Eczanes Pharmaceuticals

Name

Eczanes Pharmaceuticals

Legal name

Eczanes Pharmaceuticals Pty Ltd

Website

https://eczanes.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Consumer Healthcare Distribution

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (424210), Pharmaceutical and Medicine Manufacturing (3254), Medicinal and Botanical Manufacturing (325411)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Pharmaceutical Preparations (2834), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

OTC Pain Relief & Fever (Analgesics, Anti-inflammatory, Topical Pain Relief) (CRADAMAC)

akta.pro secondary industry

Hand Hygiene & Skin Antisepsis (Soaps, Sanitizers, Surgical Scrubs, CHG Prep) (HLAHANAE)

Keywords

• OTC pharmaceutical distribution
• Consumer healthcare products
• Pharmaceutical brand licensing
• Medical device distribution
• Wound care biopolymers

Headquarters

HQ city

Rydalmere

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Distribution: Distribution of OTC pharmaceutical products and customer healthcare products in Australia, New Zealand and export markets.
2. In-licensing: In-licensing products from other companies and marketing/distributing them through their established distribution network.
3. Acquisitions: Acquiring brands and product portfolios to strengthen and grow their customer healthcare product portfolio.
4. Brand Management Services: Full suite of in-house brand management capabilities including sales and marketing, regulatory affairs, quality assurance, business development and warehousing.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels1 record

Core offering

Eczanes Pharmaceuticals is a full-service customer healthcare company that markets and distributes over-the-counter (OTC) pharmaceutical, therapeutic personal care, and consumer medical device products in Australia, New Zealand, and export markets. The company manages brands owned by SoodoxCo (including SoodooX Pain Relief Creams, SoodooX Antibacterial Washes and Creams, AirPhysio, PainMate, Veratemp, Oopsie Heroes, and feminine hygiene products), in-licenses and acquires external brands, and runs in-house sales, marketing, regulatory affairs, QA, business development, and warehousing. It is also pursuing R&D into next-generation wound dressings using Ulva biopolymers derived from Australian seaweed.

Product overview

Eczanes Pharmaceuticals is a full-service customer healthcare company that markets and distributes a portfolio of over-the-counter (OTC) pharmaceutical and consumer healthcare brands. The company operates as a distributor and brand manager for products including Pain Relief Creams, Antibacterial Washes & Creams, AirPhysio mucus clearance devices, Painmate pain management devices, Veratemp thermometers, Oopsie Heroes bedwetting alarms, and environmentally friendly feminine hygiene products. The majority of these brands are owned by SoodoxCo, with Eczanes handling in-licensing, acquisitions, and distribution across Australia, New Zealand, and export markets. The company also develops innovative wound care products using Australian seaweed extracts in collaboration with universities and research institutions.

Differentiator

Problem solved

Functional benefit

Brands

• SoodooX Pain Relief Creams: Pain relief cream products
• SoodooX Antibacterial Washes & Creams
• AirPhysio
• PainMate
• Veratemp
• Oopsie Heroes
• Feminine Hygiene Products

Products and services

• SoodooX Pain Relief Creams Topical analgesic creams for pain relief, part of the SoodoxCo product portfolio distributed by Eczanes to consumers in Australia, New Zealand, and export markets.
• SoodooX Antibacterial Washes and Creams Topical antiseptic products for antibacterial cleansing and skin care, part of the SoodoxCo portfolio distributed by Eczanes to consumers.
• AirPhysio Mucus clearance and lung expansion devices designed to support respiratory health, distributed by Eczanes as part of its consumer healthcare and medical device portfolio.
• PainMate Pain management devices offering non-invasive pain relief solutions, distributed by Eczanes as part of its medical device portfolio.
• Veratemp Professional non-contact thermometers for accurate temperature measurement, distributed by Eczanes as part of its medical device portfolio.
• Oopsie Heroes Smart and fun bedwetting alarm designed to help children overcome nocturnal enuresis, distributed by Eczanes as part of its medical device portfolio.
• Environmentally Friendly Feminine Hygiene Products Sustainable feminine hygiene product line with environmental considerations, part of the Eczanes consumer healthcare portfolio.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• University of New South WalescoreStrategic or Co-development PartnerCollaborative R&D partnership for developing cost-effective, biologically active surgical dressings using Australian seaweed (Ulva extracts). The partnership focuses on pioneering cutting-edge manufacturing processes to produce next-generation wound dressings for healthcare and cosmetic industries.
• University of SydneycoreStrategic or Co-development PartnerResearch collaboration focused on developing advanced wound care solutions using Australian seaweed biopolymers. Contributing expertise in biopolymer research and wound care applications.
• The Burns and Reconstructive Surgery Unit at Concord HospitalcoreStrategic or Co-development PartnerClinical partnership providing medical expertise and real-world application insights for developing next-generation wound dressings. Ensures products meet evolving needs of patients and healthcare professionals.
• SoodoxCocoreChannel Partner/ Reseller/ DistributorEczanes markets and distributes customer healthcare products owned by SoodoxCo. This is a primary business relationship where Eczanes serves as the exclusive or primary distributor for SoodoxCo brands.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ego Pharmaceuticals: Australian-owned independent manufacturer and distributor of OTC pharmaceutical and skincare products (e.g., QV Skincare, Dermaveen). Comparable as a leading independent Australian OTC player with proprietary brands across dermatology and consumer healthcare.
• Symbion: Australian pharmaceutical wholesale distributor serving community pharmacies and hospitals. Comparable as an Australian pharmaceutical distribution peer operating across the same regulatory and retail environment.
• Sigma Healthcare: Australian pharmaceutical wholesale distributor and retailer (Amcal, Guardian pharmacies). Comparable as a leading independent Australian pharmaceutical distributor operating across retail pharmacy channels.

Broad incumbents

• Reckitt Benckiser (Australia/NZ): Global OTC and consumer health company (Nurofen, Strepsils, Dettol, Gaviscon) with significant Australian/NZ operations. Comparable as a leading distributor of OTC pharmaceutical and personal care brands in the Australasian market.
• Church & Dwight: US-listed OTC and personal care company with brands like Batiste, Orajel and First Response distributed in Australia/NZ. Comparable through branded OTC distribution and acquisition-led growth strategy in consumer healthcare.
• Blackmores (Australia): Leading Australian natural health and complementary medicine brand owner with significant distribution in pharmacies and retail. Comparable through its Australian consumer healthcare brand management and distribution model.
• Australian Pharmaceutical Industries (API): Major Australian pharmaceutical distributor and retail network operator (Priceline Pharmacy). Comparable through wholesale drug distribution and brand management across Australian OTC and pharmacy channels.
• Haleon (Australia/NZ): Global consumer healthcare company with major OTC portfolio (Panadol, Centrum, Voltaren) operating in Australia and NZ. Comparable through its distribution and brand management of OTC pharmaceutical and consumer healthcare products in the same geography.

Emerging players

• Prestige Consumer Healthcare: US-based OTC brand acquirer and distributor. Comparable through its strategy of acquiring niche OTC brands and providing distribution and marketing infrastructure — a model parallel to Eczanes' in-licensing and acquisition approach.

Regional players

• Airway Surgical: Distributor of OTC medical devices and personal care products across international markets. Comparable as a multi-category consumer healthcare distributor with a focus on respiratory, mobility and personal care devices.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eczanes-pharmaceuticals-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eczanes Pharmaceuticals