EDITORIAL DILEMA SL
Editorial Dilema is a privately held Spanish independent book publisher and online bookseller, founded in Madrid in 2002, selling niche non-fiction — Egyptology, ancient history, alternative therapies, esotericism, and poetry — directly to consumers via its own e-commerce site.
- Company typePrivate
- Founded2002
- HeadquartersMadrid, Spain
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What EDITORIAL DILEMA SL does
Editorial Dilema, S.L. is a privately held Spanish independent book publisher and online bookseller headquartered in Madrid at Calle Ibáñez Marín 11, operating since 2002. Founded by Francisco Hernanz and Fernando Cabal, the company sells physical books and e-books directly to consumers through its own e-commerce storefront, with payment processing via Caixabank TPV, PayPal, and bank transfer, and free domestic shipping via Correos. Its catalog covers niche non-fiction across Egyptology (Cuadernos de Egipto, Egipto Mayor), Roman and ancient history, alternative and natural therapies (acupuncture, osteopathy, homeopathy, naturopathy), esotericism, Martinismo, religion, and poetry (El Sexto Arco, Poesía Reunida). Catalog breadth now spans roughly fifty visible category pages, with the Egyptology collections expanded in 2020 having become the dominant share of titles.
The business model combines three revenue mechanics: one-time unit sales of physical books (priced €3.80 to €57+), lower-priced digital e-book unit sales across 'Nuevos', 'Recomendados', 'GRATIS', 'Baratos', and 'Calientes' subcategories, and an affiliate/commission referral channel allowing third-party promoters to monetize personalized links on social media. Go-to-market is hybrid: product-led direct e-commerce supplemented by community-led engagement across Instagram, Facebook, Substack, Bluesky, and X/Twitter, plus recurring in-person author presentations at venues such as the Biblioteca Pública Iván de Vargas. Underlying technology is deliberately conventional — a transactional website, standard payment integrations, and a CAPTCHA-style verification on newsletter signup — with no mobile app, no proprietary AI/ML, and no public API.
Customer segments are horizontal and consumer-facing: alternative-medicine readers and Egyptology/ancient-history enthusiasts are the two primary segments, with Roman/classical studies and poetry readers as secondary segments. There are no disclosed B2B customers, no institutional or library distribution agreements, no funding rounds, no parent company, and no M&A activity. The company employs approximately five people, is GDPR-compliant under RGPD 2016/679 and LOPD-GDD 3/2018, and continues to publish new titles — including five new releases dated July 2026 spanning Roman military, late antique Hispania, Martinismo, Simón Mago, and Chinese history.
EDITORIAL DILEMA SL firmographics
Firmographics- Name
- EDITORIAL DILEMA SL
- Legal name
- EDITORIAL DILEMA, S.L
- Website
- https://editorialdilema.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Editorial Dilema is a privately held Spanish independent book publisher and online bookseller, founded in Madrid in 2002, selling niche non-fiction — Egyptology, ancient history, alternative therapies, esotericism, and poetry — directly to consumers via its own e-commerce site.
- Ownership category
- akta.pro rank
EDITORIAL DILEMA SL industry classification
Industry- Product category
- Independent Book Publishing
- NAICS
- Book Publishers (513130)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Author Website, Storefront & Direct-to-Reader Commerce (D2C Sales) (MPAJAJAE)
- akta.pro secondary industry
- Mass Market & Paperback Publishing (MPAJAAAD)
Keywords
Where EDITORIAL DILEMA SL is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
EDITORIAL DILEMA SL business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Physical Book Sales: One-time purchase of physical books through the online bookstore. Customers select from various categories including Egypt, Rome, history, alternative therapies, poetry, and more. Prices range from approximately €3.80 to €60+ per book.
- E-book Sales: Digital versions of books sold through the eBooks section of the website, offering lower price points than physical copies. Categories include eBooks Nuevos, Recomendados, GRATIS, Baratos, and Calientes.
- Affiliate Program: Third-party affiliates earn commission on confirmed sales generated through their personalized promotional links shared on social media. Affiliates receive a discount code to offer friends plus commission on sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Physical books across various categories including Egypt, Rome, history, alternative therapies, poetry |
| Unit Pricing | Pay-as-you-go | Digital e-book versions of select titles |
| Unit Pricing | Pay-as-you-go | Shipping costs for Spain (Peninsula) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
EDITORIAL DILEMA SL product offering
Product offeringCore offering
Editorial Dilema is an independent Spanish publishing house that publishes and sells physical books and e-books across niche categories including Egyptology (Cuadernos de Egipto, Egipto Mayor), Roman and ancient history, alternative medicine/natural therapies, poetry (El Sexto Arco, Poesía Reunida), esotericism, Martinismo, and religion. The company operates as a direct-to-consumer e-commerce retailer from its Madrid headquarters, with a secondary affiliate referral channel.
