Michelin Editions

What Michelin Editions does

Michelin Editions is the publishing division of Société Michelin SCA, producing travel guides, road maps, atlases, city plans, and gastronomic guides under the Michelin brand since the first Guide de Voyage Michelin was published in 1926. The division operates with 31 employees and serves individual travelers, families, gastronomy enthusiasts, and B2B advertisers across more than 100 countries, with the strongest commercial presence in the French retail market. Its product portfolio spans the Le Guide Vert (Green Guide) collection, Guide Michelin gastronomic ratings, Guide OFF alternative travel, road maps, thematic maps (wine routes, scenic routes), outdoor guides, food and travel magazines, and coffee-table books.

The underlying technology combines over a century of cartographic expertise with the proprietary Michelin star-rating system for restaurants and hotels. Content is produced by field authors conducting on-site visits, supplemented by GfK panel data for market intelligence and Getty Images for licensed photography. The company operates sub-brands including Le Guide Vert, Le Guide Vert Week&GO, Food&Travel, OFF, Les Fabuleux Itinéraires Michelin, Guides Plein Air, Beaux Livres, and Guide Michelin, with a 2026 launch of "Voyage et Cultures" combining guide and map formats.

Revenue is generated primarily through one-time purchases of physical and digital travel products priced between €3 and €40, distributed via the company's own e-commerce site (editions.michelin.com), Amazon France, major French bookstore chains (Fnac, Cultura, E Leclerc, Furet du Nord, Gibert, Kleber), independent bookseller networks, and the official Boutique L'Aventure Michelin. A secondary B2B revenue stream provides customized maps, content creation, and advertising insertion under multi-year contracts, and a minor data/imagery licensing stream generates supplemental income.

Name

Michelin Editions

Legal name

MICHELIN Editions

Website

https://editions.michelin.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

11–50 employees

Short description

Michelin Editions is the publishing division of the Michelin Group, producing travel guides, road maps, atlases, and gastronomic guides since 1926, serving consumers and B2B clients across 100+ countries through retail and direct channels.

Ownership category

akta.pro rank

Product category

Travel Guide Publishing

NAICS

Tour Operators (561520), Tour Operators (56152)

akta.pro primary industry

Destination & Local Services Marketplaces (Transfers, Guides, City Passes) (THALAFAK)

Keywords

• Travel guide publishing
• Road maps
• Travel atlases
• Gastronomic guides
• Cartographic products

Headquarters

HQ city

Clermont-Ferrand

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Travel Guides and Maps Sales: Michelin Editions generates revenue primarily through the sale of physical and digital travel guides, road maps, atlases, and city plans. Products are sold through major retail chains, independent bookstores, and e-commerce platforms. Prices range from approximately €8.95 to €35 for individual products.
2. B2B Professional Services: Professional services include customized maps and guides, content creation, and advertising insertion in maps, atlases, and guides for business clients.
3. Iconography and Data Licensing: Michelin licenses panel data from GfK and uses Getty Images iconography, indicating data licensing as a minor revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

Michelin Editions publishes and sells travel guides, road maps, atlases, city plans, and gastronomic guides under sub-brands such as Le Guide Vert, Guide Michelin, OFF, Food&Travel, and Les Fabuleux Itinéraires Michelin. The division also provides B2B professional services including customized maps, content creation, and advertising insertion for businesses. Products are available in physical and digital formats across 100+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Le Guide Vert: Green Guide - travel guide collection
• Guide Michelin
• Le Guide Vert Week&GO
• Food&Travel
• OFF
• Les Fabuleux Itinéraires Michelin
• Guides Plein Air
• Beaux Livres

