Editions LVA Officiel

What Editions LVA Officiel does

Éditions LVA Officiel is a privately held French publishing house founded in 1976 and headquartered at the Château de la Magdeleine in Samois-sur-Seine, Île-de-France. The company is the leading niche media group in the French collection vehicle and antiques market, operating a portfolio of eight specialized magazine titles spanning automobiles (La Vie de l'Auto, Autoretro, Rétroviseur), motorcycles (La Vie de la Moto, Moto Légende, Mob&Co), and antiques/collectibles (Antiquités Brocante, Collectionneur & Chineur). The portfolio mixes weekly news-driven publications with monthly lifestyle magazines and includes annual reference guides that codify market valuations across 11,301 automobile models and 1,500 motorcycle models. Underlying technology is a conventional print and digital editorial production stack delivered through proprietary subscription portals (abos.editions-lva.fr for paper, abos.editions-lva.com for digital with pre-kiosk access and interactive video), e-commerce (la-boutique.com), classifieds (LVAnnonces), and a content Q&A platform (Rozaly.fr launched 2022).

The business model is primarily subscription-driven B2C with diversified monetization. Paper and digital subscriptions (priced from €21.50 to €39.00/year depending on title, with multi-year discounts) form the recurring revenue base, supplemented by single-issue sales at newsstands and bookstores, hors-série special editions (€5–€9), event ticket sales (€13–€25), exhibitor fees at four annual events including Coupes Moto Légende (~30,000 attendees, 1,300 motorcycles), Coupes Auto Légende, Salon Moto Légende, and the acquired Automédon salon (300+ exhibitors, 3,000+ vehicles, 16,000 m² indoor / 32,000 m² outdoor). Classified advertising on LVAnnonces and e-commerce merchandise at La Boutique du Collectionneur add transactional revenue, while professional directory listings and event sponsorships (e.g., TEA CEREDE, Osenat, Fréget Glaser & Associés) provide B2B overlay.

Customer segments are dominated by individual hobbyist collectors — automobile and motorcycle enthusiasts, moped fans, and antique/brocante buyers — with a secondary professional tier of restorers, dealers, insurers, and auction houses reached through directories and event participation. Go-to-market is direct-to-consumer via owned digital properties and subscription funnels, complemented by event-driven acquisition and an extensive social media presence (15+ Facebook pages, Instagram, YouTube, Pinterest, LinkedIn). Geographic scope is principally France with international subscription availability. With 49 employees and no disclosed external funding or M&A activity beyond the 2020 Automédon acquisition, the company operates as a mature, founder-controlled niche media business.

Name

Editions LVA Officiel

Legal name

Éditions LVA

Website

https://editions-lva.fr

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Éditions LVA Officiel, founded 1976 in France, is a privately held niche media publisher serving French collectors of classic automobiles, motorcycles, and antiques through eight specialized magazines, annual pricing guides, e-commerce, classifieds, and four major annual events.

Ownership category

akta.pro rank

Product category

Collector Vehicle and Antique Media Publishing

NAICS

Periodical Publishers (51312), Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Automotive & Transportation Magazines (MPAJAEAI)

akta.pro secondary industries

Sports & Recreation Magazines (MPAJAEAJ), Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

Keywords

• Classic vehicle publishing
• Collector magazines
• Automobile price guides
• Motorcycle collectibles media
• Vintage enthusiast events

Headquarters

HQ city

Samois-sur-Seine

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Magazine Subscriptions (Paper): Recurring subscription revenue from weekly and monthly print magazines delivered to subscribers' homes. Subscriptions available in 3-month, 6-month, 1-year, 2-year, and 3-year terms with preferential rates compared to single-issue purchases.
2. Magazine Subscriptions (Digital): Digital-only subscriptions offering earlier access (1 day before kiosk release), 24/7 accessibility, enhanced reading experience with high-definition images and interactive video content.
3. Single Issue Sales: One-time purchases of individual magazine copies through newsstands, bookstores, and their e-commerce platform la-boutique.com.
4. Hors-série (Special Editions): Special themed issues sold as one-time purchases covering specific topics like auction results, price guides, and collector vehicle categorizations.
5. Event Revenue: Ticket sales and participant fees for organized events including Coupes Moto Légende, Coupes Auto Légende, Salon Moto Légende, and Automédon. Revenue from exhibitor booth rentals and vendor participation.
6. E-commerce (La Boutique du Collectionneur): Sale of collector merchandise, books, tools, and related products through their online store.
7. Classified Advertisements: LVAnnonces platform for small ads from collectors, with preferential rates for subscribers.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Éditions LVA publishes a portfolio of eight specialized print and digital magazines (La Vie de l'Auto, Autoretro, Rétroviseur, La Vie de la Moto, Moto Légende, Mob&Co, Collectionneur & Chineur, Antiquités Brocante) covering classic automobiles, vintage motorcycles, mopeds, and antiques for French collector enthusiasts. The company also operates annual collector vehicle and motorcycle events (Coupes Moto Légende, Coupes Auto Légende, Salon Moto Légende, Automédon), an e-commerce store (La Boutique du Collectionneur), a classified ads platform (LVAnnonces), and an informational Q&A website (Rozaly.fr).

