Edendale Primary School

What Edendale Primary School does

Edendale Primary School is a state primary school located at 419 Sandringham Road, Auckland, New Zealand, operating under the New Zealand Ministry of Education and governed by a parent-elected Board of Trustees. Established on 29 May 1909, the school serves Years 1-6 students (approximately ages 5-11) within a defined home zone, with a roll of approximately 592 students as of end-2007 and 21 classrooms following the 2015 building programme. It is led by Principal Jonathan Ramsay (who also serves as International Director) and Deputy Principal Jonathan Jackson.

The school's core educational offering is its "Think Learn Create" holistic curriculum, delivered through four teaching teams (Atawhai Years 1-2, Aroha Years 3-4, Mahi Tahi Years 4-5, Tuakana Years 5-6) plus a Learning Support team. Specialist programmes span STEAM (with a dedicated makerspace equipped with 3D printers, 3D scanners, and vacuum formers), Garden to Table (gardening and teaching kitchen), Music, Visual Arts, Sports, Library, Environment, PB4L (Positive Behaviour for Learning), and Peer Mediation. Infrastructure includes 16 permanent classrooms, three portable classrooms, two semi-portable rooms, a school hall (built 1956, renovated 2004), two heated swimming pools, a library, ICT suite, and a ten-classroom two-storey block completed in 2015. Digital integrations include Kindo (payments and tuck shop), Hero (student reporting), SchoolDocs (policy management), MailPoet (newsletters), Go Raise It (fundraising), and POLi/Ezlunch.

The business model is government-funded primary education with a defined home zone plus incremental fee-based revenue streams. Core funding flows from the NZ Ministry of Education on a per-pupil basis (not publicly disclosed). Fee-based revenue includes International Student tuition (NZ$19,500 annual or NZ$5,250 per term under the Education Code of Practice 2021), revenue share from on-site Kelly Club before/after-school care, tuck shop and merchandise sales via Kindo, and fundraising via Go Raise It (Mathathon 2026). Enrolment channels include home zone enrolment, an out-of-zone ballot (approximately 30 places annually), and international student enrolment. Customer segments are domestic in-zone families (primary) and international students residing in NZ with parents (secondary).

Name

Edendale Primary School

Legal name

Edendale Primary School

Website

https://edendale.school.nz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Edendale Primary School is a state primary school (Years 1-6) in Auckland, New Zealand, offering holistic education with specialist STEAM, Music, Art, and Garden to Table programmes, funded by government per-pupil grants, international student fees, and ancillary services.

Ownership category

akta.pro rank

Product category

Primary Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAJAAAB

Public Elementary Schools

Education/K–12 / Primary & Secondary Education/Public K–12 Schools & Districts

Keywords

• Primary education
• State school
• STEAM learning
• Garden to Table
• International students

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. International Student Tuition: Annual and term-based fees charged to international students residing in New Zealand with their parent(s). Includes administration fee, school stationery, ESOL classes, school trips (excluding camp), school t-shirt, and sunhat.
2. Before and After School Care (Kelly Club): OSCAR approved childcare programme operated by Kelly Club, with revenue sharing arrangement with Edendale Primary School.
3. School Shop Sales: Sale of school merchandise including house t-shirts ($20), hats and caps ($20), swimming caps ($10), and school aprons ($30) through Kindo online platform.
4. Edendale Eats Tuck Shop: On-site tuck shop for morning tea and lunch orders, managed through Kindo online ordering system.

Pricing tiers

Distribution channels3 records

Marketing channels7 records

Core offering

Edendale Primary School is a state primary school in Auckland, New Zealand delivering Years 1-6 education through a holistic programme called Think Learn Create. It offers specialist programmes in STEAM, Music, Art, Garden to Table, Sports, and Library services, alongside Learning Support and ESOL for additional needs. Supplementary offerings include international student enrolment, Kelly Club before/after school care, and community initiatives such as the Mathathon and Walking School Bus.

Product overview

Edendale Primary School is a primary education institution (Years 1-6) offering a holistic education programme called Think Learn Create. The core educational offerings include specialist programmes in STEAM, Music, Art, Garden to Table, Sports, and Library services, complemented by Learning Support and ESOL programmes for students with additional needs. The school operates a composite classroom structure with four teaching teams: Atawhai (Years 1-2), Aroha (Years 3-4), Mahitahi (Years 4-5), and Tuakana (Years 5-6). Supplementary services include Kelly Club before/after school care, an International Students programme, peer mediation, and various enrichment activities including Mathathon and Walking School Bus. The school also provides online systems for payments (Kindo) and student reporting (Hero).

