Executive Counselling and Training Academy Pte Ltd

What Executive Counselling and Training Academy Pte Ltd does

Executive Counselling and Training Academy Pte Ltd (ECTA) is a Singapore-registered Private Education Institution (PEI) founded in 2002 that delivers postgraduate counselling qualifications in partnership with Flinders University (Australia). ECTA operates a three-stage nested credential pathway — Graduate Certificate in Counselling (6 months, S$10,004.83), Graduate Diploma in Counselling (6 months, S$13,115.94), and Master of Counselling (12 months, S$24,422.79) — supplemented by Graduate Certificates in Trauma Responsive Practice and Health Administration, a Certificate in Clinical Supervision (S$3,800), SkillsFuture-approved WSQ courses, and approximately 20 short courses covering modalities including Transactional Analysis, CBT, Narrative Therapy, Solution-Focused Brief Therapy, and Psychodynamic Psychotherapy. Course content is delivered via a blended model combining in-person sessions at ECTA's Bukit Merah Central campus (Singapore) with Zoom-based online instruction, integrating lectures, role-plays, video analysis, small group work, and supervised clinical practicum.

The business generates revenue primarily from tuition fees of the nested postgraduate programmes, paid via interest-free instalment plans, plus short-course fees and government-subsidised SkillsFuture WSQ courses. Distribution is direct-to-consumer through the ECTA website, free course preview events led by the CEO, alumni referrals, and the SkillsFuture Singapore portal; no intermediaries or franchises are used. ECTA serves working adult learners aged 21+ (primary segment, including career changers, educators, healthcare workers, social service professionals), experienced helping professionals seeking modality-specific upskilling, and a smaller cohort of healthcare administrators. The institute maintains roughly 25 employees with clinical practicum access sourced through strategic partnerships with the Institute of Mental Health (MOU July 2025), Mount Elizabeth Hospital, and Parkway College of Nursing and Allied Health. ECTA holds PEI registration (200209120M, valid through June 2032), EduTrust certification, SkillsFuture Registered Training Provider status (effective 19 November 2024), and Singapore Association for Counselling (SAC) re-recognition for the Master of Counselling programme, with 3,407+ counselling graduates recorded to November 2024.

Name

Executive Counselling and Training Academy Pte Ltd

Legal name

Executive Counselling and Training Academy Pte Ltd

Website

https://ecta.edu.sg

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

ECTA is a Singapore Private Education Institution founded in 2002 that delivers postgraduate counselling qualifications (Graduate Certificate, Graduate Diploma, Master of Counselling) awarded by Flinders University, serving working adult learners seeking professional counsellor accreditation via part-time blended delivery.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Postgraduate Counselling Course Fees: Revenue from accredited postgraduate counselling courses at three nested levels: Graduate Certificate (S$10,004.83 total), Graduate Diploma (S$13,115.94 total), Master of Counselling (S$24,422.79 total), each with interest-free instalment plans (3-4 instalments). Administrative fees and Fee Protection Scheme (FPS) premiums charged separately.
2. Short Course Fees: Revenue from non-SWDA registered short courses in counselling approaches (Transactional Analysis, Narrative Therapy, Solution-Focused Brief Therapy, etc.) priced between S$80 and S$1,100 per course, including Certificate in Clinical Supervision at S$3,800.
3. SkillsFuture Approved Course Fees: Revenue from WSQ-accredited SkillsFuture courses with full course fee of S$800, subsidised to S$400 using SkillsFuture Credit or government training grants (up to 95% subsidy for jobseekers with greater needs).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

ECTA is a Private Education Institution delivering postgraduate counselling qualifications through a three-stage nested pathway (Graduate Certificate → Graduate Diploma → Master of Counselling) awarded by Flinders University, plus specialised graduate certificates in Trauma Responsive Practice and Health Administration, a Certificate in Clinical Supervision, SkillsFuture-approved WSQ modules, and 20+ non-credit short courses covering counselling modalities. Programmes are delivered part-time via blended in-person and Zoom learning for working adult learners, with supervised clinical practicum placements at partner hospitals.

