Paulus GmbH
Paulus GmbH operates the Edle Räume Masterclub, a brand and training network of 20+ independent master-craftsman partners across Germany and Austria delivering premium decorative surface-finishing services — seamless bathrooms, concrete optics, lime-marble plasters, and custom wall printing — to homeowners, hospitality, and commercial clients.
- Company typePrivate
- Founded2018
- HeadquartersObergriesbach, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Paulus GmbH does
Paulus GmbH, operating through the Edle Räume Masterclub, runs a partner-network model for premium decorative craftsmanship (Raumgestaltung) across Germany and Austria. The central legal entity — Edle Räume Masterclub UG (haftungsbeschränkt), headquartered in Obergriesbach, Germany — is a small orchestrator (approximately 7 employees) that licenses the brand, coordinates training, and provides shared marketing to a network of independently operated master craftsman partners. The concept was originated by Robert Paulus, a master painter who founded his own trade business in 1991, launched the Masterclub in April 2018, and closed his solo Fürstenfeldbruck operation on June 1, 2019, transferring it to partner Stefan Partsch. As of 2026, the network lists roughly 18 partner locations across Germany plus 2 in Austria (Innsbruck/Wattenberg, Graz/Lannach), with a Landshut location marked as coming soon.
The service portfolio is built around specialty surface-finishing techniques: seamless microcement bathrooms (Fugenloses Bad) sealed with polyurethane lacquer; Stucco Veneziano lime-marble plasters with over 95% mineral content; Sichtbetonoptik (concrete-look finishes using shuttering film); custom Wanddruck (wall printing); bathroom-grade designer wallpapers (Wall & Deco) with two-component polyurethane sealing; and decorative facade work. Each finish is hand-applied by trained craftsmen, often over existing substrates with minimal build-up height (2–4 mm), enabling low-disruption renovation. Customers access services through the partner closest to them; pricing is project-based and quote-only, with seamless bathroom work positioned as comparable in cost to high-quality tile installation rather than budget DIY alternatives.
Revenue mechanics are network-mediated rather than direct: the central entity monetizes the brand through partner coordination, training, and shared marketing infrastructure, while end-customer revenue accrues to the independent partner businesses. Customer segments split between private homeowners (primary, residential bathrooms and living spaces), commercial/hospitality venues (hotels, restaurants, cafes, retail showrooms), and architects/specifiers seeking specialized craftsmen. Distribution is entirely field-based — physical showrooms in Paderborn and Fürstenfeldbruck, local partner sites, plus digital channels (Facebook, Instagram, blog, Klick-Tipp newsletter, Proven Expert reviews, Google Maps). No e-commerce, no app, no public revenue disclosure, and no institutional capital are indicated.
Paulus GmbH firmographics
Firmographics- Name
- Paulus GmbH
- Legal name
- Edle Räume Masterclub UG (haftungsbeschränkt)
- Website
- https://edle-raeume.de
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Paulus GmbH operates the Edle Räume Masterclub, a brand and training network of 20+ independent master-craftsman partners across Germany and Austria delivering premium decorative surface-finishing services — seamless bathrooms, concrete optics, lime-marble plasters, and custom wall printing — to homeowners, hospitality, and commercial clients.
- Ownership category
- akta.pro rank
Paulus GmbH industry classification
Industry- Product category
- Decorative Surface Finishing Services
- NAICS
- Drywall and Insulation Contractors (238310)
- SIC
- Coating, Engraving & Allied Services (3470)
- akta.pro primary industry
- Shop Finishing & Surface Treatment (Staining, Painting, Lacquer) (HSAPAIAL)
- akta.pro secondary industry
- Specialty Wallcoverings (Wallpaper, Vinyl, Fabric) (IMADAKAG)
Keywords
Where Paulus GmbH is headquartered
LocationHeadquarters
- HQ city
- Obergriesbach
- HQ country
- Germany
- HQ region
- Europe
Offices21 records
Markets served
Paulus GmbH business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Craftsmanship Services: Revenue generated through partner craftsman businesses delivering room design and surface finishing services to end customers. Services include seamless bathrooms, designer walls, concrete optics, facade work, and custom wall printing. Pricing is quote-based and project-specific.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Project-based pricing for seamless bathroom surfaces |
| Other | Pay-as-you-go | Professional room design services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Paulus GmbH product offering
Product offeringCore offering
Paulus GmbH operates the Edle Räume Masterclub, a network of independently run craftsman partner businesses that deliver premium decorative surface finishing and room design services across Germany and Austria. Services include seamless tile-free bathrooms using microcement, concrete-look (Sichtbetonoptik) walls, designer wallpapers for wet areas, custom wall printing, facade design, and premium spatula-applied wall finishes.
