional and discount category on the storefront.

The go-to-market combines bottom-of-funnel transactional channels (website, WhatsApp, phone) with top-of-funnel brand-building through industry events such as ElecExpo Afrique 2025 (Dakar), SIAM Meknès 2025, and GITEX Africa 2025, plus earned media including an Al Jazeera documentary feature. In 2025 the company received three awards at the Solar Week Morocco Leadership Awards. All current operations are concentrated in Morocco; the company is privately held with no disclosed institutional investors, funding rounds, or revenue figures.

Name

ECOWATT MAROC

Legal name

Ecowatt

Website

https://ecowatt.ma

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ECOWATT MAROC, founded in 2018, is a Moroccan solar energy solutions provider selling photovoltaic panels, inverters, pumps, and electrical/hydraulic accessories via e-commerce and physical agencies, serving agricultural, industrial, residential, and public-sector customers with installation services.

Ownership category

akta.pro rank

Product category

Solar Energy Equipment and Hydraulic Solutions

NAICS

Solar Electric Power Generation (221114)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro industry

PRIMARYEUAMABAK

Solar Distribution & Wholesale Supply (Channel, Procurement, Logistics)

Energy, Utilities & Environment/Renewable Energy (Solar, Wind, Hydro & Geothermal)/Solar Energy (PV, CSP, Rooftop & Utility-Scale)

SECONDARYEUAMABAB

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System)

Energy, Utilities & Environment/Renewable Energy (Solar, Wind, Hydro & Geothermal)/Solar Energy (PV, CSP, Rooftop & Utility-Scale)

SECONDARYEUAMAJAD

Distributed Generation (DG) Solar & Small Wind

Energy, Utilities & Environment/Renewable Energy (Solar, Wind, Hydro & Geothermal)/Distributed Energy Resources & Community Renewables (Community Solar, Microgrids)

SECONDARYEUAEAAAG

Solar PV Power Plant EPC (Utility-Scale)

Energy, Utilities & Environment/Energy Infrastructure & Services (EPC, O&M, Field Services)/Power Generation EPC & Construction

Keywords

• Solar energy equipment
• Photovoltaic panels
• Solar pumping systems
• Hydraulic solutions
• Electrical protection equipment

Headquarters

HQ city

Morocco

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Sale of solar panels, inverters, batteries, solar pumps, cables, and related electrical/hydraulic equipment through e-commerce platform and physical locations
2. Installation Services: Solar installation services for agricultural, residential, industrial and commercial sectors across Morocco

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

ECOWATT MAROC sells and distributes solar energy products, electrical equipment, and hydraulic solutions through an e-commerce platform and physical agency branches across Morocco. Their product range includes photovoltaic panels, hybrid inverters, submersible and surface pumps, batteries, solar water heaters, mounting structures, cabling, and protection devices. They also provide solar installation services for residential, agricultural, industrial, and commercial customers and offer financing via the Alyousr program.

Product overview

ECOWATT MAROC is a pioneering company in sustainable energy solutions in Morocco, offering a comprehensive solar energy and hydraulic solutions portfolio. The core product offerings include photovoltaic solar panels (monofacial and bifacial from Canadian Solar, Jinko, and Astro brands), solar inverters including DEYE hybrid inverters, and solar variable frequency drives (VEICHI brand) for motor control. For water management, they provide submersible pumps (SHAKTI and NOVELLI VANSAN) and surface pumps (SHAKTI SNBCI series) ranging from 2.2KW to 55KW. Additional products include batteries (MASTER BATTERY), solar water heaters, solar projectors, metal mounting structures, AC/DC junction boxes and protection devices, various cable types (TOPCABLE, KBE, NEXANS), hydraulic piping (ASHIRVAD UPVC), and water treatment equipment. The company also offers complete solution kits including residential solar kits and solar pumping kits. Their product ecosystem is complemented by protection equipment from HAGER, LEGRAND, SCHNEIDER, and ABB brands, along with various accessories for complete installation solutions.

Differentiator

Problem solved

Functional benefit

Brands

• HMIZAT ECOWATT: Product category under ECOWATT brand featuring solar promotional offers and discounts

Products and services

• Panneaux Solaires (Solar Panels) Photovoltaic solar panels in monofacial and bifacial variants for residential, agricultural, and industrial installations.
• Onduleurs (Solar Inverters) Solar inverters that convert DC electricity from solar panels into AC electricity usable by buildings and the grid.
• Variateurs Solaires (Solar Variable Frequency Drives) Variable frequency drives used to control motor speed in solar pumping systems and other motor applications.
• Pompes Immergées (Submersible Pumps) Submersible pumps designed for water extraction from deep wells and boreholes for agricultural, industrial, and residential applications.
• Pompes de Surface (Surface Pumps) Surface pumps for water circulation and irrigation use.
• Batteries (Energy Storage Batteries) Energy storage batteries for solar systems providing backup power and off-grid storage capability.
• Chauffe-eaux Solaire (Solar Water Heaters) Solar thermal water heating systems that use solar energy to heat water.
• Kit Pompage (Solar Pumping Kits) Complete solar pumping kits combining submersible pumps, controllers, and mounting hardware for off-grid water pumping applications.
• Kit Résidentiel (Residential Solar Kits) Complete residential solar installation kits for homes including panels, inverter, batteries, and mounting hardware.
• Alyousr Financing Program Financing program enabling customers to acquire solar equipment via installment-based payment plans.
• Solar Installation Services Professional installation of solar energy systems for agricultural, residential, industrial, and commercial sites across Morocco.