Product overview

Executive Counselling and Training Academy (ECTA) is a Private Education Institution offering a nested suite of postgraduate counselling qualifications awarded by Flinders University. The programme comprises three progressive stages: Graduate Certificate in Counselling (6 months), Graduate Diploma in Counselling (6 months), and Master of Counselling (12 months). Additionally, ECTA offers specialized graduate certificates in Trauma Responsive Practice and Health Administration, a Certificate in Clinical Supervision, SkillsFuture-approved WSQ courses, and various non-credit short courses covering therapeutic modalities. The institution operates a blended learning approach combining in-person sessions with online Zoom delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Graduate Certificate in Counselling Stage 1 of ECTA's nested counselling qualification — a 6-month part-time postgraduate course covering foundation counselling theories, counselling processes, generic counselling competencies, and principles of counselling ethics. Awarded by Flinders University and recognised as the entry credential in the nested GC → GD → MC pathway.
• Graduate Diploma in Counselling Stage 2 of ECTA's nested counselling qualification — a 6-month part-time postgraduate course covering approaches to counselling theories, advanced counselling competencies, psychological disorders, and research methods. Recognised by the Australian Counselling Association (ACA).
• Master of Counselling Stage 3 of ECTA's nested counselling qualification — a 12-month part-time postgraduate course enabling professional accreditation as a counsellor with the Singapore Association for Counselling (SAC) and the Australian Counselling Association (ACA). Includes advanced counselling theories, clinical placement, and electives in trauma and family therapy.
• Graduate Certificate in Trauma Responsive Practice A 6-month part-time postgraduate course covering trauma responsiveness, working with children and young people, and family violence, designed to advance knowledge and skills in trauma theory and intervention for helping professionals. Awarded by Flinders University.
• Graduate Certificate in Health Administration A 12-month part-time postgraduate course covering leadership, financial management, organisational leadership, and corporate communication in health and aged care settings. Designed for health professionals seeking management competencies. Awarded by Flinders University.
• Certificate in Clinical Supervision A professional development course for experienced practitioners seeking to supervise other counsellors. Course fee S$3,800; course commences 10 October 2026 at ECTA premises.
• Building Counselling Relationship Competencies and the 6Cs Model of Counselling (WSQ) A 3-day (21 hours) SkillsFuture-approved WSQ Level 3 course covering counselling processes, rapport skills, crisis handling, and the proprietary 6Cs Model. Full course fee S$800; subsidised to S$400 via SkillsFuture Credit, with additional subsidies for Mid-Career Enhanced Subsidy (up to 90%) and jobseekers with greater needs (up to 95%). Part-time in-person delivery at ECTA premises.
• Short Courses (Various Counselling Topics) Non-SWDA registered short courses (inclusive of GST) covering diverse counselling approaches including Psychodynamic Psychotherapy (S$763), Narrative Therapy (S$228.90), Reality Therapy (S$724.85), Transactional Analysis Psychotherapy (S$490.50), Solution-Focused Brief Therapy (S$425.10), Person-Centered Therapy (S$163.50), Redecision Psychotherapy (S$1,100), Rapport & Counselling Relationship (S$400), Marital Family Therapy (S$1,000), Motivational Interviewing (S$245.25), Counselling Persons with Challenges (S$80), Addiction Counselling (S$250), Generic Counselling Skills (S$580), Depression (S$400), Anxiety (S$400), Cultural Diversity (S$163.50), Writing Case Reports (S$81.75), Couples and Families (S$1,000 each by Choo and Trenorden), Psychogeriatric Clients (S$81.75), and Mental Disorders/Psychosis (S$400). Delivered via in-person and Zoom formats.

