Edgewood Orchard Galleries

What Edgewood Orchard Galleries does

Edgewood Orchard Galleries is a privately held, family-owned fine art gallery founded on June 29, 1969 by Irene Haberland and her daughter Anne in a restored 1918 fruit barn on an 80-acre orchard property in Fish Creek, Wisconsin (Door County). The gallery represents over 150 artists working across paintings, sculpture, glass, clay, wood, and jewelry, and presents monthly changing feature shows alongside general exhibits. Its physical setting includes a bricked courtyard, glassed portico, and a sculpture garden opened in 2008, with subsequent capital improvements adding an upper deck (2020) and a second-level gallery space above the packing shed (2022). Ownership has remained within the founding family across four generations; current owners are Nell Emerson Jarosh and J.R. Jarosh, with their twin daughters representing the fourth generation.

The business operates as a destination retail gallery with a complementary e-commerce website (edgewoodorchard.com), accepting sales both in-person during seasonal hours (daily 10am–5pm, May–October) and online year-round. Revenue streams include art sales across multiple price tiers (from under $100 to over $1,000), gift certificates that never expire, an annual gallery calendar distributed by mail to subscribers, and benefit cookbooks (cumulative charitable proceeds over $261,000). Supporting channels include an email newsletter, an Instagram presence (@edgewoodorchardgalleries), virtual video tours, and in-person events such as monthly artist receptions, trunk shows, and a Plein Air Painting Day. The gallery is a member of Destination Door County, the regional destination marketing organization, and integrates third-party services including a Masterpiece image CDN and Google Maps.

Edgewood Orchard Galleries does not disclose revenue, employee headcount, or financial metrics; no external funding (institutional, venture, or private equity) has been raised. The company type is private and family-controlled, with no public listing, ticker, or exchange reference. Technology footprint is limited to standard e-commerce website tooling with no proprietary technology, public APIs, or AI/ML capabilities described. Operating geographies are concentrated in the U.S. Midwest, with the gallery positioned as both a local cultural attraction and a tourist destination within Door County.

Name

Edgewood Orchard Galleries

Legal name

Edgewood Orchard Galleries

Website

https://edgewoodorchard.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

Edgewood Orchard Galleries is a privately held, family-owned fine art gallery in Fish Creek, Wisconsin, founded in 1969 in a restored 1918 barn on an 80-acre orchard. It represents over 150 artists across multiple media and serves individual art collectors, enthusiasts, and gift buyers through in-person and online sales.

Ownership category

akta.pro rank

Product category

Fine Art Gallery

NAICS

Art Dealers (459920), Art Dealers (45992)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

Keywords

• Fine art gallery
• Original artwork sales
• Sculpture and glass art
• Gift certificate sales
• Artist representation

Headquarters

HQ city

Fish Creek

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Art Sales: The gallery generates revenue through the sale of artwork from over 150 represented artists, including paintings, sculpture, glass, clay, wood, and jewelry. Sales occur both in-person at the gallery and through the e-commerce website.
2. Gift Certificates: Gift certificates are sold that never expire and can be used either in-person or online.
3. Annual Calendar Sales: The gallery produces and sells annual gallery calendars featuring new artwork from represented artists. Subscribers can receive physical calendars by mail.
4. Cookbook Sales: The gallery publishes and sells cookbooks featuring recipes contributed by gallery artists, with proceeds donated to charitable causes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Edgewood Orchard Galleries is a family-owned fine art gallery located in a historic apple orchard in Fish Creek, Wisconsin (Door County), operating since 1969. The gallery represents over 150 artists and sells original paintings, sculpture, glass art, ceramics, wood art, and jewelry. It operates both a destination physical gallery and an e-commerce website for online art purchases.

Product overview

Edgewood Orchard Galleries operates as a traditional art gallery offering a unified portfolio of products and services centered on the physical gallery experience in Fish Creek, Wisconsin. The core offering consists of monthly rotating art exhibitions featuring over 150 represented artists working in diverse media including paintings, sculpture, glass, clay, wood, and jewelry. Supporting products include gift certificates, an annual gallery calendar, and the published cookbook 'An Artist's Food for Joy.' The gallery has expanded into digital offerings including online art shopping through the website, virtual video tours of the gallery and sculpture garden, and email newsletter subscriptions. The gallery's physical setting in a restored 1918 fruit barn, complete with a bricked courtyard, glassed portico, and sculpture garden, serves as the primary venue for exhibitions and visitor engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Paintings

Quantifiable outcome

• Over $261,000 raised for charitable causes through benefit cookbooks

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Destination Door CountyminorGTM or Marketing PartnerProud member of Destination Door County, the area's destination marketing organization. This partnership supports local tourism promotion and positions the gallery as a key attraction in Door County, Wisconsin.

Scale indicators4 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• 1stDibs: Online marketplace for high-end art, antiques, and decorative objects from galleries and dealers worldwide. Comparable as an alternative channel for collectors seeking original artwork, particularly at the $1000+ price tier Edgewood offers.
• Artsy: Global online marketplace aggregating galleries and artists with technology-driven discovery, editorial content, and auction capabilities. Comparable as an alternative purchasing channel competing for the same collector demand, though operating at vastly greater scale.
• Saatchi Art: Large online-only art gallery marketplace representing thousands of artists globally with paintings, sculpture, photography, and mixed media. Comparable as a competing sales channel targeting the same art collector and gift-buyer customer segments.

Direct peers

• Meisel Gallery: Independent gallery representing established and emerging artists across painting, sculpture, and mixed media. Comparable as a small-to-mid independent gallery with similar curation-driven business model serving collectors of original artwork.
• Peninsula School of Art (PenArt) Gallery Shop: Door County-based art institution with gallery exhibitions and shop featuring works by regional artists. Comparable as a Door County-rooted art destination serving the same Midwest collector and tourist customer base.
• Gregg Dietrich Fine Art: Midwest-based artist-run gallery and studio with exhibitions of paintings, sculpture, and mixed media. Comparable as a small Midwest regional gallery serving art collectors with similar fine art offerings.
• Woodwalk Gallery: Door County, Wisconsin fine art gallery representing a curated roster of artists in a unique restored barn setting. Directly comparable as a small, regionally rooted gallery combining physical destination retail with artist representation in the same Door County tourism ecosystem.

Emerging players

• Plaza Art Fair (and similar Midwest regional art fairs): Annual Midwest juried art fairs featuring independent artists selling paintings, sculpture, and mixed media directly to collectors. Comparable as alternative sales channel for the same Midwest art collector base and artist roster model.

Regional players

• Anderson Arts Center: Midwest (Kenosha, WI) arts institution hosting rotating exhibitions and sales of regional fine art. Comparable as a Midwest regional gallery venue with similar exhibition-driven art sales model.

Others

• Destination Door County: Door County's destination marketing organization and Edgewood's existing partner. Comparable only as an ecosystem enabler driving tourism and visitor traffic to Edgewood's gallery and other Door County cultural attractions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/edgewoodorchardgalleries
• LinkedInlinkedin.com/company/edgewood-orchard-galleries

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edgewood Orchard Galleries