BigPass Edenred

What BigPass Edenred does

BigPass Edenred is the Colombian corporate employee benefits subsidiary of Grupo Edenred, operating legally as BIG PASS S.A.S. (NIT 800.112.214-2) and headquartered at Calle 72 #10-07, Bogotá D.C. The company provides four core prepaid benefit products to corporate employers in Colombia: Alimenticio (food and meal benefits), Dotación (mandatory work clothing and footwear benefits, required three times yearly by Article 230 of the Colombian Substantive Labor Code for employees earning up to two minimum wages), Regalo (gift and incentive cards for employee recognition and promotions), and Auto/Ticket Car (fuel and mobility benefits). Services are restricted to persons or entities domiciled in Colombia and cards may only be delivered and used within Colombian territory.

The underlying technology is a digital benefits platform combining physical prepaid card infrastructure with virtual E-Cards, a QR Edenred payment system, the Edenred mobile application for beneficiaries, and two web-based management portals — Portal Empresas (clientes.edenred.co) for HR administration and Portal Comercios (afiliados.edenred.co) for merchant settlement. The platform operates against an affiliated merchant network of more than 36,000 points of sale spanning restaurants, supermarkets, clothing, technology, fuel, and service categories. The company also publishes content marketing via its blog and maintains social channels on Facebook, Instagram, YouTube, and LinkedIn to support corporate client acquisition.

The business model is hybrid: companies pay issuance, activation, reload, and platform subscription fees for managing the prepaid benefit products, while affiliated merchants pay transaction commissions on each card redemption processed by Big Pass. The go-to-market is sales-led — targeted enterprise accounts are engaged through direct sales consultants reached via email ([email protected]), phone lines, and WhatsApp — supplemented by self-service portals for ongoing administration. Named enterprise customers include Teleperformance, Holcim, Banco de Occidente, Nielsen, Afinia, Caja Social, and Adecco. As a subsidiary of Grupo Edenred, BigPass Edenred operates within a global corporate benefits conglomerate with no private equity, venture capital, or individual ownership disclosed in the source materials.

Name

BigPass Edenred

Legal name

BIG PASS S.A.S.

Website

https://edenred.co

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

BigPass Edenred is a Colombian subsidiary of Grupo Edenred that provides digital employee benefit solutions — food vouchers, mandatory work clothing, gift/incentive cards, and fuel/mobility cards — to corporate employers, redeemable across 36,000+ affiliated merchants in Colombia via physical card, E-Card, or QR mobile payments.

Ownership category

akta.pro rank

Product category

Corporate Employee Benefits Administration

NAICS

Credit Card Issuing (522210)

akta.pro primary industry

Government Benefit & EBT / Social Program Cards (FSAMANAF)

akta.pro secondary industries

Virtual Card Issuance & Tokenized Corporate Cards (THACAJAA), Payment Reconciliation, ERP/AP Integration & Data Enrichment (Level 2/3, eReceipts) (THACAJAE)

Keywords

• Employee benefits
• Prepaid benefit cards
• Meal vouchers
• Corporate wellness solutions
• Fleet fuel cards

Headquarters

HQ city

Bogotá D.C.

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Prepaid Card Issuance and Management Fees: Companies pay for the issuance and management of prepaid benefit cards (Alimenticio, Dotacion, Regalo, Auto) for their employees. Cards are loaded with monetary value that employees use at affiliated merchants. The company charges fees for card production, activation, and reload services.
2. Merchant Transaction Fees: Affiliated merchants pay transaction fees when customers redeem their benefit cards at their establishments. The company acts as intermediary in payment process between beneficiaries and merchants, earning a percentage of each transaction.
3. Corporate Solution Services: End-to-end employee benefits management solutions sold to companies, including platform access, card management, reporting, and compliance features. Companies pay based on number of employees and selected benefit solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

BigPass Edenred (BIG PASS S.A.S.) issues and manages prepaid employee benefit cards for Colombian companies, covering four categories: food/meal benefits (Alimenticio), legally-mandated work clothing (Dotación), gifts and incentives (Regalo), and vehicle/mobility expenses (Auto/Ticket Car). The company serves corporate employers who load monetary value onto physical cards or virtual E-Cards, which employees redeem at more than 36,000 affiliated merchants across Colombia using QR-based mobile payments. Companies access administration through the Portal Empresas web platform, while merchants use the Portal Comercios for settlement processing.