Quantifiable outcome

• 96-98% graduation rate across programmes (2019-2025 average)
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Institute of Mental Health (IMH)coreStrategic or Co-development Partner · 28 July 2025MOU signed 28 July 2025 between ECTA and IMH, formalising clinical training partnership. IMH is Singapore's only tertiary psychiatric care institution with 1,950 beds and the first mental health institution in Asia to receive Joint Commission International Accreditation (2005). MOU signed by A/Prof Daniel Fung (IMH CEO) and Prof Tan Chue Tin (ECTA Chairman). Partnership enhances practicum opportunities for Master of Counselling students.
• Flinders UniversitycoreStrategic or Co-development Partner · 3 May 2022MOU signed 3 May 2022 between ECTA Chairman Dr Tan Chue Tin and Flinders University Vice-President and Pro Vice-Chancellor (International) Mr Sebastian Raneskold. Flinders University (CRICOS No: 00114A, ranked 387 globally per THE World University Rankings 2025) awards counselling qualifications (Graduate Certificate, Graduate Diploma, Master of Counselling) through ECTA in Singapore. ECTA courses are externally validated by Flinders University.
• Swinburne University of Technology (prior partner)minorStrategic or Co-development Partner · 3 May 2022Former international partner before transition to Flinders University in 2022. SUT-ECTA programmes graduated final cohort on 18 November 2023 (298 students). ECTA alumna Dr Catherine Toh pursued PhD at James Cook University building on SUT-ECTA Master of Counselling (Advanced) qualification from 2020.
• Parkway College of Nursing and Allied HealthcoreStrategic or Co-development Partner · 17 October 2018MOU signed 17 October 2018 (renewal of longstanding relationship) between ECTA CEO Dr Jessica Leong and Parkway College CEO Mr Yeong Wui Chiang. Parkway College provides ECTA interns with clinical placements and counselling facilities. Parkway College is a wholly-owned subsidiary of Parkway Holdings Pte Ltd, aspiring to be a premier global private educational institution in Nursing, Allied Health, and Healthcare Management.
• Mount Elizabeth HospitalcoreStrategic or Co-development PartnerMount Elizabeth Hospital (345-bed private tertiary acute care hospital, Joint Commission International accredited) provides ECTA interns access to psychological and behavioural facilities, supervised inpatient counselling, observation of therapeutic modalities (art therapy, behavioural therapy), professional teaching and supervision by psychiatrists, nursing officers, psychologists, and psychotherapists, use of consultation rooms and seminar facilities. Collaboration on conferences and workshops for mental health professionals.
• SkillsFuture Singapore / Skills and Workforce Development Agency (SWDA)coreStrategic or Co-development PartnerECTA is a Private Education Institution registered with SWDA (PEI Registration: 200209120M, valid 20 June 2026 to 19 June 2032). ECTA is a SkillsFuture Registered Training Provider (RTP) effective 19 November 2024, enabling delivery of WSQ-accredited courses with government training grants and SkillsFuture Credit support.
• Singapore Association for Counselling (SAC)coreOthersPrimary professional counselling body in Singapore. ECTA's Master of Counselling programme received 3-year re-recognition from SAC on 29 April 2026. ECTA's counselling qualifications are recognised by SAC for professional accreditation of graduates. 95% of ECTA's 113 clinical supervisors are registered with SAC.
• Dot Connections Growth CentreminorStrategic or Co-development PartnerIndustry partner specialising in Buddhist studies, counselling courses, meditation fellowship, and mental health support services. ECTA participated in the Buddhism and Mental Health Symposium 2024 organised by Dot Connections in collaboration with Kong Meng San Phor Kark See Monastery. ECTA CEO served as VIP symposium guest and ECTA exhibited informational booth.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Flinders University: ECTA's credential-awarding partner since May 2022 (THE-ranked 387 globally). As a full university offering its own counselling programmes, Flinders is simultaneously a strategic dependency and a potential direct competitor for postgraduate counselling credentials in the region.
• Management Development Institute of Singapore (MDIS): Established Singapore PEI offering diverse SWDA-registered postgraduate programmes including psychology-related disciplines. Comparable in PEI regulatory status, target customer (adult professionals), and SkillsFuture-aligned delivery model within Singapore's private education market.
• PSB Academy: Major Singapore private education institution offering a broad portfolio of SWDA-registered postgraduate programmes including social sciences and counselling-adjacent disciplines. Comparable in scale, target market (working adults), and direct-to-consumer marketing motion within the Singapore PEI ecosystem.
• Amity Global Institute: Singapore-based PEI delivering SWDA-registered postgraduate programmes across multiple disciplines. Comparable as a Singapore PEI competing for the same working-adult, part-time postgraduate learner in the same SkillsFuture-funded training ecosystem.
• James Cook University Singapore: Australian university Singapore campus offering postgraduate psychology and counselling-related programmes. Competes for the same working-adult, part-time postgraduate learner in Singapore, with similar focus on professional credentials and blended delivery.
• Singapore University of Social Sciences (SUSS): Singapore public university offering a Master of Professional Counselling and related postgraduate programmes targeting adult learners. Directly comparable to ECTA in product category (postgraduate counselling credentials), customer base (working adults seeking SAC recognition), and Singapore market focus.
• National Institute of Education (NIE), Singapore: NIE is Singapore's primary teacher education institute and runs educational counselling and guidance programmes with practicum supervision. Comparable in postgraduate credentialing for adult learners and serves an overlapping segment of educators and helping professionals in Singapore.
• Swinburne University of Technology (Sarawak): Former ECTA credential partner (final SUT-ECTA cohort November 2023, 298 students) offering Master of Counselling (Advanced) and related programmes in the region. Highly comparable business model — foreign university delivering postgraduate counselling credentials through structured pathways with supervised practicum.
• Temasek Polytechnic: Singapore public polytechnic offering a Specialist Diploma in Counselling and Guidance (where ECTA board member Dr Augustine Tan was Course Coordinator) and related applied psychology programmes. Overlaps with ECTA's adult-learner segment and Singapore counselling credential market.
• Kaplan Higher Education Institute (Singapore): Leading Singapore PEI delivering SWDA-registered programmes in partnership with Australian and UK universities. Directly comparable to ECTA in business model (foreign university credential partnership), target customer (working adults seeking postgraduate credentials), and Singapore regulatory positioning.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/executive-counselling-and-training-academy-pte-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Executive Counselling and Training Academy Pte Ltd