Product overview

Editions LVA is a French publishing house specializing in classic vehicle and antique collections, operating a multi-title magazine portfolio across print and digital formats. The core offering consists of eight magazine publications: La Vie de l'Auto (weekly auto newspaper), Autoretro (monthly auto magazine), Rétroviseur (monthly auto lifestyle magazine), La Vie de la Moto (weekly motorcycle newspaper), Moto Légende (monthly motorcycle magazine), Mob&Co (bimonthly moped magazine), Collectionneur & Chineur (bimonthly collector magazine), and Antiquités Brocante (monthly antique magazine). The company also operates an e-commerce platform (La Boutique du Collectionneur) offering subscriptions and back issues, a classified ads platform (LVAnnonces), and an informational website (Rozaly.fr). Additionally, Editions LVA organizes three major annual events: Coupes Moto Légende at Dijon-Prenois circuit, Coupes Auto Légende at Linas-Montlhéry autodrome, and Salon Moto Légende at Paris Nord Villepinte. The company also acquired the Automédon show and publishes annual reference guides including pricing guides for both classic automobiles and motorcycles.

Differentiator

Problem solved

Functional benefit

Brands

• La Vie de l'Auto: Weekly newspaper covering classic automobile news, clubs, events, auctions, and classifieds.
• Autoretro
• Rétroviseur
• La Vie de la Moto
• Moto Légende
• Mob&Co
• Antiquités Brocante
• Collectionneur & Chineur

Products and services

• La Vie de l'Auto Weekly newspaper covering the world of classic automobile collection, featuring news, club activities, event calendars, and classified ads. Published every Thursday in print and digital formats.
• Autoretro Monthly magazine dedicated to classic automobiles, covering grand classics, youngtimers, and curiosities, with tests, buying guides, and maintenance tips.
• Rétroviseur Monthly magazine focusing on authenticity and lifestyle around classic automobiles, featuring the most beautiful car bodies and stories of those who shaped automotive history.
• La Vie de la Moto Weekly newspaper providing news about classic motorcycles, featuring event reports, regulation updates, practical guides, professional profiles, club interviews, and an events calendar.
• Moto Légende Monthly magazine exploring the world of classic motorcycles from mythical models to neo-retro, featuring portraits, tests, buying and maintenance advice, and iconic bike photo studios.
• Mob&Co Bimonthly inter-generational magazine covering mopeds and cyclomotor culture, featuring practical tips, history, technical content, event calendars, collector profiles, and themed valuations.
• Collectionneur & Chineur Bimonthly magazine for collection enthusiasts featuring dossiers, investigations, private collection presentations, practical sheets, auction results, event calendars, and classified ads.
• Antiquités Brocante Monthly magazine covering antique and brocante trends, featuring market trends, thematic files, object valuations, decoration ideas, auction results, and professional addresses.
• Guide du Collectionneur Auto Annual collector's guide covering legislation, technical inspection, taxation, auctions, insurance, museums, and practical advice for classic car enthusiasts.
• La Cote de l'Automobile de Collection Annual pricing guide for classic automobiles featuring over 11,300 models evaluated, 392 brands, and auction results from France and abroad.
• Guide et Cote du Collectionneur Moto Annual guide for motorcycle collectors covering legislation, insurance, buying advice, 1,054 professionals, 427 clubs, 101 museums, and pricing for 1,500 motorcycles.
• Hors-séries (Special Editions) Special themed issues published across all magazine titles, covering topics like auction results, price guides, specific brand histories, and collector-focused subjects.
• Coupes Moto Légende Annual motorcycle racing event held at Circuit Dijon-Prenois, featuring amateur rider competitions across 12 series, championship demonstrations, and festivals celebrating classic motorcycles.
• Coupes Auto Légende Annual automobile racing event held at Autodrome de Linas-Montlhéry, featuring classic car demonstrations, parades, and racing across multiple plates from pre-war to youngtimers.
• Salon Moto Légende Annual motorcycle show held at Paris Nord Villepinte exhibition center, featuring exhibitions, animations, clubs, partners, professionals, and a free motorcycle parking area.
• Automédon Classic and vintage vehicle and motorcycle show held at Paris-Le Bourget Exhibition Center, featuring over 300 exhibitors, 3,000 vehicles, exhibitions, and exchange markets.
• LVAnnonces Online classified ads platform for collectors and enthusiasts of classic vehicles and antiques, featuring listings for cars, motorcycles, and collectible objects.
• La Boutique du Collectionneur E-commerce portal for collectors offering subscriptions, magazines, back issues, special editions, binders, and collectible merchandise.
• Rozaly.fr Free informational website answering thematic questions about classic automobiles, motorcycles, and antiques, based on expertise from LVA journalists and their magazine archives.