Product overview
Edle Räume is a network of specialized craftsman partners offering premium Raumgestaltung (space design) services. The company operates through the Edle Räume Masterclub UG network, with partner locations across Germany and Austria. The portfolio includes wall printing, seamless/spachtel floors, designer wallpapers, facade design, bathroom wallpapers, concrete-look finishes, seamless bathrooms, and noble wall finishes using various spatula techniques and decorative plasters. Services are delivered by vetted master craftsman partners who share common standards for quality, creativity, and customer satisfaction.
Differentiator
Problem solved
Functional benefit
Brands
- Edle Räume Masterclub: The core brand for the partner network of decorative craftsmanship businesses offering high-end room and surface design services across Germany and Austria.
Products and services
- Wanddruck (Wall Printing) Custom wall printing service that applies any design or motif onto vertical surfaces, enabling unique and personalized interior decoration for residential and commercial spaces.
- Gespachtelte Böden (Seamless Floors) Seamless floor solutions using specialized spatula techniques to create trendy, joint-free floor coverings for residential and commercial spaces.
- Designer-Tapeten (Designer Wallpapers) Premium designer wallpapers including Italian-made designs and high-quality materials for distinctive interior styling.
- Fassadengestaltung (Facade Design) Exterior facade design services ranging from subtle and elegant to modern and eye-catching finishes for residential and commercial buildings.
- Tapete im Bad (Wallpaper in Bathroom) Stylish wallpaper applications for bathrooms and showers using Wall & Deco fleece wallpapers with specialized two-component polyurethane lacquer sealing for water resistance.
- Sichtbetonoptik (Concrete Look) Industrial-style concrete appearance finishes for living spaces and offices using spatula techniques to create authentic concrete wall aesthetics including pores, joints, and voids.
- Fugenloses Bad (Seamless Bathroom) Tile-free bathroom renovation using microcement and specialized polyurethane lacquer sealing systems that create waterproof, seamless surfaces over existing tiles with only 2-4mm buildup height.
- Edle Wände (Noble Walls) Premium wall finishes including seamless spatula techniques, concrete aesthetics, lime marble plasters (Stucco Veneziano), and decorative paint applications.
- Edle Räume Masterclub Partner Network A network of 18+ specialized craftsman partner businesses offering exclusive Raumgestaltung (space design) services across Germany and Austria, sharing expertise, quality standards, training, and marketing resources.
Quantifiable outcome
- Up to 45 bathroom renovations per year per partner with 25+ years experience
- +2 more outcomes
Companies that use Paulus GmbH
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Paulus GmbH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Paulus GmbH partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Farrow & BallminorPremium English paint manufacturer whose products are processed by the Paderborn partner for high-end color work.
- Edle Räume Masterclub PartnerscoreNetwork of 12+ craftsman businesses (Malermeister) operating under the Edle Räume brand, sharing marketing resources, training, and strategic direction while maintaining independent operations.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Paulus GmbH competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Paulus GmbH social profiles
Digital presencePaulus GmbH financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paulus GmbH leadership team
Management profileNumber of profiles
Profiles1 record
Paulus GmbH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paulus GmbH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paulus GmbH
What does Paulus GmbH do?
Paulus GmbH operates the Edle Räume Masterclub, a network of independently run craftsman partner businesses that deliver premium decorative surface finishing and room design services across Germany and Austria. Services include seamless tile-free bathrooms using microcement, concrete-look (Sichtbetonoptik) walls, designer wallpapers for wet areas, custom wall printing, facade design, and premium spatula-applied wall finishes.
Is Paulus GmbH a public or private company?
Paulus GmbH is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Paulus GmbH founded?
Paulus GmbH was founded in 2018. It employs 1 to 10 people.
Where is Paulus GmbH based?
Paulus GmbH is headquartered in Obergriesbach, Germany, in the Europe region.
How does Paulus GmbH make money?
One revenue line is on record: craftsmanship Services.
Does Paulus GmbH have an API?
No public API is recorded for Paulus GmbH.
What industry is Paulus GmbH in?
Paulus GmbH's product category is Decorative Surface Finishing Services. Its primary akta.pro industry code is HSAPAIAL, Shop Finishing & Surface Treatment (Staining, Painting, Lacquer), with a secondary code of IMADAKAG, Specialty Wallcoverings (Wallpaper, Vinyl, Fabric). Its NAICS code is 238310 and its SIC code is 3470.