Product overview

BigPass Edenred operates as a multi-benefit platform offering four core employee benefit products (Alimenticio for food, Dotación for work clothing, Regalo for gifts/incentives, and Auto/Ticket Car for vehicle/mobility) delivered via physical cards, E-Cards, or QR code payments through a mobile app. The platform serves Colombian companies requiring compliant employee benefits, with a network of over 36,000 affiliated merchants. The company provides client-facing portals (Portal Empresas for HR management and Portal Comercios for merchant management) to administer the benefit lifecycle. BigPass S.A.S. (NIT 800.112.214-2) operates the Edenred brand in Colombia.

Differentiator

Problem solved

Functional benefit

Brands

• Alimenticio Edenred: Food benefit solution allowing employees to purchase food and essential products at affiliated merchants including restaurants, supermarkets, and grocery stores.
• Dotacion Edenred
• Regalo Edenred
• Auto Edenred
• Ticket Car

Products and services

• Alimenticio Edenred Prepaid food/meal benefit cards that allow employees to purchase food at affiliated restaurants, supermarkets, and grocery stores across Colombia. Sold to corporate employers who load monetary value for employee meal benefits during work hours.
• Dotación Edenred Prepaid work clothing and footwear benefit solution that fulfills the Colombian legal obligation to provide uniforms to eligible employees (earning up to 2 minimum wages). Allows employees to choose work attire at affiliated merchants via physical card or digital balance.
• Regalo Edenred Prepaid gift and incentive cards for employee recognition programs, special occasions, client gifts, and promotional campaigns. Redeemable at restaurants, clothing stores, technology shops, entertainment venues, and experience providers nationwide.
• Auto Edenred Prepaid vehicle and mobility benefit solution for fuel, vehicle maintenance, and transportation expenses. Usable at service stations, workshops, parking lots, and auto parts stores affiliated with the Edenred network.
• Ticket Car Dedicated fuel card product for fleet and corporate vehicle expenses. Allows employees and fleet managers to pay for gasoline and vehicle-related services at affiliated merchants using a dedicated Ticket Car login and balance system.

Quantifiable outcome

• According to the International Labor Organization (ILO), proper nutrition can increase productivity by up to 20%. Research from Universidad Nacional de Colombia shows that workplace food programs reduce absenteeism and strengthen collective wellbeing.

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Consubanco (Mexico benefits segment): Mexican financial group with employee benefits card offerings; competes in the same Latin American prepaid corporate benefits category with comparable employer-funded stored value cards.
• Ticket Log (Edenred Brazil): Brazilian Edenred brand specializing in fleet and fuel management cards, directly comparable to Edenred Colombia's Auto/Ticket Car vertical; sister solution under the same parent.
• VR Benefícios (Brazil): Brazilian employee benefits issuer of meal and food cards with a large affiliated merchant network; comparable product set and employer-funded prepaid benefit card model in a Latin American geography.
• Up Sí Vale (Mexico): Mexican employee benefits and prepaid card provider offering meal, gift and fuel solutions through an affiliated merchant network; functionally analogous to Edenred Colombia in a different Latin American market.
• Alelo (Brazil): Brazilian Edenred subsidiary offering meal vouchers, gift cards and mobility benefits via prepaid cards; comparable business model in a sister Latin American market with similar regulatory-driven benefit structures.

Broad incumbents

• Grupo Edenred (parent global operations): Global parent company providing the same employee benefits and corporate payment solutions across 45+ countries; serves as the broader platform whose Colombian operations are the subject of this analysis.

Direct peers

• Sodexo Colombia: Historical direct competitor offering employee benefits and quality-of-life services in Colombia, including meal and gift solutions with affiliated merchant networks comparable to Edenred's.
• Pluxee (formerly Sodexo BRS Colombia): Direct competitor to Edenred Colombia in meal vouchers, gift cards and employee benefit solutions in the Colombian market; spun off from Sodexo in 2024 and operates a comparable prepaid card and affiliated merchant model.

Emerging players

• Payway Colombia: Colombian digital payments processor offering prepaid and corporate card solutions; an emerging local competitor with overlapping technology stack in prepaid card issuance and merchant acquiring.
• Bold (Colombian fintech): Colombian fintech providing digital payment acceptance and card products to merchants and businesses; represents the broader wave of fintechs that could eventually disintermediate closed-loop prepaid benefit networks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@edenredcol
• Facebookfacebook.com/EdenredCol
• LinkedInlinkedin.com/company/edenredcol
• Instagraminstagram.com/edenredcol

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BigPass Edenred