Products and services

• Le Guide Vert (Green Guide) Michelin's flagship travel guide collection providing star-rated recommendations for sightseeing, restaurants, and hotels across global destinations. Targeted at leisure and cultural travelers planning trips.
• Le Guide Vert Week&GO Compact weekend-format travel guides for short trips and city breaks, featuring curated itineraries and recommendations. Targeted at travelers taking short leisure trips.
• Le Guide Food&Travel Magazine-style guides combining food culture with travel content, including restaurant recommendations and culinary itineraries. Targeted at gastronomy-focused travelers.
• Guides Plein Air Outdoor activity guides covering hiking, cycling, nature exploration, and family outdoor adventures (including children ages 6-14). Targeted at outdoor enthusiasts and family travelers.
• Beaux Livres Large-format illustrated coffee table and photo books on French heritage, castles, and retro travel themes. Targeted at collectors, gift buyers, and heritage enthusiasts.
• Les Fabuleux Itinéraires Michelin Curated route and itinerary guides featuring scenic drives, themed journeys (e.g., wine routes, scenic routes), and multi-stop trip planning. Targeted at road trip and themed-travel enthusiasts.
• Guides OFF Alternative travel guide collection focused on off-the-beaten-path destinations and unconventional experiences. Targeted at travelers seeking non-mainstream recommendations.
• Guide Michelin (Gastronomic Guide) The Michelin gastronomic guide featuring the 1-3 star rating system for restaurants and hotels, classifying establishments by quality. Targeted at culinary travelers, chefs, and the hospitality industry.
• Cartes Routières (Road Maps) Folded paper road and tourist maps at scales such as 1:200,000 and 1:1,000,000, covering countries and regions with tourist information, scenic routes, and points of interest. Targeted at drivers and road-trip travelers.
• Atlas Bound atlases providing comprehensive cartographic coverage of countries and regions with detailed road networks, town plans, and tourist information. Targeted at drivers, trip planners, and reference buyers.
• Plans de Ville (City Plans) Detailed fold-out city maps and tourist plans for major urban destinations, including points of interest, public transport references, and walking routes. Targeted at urban visitors and short-stay travelers.
• Cartes Thématiques et Historiques Thematic and historical maps covering specialized topics such as wine tourism routes, scenic itineraries, historic battlefields, and cultural heritage trails. Targeted at themed-travel and history enthusiasts.
• B2B Professional Services Professional services including customized maps and guides, content creation, and advertising insertion in Michelin maps, atlases, and guides for businesses, tourism boards, and advertisers. Targeted at business clients and advertising partners.

Quantifiable outcome

• 2026 marks the 100th anniversary of the Michelin Travel Guide (Guide de Voyage Michelin), first published in 1926
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• AnivinminorStrategic or Co-development PartnerAnivin is an association grouping wine producers affiliated with the Vin De France appellation. Michelin partnered with Anivin to create the 'Sur la route de Vin de France' national map featuring wine tourism routes, 350+ wineries, tasting experiences, and wine-related activities across France.
• Plus Beaux Villages de SuisseminorStrategic or Co-development PartnerPartnership with the association of 'Plus Beaux Villages de Suisse' (Most Beautiful Villages of Switzerland) to create a national map featuring 50+ historic villages and towns selected by the association, complemented by nearby Michelin-starred restaurants.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fodor's Travel: Fodor's Travel publishes destination travel guides with curated hotel, restaurant, and attraction recommendations, directly competing with Michelin's Le Guide Vert in the English-speaking guidebook market.
• Lonely Planet: Lonely Planet is a leading English-language travel guidebook publisher covering global destinations, directly competing with Michelin Editions' Le Guide Vert series in destination guide content, format, and target traveler.
• Le Routard: Le Routard is the dominant French-language budget travel guide publisher (Hachette), competing directly with Michelin's French travel guides in the same bookstores (Fnac, Cultura, E Leclerc) and target reader.
• Rough Guides: Rough Guides is a UK-based travel guidebook publisher covering global destinations with a backpacking and cultural-tourism focus, directly comparable to Michelin's travel guide collection in content and target audience.
• Bradt Travel Guides: Bradt is an independent UK travel guidebook publisher known for off-the-beaten-path destinations, comparable to Michelin's OFF and Fabuleux Itinéraires lines that focus on alternative and itinerary-led travel content.
• National Geographic Maps: National Geographic Maps publishes road maps, atlases, and trail maps under the National Geographic brand, directly comparable to Michelin's road map, atlas, and cartographic products in format and retail channels.
• Frommer's: Frommer's publishes destination-specific travel guides with practical, opinionated recommendations for independent travelers, competing head-to-head with Michelin's Green Guide and Week&GO series.
• DK Eyewitness Travel Guides: DK Eyewitness (Dorling Kindersley, part of Penguin Random House) publishes visually rich illustrated travel guides, directly comparable to Michelin's Le Guide Vert in destination guide format and editorial approach.

Broad incumbents

• Booking.com: Booking.com is a global online travel agency with extensive destination content, reviews, and travel guides, serving as a broad digital incumbent that overlaps with Michelin Editions' trip-planning and destination-discovery value proposition.
• TripAdvisor: TripAdvisor is a global travel information platform with crowdsourced reviews of hotels, restaurants, and attractions, serving as a digital incumbent that competes with Michelin Editions' curated recommendation content at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/michelinvoyage
• LinkedInlinkedin.com/company/michelin-editions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michelin Editions