Quantifiable outcome

• 11,301 vehicle models priced and tracked
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• OsenatminorGTM or Marketing Partner · 1 January 2026Osenat auction house renewed its partnership with Coupes Auto Légende for the 2026 edition. Auction house specializing in classic and collector vehicles.
• TEA CEREDEminorGTM or Marketing Partner · 19 September 2023TEA CEREDE, a leader in collection and prestige vehicle insurance since 1960, partnered with Coupes Auto Légende 2023 as an event sponsor. They offer specialized insurance for classic cars, sports cars, supercars, youngtimers, and premium electric/hybrid vehicles.
• Fréget Glaser & AssociésminorGTM or Marketing Partner · 17 August 2023Law firm specializing in business law (private economic law and public business law) partnered with Coupes Auto Légende to sponsor the Saturday and Sunday parades. Focuses on competition and regulation in transport sectors including hydrogen development and connected vehicles.
• L'Atelier RPminorGTM or Marketing Partner · 13 July 2023Professional restoration workshop established in Normandy since the 1940s, partnering with Coupes Auto Légende 2023. Specializes in classic and prestige vehicle restoration, recognized as a reference for period vehicle restoration.
• AutomédoncoreStrategic or Co-development Partner · 20 March 2020Éditions LVA acquired the Automédon salon from creator Yves Levasseur in March 2020. Automédon had been organized for 20 years at Paris-Le Bourget exhibition center, gathering thousands of classic auto and motorcycle enthusiasts. Éditions LVA, as organizer of Coupes Moto Légende, Coupes Auto Légende, and Paris Vintage Festival, expanded their event portfolio with this acquisition.

Scale indicators14 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Youngtimer Magazine: French print and digital publication dedicated to youngtimer and modern classic vehicles. Comparable as a direct French-market competitor to Autoretro and Rétroviseur, targeting overlapping collector demographics within the same niche vertical.
• Hemmings Motor News: America's oldest and largest classic car marketplace and publishing brand, offering print magazine, classifieds, and auction services. Directly comparable to Éditions LVA as a niche, multi-decade incumbent in the classic vehicle publishing-plus-marketplace vertical.
• Car & Classic: UK-headquartered online auction and classifieds platform for classic and collector vehicles with European market reach. Comparable as a marketplace-plus-content platform serving the same collector transactional needs addressed by Éditions LVA's LVAnnonces and event portfolio.
• Motor Presse Stuttgart: German specialist automotive and lifestyle publishing group behind titles like Auto Motor und Sport, Motor Klassik, and Motorrad. Closely comparable as a multi-title enthusiast vehicle publisher with print, digital, events, and data products targeting the same collector and enthusiast demographics across DACH.
• Octane Media: UK-based premium classic car media brand operating Octane magazine, a digital platform, and live events including the Octane Classic Car Sale. Comparable as a specialist collector vehicle publisher combining high-end editorial, events, and auctions.

Emerging players

• Bring a Trailer: US-based digital auction platform for enthusiast vehicles, now owned by Hearst. Comparable as a digital-native classifieds/auction marketplace serving collector vehicles — a model that overlaps with LVAnnonces and signals a digital direction Éditions LVA may need to defend.

Broad incumbents

• Bauer Media Group (Auto/Moto titles): Large European publishing conglomerate operating enthusiast vehicle titles (e.g., Classic Cars, Practical Classics, Motorcycle News) across multiple markets. Comparable as an automotive media peer with overlapping audience but materially broader portfolio and international footprint.

Others

• Artcurial Motorcars: Paris-based auction house with a leading French classic vehicle department. Comparable as a French-language, French-market ecosystem peer and partner to Éditions LVA for auction coverage and event collaboration.
• RM Sotheby's: Global auction house specializing in investment-grade collector cars. Comparable as an ecosystem participant — RM Sotheby's is a natural event partner, advertising client, and content source for a classic vehicle publisher like Éditions LVA (analogous to its Osenat partnership).

Regional players

• Old Timer Markt: German-language classic vehicle marketplace and magazine with classifieds and price guide components. Comparable as a regional peer operating the same publishing-plus-marketplace-plus-data model in the German-speaking market rather than France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/videolva/featured
• Facebookfacebook.com/LesEditionsLVA
• LinkedInlinkedin.com/company/editions-lva
• Instagraminstagram.com/editionslva

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Editions LVA Officiel