Quantifiable outcome

• 74% electricity bill reduction
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core, major and standard.

• Canadian SolarcoreTechnology or IntegrationMajor solar panel supplier offering monofacial and bifacial panels ranging from 625W to 710W capacity
• DEYEcoreTechnology or IntegrationSupplier of hybrid inverters including 10KW triphase models
• NOVELLI (VANSAN)coreTechnology or IntegrationItalian manufacturer of submersible pumps ranging from 9.3KW to 55KW for agricultural and industrial applications
• HuaweimajorTechnology or IntegrationTechnology partner for solar inverter solutions
• Schneider ElectricmajorTechnology or IntegrationElectrical protection and distribution equipment supplier
• ABBmajorTechnology or IntegrationElectrical automation and power distribution technology partner
• SHAKTIcoreTechnology or IntegrationIndian manufacturer of submersible and surface pumps, UPVC pipes, and hydraulic accessories
• Jinko SolarcoreTechnology or IntegrationSolar panel supplier offering 630W and 635W bifacial panels
• LONGI SolarmajorTechnology or IntegrationSolar panel manufacturer brand partnership
• VEICHImajorTechnology or IntegrationSolar variable frequency drive manufacturer for 7.5KW to 11KW solar pumping applications
• SungrowmajorTechnology or IntegrationSolar inverter manufacturer brand partnership
• HagerstandardTechnology or IntegrationElectrical protection equipment supplier for AC protection cabinets
• LegrandstandardTechnology or IntegrationElectrical equipment brand for wiring accessories
• NexansstandardTechnology or IntegrationCable manufacturer for solar and electrical installations
• Master BatterystandardTechnology or IntegrationBattery storage solutions partner
• SolaxstandardTechnology or IntegrationSolar inverter and energy storage brand

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• ABB: ABB is a global incumbent in electrification, automation, and solar inverter solutions. Comparable as a partner/competitor to ECOWATT in the inverter and electrical protection categories, but as a broad incumbent with global scale.
• Schneider Electric: Schneider Electric is a global incumbent in electrical distribution, solar inverters, and energy management. It is a strategic supplier/partner of ECOWATT and comparable in solar inverter and protection equipment, but operates across a much broader portfolio than ECOWATT's Morocco-focused distribution business.
• Canadian Solar: Canadian Solar is a major global solar module manufacturer with utility-scale project development. It is a core panel supplier to ECOWATT and comparable in solar energy supply, but operates at global manufacturing and developer scale rather than as a Morocco-focused distributor/installer.
• Sungrow: Sungrow is one of the world's largest solar inverter manufacturers. Comparable as an inverter partner to ECOWATT with overlapping product categories (hybrid inverters, storage), but as a global incumbent rather than a Moroccan distributor.

Direct peers

• BBOXX: BBOXX distributes and finances solar home systems across multiple African countries. Comparable to ECOWATT in distributing distributed solar products to off-grid residential and SMB customers in Africa, with a stronger financing/pay-as-you-go emphasis.
• M-KOPA Solar: M-KOPA provides pay-as-you-go solar home systems and connected appliances across East Africa. Comparable to ECOWATT in serving off-grid residential and small commercial customers with solar-plus-financing offerings, though focused on East Africa and proprietary hardware.
• d.light: d.light designs, distributes, and finances solar home systems and pay-as-you-go energy products across Africa and emerging markets. It is directly comparable to ECOWATT in distributing distributed solar solutions to residential and small commercial customers in Africa, although it operates with a proprietary product line rather than multi-brand resale.
• Zola Electric: Zola Electric distributes solar home systems and PAYG energy products across Tanzania and other African markets. Comparable to ECOWATT in delivering distributed solar and storage to African residential customers via a mix of product, financing, and installation.
• Sun King (Greenlight Planet): Sun King sells pay-as-you-go solar home systems and clean energy appliances across Africa and Asia. It is comparable to ECOWATT as a high-volume distributed-solar retailer in emerging markets targeting off-grid and residential customers, though with proprietary hardware instead of multi-brand distribution.

Regional players

• Voltalia: Voltalia is a renewable energy producer and services provider with significant operations in Morocco and across Africa. Comparable to ECOWATT in Morocco-based solar project execution, though Voltalia operates at utility-scale generation and services while ECOWATT focuses on distributed/installation projects.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ecowatt-maroc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ECOWATT MAROC