Hotel Edelweiss in Zürs

What Hotel Edelweiss in Zürs does

Hotel Edelweiss in Z\u00fcrs is a privately held, family-operated luxury ski hotel located at 1,717m altitude in Z\u00fcrs am Arlberg, Austria, established in 1856 and claimed as the oldest hotel in the village. The property offers ski-in/ski-out access to Austria's largest connected ski area (Ski Arlberg, 305km of slopes, 88 lifts) and comprises 62 individually designed rooms across ten categories (from 14m\u00b2 Economy Single to the 70m\u00b2 Suite Superior and the themed Apartment47), supported by multiple F&B venues (Restaurant Edelweiss, Edelspeis \u00e0 la carte, Edelweiss Bar, Flexenh\u00e4usl, Sundeck C\u00f4te d'AZ\u00dcRS) and the Z\u00fcrserl night club, which uniquely integrates a heated, scented ski cellar. Wellness is delivered through Capri Spa, and ski services are bundled on-site or via the reception (ski passes, Sport Falch rental, Ski School Z\u00fcrs instructors).

The underlying technology stack is modest: a WordPress site hosted on Raidboxes with Matomo analytics and Meta Pixel for marketing optimization, plus integration with the Ski Arlberg mobile app for slope tracking and weather. Digital marketing is executed through ADDITIVE GmbH (newsletter/automation), Rebell Creative GmbH (web), and Sterntaler Hotelmarketing (brand), with the Guest App providing in-stay information.

The business operates a direct-to-consumer model: bookings flow primarily through the hotel's own website, phone/email, and the voucher portal, with TripAdvisor used for visibility rather than primary distribution. Revenue is generated across five streams \u2014 accommodation (room rentals across nine room types plus Apartment47), food & beverage across six venues, wellness/spa, ski services (commissions on passes, rental, school), and bundled packages (Ski-Opening, EDEL-week, marriage-proposal, all-inclusive). Pricing is quote-based rather than publicly listed, with one disclosed package (5-night spring ski package) at \u20ac1,449\u2013\u20ac1,919 per person. Target segments are affluent winter-sports enthusiasts (primary), families, romance/celebration travelers, and corporate incentive groups. Karl Wiener serves as Managing Director of the operating entity Hotel Edelweiss Betriebs GmbH. The listed 16-employee figure is inconsistent with a 62-room multi-venue operation and likely reflects head office only; full seasonal staffing is materially higher.

Name

Hotel Edelweiss in Zürs

Legal name

Hotel Edelweiss Betriebs GmbH

Website

https://edelweiss-arlberg.at

Company type

Private

Founded year

1856

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Edelweiss in Z\u00fcrs is a family-owned, 169-year-old luxury ski hotel in Austria's Arlberg region offering 62 individually designed rooms, multiple restaurants and bars, Capri Spa, and ski-in/ski-out access to Austria's largest ski area, serving affluent winter-sports travelers, families, and celebration/corporate groups via direct-to-consumer booking.

Ownership category

akta.pro rank

Product category

Luxury Ski Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Mountain & Ski Luxury Resorts (THAGACAB)

akta.pro secondary industries

Ski & Mountain Full-Service Hotels (THAGAAAJ), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Ski hotel
• Alpine hospitality
• Luxury accommodation
• Wellness spa
• Ski-in ski-out

Headquarters

HQ city

Zürs am Arlberg

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Accommodation: Room rentals across 62 unique rooms including Economy Single, Economy Double, Deluxe Single, Deluxe Double, Premium Double, Superior Double, Junior Suite, Tower Loft, and Suite Superior. Revenue generated from nightly stays with various packages including half-board options.
2. Food & Beverage: Multiple dining venues including Restaurant Edelweiss (4-course dinner menu), Edelspeis à la carte restaurant, Edelweiss Bar, Zürserl Night Club, Flexenhäusl après-ski hut, and Sundeck terrace. Revenue from dining, beverages, cocktails, and champagne service.
3. Wellness & Spa: Capri Spa facilities including sauna, steam bath, infrared cabin, cold plunge pool, fitness room, and massage treatments. Revenue from spa services and treatments.
4. Ski Services: Ski pass sales at reception, ski rental through partner Sport Falch, ski service/repairs, and ski school bookings. Commission-based revenue from partner services.
5. Packages & Special Offers: Bundled vacation packages including Ski-Opening, EDEL-week, EDEL-midweek, 'JA ich will' marriage proposal package, 'Everything included' all-ski package, and seasonal spring packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Hotel Edelweiss is a historic ski-in/ski-out hotel in Zürs am Arlberg, Austria, operating 62 individually designed guest rooms and suites. The property delivers accommodation alongside multiple food and beverage venues (restaurants and bars), the Zürserl nightclub, and the Capri Spa wellness facility, complemented by ski-related guest services including ski school coordination and ski hire.

Product overview

Hotel Edelweiss in Zürs is a legendary ski hotel operating since 1856, offering a unified hospitality experience centered on ski tourism and alpine lifestyle. The core product portfolio includes 62 uniquely designed rooms across 10 categories (from 14m² Economy Single to 70m² Suite Superior and the themed Apartment47), complemented by multiple dining venues (Restaurant Edelweiss, Edelspeis à la carte, Edelweiss Bar, Flexenhäusl, and Sundeck terrace) and the famous Zürserl Night Club. Wellness is delivered through Capri Spa with sauna, steam bath, and treatments. Ski services include in-house ski pass sales, ski rental partnership (Sport Falch), and the Ski Arlberg App for digital trail information. The hotel positions itself as a comprehensive ski destination rather than a modular platform.

