Editora Voo

What Editora Voo does

Editora Voo is a Brazilian independent publishing house founded in 2013 and headquartered in Osasco, São Paulo. It operates three editorial lines: a core adult catalogue focused on conscious capitalism, regenerative business, and humanistic management (featuring translated works by authors such as Frédéric Laloux and Raj Sisodia); the Vooinho children's imprint; and the Voo Pro sub-brand targeting corporate and professional readers. The business is B Corporation certified and centers its identity on social impact, formalized through the Um Por Um (1-for-1) donation program, the Movimento Voo community initiative, and the A Bordo reading group.

The company monetizes through retail book sales priced between R$45 and R$72 (with a permanent 15% discount for teachers and librarians), supplemented by crowdfunding campaigns, literary-event sales, and institutional procurement via the PNLD government school program. Distribution is multi-channel: own e-commerce, presence at major book fairs (FLIP, Bienal do Livro do Rio) and international industry events (Sharjah Publisher's Conference 2024), and government procurement. There is no disclosed technology stack or AI/ML capability; operations are those of a traditional independent publisher reliant on editorial curation, author relationships, and event-driven demand generation.

The business is founder-led, privately held, and has not raised disclosed outside funding. The co-founding team of Claudia Kubrusly, Joana Mello, and Fernanda Paraguassu continues to set strategic direction. Geographic reach is predominantly Brazilian with emerging international exposure through Gulf-region rights activity.

Name

Editora Voo

Legal name

Editora Voo

Website

https://editoravoo.com.br

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Editora Voo is a Brazilian independent, B Corp-certified publisher founded in 2013 that issues books on conscious capitalism and humanistic management for adult, professional (Voo Pro), and children (Vooinho) readers, monetizing through retail, events, and government procurement.

Ownership category

akta.pro rank

NAICS

Book Publishers (513130)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro industry

PRIMARYMPAJAAAB

Genre & Category Publishing (Romance, Mystery/Thriller, Sci‑Fi/Fantasy, etc.)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Book Publishing (Trade & Consumer)

SECONDARYMPAJAJAE

Author Website, Storefront & Direct-to-Reader Commerce (D2C Sales)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Self-Publishing Platforms & Author Services

Keywords

• Children's book publishing
• Independent book publishing
• Conscious capitalism books
• Social impact publishing
• Brazilian publishing house

Headquarters

HQ city

Osasco

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Book Sales (Retail): Direct sales of published books through the company's e-commerce website. The company operates an online store with various price points for different titles, including children's books, business books, and conscious entrepreneurship titles. Sales include both regular retail prices and discounted prices for teachers and librarians.
2. PNLD (Government Textbook Program): Sales to the Brazilian government through the PNLD 2023 program, which provides textbooks and educational materials to public schools across Brazil. This represents a significant B2G (business-to-government) revenue channel.
3. Crowdfunding Campaigns: The publisher runs crowdfunding campaigns for select book projects, such as the book 'Trem Bala' by Ana Vilela. For these campaigns, part of the proceeds go to social impact projects under the 'Um por Um' program.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Editora Voo is a Brazilian independent book publisher that publishes, prints, and sells physical books across two main imprints: the main Editora Voo brand focused on conscious capitalism, leadership, and personal development, and the Vooinho children's literature imprint focused on diversity, environmental awareness, and social themes. The company sells directly to consumers through its e-commerce site and participates in Brazil's PNLD government procurement program for public schools. Every book sale is tied to a social or environmental counterparty through the Um Por Um (One for One) project.

Product overview

Editora Voo is a Brazilian publishing company operating as a unified e-commerce platform for books across two main imprints: the main Editora Voo brand publishing conscious capitalism, business, and personal development titles, and the Vooinho children's literature imprint focused on diversity, environmental awareness, and social impact. The company also operates social impact projects including Um Por Um (which donates portions of book sales to educational causes), Movimento Voo (literacy and forest regeneration), and A Bordo (reading group program). The publisher sells directly through its WooCommerce-based e-commerce site, offering approximately 9 pages of titles including featured works like 'A menina que abraça o vento', 'Pergunte à Floresta', 'Trem Bala', and business titles such as 'Reinventando as Organizações' and 'A Era do Impacto'.

Differentiator

Problem solved

Functional benefit

Brands

• Vooinho: Children's books imprint focused on diverse narratives, inclusion, and stories for young readers
• Voo Pro
• Movimento Voo
• A Bordo
• Um Por Um