Differentiator

Problem solved

Functional benefit

Products and services

• STEAM Programme Full-day intensive STEAM session combining Science, Technology, Engineering, Art, and Maths, following the engineering design process to foster Communication, Critical Thinking, Collaboration, and Creativity. Students access makerspace materials including 3D printers and vacuum formers.
• Garden to Table Programme Hands-on food education programme where students grow vegetables and herbs in school gardens and learn cooking skills in a teaching kitchen, combining environmental sustainability with food education. Won top prize.
• Music Programme Specialist music teaching delivered in a well-resourced music room with dedicated music teacher Catherine Petersen providing instruction to all students.
• Visual Arts Programme Rich visual arts learning with specialist art teacher Kus Fausett in a nurturing, positive and fun environment.
• Learning Support Inclusive learning support programme providing small group targeted support for literacy and maths development, ESOL support for English language learners, and assistance for students with complex needs or those needing additional encouragement.
• Library Services Well-stocked school library visited by all classes every two weeks, with picture books, non-fiction, fiction, graphic novels, and reference books. Senior student librarians assist the teacher librarian.
• Sports Programme Wide range of sports activities and inter-school competitions including Eden/Albert Sports competitions, athletics, netball, football, cricket, and softball.
• Learning Through Play Play-based learning approach for junior students (Years 1-2), using authentic contexts to develop 21st century skills and critical thinking in a fun, inclusive environment.
• Peer Mediation Programme Cool Schools peer mediation programme where trained Year 5-6 students support peers to resolve conflicts constructively. Currently has 61 peer mediators rostered during break times.
• International Students Programme Enrolment programme for international students (Years 1-6) who are residing in New Zealand with their parent(s). Signatory to the Education (Pastoral Care of Tertiary and International learners) Code of Practice 2021. Includes ESOL classes and comprehensive support services. Annual fee: $19,500 NZD.
• Kelly Club Before and After School Care OSCAR approved before and after school care and holiday programmes provided by Kelly Club. Before-School Care: 7am to 8.30am, After-School Care: 3pm to 6pm, with flexible booking system and WINZ subsidies available.
• Mathathon Annual maths fundraising event where students practise maths skills and basic facts appropriate to their learning level, seeking sponsorship through online fundraising platform Go Raise It.

Quantifiable outcome

• Education Review Office (ERO) recognized strong teaching and learning programmes in February 2024 report

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Education (Pastoral Care of Tertiary and International learners) Code of Practice 2021coreOthers · 1 January 2021Edendale Primary School is a signatory to The Education (Pastoral Care of Tertiary and International learners) Code of Practice 2021, which enables them to enrol international students who are residing in New Zealand with their parent(s). The code establishes requirements for pastoral care, insurance, and reporting.
• Kelly ClubcoreStrategic or Co-development PartnerKelly Club provides OSCAR approved before school care (7am to 8.30am), after school care (3pm to 6pm), after school half session (3pm to 4.30pm), and holiday programmes (7:30am to 6pm). Revenue is shared with Edendale Primary School to benefit the school community. Contact: Tarrah Salt, [email protected].
• KindocoreTechnology or IntegrationKindo is an online platform for viewing and paying school costs, ordering school lunches, and purchasing school merchandise. The school uses Kindo as its preferred method of payment. Payment options include POLi (fee-free), credit/debit card (2.5% surcharge + 50 cent fee), and bank transfer.
• Southern CrossminorOthersRecommended health insurance provider for international students. Southern Cross SCTI offers international student insurance policies approved by the school.
• Uni-careminorOthersRecommended health insurance provider for international students. Uni-care offers NZ Student Plan policies approved by the school.
• Immigration New ZealandcoreOthersGovernment agency providing immigration requirements, employment advice during study, and reporting requirements for international students. Information available at immigration.govt.nz.

Scale indicators5 records

Recent moves13 records

Expansion highlights5 records

Regional players

• Tanglin Trust School: Singapore-based international school with comparable Years 1-6 primary offering, specialist programmes, and international student pathway. Provides a regional benchmark for premium international primary education delivery and STEAM differentiation.

Broad incumbents

• Kristin School: Auckland-based independent school offering primary education with specialist programmes and international student pathway. Comparable in curriculum breadth and STEAM focus but operates on private fee-based model rather than state-funded.
• ACG Parnell College: Private school network in Auckland offering primary through secondary education. Comparable in curriculum breadth and STEAM offerings but operates as a fee-charging private incumbent rather than state-funded school.
• Auckland Grammar School: One of New Zealand's largest and most established state boys' schools with broader secondary and primary-adjacent offerings. A broad incumbent in Auckland education with overlapping governance structures and Ministry of Education funding model, though operating at secondary level.

Direct peers

• Owairoa Primary School: Larger Auckland state primary serving a multi-cultural urban catchment with comprehensive specialist programmes. Comparable in scale, government funding model, and breadth of curriculum offerings including ESOL and learning support.
• Pt England School: Auckland state primary school known for innovative digital and inquiry-based pedagogy. Comparable in urban Auckland primary education delivery, specialist programmes focus, and government-funded operating model.
• Royal Oak Primary School: Auckland inner-west state primary in close geographic proximity to Edendale. Comparable in roll size, state-funded operating model, and primary education programme breadth.
• Wesley Primary School: Auckland state primary school historically built in 1951 to accommodate Edendale overflow, serving the same inner-west Auckland demographic with similar Years 1-6 state-funded offerings. Directly comparable in scale, funding model, and catchment proximity.
• Epsom Normal Primary School: Auckland inner-suburb state primary with comparable size, decile profile, and specialist teaching offerings. Directly comparable Years 1-6 state primary serving a similar urban Auckland demographic.
• Balmoral School: Auckland state primary school serving a similar inner-Auckland multicultural community. Comparable in size, curriculum breadth, and reliance on government per-pupil funding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EdendaleSchoolAuckland
• LinkedInlinkedin.com/company/edendale-primary-school

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edendale Primary School