Differentiator

Problem solved

Functional benefit

Brands

• Edelweiss Bar: The famous Edelweiss Bar, a longstanding après-ski and social venue at Arlberg and home of the Skiclub Arlberg
• Zürserl
• Edelspeis
• Capri Spa
• Flexenhäusl
• Sundeck Côte d'AZÜRS
• Apartment47

Quantifiable outcome

• TripAdvisor rating of 4.2/5 based on 65 reviews
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• HIP HotelscoreStrategic or Co-development PartnerExclusive membership in HIP Hotels collection, an international grouping of exceptional independent hotels. Provides marketing visibility and credibility within luxury travel booking platforms and collections.
• Monkey47flagshipStrategic or Co-development PartnerPremium gin partnership powering the Apartment47 suite - a 70m² accommodation with voice-controlled cocktail bar featuring Monkey47 gin. Includes exclusive Monkey47 branding and gin experiences in the suite.
• Sport FalchcoreStrategic or Co-development PartnerSports shop located in hotel basement offering ski and snowboard rental, service, and sales. Open daily 8am-6pm. Hotel guests with midweek packages (3+ nights) receive complimentary ski service and ski test in December and January.
• Skiclub ArlbergcoreStrategic or Co-development PartnerThe Edelweiss Bar serves as the home of Skiclub Arlberg, connecting the hotel to 100+ years of ski history. The club hosts legendary après-ski gatherings, reinforcing the hotel's historic ski culture positioning.
• Ski School ZürscoreStrategic or Co-development PartnerPreferred ski school partner providing private instructors and group lessons. Hotel reception sells ski school tickets without advance reservation. Ski school meeting point is directly at the hotel. Over 100 years of tradition with ~200 certified instructors.
• Ski ArlbergcoreTechnology or IntegrationIntegration with Ski Arlberg's digital ecosystem including the official app with ski map, tracking, weather, and event information. Hotel guests benefit from ski pass services at reception for the connected ski area spanning 305km of slopes.
• ADDITIVE GmbHminorGTM or Marketing PartnerMarketing automation and newsletter management partner handling email campaigns. Manages the hotel's newsletter distribution (maximum 5x per year) and automation workflows.
• Rebell Creative GmbHminorGTM or Marketing PartnerWebsite design, technical implementation, and online marketing agency. Responsible for the hotel's distinctive web presence and digital marketing efforts.
• Sterntaler HotelmarketingminorGTM or Marketing PartnerBrand marketing partner responsible for brand strategy and positioning of Hotel Edelweiss.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hotel Aurelio: Five-star ski-in/ski-out luxury hotel in Lech am Arlberg operating at a similar premium tier, with comparable ski services, spa, and F&B depth. Directly comparable in target customer (affluent European skiers) and Arlberg-region positioning.
• Burg Vital Resort: Luxury ski and wellness resort in Oberlech am Arlberg, comparable in high-end Austrian ski-resort positioning, spa-led amenity stack, and dependence on the Ski Arlberg ski area. Targets overlapping affluent ski clientele.
• Hotel Goldener Berg: Luxury family-run ski hotel in Oberlech am Arlberg, directly comparable to Hotel Edelweiss in guest profile, full-service alpine resort positioning, and proximity within the same Ski Arlberg ski area. Competes for the same affluent European ski clientele with similar bundled winter offerings.
• Tannenhof St. Anton am Arlberg: Family-run luxury ski hotel in St. Anton, another village within the Ski Arlberg ski area. Comparable in heritage, family ownership, après-ski culture, and ski-in/ski-out value proposition targeting European luxury ski travelers.
• Almhof Schneider: Five-star luxury ski hotel in Lech am Arlberg with comparable room scale, multi-generational family operation, and high-end full-service positioning. A direct competitor for the same Ski Arlberg luxury ski segment as Hotel Edelweiss.
• Hotel & Chalet Alpenrose: Long-established luxury ski property in Lech am Arlberg with comparable scale, ski-in/ski-out access, and family-owned heritage positioning. Directly competitive for the same Ski Arlberg luxury segment.

Broad incumbents

• The Chedi Andermatt: Five-star luxury ski resort in Andermatt, Switzerland, comparable in high-end alpine positioning, full-service F&B/spa/ski offering, and destination-resort model. Broader geographic competitor but same premium ski-in/ski-out luxury tier.
• Badrutt's Palace Hotel: Iconic luxury ski hotel in St. Moritz with comparable heritage positioning, multi-venue F&B and nightlife stack, and ultra-luxury European ski clientele. Broader incumbent comparable on brand-led luxury ski-resort economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCLC3rShIzPV_s7gBhL2BIMw
• Facebookfacebook.com/edelweissarlberg
• LinkedInlinkedin.com/company/hotel-edelweiss-in-z%C3%BCrs
• Instagraminstagram.com/edelweiss.zuers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Edelweiss in Zürs