Quantifiable outcome

• Nearly 1,000 books sold generated the first donation to Playing For Change Brasil
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Carambola LiteráriacoreStrategic or Co-development Partner · 1 January 2025A collective of independent publishers and authors coordinated by Moysés Junior. Editora Voo participated in the Bienal do Livro do Rio 2025 through Carambola Literária's 50 square meter stand, which featured diverse and committed curatorial content focused on bibliodiversity.
• Iniciativa VerdeminorStrategic or Co-development Partner · 1 January 2025Partner for the 'Revoada de Impacto' action, supporting forest regeneration. For every 5 books sold during the campaign, 1 tree was planted in a forest regeneration project through the Green Friend Program.
• Impact HubminorStrategic or Co-development Partner · 1 January 2025Partnership for the World Creativity Day Rio 2025 event. Impact Hub Rio contributed to the innovation and startup panel (Impact Lab) at the event.
• Paper SementeminorGTM or Marketing Partner · 1 January 2025Partner for World Creativity Day Rio 2025, providing seed paper badges and giveaways with intentionality for the event.
• Pano SocialminorGTM or Marketing Partner · 1 January 2025Partner for World Creativity Day Rio 2025, providing shirts with intentionality for the event.
• ONG Transforme SorrisosminorStrategic or Co-development Partner · 1 January 2025Curitiba-based NGO that received art kit donations from Voo. The organization works with children and youth development.
• evolveminorGTM or Marketing Partner · 1 January 2025Sponsor of World Creativity Day Rio 2025. Karina Tarabay from evolve was the leader of the event, and the company invested in representativity, multi-format content, and live broadcasts.
• FLUP (Festa Literária das Periferias)coreStrategic or Co-development Partner · 1 January 2024Partnership for a literary call to select a children's book by a Black female author. The initiative reaffirms Voo's commitment to amplifying diverse voices and promoting equity in the publishing market.
• ONG Gaia+minorStrategic or Co-development Partner · 1 January 2020A partner organization that works on education and body-mind integration for children and youth. Received book donations from the donation print run of 'O que você faz com uma ideia?'
• ONG 5C (Centro Cultural 5C)minorStrategic or Co-development Partner · 1 January 2020Cultural center in Paranaguá, Paraná received book donations from the Um por Um project.
• Cáritas-RJ (Programa PARES)coreStrategic or Co-development Partner · 1 January 20195% of revenue from sales of 'A Menina que Abraça o Vento' supports the Refugee Attention Program (PARES). The company also donated 180 books to compose school kits for refugee families in 2019.
• Projeto Refugiados nas EscolascoreStrategic or Co-development Partner · 1 January 2019Project supported by Voo that expanded its reach to schools across the country, providing educational support for refugee children.
• Amazon Watch FoundationminorStrategic or Co-development Partner · 1 January 2019100% of authors' royalties from sales of 'Os Novos Empreendedorez' in Brazil for 2019 and 2020 were donated to support Amazon protection efforts. Authors Ronen Gafni and Simcha Gluck requested this donation upon learning of the Amazon fires.
• Fundação Playing For Change BrasilcoreStrategic or Co-development Partner · 1 January 2017Through the 'Um por Um' project, proceeds from sales of the book 'Trem Bala' by Ana Vilela support music education at the foundation's school in the Cajuru community, Curitiba. Nearly 1,000 books sold generated the first donation.
• Instituto Capitalismo Consciente Brasil (ICCB)minorStrategic or Co-development Partner · 1 January 2017Partner for Conscious Capitalism events in Brazil. ICCB co-founder Thomas Eckschmidt (author of 'Fundamentos do Capitalismo Consciente') held lectures organized in partnership with Voo and Impact Hub Curitiba.
• EducoreminorStrategic or Co-development Partner · 1 January 2016Partner that donates new children's books through the Um por Um project. For each book 'Comece algo que faça a diferença' sold, a new children's book is donated.
• OMCV (Organização de Missão Cristã Voluntária)minorStrategic or Co-development Partner · 1 January 2015Organization that provides volunteer pedagogical support for children at various institutions in Belo Horizonte. Voo partnered with OMCV for book donations through the Um por Um project.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Companhia das Letras: Brazil's largest trade publisher, operating across fiction, non-fiction, and business; analogous to Voo in publishing Portuguese-language content via owned channels, but vastly larger scale and broader catalog.
• Editora Globo: Large Brazilian publisher with diverse trade, business, and children's titles; overlapping competitive set for Voo's multi-vertical catalog.
• Somos Educação / Moderna: Brazil's dominant K-12 educational publisher, central participant in PNLD government procurement; direct competing supplier for the same public-school textbook budgets Voo targets.
• Editora Planeta (Brasil): Subsidiary of Grupo Planeta publishing in Brazil across trade and self-help; competes for the same conscious-business and personal-development readership as Voo.

Others

• Pallas Editora: Brazilian independent press with curated catalog of social sciences, culture, and photography — adjacent to Voo's purpose-driven publishing model even without direct topic overlap.

Direct peers

• Editora Melhoramentos: Legacy Brazilian publisher with active children's and educational catalog; long-standing PNLD-adjacent participant comparable to Voo's diversification across children's and education channels.
• Editora Intrínseca: Independent Brazilian trade publisher with strong titles in business, self-development, and YA/children's; comparable to Voo in independent positioning and curated catalog mix.
• Editora Sextante: Brazilian publisher strongly focused on conscious capitalism, self-help, leadership, and business transformation titles — overlapping directly with Voo's Voo Pro imprint themes (Reinventando as Organizações, conscious leadership).
• Boto Editorial: Small independent Brazilian publisher with similar curated, mission-driven catalog and own e-commerce distribution — closest analog in scale and operating model.
• Editora Rocco: Brazilian publisher with a notable children's and young-adult catalog; overlaps with Voo's Vooinho imprint on diverse illustrated children's titles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCpljVE3CBRRVatLsvSBqptA
• LinkedInlinkedin.com/company/editoravoo

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Editora Voo