Product overview
Editorial Dilema is a Spanish book publishing house founded in 2002, specializing in essays and non-fiction across diverse categories including Egyptology, Roman history, ancient history, natural therapies, Martinismo, esotericism, religion, meditation, poetry, and more. The company operates a dual-format model offering both physical printed books and digital eBooks through its online catalog. Key product lines include the Cuadernos de Egipto and Egipto Mayor collections (primary focus since 2020), the El Sexto Arco and Poesía Reunida poetry collections, and an affiliate marketing program. The business model combines direct retail sales to consumers with a commission-based affiliate network for social media promotion.
Differentiator
Problem solved
Functional benefit
Products and services
- Physical Books
- eBooks
- Cuadernos de Egipto Collection
- Egipto Mayor Collection
- El Sexto Arco Collection
- Poesía Reunida Collection
Companies that use EDITORIAL DILEMA SL
Customer profileSegments4 records
Ideal customer profiles3 records
EDITORIAL DILEMA SL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
EDITORIAL DILEMA SL partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
EDITORIAL DILEMA SL competitors and assessment
Company assessmentBroad incumbents
- Editorial Anagrama: Leading Spanish independent literary publisher with strong essay and non-fiction list; comparable independent-publisher positioning and essay catalog overlap, though at materially greater scale and prestige.
- Editorial Alianza: One of Spain's largest general publishers with extensive catalog across history, literature, and humanities; competes broadly with Editorial Dilema in history and essay categories but at far greater scale.
- Editorial Crítica: Spanish imprint of Planeta specializing in non-fiction, history, and essays; overlaps with Editorial Dilema's history and humanities titles but at significantly larger scale and broader distribution.
Direct peers
- Errata Naturae Editores: Madrid-based small independent Spanish publisher with diverse niche essay and non-fiction catalog; comparable size, independent ethos, and broad-niche specialization similar to Editorial Dilema.
- Editorial Acantilado: Barcelona-based independent Spanish publisher focused on essays, literature, history, and humanities with curated catalog philosophy; comparable in size, niche-curation approach, and trade-essay positioning.
- Editorial Renacimiento: Spanish independent publisher focused on literary essays, poetry, and cultural criticism; comparable niche independent positioning with overlap in poetry and humanities categories.
- Editorial Trotta: Madrid-based independent publisher focused on philosophy, religion, history, and humanities essays; comparable as a small-to-mid Spanish trade/academic publisher serving niche non-fiction audiences.
- Editorial Sexto Piso: Independent Spanish-language publisher (Spain/Mexico) with curated essay and humanities catalog; comparable in independent ethos and essay-focused specialization across Spanish-speaking markets.
- Turner Libros: Spanish independent publisher specializing in non-fiction, history, and essays; comparable niche positioning in Spanish trade non-fiction publishing.
- Editorial Siruela: Madrid-based independent Spanish publisher specializing in literature, esotericism, religion, and essays — directly comparable niche specialization profile to Editorial Dilema, particularly in esoteric and religious categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
EDITORIAL DILEMA SL social profiles
Digital presenceEDITORIAL DILEMA SL compliance and trust
Trust signalCompliance2 records
EDITORIAL DILEMA SL financial estimates
Financial estimateRevenue estimate
Valuation estimate
EDITORIAL DILEMA SL leadership team
Management profileNumber of profiles
Profiles2 records
EDITORIAL DILEMA SL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EDITORIAL DILEMA SL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EDITORIAL DILEMA SL
What does EDITORIAL DILEMA SL do?
Editorial Dilema is an independent Spanish publishing house that publishes and sells physical books and e-books across niche categories including Egyptology (Cuadernos de Egipto, Egipto Mayor), Roman and ancient history, alternative medicine/natural therapies, poetry (El Sexto Arco, Poesía Reunida), esotericism, Martinismo, and religion. The company operates as a direct-to-consumer e-commerce retailer from its Madrid headquarters, with a secondary affiliate referral channel.
Is EDITORIAL DILEMA SL a public or private company?
EDITORIAL DILEMA SL is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EDITORIAL DILEMA SL founded?
EDITORIAL DILEMA SL was founded in 2002. It employs 1 to 10 people.
Where is EDITORIAL DILEMA SL based?
EDITORIAL DILEMA SL is headquartered in Madrid, Spain, in the Europe region.
How does EDITORIAL DILEMA SL make money?
Three revenue lines are on record. Physical Book Sales are the primary driver. The others are E-book Sales and affiliate Program.
Who are EDITORIAL DILEMA SL's main competitors?
Broad incumbents on record are Editorial Anagrama, Editorial Alianza and Editorial Crítica. Direct peers are Errata Naturae Editores, Editorial Acantilado, Editorial Renacimiento, Editorial Trotta, Editorial Sexto Piso, Turner Libros and Editorial Siruela.
Does EDITORIAL DILEMA SL have an API?
No public API is recorded for EDITORIAL DILEMA SL.
What industry is EDITORIAL DILEMA SL in?
EDITORIAL DILEMA SL's product category is Independent Book Publishing. Its primary akta.pro industry code is MPAJAJAE, Author Website, Storefront & Direct-to-Reader Commerce (D2C Sales), with a secondary code of MPAJAAAD, Mass Market & Paperback Publishing. Its NAICS code is 513130 and its SIC code is 2731.